Drip-Marketing Campaigns for FSBO's - Be there when They Seek a Professional's Help!
By Louise Thaxton NMLS 69996, Military Mtg Specialist - 866-960-9115 VA FHA USDA
(Fairway Independent Mortgage Corp Louisiana NMLS#2289 Equal Housing Lender)
Do-it-yourselfers will always be a part of our society. But for many people, there comes a time when the frustration of doing it on their own far outweighs the cost of calling in a professional. When an individual who is trying to sell their own home arrives at this conclusion, you want to be the first person they call.This can be achieved by initiating a "drip campaign." To do this, you must have a series of letters, flyers, or handouts that you send consistently to your FSBO targets. Successful drip campaigns are clearly systemized, so the process is easy to follow. There's no guesswork involved, and this can be easily delegated to one of your team members once the system has been set up. Here are a few tips for a successful FSBO drip campaign:Tip 1: Send out tips that will help sell...
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