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Cannon AFB, NM Real Estate News

By Katharine Fly
(Weichert Realtors, The 505 Group)
As REALTORS(r) we constantly worry about how to get our name out into the public, if we are advertising enough, not enough, spending too much money or not enough. I know that my business plan is cyclical in nature. I get a big closing.... advertise a lot.... dont get many calls from print advertising.... get disgusted.... start just getting out there... talking to people....making contacts....answering calls....doing research...showing houses....listing houses....writing offers...making sure it all happens....closing deals...getting paid....advertise a bunch...get disgusted. And round and round it goes. I am determined in this year not to advertise myself. I will still use print advertising because our buyers and sellers in our small town watch the monthly homes magazines to see what is...
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