A Touch of Whimsy (Perspectives on Real Estate and More From a Home Staging Pro)
Any talented Home Stager will tell you that Home Staging is much bigger than just placing furniture. Everything done is for a purpose. Not only are we trying to draw attention to the features of the house, we are also distracting (not hiding) from features that may be perceived as negative. Our goal is to draw buyers in so that they become emotionally involved with the house. Emotion results in offers.
One of the ways I use to emotionally draw buyers into the house is with little bits of whimsy. My friend Donna, who is also a Home Stager, calls them “pockets of emotion.” These are very subtle, smile inducing, yet not distracting, ways of causing a buyer to smile and remember. After a day of looking at houses, it can often be difficult to remember the specific features of the house you were impressed with when you saw it. Not only can a touch of whimsy associate your house with a happy moment, it can also help Buyers to remember the house just a bit more clearly.
I use a flamingo holding a wash rag in a stand-alone shower to encourage buyers to remember the great master bath. It is also completely unexpected and silly so I hope the buyer will smile when they see it. In a house I staged last week, there was an area between two floors that would be perfect for an office. Rather than add a high tech gadget or sleek set of bookends to the desk in this ultra-contemporary house, I placed and old school globe on the desk. You know, one of those globes you probably had in your room when you were a kid. My hope was to subtlety connect a fond memory for the Buyer with the house.
Home Buyers shop with logic, but they buy with emotion. Buyers will linger in a house that makes them feel comfortable. If Buyers feel comfortable in your house, they will want to make it their home. If you would like to know more about the subtle ways Memorial Staged Homes can assist you with selling your home, we should talk.
Wishing you a quick sale!
Kathy Strader, ASP