I’m a fan of Gary Vaynerchuk... and I credit the title of this post to him. It’s a line he uses in many of his talks when he’s making points on being asked about (or confronted with) the ROI of social media. Gary’s a ‘take no prisoners’ kind of guy and I love watching his YouTube videos.
I can relate to this funny turn of phrase because I’ve been asked the same question many times. “How much of this stuff do I have to do before I see a deal?” I don’t know. What and how much are you going to do? The ROI is having a relationship with your current customers and your future clients.
I highly recommend watching Vaynerchuk on YouTube give the keynote address at the RE/MAX annual convention in 2011. You’ll also find him doing the keynote speech at Inc 500 Seminar 2011, Web 2.0 Expo NY, and #SoMix2012... Warning! Gary has a rather colorful vocabulary so if you’re offended by an occasional f-bomb and other strong adjectives, you have been warned.
He is so worth a listen! Gary is spot on about this new age, The Thank You Economy (Gary wrote the book) and he also wrote, Crush It! If you’re not aware of Gary Vaynerchuk, he took the family liquor store in Springfield, NJ and created the Wine Library, then in 2006 he started the video blog Wine Library TV and transformed the local small store into a multi-million dollar business.
So... “What’s the ROI of your Mother?”
Happy Birthday, Mom!
"Where there's conversation, there's opportunity."
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