Name
Scott Hoen, Scott Hoen, MBA e-Pro
Company
First American Title Company
E-mail
Contact Scott Hoen, Scott Hoen, MBA e-Pro (First American Title Company)
Website
http://www.scotthoen.com
Office Phone
(714) 250-5014
Cell Phone
(714) 270-9607
Fax
(714) 464-4680
Address
2 First American Way, Santa Ana, CA, 92707
Description
ePro, MBA Working with real estate agents, brokers and mortgage professionals. Title Insurance, Real Estate Professionals, Settlement Services in Southern California

A little about Scott

Thirty years progressive experience and increasing responsibility in the development and implementation of successful sales teams, marketing plans, dealer and direct sales management/marketing experience.  Increased market share penetration and profitability with each company associated with.  Product and project management skills.  Created and implemented television, radio, print and direct mail advertising campaigns.  Accounting training throughout school affording the ability for financial analysis. Very experienced in real estate, title insurance, healthcare, computer and office automation industries.

Joined First American Title - San Diego as their County Sales Manager.  A phenominal title unit, escrow and title sales team.  Promoted to work with the SW Division as VP Marketing Systems and Technology to help other County operations with the tools necessary to keep the best title professionals, recruite the best and provide our team with the tools that will make a difference.

Accomplishments within Title Industry

 You may be interested to know that my qualifications should enable me to add immeasurably to the company's overall growth and productivity. Specifically, I can bring to the table extensive skills in new business development, contract negotiations, and sales forecasting as well as product launch and marketing, branding and internet marketing and implementing a wide range of innovative processes that spur profitability.

I am recognized as a "trusted advisor" among managers, leveraging an entrepreneurial mindset to provide value added input. My peers often describe me as passionate, innovative, knowledgeable, dynamic, and inspiring due to my charismatic presentation style. It is my sincere belief that these attributes form naturally, when you are part of a great team with a common mission.

Some of my highlighted achievements include the following:

  • Transitioned technical components of Fidelity National Financial into one organization in an effort to achieve objective of increasing profitability and launching Cyberhomes.com.
  • Managed MLS Division, Agent Division, Broker Division, Foreclosure BuyBankHomes.com Division, DPN Account Division.  Increased profitability and implemented technological advances.
  • Spearheaded campaigns that amplified resale market share in Los Angeles County from 10.5% to over 15.5% and positioned Los Angeles County into the number one ranking for market share.
  • Architected and instituted a distinct marketing strategy for $50M firm that introduced a personal computer database retrieval product, which produced $1M in incremental systems revenue in first year.

In addition, I am a highly skilled manager of both people and resources, with a proven track record of accomplishment of bringing out the best in both and I can easily translate these skills to add value to your team.

 

 

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A proven track record of creating products, services with timely implementation and positive return on investment.  Over 27 years of experience in the Title Insurance Industry in Sales Management, Product Management, Strategic Management, Technology Development.

Title Companies include

  • American Title transitioning to North American Title Company
  • Commonwealth Land Title - Los Angeles County
  • Fidelity National Title - Los Angeles County
  • Fidelity National Title - Orange County
  • Fidelity National Real Estate Solutions
  • First American Title - San Diego County

•o       Cyberhomes, BuyBankHomes

•o       Settlement Services Group - Interface with Fidelity National Title Group

•§        Fidelity, Chicago, Ticor, Alamo - Direct and Agencies

•o       Paragon MLS Systems

•o       Broker Agent Products - Website Services

•o       Agent Solutions - Online Agent, Agent Office

•o       Mortgage Solutions - Lender Office with BofA

•o       Transaction Management - Transaction Point

•o       Accounting Systems - Broker BackOffice Pro, DPN

Product Development benefiting Title with sales rep recruitment and retention

  • NiteOwl
  • Fidelity Passport, TitleProfile, TicorOnline, Premier Services
  • ecPurchasing
  • Printing services integration.  WebUSMail, PrintDepartment and Express Copy
  • Estimated closing service fees for buyers and sellers.  Bottom Line
  • eAgentsOnline, Agentservices and  eAgentCentral.com
  • Cyberhomes and CberhomesPro
  • Title Initiative Planning systems to manage clients and activities.
  • Recorded and live PowerPoint presentations to establish the rep as the leader in the industry.

Testimonials

W. SCOTT HOEN Cell: 714.270-9607

Email: Scott@ScottHoen.com

 

SENIOR SALES AND MARKETING PROFESSIONAL

EXECUTIVE SUMMARY

Inventive, assertive and high performing Senior Sales and Marketing Professional credited with combining sales, marketing and business development expertise to deliver substantial revenue growth in highly competitive business markets. Strategist, innovator, and tactical leader of enterprise-wide initiatives that build brand value and result in sustainable, profitable growth.

CORE COMPETENCIES

  • New Business Development
  • Account Acquisition & Management
  • Sales Forecasting & Promotions
  • Territory Development & Management
  • Product Launch & Marketing
  • Contract Negotiations
  • Competitive and Market Analysis
  • Corporate Communications
  • Branding & Internet Marketing
  • Team Leadership & Motivation

RECENT EMPLOYMENT EXPERIENCE

First American Title Company - San Diego                                                   2010

TITLEREPSOLUTIONS LLC, whittier ca                                                                                                       2009

cREATOR, General Partner and Owner

Executive business strategist and founder of an emerging Title Company specializing in online CRM and Order Sourcing solution for the title insurance industry. Front line executive with full responsibility for identifying and securing companies through marketing, networking and client referrals, acquiring start-up capital and overseeing the day-to-day operations of the business infrastructure including creating companion products for Agents, Brokers and Lenders to increase their bottom line.   

Fidelity National Real Estate Solutions, Santa Ana, ca                                                           2004-2009

Senior Vice President Cyberhomes Sales and Settlement Services Group (2007-2008)

Executive Vice President General Manager (2004-2007)

High profile executive with full autonomy over creating business progression and roll-out plans based on extensive competitive, product and market intelligence.

  • Transitioned technical components of Fidelity National Financial into one organization in an effort to achieve objective of increasing profitability and launching Cyberhomes.com.
  • Conceived and implemented Property Profile Systems and tools to insurance division, which yielded competitive advantages to title professionals.
  • Steered technological advancement by introducing Cyberhomes.com at the National Association of Realtors convention in November 2006, which boosted market share and consumer awareness.
  • Managed MLS Division, Agent Division, Broker Division, Foreclosure BuyBankHomes.com Division, DPN Account Division.  Increased profitability and implemented technological advances.

Fidelity National Title Company, Santa Ana, CA                                                                                               1997-2004

Senior Vice President Orange County Sales Manager (2003-2004)           

Senior Vice President Marketing and Systems Development - Los Angeles County (1997-2002)

Senior executive appointed to guarantee effective control of sales results, and take corrective action to ensure generated revenues achieve/surpass forecasted objectives.

  • Spearheaded campaigns that amplified resale market share in Los Angeles County from 10.5% to over 15.5% and positioned Los Angeles County into the number one ranking for market share.
  • Propelled directives that elevated Commonwealth Land Title resale market share position from number 12 to number 5.
  • Architected and instituted a distinct marketing strategy for $50M firm that introduced a personal computer database retrieval product, which produced $1M in incremental systems revenue in first year.
  • Pioneered a quarterly sales promotion that generated $3.3M in sales through utilization of merchandise promotions.
  • Championed government contract negotiations that allowed organizations governmental computer systems revenue to grow from 3% to 7% and federal sales to boost $2.4M.
  • Assembled and presented plans to enter new market that produced $250K in monthly profit.
  • Investigated, crafted, presented, and introduced a separation study for a Fortune 250 firm in preparation for the sale of a $50M division. This initiative was approved and led to establishment of 21 key field sales and service offices throughout the U.S. within four months.
  • Orchestrated initiatives that increased Los Angeles County market share from 10.5% to over 15% in the residential title insurance marketplace in less than 4 years.
  • Originated the Fidelity National Title Internet customer service web portal site called Fidelity Passport that increased property profiles from 0 in January 1998 to nearly 35,000 per month in January of 2002. 

PREVIOUS EMPLOYMENT EXPERIENCE

Commonwealth Land Title Company, Los Angles, CA               

Vice President - Los Angeles County Sales Manager

American Blood Institute, Los Angeles, CA

Vice President of Sales and Marketing

 

Charter Oak Hospital, Charter Medical Corporation, Covina, CA

Director of Marketing and Strategic Planning   

 

American Title Company, Santa Ana, CA

(Subsidiary of Glendale Federal Bank Transitioned to become North American Title Company)

Vice President, Sales and Marketing, Southern California            

 

AM Micrographics, Division of AM International - Consolidated Micrographics, Inc., LAGUNA, CA

Computer Office Automation Products

Director of Marketing and Strategic Planning 

Director of Marketing Services                             

Manager of Field Operations

Manager of Sales Support and Administration  

Area Sales Representative  

 

EDUCATION AND PROFESSIONAL DEVELOPMENT

Master of Business Administration in Marketing

Executive Program, Pepperdine University, Malibu, CA

Bachelor of Arts in Accounting

Lewis and Clark College, Portland, OR

 

Just a few kind words from associates in the business.

Hi Scott, thanks so much for the innovative and excellant systems and tools you set up for us. You were such an asset to our company!  Paula

 Thank you for letting us know, Scott.  You are a class act. Cyberhomes will be less without you. , Judy

You will be sorely missed...thanks for everything you've done for our operation over the years.  J

Hey there Scott, Yes I did hear the unfortunate news about your leaving.  The reps who know and respect you all feel very sad that you will not be here any more. I hope that whatever happens it is to your personal advantage.    

I for one will be sorry to see you go, you have always been very helpful with Cyberhomes and a very intelligent person.  You always answered my questions promptly.  Actually, you are the only person there that I could count on for an answer.

Wow what a huge loss for us. I wish you all the best, but hope you stay close. Your wisdom and gentle approach has always been much appreciated. I learned sooooo much because of your patient pursuit of excellence.

Scott, thanks for the note. We enjoyed working with you as well. Good luck with all your future endeavors. You'll surely be a great asset no matter where you land. All the best, - B

Thank you for all your amazing insight, hard work and support.  You will surely be missed by many!!

WOW!  I heard this morning and was very surprised.  I am sorry I did not have the opportunity to learn more from you.  You have quite a reputation.  I wish you much success and happiness and hopefully our paths will cross again!

As I said in the past, I owe you the opportunity to be involved with FNRES in the first place which is now a tremendous career opportunity for me with Cyberhomes.

I hate to see you go.  But the pace you were keeping made me wonder if you weren't going to burn out sooner or later.  I think you are a brilliant software/market visionary with a rare gift of patience for end users.  I don't need to wish you good luck, because you will make your own luck and go do great things.  Please know that I enjoyed working with you and hearing your ideas so much.  Take care of yourself and please keep in touch.  Best wishes, e

Yvonne & I wish you the best with whatever you choose.   It was a pleasure working with you!  You have many great ideas and we know you will be very successful.

I am one of your biggest fans. Please let me know where you are and what you are doing. Best of luck to you.

Scott - thank you for your email - you always made it easy to help you and support you with new ideas that resulted in increased business for me.  I am certain you will do really well wherever you go - please keep in touch!