Debra has made it her mission to educate homeowners and agents about the benefits of home staging and how to hire the right home stager. In addition to the Staging Diva Directory of Home Stagers, she created a free Home Stager Locater Service, which generated close to 300 project leads for home stagers within its first few months of operation.

Frequently profiled in major media, like HGTV, Woman's Day, Better Homes and Gardens, CNN Money, Entrepreneur Magazine, Style at Home, House & Home, Wall Street Journal, CBS Radio, CBC Radio, CTV, GlobalTV, CityTV, Pulse24, Toronto Life, Globe & Mail, Toronto Star, National Post (to name a few), she has built awareness of home staging and its benefits.

Using the experience of her 20+ years as an entrepreneur, her background in Marketing (MBA) and Communications (BA) and the experience of growing her own successful home staging company, Debra created the Staging Diva Home Staging Business Training Program and has helped over 700 women and men all over North America and in Europe, Australia, New Zealand and South Africa to start and grow their own home staging business. She cuts through the fluff and focuses on the essential information that helps others succeed without the trial and error she went through starting her own staging company.

Debra is the author of  “Staging Diva Ultimate Color Guide: the easy way to pick colors for home staging projects” which helps home stagers know when and how to recommend colors to a client and even identifies her favorite 90 colors (by name and number) that will work in any home staging project.

She also wrote “Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services” to help new and existing home stagers upgrade their portfolios. The book details how to write convincing copy, how to get better before and after shots, how to have a professional logo designed, how to get the right kind of client testimonials and when to use them, how to get into the media and more.

For aspiring home stagers unsure of whether home staging is the right business for them, Debra offers a FREE QUIZ. Those who sign up for it online also get a FREE subscription to "Staging Diva Dispatch," a monthly newsletter filled with staging business tips, articles and inspiring profiles of home stagers. 

In addition to her two blogs on Active Rain, Debra writes an ongoing column, The Business Of Home Staging. 

More about The Staging Diva Home Staging Business Training Program    

"Thank you for the home staging project referral on that $1.6 million dollar home.
The staging went well and I felt confident and comfortable thanks to what I learned in the Staging Diva Training Program."

Anne Counard, Ideal Home Staging (WI)

"I have never been so driven, passionate and totally motivated as I have been since completing the Staging Diva Program. Run, don't walk to your computer to enroll now! You will regret that you didn't do it sooner!"

Dane Caldwell, 2 Hounds Designs (ON)

"The Staging Diva recordings have proven invaluable, giving me the confidence I needed in figuring out pricing, marketing know-how and coming across as a seasoned home stager. Important things to know if you want to get paid the right amount for your services, avoid costly mistakes trying to market yourself and creating a good first impression. Within 3 weeks of joining the Staging Diva Directory of Home Stagers, 'Redesigned Spaces' is number 1 of 1,120,000 Google listings for that phrase!"

Sandra Hughes, Redesigned Spaces (Washington, DC)

"The Staging Diva Home Staging Business Training Program is a definite 10 on a scale of 1 to 5!"

Lucie Quigley, HOLT Modern (Halifax, NS)

"After the third Staging Diva Course, I landed my first client and earned enough to pay for the whole training program and a year of advertising with my own page in the Staging Diva Directory of Home Stagers."

Terri Tough, A La Mode Interior Home Staging (AB)

"I'm grateful that I chose your Staging Diva Training Program instead of the other ones I evaluated. Your generosity with your knowledge and motivational spirit are unique. No question was too trivial and in each answer you revealed something valuable to all. Your concept of creating a company that you want to work at is one that I think of each day on my journey."

Allegra Shann, Styled and Sold Home Staging (MD)

"The last staging client you referred to me turned into a $7,000 home staging project. Since Graduating from your program, I continue to look forward to every bit of information from you, as I always find something useful for me at the stage I am at. Keep doing what you're doing!"

Sveta Melchuk, Decora Solutions (QC)

"I've listened to the five course recordings, and wanted to tell you how thrilled I am that I chose your training versus any others! You gave me the knowledge and courage to start things rolling! I landed my first project within weeks of completing the Staging Diva Program and earned more than I used to make working full time. Debra, thanks to you I could celebrate Independence Day by quitting my job and devoting all my time to building my own home staging business!"

Kelley D'Lima, Redefining Spaces (AZ)

"The Staging Diva Program took us out of uncertainty and into developing our business. Debra provides simple instructions based on her own experiences. It's like having a mentor guide you through unknown territory! We've had great success using her recommendations. While the Training Program has been an invaluable resource, Debra has also created well-developed avenues for on-going support that continue to promote our success. An amazing entrepreneur, Debra is a fabulous role model for women in business."
Mary-Anne Stevenson & Dianna Leeder, 2 Visions Home Staging (ON)
 

"After 18 years in the interior design field I decided to take my expertise into Home Staging. I researched many programs, before joining Debra Gould’s Staging Diva Training. Her invaluable recordings and notes cover every detail of the business of Home Staging. The Staging Diva Training Program is one of the best investments I have made.

Within days of completing the recordings of The Staging Diva Training Program, Debra Gould sent me a very good client in my area. She really is an inspiration!"

Jeanette Cataldo, Stage Right Inc. (MA)

"Debra, you're a marketing genius. Many thanks for your vision for high-end home staging on an international basis and your incredible ability to share it with others. A local newspaper is doing a profile on my company thanks to what I learned in your Staging Diva Sales & Marketing Secrets Course!"

Caroline Carter, Done In A Day, Inc. (Washington, DC)

More Rave Reviews from Staging Diva Students and Graduates