Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Bob Ratliff, Broker Associate - REALTOR® CRS, GRI ~ 512-587-5689, "Sold with Bob"
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX )
Comments 33
807 Rubles Ct Leander TX 78641"SOLD" Benbrook Ranch Neighborhood of Leander TX 78641 zip codeBenbrook Ranch Neighborhood of Leander TX is located North of FM-2243 off Bagdad Rd on the  northwest boundaries of Williamson County.Benbrook community consist of new construction and resale homes rangin...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 31
 This is the postcard that was mailed last week in search of "fix and flips," and our first call came in today.  I think of “fix and flips” just as I do land sales. When I mail postcards in search of land, we never charge a commission to the land owner.  As a result, our phone rings.  Other agent...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 18
Speechless Sundays:  What is behind the Gate?   If you are a consumer who is considering buying or selling a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Playa Vista, Mari...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 22
The purpose of branding is to accelerate the communication cycle between expressing your extraordinary promise of value and hearing your target market say, “I want it, I need it or I’ll try it!” Contrary to what most luxury real estate professionals think there is no salesmanship required here, w...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 16
When discussing pet peeves in language, my fellow word lovers often mention the use of the word "irregardless."Some have even expressed concern that its use is becoming so common that it may actually be included in dictionaries before long.Bad news – it already is. BUT – those dictionaries note t...
By Bob Crane, Forestland Experts! 715-204-9663
(Woodland Management Service)
Comments 11
I think that we are all going to be glad that Bob Bloom joined Active Rain.Enjoy his first blog post!I am looking forward to 216 and beyond.  This is a juicy one!!!           Today, August 3rd is National Watermelon Day.       You gotta love watermelon, right? Actually, I could care less if you l...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 9
When we sign the listing agreement with the seller, we promise them that we will sell their home at the best price, terms and conditions.And the best way to achieve it is:Market the Home to Buyer's Agent!And if Barbara Todaro says so, we better believe it - and do it!   Listing agents are marketi...
By Jessica Schweppe, Real Estate Marketing Expert + Blogger
Comments 4
Vlogging (short for video blogging) is easy and affordable. It also provides a great way for real estate professionals to build meaningful and engaging relationships with buyers and sellers. Done right, posting videos on your blog on a regular basis can do wonders for your business. To figure out...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 3
​Lawrence "Larry" and Sheila Agranoff, Real Estate Associate Broker and Real Estate Salesperson list and sell homes and condos in St. James Long Island. Call 631-805-4400 (c).  St. James is nestled between the Villages of Nissequogue and Head of Harbor, within The Smithtown School District #1. Fo...
By Greg Harrelson, Myrtle Beach Real Estate
(C21 The Harrelson Group / C21 Charleston Expert Advisors)
Comments 3
There are a lot of real estate agents using Infusionsoft to manage their database. I have been using the Infusionsoft application for years and continues to perform at a high level.I just took two more listings in the last 10 days from one simple Just Sold campaign that I run through Infusionsoft...
By Amy Houston Helm, Open the Door to All Possibilities
(Coldwell Banker Sea Coast Advantage )
Comments 0
122 Summerset Landing New Construction In Hampstead North Carolina, home prices continue to rise at a healthy rate and new home construction has seen a marked increased month over month in the last 2 years.  At MBD Builders, Inc. we are striving to take it up a notch with our new home constructio...
By Rich Barker, Rich Barker Keller Williams Realty Luxury Homes
(Keller Williams Arizona Realty)
Comments 0
This City of Mesa Home For Sale with 4 Beds 3 Baths features 4 Bedrooms and 3 Bathrooms with 2,179 Square Feet and a lot size of 6,240 Square Feet. The front of this City of Mesa Home For Sale with 4 Beds 3 Baths has a beautiful driveway with a grass lawn and a covered front patio and features a ...
By Rich Barker, Rich Barker Keller Williams Realty Luxury Homes
(Keller Williams Arizona Realty)
Comments 2
This 3 Bedroom 3 Bathroom Home For Sale in Mulberry features 3 Bedrooms and 3 Bathrooms with 2,029 Square Feet and a lot size of 6,240 Square Feet. The front of this 3 Bedroom 3 Bathroom Home For Sale in Mulberry has beautiful grass lawns and stone-finished driveway and features a 2 car garage wi...
By Max VanNatter
(First American Title)
Comments 10
There was a time when I believed that "winning" was everything.  I was as ignorant as Ricky Bobby; "If you ain't first you're last". Years ago I raced bikes.  You know the kind of bikes ridden by the Tour de France guys.  I was competitive and did well enough to qualify for the Arizona State Cham...
By Joel Jadofsky, One of the Top Realtors in Panama City Beach Area
(Keller Williams - homes for sale - Florida - Gulf - Beach )
Comments 0
                                                                                                                    Flickr/American Advisors GroupThere Are Still Spaces AvailableHello all,Team Jadofsky will be hosting a first time home buyers class today from 6 - 7:30 pm. It will be located at 30...
By Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr
(www.PrinterBees.com)
Comments 16
Would you love to have a completely safe open house done in 45 minutes for dozens of viewers, without having to buy any cookies or punch? If so, you should get to know the new Periscope app.Periscope is a free app that allows you to share live video and audio from your mobile device. The video ca...
By Peg Augustus
(Lakeshore Realty)
Comments 0
The "Shoffice" Can Be the Next Trend in Incline Village Luxury Homes  The “shoffice” - a cross between a storage shed and home office, is all the rage in London right now and it can possibly be the next trend for luxury homes for sale in Incline Village NV.  They say that necessity is the mother...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 36
Signage is a very important element in marketing real estate.  People read signs.  People remember signs.  There are some signs that make an impression upon people who are searching for a real estate agent.Here is one of Lorraine’s latest signs with her slogan on a rider on the sign.  I love that...
By Janet Kuehn- Charleston SC Homes Call 843-225-8890, Charleston SC Homes
(Southern Breezes Realty)
Comments 0
North Charleston SC Home For Sale - 7747 Discovery Rd Find out What makes this Traditional North Charleston SC Home for sale a real gem! This amazing home is located in the community of Colony North and it is nestled on a 0.4 acre lot with 1,284 sqft of living space. Home offers 3 lovely bedroom...
By Rhonda Fee, Rhonda Fee, Pleasanton Realtor, Luxury Home
(Luxury Property Agent, Home Sales, Relocation)
Comments 0
Tips and Tricks for First Time Sellers of Pleasanton Luxury Homes If you are a newbie to the real estate selling market, chances are you have little or absolutely no idea about the process for selling your Pleasanton luxury home. You may find yourself scratching your head with the question, “how ...