Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Richie Alan Naggar author of books on Life-Love-Intimacy-Purpose, + Real Estate too!
(People first then business! Ran Right Realty )
Comments 4
You see this every once in a while and you hear it too. Someone is pitching, selling, telling or sharing and they make a negative comment about a person, product or place in trying to get their positive point made in their own favor. One goes down so one can come up. However, anyone that steps on...
By Rich Barker, Rich Barker Keller Williams Realty Luxury Homes
(Keller Williams Arizona Realty)
Comments 0
This 3 Bedroom Home For Sale in 85268 with 3 Bedrooms 2 Bathrooms features 3 Bedrooms and 2 Bathrooms with 1,807 Square Feet and a lot size of 11,692 Square Feet. The front of this 3 Bedroom Home For Sale in 85268 with 3 Bedrooms 2 Bathrooms has beautiful desert landscaping, complete with a gated...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 28
In 2014, the folks at National Association of Realtors® put out their annual profile of homebuyers and home sellers. It’s always an interesting piece to check out. However, when I looked at it this year, I gravitated towards one specific group of statistics—specifically the chart of where buyers ...
By Janet Kuehn- Charleston SC Homes Call 843-225-8890, Charleston SC Homes
(Southern Breezes Realty)
Comments 2
Ladson SC Home For Sale - 210 Kent Ct   A remarkably rare opportunity to acquire this Ladson SC Home for sale! Don’t miss out on this gorgeous residence located in the serene and family friendly neighborhood of College Park. Home rests on a 0.48 acre lot with 1,893 sqft of living space. Home fea...
Growing up, I LOVED the Goosebumps series.  Gotta love scary stories.I especially loved when they released “Choose Your Own Adventure” books.  At the end of a chapter, you had to make a decision.  That decision impacted what you read next.Looks like Facebook is taking a page out of that book.They...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 24
When crafting your personal or company brand and your marketing, it is of paramount importance that you take time to understand the demographics (age and income) as well as the psychographics (Interests, activities, opinions and lifestyles) of your target market.  The psychographics are more impo...
It's time for another episode of The Not So Silent Partner!In Episode 4:1) How to make money at home.2)  How to grow your followers on Facebook.3) How to get started with video production Special thanks to Bob Stewart for a great chat on Friday and forcontinuing to push the AR community to embrac...
By Lenn Harley, Real Estate Broker - Virginia & Maryland
(Lenn Harley,, MD & VA Homes and Real Estate)
Comments 60
ABOUT AGENT REVIEWS.Sad to say but I believe that Jeff is right in his statement that "Agent Reviews are here to stay".SAD to say because, after watching and being a part of the review syndrome for years, I rarely participate because, as a Buyers Broker, the review systems give me and others who ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 31
Marketing is what real estate agents do for a living.  We are marketing agents, and without marketing, we are out of business.  There are many marketing platforms and methods from which to choose, but unless we have created a routine, none of those platforms will be used.I read a post this mornin...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 36
Where do you live? West Los Angeles or Hollywood?Here in Los Angeles there are hierarchies. Where you live shows status and an indication of if you have “arrived” or you are working your way on the winding road to your arrival? I have always found this an interesting phenomenon.So with that said ...
By Brenda Hanson
(Keller Williams Realty Diamond Partners Inc.)
Comments 0
Missouri property owners who contract to improve their home with the intent to sell it are required to notify contractors and other potential lien holders of the owner's intent to sell. This notice must be recoreded 45 calendar days prior to the closing date. I think for a long time some title co...
By Richie Alan Naggar author of books on Life-Love-Intimacy-Purpose, + Real Estate too!
(People first then business! Ran Right Realty )
Comments 8
How can we lose if we all endorse each other assuming we are worthy of the gesture. Let us take a moment to reflect on how all of us, with no exceptions, got to where we are with the help of others. Stop and think about this. The helping hand was visited upon you when you didn't know it and even ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 22
 Listing agents are marketing agents.  We market to buyers, and we expect every buyer to have already secured the services of a buyer agent.  We market to buyer agents, and we depend upon them to show our listings.Not all listing agents have that mindset. Many listing agents market to buyers with...
By Rose King, Friendswood / Pearland Homes
(UTR, Texas Realtors)
Comments 47
 I recently took a listing, and the client was the most prepared client I have ever worked with. When she called me to say she wanted to list her home, I made an appointment to take a look at it. I was expecting to have to go over everything she would need to do to get the house ready to sell, an...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
   Welcome to our Condo Rental in Nob Hill North   Ronkonkoma Long Island 11779 ONLY $1,475 PER MONTH, PLUS ELECTRIC AND CABLE. Heat and water are included in the rent!   This condo offers a Large Living Room, Large Bedroom with Walk-In Closet, Updated Kitchen and Full Bath, New Laminate Floors, ...
By Belinda Spillman, Your Guide to Joyful Colorado Living!
(Aspen Lane Real Estate Colorful Colorado)
Comments 41
 How Lo (Tech) Can You Go?  In this world of high-tech real estate marketing, sometimes it is the Lo-Tech marketing methods that produce favorable results.    This past spring, I sold my step-son’s home in a neighborhood in Aurora that is very hot!  I sent out a Just Sold Postcard to the surround...
By Home Value Leads
Comments 15
This article was originally posted on the Home Value Leads blog. Our friends over at Contactually send a lot of emails for their clients. A lot. And they know when the emails are opened, which is the goal of sending an email, right? Now they are sharing this information so that we can also know w...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 10
The title is a tribute to our friend, Roger D. Mucci as he begins his recovery from his second knee replacement surgery.The subject is to piggyback onto a post that I wrote yesterday, Agent Caravans - Are They Dead?After writing the Dead post, I had a light bulb moment and decided to try an Agent...
By Alan May, Evanston & Northshore of Chicago real estate
(Coldwell Banker Residential)
Comments 10
and they're baaaack!In the last 30 days, I've seen the return to multiple offers.  So many of the offers I've written in recent days have ended up in multiple offers.  Winning some, losing some... Causing pricing to go higher and higher.It's downright annoying, as the buyer's agent. I don't parti...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 28
Digital photos, virtual tours, instant notification on new listings, reverse prospecting...There seems to be no need for agents to get together every Tuesday morning as a group to tour listings.It's been coming for awhile.  'We've had to bait agents to attend for years now with the promise of eve...