Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Eileen Burns, FL Luxury Homes Hollywood Lakes,Golden Isles/Beach
(Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach)
Comments 7
Eileen Burns recently sold the Best Western Plus hotel in Palm Beach Gardens, FL USA for $9.4MM.  This was an "off market" transaction with the seller and the buyer.  You may asking yourself:  How does a hotel property for sale in Florida of this magnitude trade hands without multiple listing ser...
By Kristen Correa, Graduate, REALTOR Institute (GRI)
(Ueckert Realty LLC)
Comments 7
Abbott and Costello. Who's on 1st? That's how I feel when I get a real estate client referral I already have in the 1st place in my existing book of business.It's rare for me to take a relocation referral listing. Since I left Coldwell Banker as a 3 year old agent 9 or so years ago (I was on thei...
It’s just one of the many Facebook advertising tools that you SHOULD be using. But ARE you retargeting your customers yet?We’ve all browsed a website but didn’t actually buy anything from it. It’s no secret that consumers are doing that on your site as well.After people look at products and servi...
By Peg Augustus
(Lakeshore Realty)
Comments 0
Exciting Events in Incline Village Homes for Sale this Summer If you just bought a luxury home for sale in Incline Village NV and want to know the best ways to spend the summer, here’s some of the fun and exciting events happening during the rest of the summer in North Lake Tahoe in Incline Villa...
By Joel Jadofsky, One of the Top Realtors in Panama City Beach Area
(Keller Williams - homes for sale - Florida - Gulf - Beach )
Comments 2
41 Jamaican Lake Drive, Panama City Beach, FL 32413Open House Saturday 8/1 from 10am - 2pmFully Furnished(including awesome dishes and glassware) and tastefully decorated 2 story 3 bedroom Beach Home in gated community!! 200-300 ft walk to the beach with Gulf View...Nice patio on the back to enjo...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 32
Consistently practicing the fundamentals is mission critical to your success as a luxury real estate marketing professional. If you want to be a market leader you also need to keep abreast of trends.   As brand strategists we are constantly researching, not only what is currently trending but als...
It's time for another episode of The Not So Silent Partner!In Episode 4:1) How to make money at home.2)  How to grow your followers on Facebook.3) How to get started with video production Special thanks to Bob Stewart for a great chat on Friday and forcontinuing to push the AR community to embrac...
By Gloria Valvasori, MASTER-ASA, Your Streetsville Village Connection
(Better Homes and Gardens Real Estate Signature Service)
Comments 4
I came across this video a while ago one of my colleagues posted on her facebook page.  It really made me stop and think.   Its an animated video about inspiration, and the power of imagination.  It inspired me to share it with my AR friends...  and on my FB page.The video is about power... the p...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 40
When crafting your personal or company brand and your marketing, it is of paramount importance that you take time to understand the demographics (age and income) as well as the psychographics (Interests, activities, opinions and lifestyles) of your target market.  The psychographics are more impo...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 20
Buyers Ask: Won't We Get A Better Price If We Use The Listing Agent? We have been asked this question many times. Not all consumers actually understand how this business works and are confused about using a Realtor. The answer is NO.  Any licensed Long Island Realtor can show a buyer property, so...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
East Hills is a prestigious Village in Nassau County New York on The North Shore of Long Island. It is part of the Greater Roslyn area, which is anchored by The Village of Roslyn. Incorporated in 1931, the Village of East Hills is the largest Village in Roslyn.  Included neighborhoods in East Hil...
By Lina P
(Morris Real Estate Marketing Group)
Comments 2
 As we sprint into the second half of the year, it is important that agents take the time to ask themselves these three questions: Do you have achievable goals? Do you know where you stand relative to those goals? What systems and tools are you going to put in place to make sure you've accomplish...
By Jon Yturralde, Investor and Realtor, I can teach you to Net More!
(Real Estate Advantage Group)
Comments 5
Yes its come full circle and all those English classes I skipped have come back to haunt me.  I now often feel weak and not up to par when trying to so something as simple as write a blog.  Take the following article about the Sacramento MLS.  I wrote it initially because I love helping investors...
By Kerry L Klun, 321-626-5868
(Palm Realty)
Comments 0
This gorgeous home located in Colfax Landing in Rockledge, has closed! Built in 2006, this former model home is gorgeous! With 4 bedrooms and 3 baths this stunning home has many beautiful upgrades. My buyer, David, is thrilled and is already making plans on how to personalize this stunning home. ...
By Kyle Reyes
Comments 8
I’ll never forget the first time my dad took me to a baseball game.Shea Stadium. I can still hear – and sing – their old theme song.But the most exciting part of the game wasn’t the game itself. It wasn’t the peanuts or the crackerjacks. Nope.It was the autographs.Whether we were at an MLB game o...
By Lydia Puller, Realtor, San Rafael Luxury Homes for Sale
(Vanguard Properties)
Comments 2
Top 3 Things to Do near San Rafael Luxury Homes for SaleIf you are dreaming of living in an urban environment complemented by a wide array of cultural, arts, shopping, and dining opportunities, then you should visit San Rafael, CA. This lovely community is also surrounded by a natural environment...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 28
The title is a tribute to our friend, Roger D. Mucci as he begins his recovery from his second knee replacement surgery.The subject is to piggyback onto a post that I wrote yesterday, Agent Caravans - Are They Dead?After writing the Dead post, I had a light bulb moment and decided to try an Agent...
By Rose King, Friendswood / Pearland Homes
(UTR, Texas Realtors)
Comments 49
 I recently took a listing, and the client was the most prepared client I have ever worked with. When she called me to say she wanted to list her home, I made an appointment to take a look at it. I was expecting to have to go over everything she would need to do to get the house ready to sell, an...
By Tracey Walker, Lake Norman Real Estate
(Carolina Signature Realty)
Comments 1
Carolina Signature RealtyFor information on Mooresville Real Estate, contact Tracey Walker at 704-400-7000.Advantages and disadvantages of buying in Mooresville Mooresville Real EstateMooresville Waterfront Real EstateMooresville Acreage, Lots and Land When you think of buying a house, you may be...
By William Piotrowski
(Diamond Residential Mortgage Corporation )
Comments 3
 8 Pointers to Power Your Marketing Copy Marketing copy is the writing that goes into your website, emails, mailers and letters, brochures, and other printed and online sales materials. It’s key to your marketing, because it keeps you in contact with clients and prospects. The goal is to get the ...