Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Kyle Hiscock, Licensed Real Estate Salesperson, Realtor®, e-PRO®
(Nothnagle Realtors)
Comments 11
One of the biggest complaints that you will hear from unhappy home sellers is they don't feel their Realtor® is marketing their home correctly.  The reality is that it is probably true.  The days of putting a sign in front of a home, entering it into the local MLS, and waiting for offers to roll ...
By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 6
Great information from a fellow real estate agent on how to market your own website, content, socially and in person and print! The problem is most agents either don't do this or won't do this. YES, it takes time and committment but you can plan a day out and do this! It will pay off if you are c...
By Connie Wolff, Connie Wolff
(RE/MAX Select Realty)
Comments 0
How to Deal with the Stress of Home Selling in Pittsburgh PA Home selling is not an easy task. Some might think it’s simply putting a great listing together with a few beautiful photographs of your waterfront home for sale in Pittsburgh PA and hosting a few open house events until the right buyer...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(Napa Consultants)
Comments 33
 The value of luxury real estate has as much to do with the quality of the home as it does with the home’s proximity to local lifestyle amenities. The agent or company who can demonstrate superior marketing savvy of the local lifestyle has a distinct competitive advantage.  Here is a video case s...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 22
A large part of the formula for a successful real estate career is identifying a need in the market and finding a way to fill it.  Whether you do that by developing a niche for "two story homes with pools on over 6 acres in the most fantastic school district ever" or creating a marketing plan tha...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 11
Offline marketing is a favorite marketing method of mine, and the section of the newspaper that I like most is the Free Real Estate Press Release section.  Free is always a breath of fresh air.   Although I participate in this monthly local newspaper with a full page ad to display some of our inv...
By Torey Eisenman, Realtor CDPE Orlando Real Estate Homes For Sale
(Benchmark Real Estate Group, Inc.)
Comments 1
Sanford FL Home For Sale - 1766 Travertine Terrace This Immaculately Upgraded 1,914 sqft. Cape Verde model features a spacious 3 bedroom 2.5 bath open floorplan with a large screened and covered lanai with private views. The home is located in the highly sought after gated community of Greystone...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 17
A local Long Island newspaper reporter contacted Larry & Sheila for an article she was writing about the housing market on Long Island. The caller introduced herself and said that she was a writer for a Long Island circulated paper.  She was writing a story on the reputation that Long Island may ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
If you're now ready to move to a 55 and Over community in Nassau County Long Island, The Seasons in East Meadow may be what you are looking for. Here is our Community Profile presented as a courtesy by Lawrence "Larry" and Sheila, Real Estate Associate Broker and RE Salesperson:Located by Front S...
By Torey Eisenman, Realtor CDPE Orlando Real Estate Homes For Sale
(Benchmark Real Estate Group, Inc.)
Comments 2
Sanford FL Home For Sale - 1340 Twin Trees Lane Expect to be impressed! Amazing 3 bedroom, 2 bath, 1 car garage Town Home in gated community! Perfectly MOVE-IN Ready w/ tons of UPGRADES & a WATER VIEW! On the first floor you will find the kitchen, living room, dining room & 1/2 bath. All bedroom...
By Tye Caldwell & Associates, Sells Augusta, Columbia Cty, Ft Gordon Real Estate
(Keller Williams Realty Augusta Partners)
Comments 0
 There are currently 2,218 active homes for sale in Augusta. The average listing price for Property in Augusta during the month of December is $221,200. The median list price in December for single family residential and condo/town home properties in Augusta is $189,900. The typical home for sale...
By Buffini & Company
(Buffini & Company)
Comments 4
Any time is a great time to touch base with your clients. It may be cold and wintery outside in many parts of the country; however, that’s not an excuse to hibernate in your office for the season. Get out and chat with your clients! You’ll never know when you’ll hear a need you can fill to serve ...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 1
This is, in fact, a great question - as 2016 is just started.I am sure as you read the post from Endre Barath, Jr. you'd love the answer.Isn't it all about TIME MANAGEMENT? How can I improve my marketing and my sales for the remainder of the year? How to gain the competitive edge?   This question...
By Beach .Network™, Digital Marketing Solutions For Real Estate Pros
(Beach .Network™)
Comments 0
The Benefits of Digital Marketing are Enormous - Build Your Online Presence- Expand Your Digital Footprint- Generate Leads from Your WebsiteTo be effective, your Orange Beach real estate website must be disseminated; just like your business card...it only works when it's distributed, content synd...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 40
How can I improve my marketing and my sales for the remainder of the year? How to gain the competitive edge? This question is asked by every sales person and every Realtor. If they do not, maybe they should not be in the business.In all fairness, this post was inspired by another long overdue Act...
This article was originally published on the Home Value Leads blog.Have you been at a loss lately with your Facebook ads for your real estate business? You're not alone. Many real estate agents test their ads time and time again, but targeting can get stale. Have you tried targeting your ads with...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 1
Don’t be fooled that you can win the SEO game on Google.. Go ahead and put in any neighborhood or city as it pertains to Real Estate or Homes.. Trulia and Zillow own the first page.. they spend billions to do so.. Here is a short video explaining what you can do to be "found" online.. Video - The...
By Michele Connors, Your Eastern North Carolina Realtor
(The Overton Group, LLC Pitt & Carteret County)
Comments 30
I got a call yesterday from prequalified , first - time buyers. They are newly married and have been saving to put down a down payment. They have done their research.. online. I asked , "whom may I thank for giving you my number" ? She said, "Zillow reviews ".  Wonderful. I find it helpful when c...
By JM Padron, CCIM, CCIM, MRICS, Serving South Florida
(REMAX PREMIER-COMMERCIAL ASSOCIATES)
Comments 0
Three retail centers in Tamarac and Lauderhill up for sale for $10.9 million. Madrid Plaza in Lauderhill Madrid Plaza in Lauderhill The properties total 85,415 square feet: the Commercial Plaza, a 45,000-square-foot property in Tamarac; and Lauderhill strip centers Madrid Plaza and Bon Vale Plaza...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 5
You should never create a website, video, or any promotion without a strong call to action..For example, it's not enough to just leave your info at the end of a video..You need to tell people what to do next..You should also be at least a bit creative, not the same as everyone else..  Calls To Ac...