Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Irina Jordan
(Zurple)
Comments 12
You can successfully connect and convert Internet leads if done properly. Pick up your phone and call them after you connect with them in a meaningful way via their preferred method of contact - be it email, text or phone. You need to learn more about their current situation, pain points and what...
By Nicole Doty - Gilbert Real Estate Expert, Broker/Owner of Zion Realty ZionRealtyAZ.com
(Zion Realty)
Comments 36
Every hunter has their own method and way to go about tracking it's prey. Lions, Alligators, Hawks, and any other predator uses it's unique talents and abilities to seek out their next meal. Some lie in wait while others strike quickly. Patience and accuracy is a must or else you'll go without. I...
By Michael Jacobs, PasadenaCA Real Estate Representation 818.516.4393
(Coldwell Banker Residential Brokerage)
Comments 51
What’s Bugging Me?  Lender Follow-Up One Year Later …Really? First, I’m not a fan of those I Want To Be Your Fill-In-The-Blank For Life campaigns. Let's just say I was less than impressed when a woman approached me last year at one of my open house events and stated:  I Want to Be Your Lender for...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 32
How can I improve my marketing and my sales for the remainder of the year? How to gain the competitive edge? This question is asked by every sales person and every Realtor. If they do not, maybe they should not be in the business.In all fairness, this post was inspired by another long overdue Act...
By Joe Petrowsky, Your Mortgage Consultant for Life
(Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709)
Comments 8
Kyle Reyes shares such an important message in his post, hopefully you want to share it as well. None of us should ever go through anything like this. I'm going to teach you all two little secrets about content marketing.  1.  It's not about selling a house.  It's not about finding a buyer.  It's...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 14
 Want the listing of your home to stand above the crowd? Whether you're a Realtor or a Homeowner, listing with bad pictures, or no pictures at all, can cause buyers to skip viewing a home. Here Are Some Tips of What Not To Do:•Dark photos where you can only see the outline of a room is not recomm...
By Gabe Sanders, Stuart Florida Real Estate
(the BlueWater Realty team specializing in Martin County Residential Homes, Condos and Land Sales)
Comments 22
Trying to Stay Ahead of the Crowd with MarketingIt’s actually not that difficult to stay ahead of the crowd with marketing.  The key is to do it.  No matter what it is.  I am constantly amazed by the number of Realtors and other professionals who believe they will just get business dropping into ...
By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 32
Pork Fat Rules, Even in Sales!  Who’d have thought that pigs have something in common with sales people? We were having breakfast at our favorite Delray Beach 50’s diner and chatting with Pat, the chef.  He told us a story of growing up on a farm and asking for a pig to raise. He was told that yo...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 15
How to Write Community Pages that both Google and your site visitors will love... Do your community pages stand out? Or do they look like every other community page in your marketplace?Do they bring you plenty of organic traffic from Google and the other search engines?Or are they just "kind of t...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 19
What’s the job of a listing agent?  There are listing agents who do not understand what their “realistic” job description entails, and most of the homeowner/real estate agent issues stem from that misconception of the role of a listing agent.  The listing agent and the homeowner/builder are team ...
I'm going to teach you all two little secrets about content marketing. 1.  It's not about selling a house.  It's not about finding a buyer.  It's not about connecting with a potential seller.It's about building brand equity.Many agents have this bad habit of using social media for SELLING...and n...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
​If you want to buy or sell a House or Condo in Smithtown New York... Call Lawrence "Larry" and Sheila Agranoff, Real Estate Associate Broker and Real Estate Salesperson at 631-805-4400 (c). We are a Husband and Wife Professional Real Estate Team, and we know Smithtown Long Island! Lawrence "Larr...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 40
This grammar lesson is by request… and it's a tricky one!              Why use semicolons? Semicolons are most often used to add variety and flow. You might look at them as cosmetics for your writing. They add variety and allow you to separate related thoughts while incorporating them into one se...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 50
Let’s dispel the mystery of marketing luxury real estate.  The truth about marketing is pricing the home right.  Then you show it off in the best light.  That means providing the best possible presentation packaging and using those exposure tools to reach buyers and agents who represent them. The...
By Linda Jarvis
(Watson Realty Corp.)
Comments 0
 Eagle Harbor in Fleming Island FL | Homes for Sale | Market Report August 2015 Eagle Harbor in Fleming Island FL, is a beautiful golf and family community in Clay County.  The manicured 18 hole golf course meanders through the backyards and naturally preserved areas of woods and stocked lakes. T...
By Rhonda Hayes, Real Estate Broker, Over 12 Years Experience
(Carrington Real Estate Services (US),LLC)
Comments 6
 Regardless of the current market conditions, as a listing agent the goal should be to make your listing stand out. This will distinguish you from your competition and also help you generate buyer leads. There are a number of “outside-the-box” marketing ideas to use in order to get your listing t...
By Kerry L Klun, 321-626-5868
(Palm Realty)
Comments 0
This stunning home located on the Indian River with breathtaking panoramic views of the Intracoastal Waterway has closed for $1,050,000.   Completely re-built in 2013, this gorgeous home has 4 bedrooms and 3 and a half baths with over 3,400 square feet.        My buyers, immediately connected wi...
By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 1
            3507 Millvale Rd, Baltimore, MD                     Get Directions Click Here                                                                                                                                      Description                                                            Ph...
By Linda Jarvis
(Watson Realty Corp.)
Comments 1
Forest Hammock at Oakleaf Plantation in Orange Park FL | Homes for Sale | Market Report August 2015  Forest Hammock at Oakleaf Plantation in Orange Park FL, is a highly desirable non-CDD community in northern Clay County.  This is a 203 acre community that has over 700 single-family home sites.  ...
By Connie Wolff, Connie Wolff
(RE/MAX Select Realty)
Comments 3
Tips for First-Time Buyers of Point Breeze PA Luxury Homes Buying a new house for the first time can be a real challenge and may bring more stress into your life. The idea of it may be exciting - with the new house, new community, and some new furniture, but you must be ready to try to learn as m...