Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Michele Connors, Your Eastern North Carolina Realtor
(The Overton Group, LLC Pitt & Carteret County)
Comments 27
I got a call yesterday from prequalified , first - time buyers. They are newly married and have been saving to put down a down payment. They have done their research.. online. I asked , "whom may I thank for giving you my number" ? She said, "Zillow reviews ".  Wonderful. I find it helpful when c...
By Peg Augustus
(Lakeshore Realty)
Comments 2
Enjoy These February 2016 Events in Incline Village NV  Are you planning a romantic weekend escape to any of the gorgeous luxury homes for sale in Incline Village NV? Surrounded by a picturesque landscape, both guests and long-time residents of Incline Village are in for a treat as February bring...
By Joel Jadofsky, One of the Top Realtors in Panama City Beach Area
(Keller Williams - homes for sale - Florida - Gulf - Beach )
Comments 0
9156 Sunshine Dr. Youngstown, FL 32466$175,000Beautiful Lake Front 4 bedroom Home. Has it own boat dock. The fish in here are so big...Catch your dinner and cook it all from your yard. Cherokee Landing for Deer Point Lake is just a few minutes away. Skylights give this home so much natural light....
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 11
A local Long Island newspaper reporter contacted Larry & Sheila for an article she was writing about the housing market on Long Island. The caller introduced herself and said that she was a writer for a Long Island circulated paper.  She was writing a story on the reputation that Long Island may ...
By Richie Alan Naggar, agent & author
(people first...then business Ran Right Realty )
Comments 1
I have a place coming up for sale where the family has owned it for decades and used it as a rental for several years. Now, they have decided to sell and we are in the process of giving the home a manicure and pedicure if you will plus a facial. What surfaces is how creative the original owner wa...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(Napa Consultants)
Comments 2
Marketing done right is an answer to someone’s prayers.  This is as true for marketing luxury real estate as it is for marketing products and other services. An ad, whether online or in print, should focus on addressing the pain point of its target audience.  It should have a message that is so c...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 17
According to, more than 62% of Americans celebrate Valentine's Day.With approximately one billion cards sent each year, it is second only to Christmas in its impact on the greeting card industry.I have no idea who keeps track of this, or how they do it, but they report that 85% of tho...
By Stephen Fells
Comments 0
Source: SociallyAware  
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 3
Plymouth Estates in Mt. Sinai Long Island is a 55 and Over Active Adult Community.  Lawrence "Larry" & Sheila Agranoff, Real Estate Associate Broker and RE Salesperson have been showing Plymouth Estates to potential buyers. Here's What They Are Looking For: 55 And Over Active Adult Community 24 H...
By Joan Dickie, Keller Williams Premier Realty
(Keller Williams Premier Realty)
Comments 5
I thought this would be a great blog to re-introduce to everyone in the 'Rain.  We blog here for many reasons, one of which is to increase our presence in the top of Google search.  This is a good reminder of how we can increase our ranking without always talking about real estate and boring read...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 1
No major meetings or events occured in the Maple Heights governent this week. There was a medium level of activity on the Maple Heights real estate market this week. 19 single family homes were listed for sale. 4 single family home listings were returned to market. 8 single family home listings c...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 0
I had a question regarding Facebook marketing in Q&A section recently - and here's the 'secret' from Home Value Leads about targeting!Thanks Brian Rayl.Isn't ActiveRain amazing resource for all of us? This article was originally published on the Home Value Leads blog. Have you been at a loss late...
By Beach .Network™, Digital Marketing Solutions For Real Estate Pros
(Beach .Network™)
Comments 0
The Benefits of Digital Marketing are Enormous - Build Your Online Presence- Expand Your Digital Footprint- Generate More Leads from Your WebsiteTo be effective, your Destin real estate website must be disseminated; just like your business only works when it's distributed, content syndi...
By Home Value Leads
Comments 0
This article was originally published on the Home Value Leads blog.So you've sent out hundreds and hundreds of postcards, letters and the like to boost your real estate business. How many responses from those mailers did you get out the many you've sent? Well, maybe it's time to rethink your mail...
By Faye Taylor, Faye Taylor
(LifeStyles Unlimited)
Comments 0
MLS pictures and  my pet peeves:Ok, if I have to look at one more picture of a bathroom with the toilet lid up I think I am going to scream.  It takes 1 second to lower the toilet lid before you take the picture.  OR is your object to show how clean the toilet bowl is?I don't get it.  Although I ...
By Teresa Ryan, Teresa Ryan
(Ryan Hill Realty)
Comments 1
Single Family Home for sale in Naperville, IL Overview Maps Photos Description Market Stats $490,000 Single Family Home Main Features 4 Bedrooms2 Bathrooms1 Half BathroomInterior: 2,493 sqftLot: 0.26 acre(s)Year Built: 1975 Location 1256 Jane AveNaperville, IL 60540USA Teresa Ryan Ryan Hill Real...
This article was originally published on the Home Value Leads blog.Have you been at a loss lately with your Facebook ads for your real estate business? You're not alone. Many real estate agents test their ads time and time again, but targeting can get stale. Have you tried targeting your ads with...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 4
This is may be the most important video you ever watch..You can learn great marketing, sales, or strategies along the way but..You need this more than all of the above..Click on the link or photo to get inspired.. Video - The Most Important WordFree Access to Over 70+ Luxury Home Sales & Real Est...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 3
You should never create a website, video, or any promotion without a strong call to action..For example, it's not enough to just leave your info at the end of a video..You need to tell people what to do next..You should also be at least a bit creative, not the same as everyone else..  Calls To Ac...
By Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395
(Karen Parsons-Fiddler, Broker 949-510-2395)
Comments 48
Business Advice From A Toothache I broke a tooth last weekend. Ouch! It was almost worth it because it was on a fantastic Chicken Fried Steak breakfast....but one of the poached eggs on top had a little piece of shell....oops.The tooth didn't hurt as long as I chewed on the other side of my mouth...