Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr
Comments 39
Many times, an open house is something a Realtor® dreads. Will anyone come? Will they be interested in anything more than the snacks? Will you end up with a ton of random snacks left over? Will anyone remember your specific property given the other open houses also going on?Unfortunately, most Re...
By Larry Johnston, Real Estate Broker
(Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC)
Comments 43
Do You Take the Road Less Traveled, or are you getting caught in Rush Hour Traffic? In the Real Estate Industry, there is a lot of competition among Brokerages and the Agents themselves. Using my former field of Art and Painting as an example, I was taught by a teacher that had his own style. I e...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 12
I’m hearing rumbling online about business having slowed. There’s always business out there, and what one needs to do is find it.  Find it online and offline. Find it in places you didn’t expect to find it.  Marketing online is a staple now on the marketing menu. Analyze the inventory in your mar...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 2
Speechless Sundays: Private Property!!!!!!WOW!! If you are considering buying or selling a home, a luxury home, luxury investment real estate, luxury vacation homes, or luxury beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Marina Del R...
By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 20
Facebook MarketingMy inbox was full this week with questions about the best way to use Facebook to capture business. I provided input where I could and hope those who had the inquiries follow through and see results. It really is great that so many are starting to take their social media presence...
By Dena Stevens, Putting The Real Into Realtor Since 2004
(Rocky Mountain Realty )
Comments 0
 Rocky Mountain Realty  Rocky Mountain Realty is happy to announce that it is expanding and opening an office in Canon City. Suzy Lucero and Shawn Martinez have announced with the success of their Pueblo office they are expanding to Canon City and Fremont County. Dena Stevens is the first local a...
By Bob Ratliff, Broker Associate - REALTOR® CRS, GRI ~ 512-587-5689, "Sold with Bob"
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX )
Comments 2
Georgetown Home For SaleOffering “Magnolia” floor plan boasting approximately 1800 sq ft living; recent carpet; recent roof shingles; gourmet kitchen with granite counter-tops and under mount sink; breakfast bar; with open living/dining; all GE appliances; covered porch & covered patio.Two car ga...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 64
What Is the "Just Looking" Buyer Really Saying?We in the real estate business get calls from buyers that tell us they are just looking. But wait a minute. They took the time to call and maybe even emailed some questions so what are they really saying? Are they interested in real estate or not?The...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 17
UPDATE: As of Noveber 29th, I'm now offering a 28-page 2016 Real Estate Business Planning Guide, which you can sign up for at (this deal offered below has already expired ;-( )It’s that time of year when many of us want to get geared up to start 2016 off with a bang. I’m...
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 3
Michael George, shared this wonderful classic post that can be used many times over. The array of details and data will surely benefit you and your present or future clients. It is detailed and right to the point. It should also help with any gray areas, to give you an upper hand with this compet...
By John Pusa, Your All Time Realtor With Exceptional Service
(Pacific Realty)
Comments 8
On November 23, 2015, National Association of Realtors® (NAR) reported on median home value price was $219,600 in October of 2015 higher 5.8% from the price of $207,500 in October of 2014.Single family home sales were down 3.7% to annual rate of 4.75 million unit in October of 2015, from the annu...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 21
One day a fellow copywriter wrote and asked me to take a look at something a prospective client had sent her. She wanted to know if I could help her figure out what he meant.She's not normally a real estate writer, but she knows I am and she was pretty sure it had to do with real estate. (Yes, it...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 1
As real estate professionals whose earnings are always dependent upon the size and quality of our sales pipelines, we’ve got to be thinking at least one season ahead. With Fall now in full swing, it’s time to start establishing a pipeline that will result in more winter closings. To see more busi...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 37
Are you using PINTEREST for your business?If not, here is a great post that will help you start using PINTEREST in your business, thanks to Wayne and Jean Marie Zuhl for the original post. Pinterest is a fantastic marketing tool. It has more than 12 million users in the United States, 28% of whic...
By Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr
Comments 3
Have you ever seen a business card that makes you cringe? I certainly have. From ridiculous head shots to bland black-and-white business cards, there are a lot of ways to make a bad impression.It’s really unfortunate, too, because business cards – done right – can make a tremendous impact. When y...
By ReferralExchange (Lisa Fettner), The largest real estate referral network in the US
Comments 21
As we head towards the home stretch for 2015 and the market starts to slow down, it’s time to take advantage of the quiet and update our online profiles and bios.  Many  websites utilize your stats to assign agent ratings and rankings, so it’s more important than ever to make sure that your infor...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 93
Do not let the ants get in the way of the elephant. This means keep your eyes on the big goal (elephants-new listings and sold properties).  Don’t let minor distractions (ants) become impediments to your big goals.  Distractions come in many forms. Often agents focus on what is going wrong rather...
By Judy Wahba Realtor-Broker/Owner Steve Houck Realtor/Partner
(Real Estate Partners, LLC)
Comments 1
I have truly enjoyed the Thanksgiving weekend. I answered several calls, emails and requests for information, but I gave this time to my family.   The thought has occurred to me throughout the weekend: " Do we tell our clients, customers and fellow agents how thankful we are for them?" Well, this...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 1
This was the week of Thanksgiving holiday, so all public buildings were closed. There was a medium level of activity on the Lyndhurst real estate market this week. 6 single family homes and 1 condominium were listed for sale. 1 single family home was listed for rent. 3 single family home listings...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 0
Chagrin Falls Village Council had the second meeting for the month on Monday 11/23/15. The Village of Chagrin Falls Parks Commision had a meeting on Tuesday 11/24/15. There was a low level of activity on the Chagrin Falls area real estate market this week. 1 single family home was listed for sale...