Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
by Elizabeth Christensen When we sat down with The Weiniger Group’s Judy Weiniger for a one-on-one interview about real estate content marketing, one thing became immediately clear: Not only does she prioritize creating and sharing engaging content on her website, but, when it comes to her niche ...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 6
~ Facebook Marketing Tips ~Another successful week of FB ads for my new listings netted a contract on one already and a future buyer on another. Both came via FB (one is a long-time FB follower and the other found me online and made contact via Messenger). The power of FB ads still amazes me. For...

By Pat Hiban, Billion Dollar Agent
(Pat Hiban Interviews Real Estate Rockstars and Founder of Rebus University)
Comments 9
While you should walk into each real estate listing appointment with the goal of getting a listing contract signed, you should also be ready to walk away from certain listings. Some listings, for reasons covered below, simply aren’t worth your time and energy as an agent. Learning how to spot the...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 4
  This is a PERFECT 2 bedroom 1 bath Condo in Nob Hill South, Ronkonkoma Long Island FOR RENT.    Rental Price: $2,000 Per Month, Plus Electric and Cable. Heat and water is included in the rent!          THIS IS THE NOB HILL RENTAL YOU'VE BEEN WAITING FOR!  This Upper Level Condo Apartment For Re...

By Wanda Kubat-Nerdin, St. George Area Preferred Residential REALTOR®
(Specializing in Residential, Referrals & Relocation | PK Real Estate Utah South)
Comments 27
Southern Utah Small Business Spotlight: Judd's General Store  Yesterday was spent getting the quarterly mailing ready to send out to past clients. With summer in mind, I designed a 5.5 x 8.5 inch, 4-color greeting card that included an ice-cream cone coupon to a local business.  Every envelope wa...

By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 0
Visit "Local-n-Global" Realty website.City of Lyndhurst Architectural Board of Review had a meeting on Thursday, 07/20/17 at 7:30 PM. There was a medium level of activity on the Lyndhurst real estate market this week. 5 single family homes were listed for sale. 2 single family home listings were ...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
                                                      Sold By Lawrence & Sheila Agranoff If you are an owner at a Long Island Condo community, now is the time to Sell! Sell! Sell Every day we have buyers call us about specific Long Island  Condo communities, but the inventory is very low. At some...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 9
Real estate marketing grammar – is it farther or further?Does that one ever confuse you? It did me, and not long ago I read that it even confused master marketer Bob Bly.Today, while writing my Thursday newsletter, I needed to use one of those words. So – I went to my old trusty source, Grammar G...
WASHINGTON (July 6, 2017) — Sixty-two percent of sellers' agents say that staging a home decreases the amount of time a home spends on the market, according to the National Association of Realtors® 2017 Profile of Home Staging,  www.nar.realtor/reports/profile-of-home-staging.   "Realtors® know ...

By Dena Stevens, Putting The Real Into Realtor Since 2004
(Rocky Mountain Realty )
Comments 4
The private setting you've always wanted! This house sits to the back of the treed 40 acres. This 3 bedroom, 2 bathroom house has an extra office/hobby room and a fitness room with an Therapeutic lap pool with space for your exercise equipment. New carpet, new fixtures in the bathrooms, new carpe...

By John Pusa, Your All Time Realtor With Exceptional Service
(Berkshire Hathaway Home Services Crest)
Comments 1
On July 17, 2017, California Association of Realtors (C.A.R) reported that homes values increased 1.3% at an average price of $612,750 in June of 2017 from $605,000 in May of 2017, and gained 9.4% from price of $560,000 in June of 2016. While, homes sales rose 5.7% in June of 2017, from May of 20...

By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 0
Visit "Local-n-Global" Realty websiteCity of Shaker Heights Development Corporation had a meeting on Wednesday, 07/19/17 at 7:30 AM. Shaker Heights Civil Service Commission had a meeting on Thursday, 07/20/17 at 4:00 PM. Shaker Heights City Council had an executive Session Meeting on Wednesday, 0...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 5
 River Heights Drive is a popular North Smithtown Long Island residential single family home neighborhood. Most homes in the River Heights Drive area were built during the 1960's. They consist of different architectural home styles including Colonials, Splanch, Ranch, Farm Ranch, Cape, Expanded R...

By Luke Acree, Making Agents Memorable
(ReminderMedia)
Comments 5
I teach everyone on my sales floor to “assume the close,” meaning they should go into every pitch already convinced they are going to land the client. Reality dictates that there is still a long way to go. Objections will arise, and more than likely the sale won’t happen, because sales is a losin...

By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 3
If you want more market share or are just starting out and trying to gain a foothold, FB is an easy way to gain a local following (quickly too).  ~ Facebook Marketing Tips ~ It. Is. True. It just is. With so many stories of success by agents from around the country, using FB to help market yourse...

By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 2
This new listing is located in the highly sought after Landmark neighborhood, Brentwood! This well maintained home will wow you with on trend paint colors and updated kitchen. Step into the foyer and say hello to beautiful hardwood floors, dining room to the left and library/sitting room on the r...

By John Moran
(Keller Williams Realty's At The Beach Team)
Comments 0
 Listing Details - 50 Surf Song Lane Unit B-406  Miramar Beach, FL 32550 Price: $630,000MLS number: 780257Bedrooms: 2Bathrooms: 2Square Footage: 1471Call John Moran (850 )217-7618 to see if this property is still available and arrange a showing. IMPRESSIVE CONDO!Luxe beach living in this impressi...

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
(Zurple)
Comments 1
  Zurple has countless free marketing materials for real estate agents in our Agent Success Center. For everything from listing presentation templates to marketing flyers, we’ve got you covered. Access our free database here: http://go.zurple.com/real-estate-success-center 

By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 40
We often talk about the imperative of personal branding, in the highly competitive world of luxury and other real estate marketing. Now, with social media leveling the playing field your website is accessible more than ever before, and the need to stand out is mission critical.  Having the best “...

By Pat Hiban, Billion Dollar Agent
(Pat Hiban Interviews Real Estate Rockstars and Founder of Rebus University)
Comments 4
You can build your real estate business with outbound prospecting, but you need to hire the right person for the job. Unfortunately, without some significant time spent prospecting or managing outbound sales agents, selecting the right hire for this type of position can be a challenge. Luckily, r...