Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Kyle Reyes
(The Silent Partner Marketing)
Comments 92
You need to start blogging on Facebook.  Because the social media giant is launching a subtle war on Medium and LinkedIn Pulse.  And if they make it sexy enough, they just might win.It all goes back to the roots of Facebook – a little tool called Facebook notes.  It’s a tab that all but disappear...
By Lori Ballen, Digital Marketing Strategist
(The Ballen Group Real Estate Network, The Ballen Method)
Comments 16
The Long Tail Lure: How to Reel in Quality Users to Your BlogThere are numerous situations in life when size just doesn't matter. There are also situations when less is far better than more. When selecting keywords for your niche, however, more is the gold standard. The more detailed and extensiv...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 2
Here is a short video from my good friend Oren Klaff author of Pitch Anything...If you haven't read the book buy it will make you a much more powerful presenter especially to High Net Worth Clients...Pitch Anything by Oren KlaffThis short video explains how to keep "high status" in any p...
By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 38
I spent about an hour this week lurking in 2 different social media Facebook groups and was very surprised how many "experts" were telling users to post business information on their personal pages. More mis-information that is eventually going to catch up with those who utilize this practice. Po...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 25
Is it typical for a real estate agent to be threatened by the presence of other real estate agents within the same marketplace?  We’re surrounded by our peers, and there are truly no secrets about how the real estate business is performed.  We each have varied levels of intelligence.  We each hav...
By Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr
Comments 8
Sometimes a stack of business cards is like walking down the streets of a major city – a mass of sameness, where everyone blends in with each other. Until… wait? Who is that? Someone – a street musician, uniquely dressed bohemian, or another unusual figure – catches your eye. You notice.When you ...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 5
I think Pinterest is predominantly used by women.I also know from personal experience, women are predominantly decision makers when it comes to buying a house.So using Pinterest in your business makes sense.Do you use Pinterest for your business?This post from Kyle Reyes is a must read in that ca...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 28
Most real estate “newbies” welcome all of the guidance that comes their way.  Actually, many yearn for more than they receive, and justifiably so.  Marketing is the key to success in real estate, in my opinion, but most “new agents” feel they don’t have anything to market.  So, what’s a new agent...
By John McCormack,, Albuquerque Homes Realty
(Albuquerque Homes Realty *
Comments 22
 If you have been wondering if you can buy a custom home in Rio Rancho NM for under $400,000 the answer is without question - YES!  Seasoned Realtor John McCormack with Albuquerque Homes Realty brought the buyer to this custom Rio Rancho home with views located at 2317 Manzano Loop NE Rio Rancho ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 15
Print marketing is a significant contributor to our marketing plan. We participate with a full page ad that displays a sample of our latest listings and the new status of several of them.  This newspaper is known as “Local Town Pages” and it’s mailed to every home and business in the town of Fran...
By Annette Lawrence , Palm Harbor, FL 727-420-4041, Making Real Estate EZ - REMAX
(ReMax Realtec Group)
Comments 1
Horror VacuiThere’s a poisonous trait plaguing the marketing community, and the designers we, as real estate agents, engage to deliver marketing experiences to customers. It’s called Horror Vacui, and when it comes to conversion, it’s genuinely terrifying. Horror Vacui is Latin for a fear of empt...
By Richard Weisser, Richard Weisser Coweta Newnan Homes for Sale
(Better Homes and Gardens Real Estate Metro Brokers)
Comments 26
Statistics are interesting. But the interpretation of statistics, much like the benchmark for beauty, is in the eye of the beholder.For example. did you know that nearly half of the population of the United States of America is below the average level of intelligence of that country?I once cited ...
By Richie Alan Naggar, agent & author
(people first...then business Ran Right Realty )
Comments 7
I run into my ex-seller, client and principal often. Good thoughts, feelings and all the rest fill the air when we see each other, meet and greet as we exercise around the neighborhood etc. Why? We both got together months ago and planned the selling of his home. It went extremely well selling fo...
By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 11
I am pleased to introduce Casey Hart as a newbie to Active Rain.  Casey has jumped right in with his first blog.  Casey provides services to Realtors and other companies by providing messages about their business services while customers are on hold.  Casey's company is Informer Messages on HoldI...
By Marjorie Taylor, New Homes in St. Augustine Florida
(Landon Homes)
Comments 0
The St. Augustine Record recently named Landon Homes the Best Home Builder in St. Augustine.   This year tens of thousands of people voted for the business that they feel are the "BEST" at what they do.  Landon Homes has been building homes in the St. Augustine and Jacksonville areas for over 4 y...
By Wendy Cohen, Miami Luxury & Waterfront Real Estate Specialist
(ONE Sotheby's International Realty)
Comments 2
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 11
Welcome ToRoxton RoadPlainview, NY 11803(Syosset Schools) Only $675,500Here it is! The Split Level Home in The Syosset School District #2 That You've Been Waiting For. This beautiful Roxton Road Home Features Newer Roof, New Paver Entry, Newer Heating System/Cac/Windows/Boiler/Electric/Siding/PVC...
By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 12
In the midst of your prospecting phone calls, marketing efforts, and referral seeking, what you’re really hoping for is to connect with more motivated buyers and sellers, or what we call hot prospects.  While it’s good to be aware of what you’re seeking, are you guilty of these common mistakes th...
By Courtney Cooper, 206-850-8841
(All Seattle Homes for Sale:
Comments 71
Real Estate Press Releases To Increase Your Business: It's been almost two years since I wrote the last tutorial on writing a real estate press release, so it is time to update it with some more current ideas.  Writing press releases is part of Cooper Jacobs Real Estate's marketing plan and we re...
By John Mosier, Prescott's Patriot Agent & Land Man 928 533-8142
(High Country Realty - Prescott - AZ)
Comments 16
I Do Not Have Time to do SEO, Should I Give in to Zillow and Trulia to get Buyer leads?I have been successful in claiming a market. Unfortunately it is not a market where property is selling fast or for big dollars. The last time I did an Absorption Study, I found that there were about 40 months ...