Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
This article was originally published on the Home Value Leads blog.Have you been at a loss lately with your Facebook ads for your real estate business? You're not alone. Many real estate agents test their ads time and time again, but targeting can get stale. Have you tried targeting your ads with...
By Kyle Hiscock, Licensed Real Estate Salesperson, Realtor®, e-PRO®
(Nothnagle Realtors)
Comments 9
One of the biggest complaints that you will hear from unhappy home sellers is they don't feel their Realtor® is marketing their home correctly.  The reality is that it is probably true.  The days of putting a sign in front of a home, entering it into the local MLS, and waiting for offers to roll ...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 1
Don’t be fooled that you can win the SEO game on Google.. Go ahead and put in any neighborhood or city as it pertains to Real Estate or Homes.. Trulia and Zillow own the first page.. they spend billions to do so.. Here is a short video explaining what you can do to be "found" online.. Video - The...
By JM Padron, CCIM, CCIM, MRICS, Serving South Florida
(REMAX PREMIER-COMMERCIAL ASSOCIATES)
Comments 0
Three retail centers in Tamarac and Lauderhill up for sale for $10.9 million. Madrid Plaza in Lauderhill Madrid Plaza in Lauderhill The properties total 85,415 square feet: the Commercial Plaza, a 45,000-square-foot property in Tamarac; and Lauderhill strip centers Madrid Plaza and Bon Vale Plaza...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(Napa Consultants)
Comments 28
 The value of luxury real estate has as much to do with the quality of the home as it does with the home’s proximity to local lifestyle amenities. The agent or company who can demonstrate superior marketing savvy of the local lifestyle has a distinct competitive advantage.  Here is a video case s...
  How many times do you remember walking out of a job interview or meeting with a client and just not feeling like you nailed it? Did you feel like you didn’t quite get across just how personable and professional you can be? That very feeling is why first impressions are so important for business...
By Michele Connors, Your Eastern North Carolina Realtor
(The Overton Group, LLC Pitt & Carteret County)
Comments 30
I got a call yesterday from prequalified , first - time buyers. They are newly married and have been saving to put down a down payment. They have done their research.. online. I asked , "whom may I thank for giving you my number" ? She said, "Zillow reviews ".  Wonderful. I find it helpful when c...
By Connie Wolff, Connie Wolff
(RE/MAX Select Realty)
Comments 0
How to Deal with the Stress of Home Selling in Pittsburgh PA Home selling is not an easy task. Some might think it’s simply putting a great listing together with a few beautiful photographs of your waterfront home for sale in Pittsburgh PA and hosting a few open house events until the right buyer...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(Napa Consultants)
Comments 31
Marketing done right is an answer to someone’s prayers.  This is as true for marketing luxury real estate as it is for marketing products and other services. An ad, whether online or in print, should focus on addressing the pain point of its target audience.  It should have a message that is so c...
By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 4
Great information from a fellow real estate agent on how to market your own website, content, socially and in person and print! The problem is most agents either don't do this or won't do this. YES, it takes time and committment but you can plan a day out and do this! It will pay off if you are c...
By Dennis and Sunshine Smith, Making a Difference 4U in San Diego Real Estate
(RE/MAX By-the-Sea (N Coastal San Diego))
Comments 0
3 Ways to Downsize to Single Story Homes for Sale in Carlsbad CADownsizing from a larger property to a single story home for sale in Carlsbad CA can come with a few challenges for homeowners. It’s tricky to move all of the things from your previous home to a smaller space.  Simply getting rid of ...
By Joel Jadofsky, One of the Top Realtors in Panama City Beach Area
(Keller Williams - homes for sale - Florida - Gulf - Beach )
Comments 2
4652 Baywood Dr. Lynn Haven, FL 32444$359,900Minutes to the Gulf by boat!! Dock 12,500 lb boat lift..waterfront 4 bedroom 2900 sq ft in Northshore.. This home has brand new septic.. New roof, New wood floors..and READY to move into.It is so big that even the laundry room has a full bath in it.. L...
By Peg Augustus
(Lakeshore Realty)
Comments 0
4 Must-Haves When Buying Incline Village Luxury Homes for Sale So you’ve finally decided to purchase a luxury home for sale in Incline Village NV. Do you know what type of home you’re looking for? How do you even decide on which homes suit you and your family’s needs?   It can be quite challengin...
By Rhonda Fee, Rhonda Fee, Pleasanton Realtor, Luxury Home
(Luxury Property Agent, Home Sales, Relocation)
Comments 2
5 Ways a Real Estate Agent Helps You Sell Your Home Putting your Birdland Pleasanton CA home for sale on the market is easier said than done. While it may seem like the only requirements needed to successfully sell your home include taking great photos, posting your listing, hosting an open house...
By Richie Alan Naggar, agent & author
(people first...then business Ran Right Realty )
Comments 6
This comes up often. A place comes up for sale. Naturally, people want to see it if they are interested. I get it. However, the seller didn't list or advertise the place for fun but for a purpose. A sale is the end game and the focus to produce that sale has to do with qualifications. It was neve...
By Jean-Paul Peron, Carova Beach - Living & Working in 4-Wheel Drive
(The Outer Banks Real Estate Copmpany)
Comments 2
Spacious Canalfront Outer Banks NC Lot for Sale | 2133 Scaup Rd A charming 2 bedroom beach cottage, a grand vacation home, or an investment property - no matter what type of property you’re looking for, you can definitely build your dream home on this beautiful canalfront Outer Banks NC lot for s...
By Joan Dickie, Keller Williams Premier Realty
(Keller Williams Premier Realty)
Comments 3
Great information like this deserves to be reblogged.  Thanks Lori Ballen for all your help with our online marketing efforts.  As Lori states and we all know, the most basic aspect of SEO ranking is great content.  The content helps make all our other efforts easier. Implementing an SEO (search ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 9
Offline marketing is a favorite marketing method of mine, and the section of the newspaper that I like most is the Free Real Estate Press Release section.  Free is always a breath of fresh air.   Although I participate in this monthly local newspaper with a full page ad to display some of our inv...
By Lisa Rees, Coldwell Banker Reilly & Sons Real Estate Agent
(Coldwell Banker Reilly & Sons)
Comments 0
This is Basehor Bobcat Territory!What a great area to build a home.  Pinehurst Estates in Basehor, Kansas is a hidden gem community in a great school district.  You can find more information about Pinehurst Estates at Lisarees.comDown below this picture is a link to a google map of Pinehurst Esta...
By Richie Alan Naggar, agent & author
(people first...then business Ran Right Realty )
Comments 7
I have a place coming up for sale where the family has owned it for decades and used it as a rental for several years. Now, they have decided to sell and we are in the process of giving the home a manicure and pedicure if you will plus a facial. What surfaces is how creative the original owner wa...