Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 20
It's getting harder and harder to rise above the competition but it can be done. It takes time and commitment. It's consistency. It's being in front of your audience all the time, never letting more than a few days go by without them knowing who you are, what you do and where you do it. Now, this...
By Home Value Leads
Comments 17
This article was originally published on the Home Value Leads blog.You've worked hard to build a Facebook page for your real estate business. You've got a decent number of followers. And you are posting more regularly (and actually enjoy it!). The latest update on Facebook around News Feeds might...
By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 52
Can you think of a single luxury real estate marketing professional who does not love getting referrals? Based on the law of reciprocity, generating referrals begets receiving them. The more you give the more you get. Yet, few agents make it their business to source referrals to non-competitive b...
By Harry F. D'Elia, Investor , Mentor, GRI, Radio, CIPS, REOs, ABR
(Real Estate and Beyond, LLC)
Comments 27
INCREASE YOUR REAL ESTATE BUSINESS BY MEETING TWO NEW PEOPLE PER WEEK CHALLENGEExperts tell us that they key to any successful business is networking with other professionals. How many of you are networking with professionals on a weekly basis? I have decided to meet two new people per week since...
By Steve Loynd, 800-926-5653, White Mountains NH
( Alpine Lakes Real Estate Inc., )
Comments 1
The “Millennial” generation, a generation tbd. They’re known as radicals, rebels, the egotistical generation still dependent on their parents well into their late 20s. With so many not so young adults living with their parents and a higher than ever debt to income ratio, many Realtors and Brokers...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 20
The end of Summer is rapidly approaching. How is the Fall Real Estate Marketing? This question was raised by Lauren Selinsky CRS ePro  in a Challenge on Active Rain!Well indeed the end of Summer is rapidly approaching. Those of you who know me are aware that Summer is not one of my favorite Seaso...
By Kristin Johnston, Waukesha County Realtor 414-254-6647, Giving Back With Each Home Sold!
(RE/MAX Realty Center )
Comments 1
 Pewaukee is located 17 miles west of Milwaukee, Wisconsin, on the northeastern edge of Pewaukee Lake. Pewaukee condos for sale offer a great place to live with their scenic views, recreation, proximity to the lake, and the thriving arts, music and nightlife. Convenience is also one thing residen...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 7
Have you thought about the similarities between door knocking and prospecting by mail?Aside from the fact that you must necessarily introduce yourself by name when someone answers their door, the two are much alike. And yet – agents treat them very differently.Your first goal is to catch that hom...
By Elaine Carlson
(RE/MAX Estates Properties)
Comments 0
Palos Verdes real estate sales July 2016 for Palos Verdes homes decreased compared to June.  68 Palos Verdes houses sold in July which decreased from the 82 homes sold in June and decreased from the the 72 homes that sold in July 2015.  There were 71 Palos Verdes single family homes pending in Ju...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 11
For the past several months we've been noticing that the "neighborhood bar" in our area has been closed and is for sale. Everybody wondered about the price, so I tried to find it on line. Nope - a search for real estate in Priest River didn't come up with it. But we all kept wondering, so the las...
By Sandy Wallace, Santa Cruz CA Homes for sale
(Keller Williams Realty - Santa Cruz CA)
Comments 1
How to Enhance the Curb Appeal of Beach Homes for Sale in Santa Cruz Having a wonderful exterior is one of the ways to attract buyers of beach homes for sale in Santa Cruz CA. Getting the work done on your home’s exterior can be quite a task, but having a remarkable curb appeal will certainly mot...
By William Feela, Realtor, Whispering Pines Realty 651-674-5999 No.
(WHISPERING PINES REALTY)
Comments 6
It seems to be a consensus that the only way to sell a listing that has not sold is drop the price.But it isn't always about price.There are many other issue that can influence the sale. Condition of the home.Location of the homeLot sizeTaxesTotal inventory to pick from.Economy of the area. there...
By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 15
This is our entry for: End of Summer going into FALL Market ME Contest  I found this more challenging than most Active Rain contests because it required me to get up to speed with Instagram - something I had not been using - and I learned that it could only be done using my iOS device - at least ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 11
This is the current chart reflecting the Top Three Real Estate Offices Taking Single Family Franklin Listings. RE/MAX Executive Realty leads the way with securing Franklin Listings. E/MAX Executive is the home office for the Top Real Estate Agent and the Top Real Estate Team doing doing business ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
Here's a cozy Condo community in Jericho New York in Zip Code 11753. It's Maple Run and it was opened in 1982. You can reach the Maple Run community along The North Service Road of The Long Island Expressway at Exit#40, between The Hunt Club And The Hamlet, conveniently located on the North side ...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
The Cross Report: Springfield In Fort MillSpringfield Homes for Sale are tucked in amongst a 6,906 yard par 72 Clyde Johnston designed golf course.  Here you can choose from a wide range of architectural styles ranging from a luxury custom home to a single family home perfect for the growing fami...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
The Cross Report: Firethorne In Fort MillFirethorne homes for sale are in a popular community located near Ballantyne just south of Charlotte. Firethorne Country Club has homes that are located in both SC and NC. Firethorne homes average 5500 heated square feet with many reaching past 10,000 squa...
By Mary Stewart
(Keller Williams Atlantic Partners/Southside)
Comments 0
 Is It All About Numbers or is it About Emerging Markets?By: Mary StewartKeller Williams-Jacksonville, Florida Is it ALL about the numbers?  For an investor, numbers are only the starting point in evaluating a property. If the numbers work and the ratios are right, you are off to a great start.  ...
By TNHometour .com, Photography, video and drone visual marketing
(TNHometour.com)
Comments 21
 I’m not talking about putting real estate flyers at the hostess stand, but that new restaurant can be just as effective in helping you sell your home. People don’t buy houses, they buy lifestyle. Regardless of how beautiful the home is, if its placed in the middle of a blighted community or dese...
By Barbara Hobbs, Lic. FL & AL, A real person helping real people!
(RE/MAX Gulf Properties )
Comments 16
This is a great investment property! Redone 2/1 home on a quiet street! Updates within the last 4 years. Kitchen with separate but attached dining room, living room and a central full bath. Large lot, partially fenced in makes this a great location! Corner lot, big bedrooms and bathroom, and off-...