Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

This article was originally published on the Home Value Leads blog.Have you been at a loss lately with your Facebook ads for your real estate business? You're not alone. Many real estate agents test their ads time and time again, but targeting can get stale. Have you tried targeting your ads with...
By Beach .Network™, Digital Marketing Solutions For Real Estate Pros
(Beach .Network™)
Comments 0
The Benefits of Digital Marketing are Enormous - Build Your Online Presence- Expand Your Digital Footprint- Generate More Leads from Your WebsiteTo be effective, your Destin real estate website must be disseminated; just like your business only works when it's distributed, content syndi...
By Michele Connors, Your Eastern North Carolina Realtor
(The Overton Group, LLC Pitt & Carteret County)
Comments 28
I got a call yesterday from prequalified , first - time buyers. They are newly married and have been saving to put down a down payment. They have done their research.. online. I asked , "whom may I thank for giving you my number" ? She said, "Zillow reviews ".  Wonderful. I find it helpful when c...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(Napa Consultants)
Comments 23
Marketing done right is an answer to someone’s prayers.  This is as true for marketing luxury real estate as it is for marketing products and other services. An ad, whether online or in print, should focus on addressing the pain point of its target audience.  It should have a message that is so c...
By Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395
(Karen Parsons-Fiddler, Broker 949-510-2395)
Comments 49
Business Advice From A Toothache I broke a tooth last weekend. Ouch! It was almost worth it because it was on a fantastic Chicken Fried Steak breakfast....but one of the poached eggs on top had a little piece of shell....oops.The tooth didn't hurt as long as I chewed on the other side of my mouth...
By Joel Jadofsky, One of the Top Realtors in Panama City Beach Area
(Keller Williams - homes for sale - Florida - Gulf - Beach )
Comments 0
9156 Sunshine Dr. Youngstown, FL 32466$175,000Beautiful Lake Front 4 bedroom Home. Has it own boat dock. The fish in here are so big...Catch your dinner and cook it all from your yard. Cherokee Landing for Deer Point Lake is just a few minutes away. Skylights give this home so much natural light....
By Richie Alan Naggar, agent & author
(people first...then business Ran Right Realty )
Comments 4
I have a place coming up for sale where the family has owned it for decades and used it as a rental for several years. Now, they have decided to sell and we are in the process of giving the home a manicure and pedicure if you will plus a facial. What surfaces is how creative the original owner wa...
By Peg Augustus
(Lakeshore Realty)
Comments 2
Enjoy These February 2016 Events in Incline Village NV  Are you planning a romantic weekend escape to any of the gorgeous luxury homes for sale in Incline Village NV? Surrounded by a picturesque landscape, both guests and long-time residents of Incline Village are in for a treat as February bring...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 14
A local Long Island newspaper reporter contacted Larry & Sheila for an article she was writing about the housing market on Long Island. The caller introduced herself and said that she was a writer for a Long Island circulated paper.  She was writing a story on the reputation that Long Island may ...
By Geoff Clark
Comments 1
Part of growing your real estate web site is the search engine marketing. This is the off-page marketing that helps your website rank on the major search engines for your keywords. You certainly want to get links with high page rank, high trust flow,high citation flow,high domain authority, and h...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Springfield HomesAn up-to-date look at Springfield homes for sale and Springfield. This is a popular community located near South Charlotte in Fort Mill.  A selection of Springfield homes were built by the Cunnane Group, Lennar Homes, and Arthur Rittenburg Homes as well as a handful of custom hom...
By Bob Ratliff, Broker Associate - REALTOR® CRS, GRI ~ 512-587-5689, "Sold with Bob"
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX )
Comments 2
Crystal Falls of Leander TX Neighborhoods 78641Crystal Falls consist of several neighborhoods and is located west of Austin in the city of Leander Texas with sweeping hill country settings, spring fed creeks and scenic vista views and offers a diverse lifestyle. The Highland Community- $400,000 t...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Firethorne Country Club HomesAn up to date look at Firethorne homes for sale, and Firethorne Country Club Neighborhood Information. This is a popular community located near Ballantyne just south of Charlotte. Firethorne Country Club has homes that are located in both SC and NC. Firethorne offers ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
    Are you looking for an active 55+ Active Adult community on Long Island’s North Shore?     Are you looking for a 55 And Over Condo with a clubhouse, pools, tennis courts, walking path, clubs, billiard room, card room and social activities? Are you looking for an Active Senior Community with ...
By Dan Stewart
(Happy Grasshopper)
Comments 6
In the webinar we conducted on January 19th, 2016, ActiveRain's very own, Bob Stewart, hosted Happy Grasshopper Co-Founder  and long lost brother, Dan Stewart, as they tackled how you can make $90,000 off your database for 2016. Some might be thinking, "$90, 000? Why are these two asking me to t...
By Lori Ballen, Digital Marketing Strategist
(The Ballen Group Real Estate Network, The Ballen Method)
Comments 0
Implementing an SEO (search engine optimization) strategy can be a daunting task, especially when considering the amount of resources you are pouring into your SEO efforts. One of the issues is that SEO is a long-term strategy that won't net you immediate results, making it hard to identify what ...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 18
According to, more than 62% of Americans celebrate Valentine's Day.With approximately one billion cards sent each year, it is second only to Christmas in its impact on the greeting card industry.I have no idea who keeps track of this, or how they do it, but they report that 85% of tho...
By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 1
Looking for a super affordable 2-family house? Well, look no further! This two family house is located at 353 Parker Street in Gardner and comes with a sizable driveway and a yard. Both units include 2 or 3 bedrooms, open floor plan and hardwood floors. This house is entirely move-in-ready and ha...
By Faye Taylor, Faye Taylor
(LifeStyles Realty Central TX, INC)
Comments 0
MLS pictures and  my pet peeves:Ok, if I have to look at one more picture of a bathroom with the toilet lid upI think I am going to scream. It takes 1 second to lower the toilet lid before you take the picture.  OR is your object to show how clean the toilet bowl is?I don't get it.  Although I do...
By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 1
This is an excellent short sale property ready to move at $20,000 *BELOW* what it was assessed at. A true steal at just $140,000! This property is at 14 Marcam Village Road, Unit 14 in North Oxford. 6 rooms, 3 bedrooms and 1.5 baths, open floor plan with a finished basement. Located in a super qu...