Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
​If you want to buy or sell a House or Condo in Smithtown New York... Call Lawrence "Larry" and Sheila Agranoff, Real Estate Associate Broker and Real Estate Salesperson at 631-805-4400 (c). We are a Husband and Wife Professional Real Estate Team, and we know Smithtown Long Island! Lawrence "Larr...
I'm going to teach you all two little secrets about content marketing. 1.  It's not about selling a house.  It's not about finding a buyer.  It's not about connecting with a potential seller.It's about building brand equity.Many agents have this bad habit of using social media for SELLING...and n...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 9
What’s the job of a listing agent?  There are listing agents who do not understand what their “realistic” job description entails, and most of the homeowner/real estate agent issues stem from that misconception of the role of a listing agent.  The listing agent and the homeowner/builder are team ...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 6
We had a great contest from Debbie Reynolds about Marketing.I had my take on finding buyers - in my post Magic of Marketing However what should you do to find listing?The answer is in this re-blog, of course, from The Listing Agent Team Barbara Todaro. Listing agents and buyer agents market diffe...
By Joe Petrowsky, Your Mortgage Consultant for Life
(Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709)
Comments 0
Kyle Reyes shares such an important message in his post, hopefully you want to share it as well. None of us should ever go through anything like this. I'm going to teach you all two little secrets about content marketing.  1.  It's not about selling a house.  It's not about finding a buyer.  It's...
By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 0
            776 Evergreen Rd, Severn, MD                     Get Directions Click Here                                                                                                                                      Description                                                            Photo...
By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 0
            3507 Millvale Rd, Baltimore, MD                     Get Directions Click Here                                                                                                                                      Description                                                            Ph...
By Tracey Walker, Lake Norman Real Estate
(Carolina Signature Realty)
Comments 0
Huntersville NC Water View RealtyFind Huntersville NC Water View Realty with Carolina Signature Realty, for information call 704-400-7000.Now is the time to buy Lake Norman Huntersville NC Water View Realty.Huntersville NC Water View Realty listings, click here.The towns of Mooresville, Davidson,...
By Tracey Walker, Lake Norman Real Estate
(Carolina Signature Realty)
Comments 2
Mooresville NC Lake View RealtyFind Mooresville NC  Lake View Realty with Carolina Signature Realty, for information call 704-400-7000.Now is the time to buy Lake Norman Mooresville NC Lake View Realty.Mooresville NC Lake View Realty listings, click here.The towns of Mooresville, Davidson, Cornel...
By Tracey Walker, Lake Norman Real Estate
(Carolina Signature Realty)
Comments 0
Huntersville NC Lakefront RealtyFind Huntersville NC Lakefront Realty with Carolina Signature Realty, for information call 704-400-7000.Now is the time to buy Lake Norman Huntersville NC Lakefront Realty.Huntersville NC Lakefront Realty listings, click here.The towns of Mooresville, Davidson, Cor...
By Tracey Walker, Lake Norman Real Estate
(Carolina Signature Realty)
Comments 0
Huntersville NC Lakeshore RealtyFind Huntersville NC Lakeshore Realty with Carolina Signature Realty, for information call 704-400-7000.Now is the time to buy Lake Norman Huntersville NC Lakeshore Realty.Huntersville NC Lakeshore Realty listings, click here.The towns of Mooresville, Davidson, Cor...
By Nicole Doty - Gilbert Real Estate Expert, Broker/Owner of Zion Realty ZionRealtyAZ.com
(Zion Realty)
Comments 24
Every hunter has their own method and way to go about tracking it's prey. Lions, Alligators, Hawks, and any other predator uses it's unique talents and abilities to seek out their next meal. Some lie in wait while others strike quickly. Patience and accuracy is a must or else you'll go without. I...
By Tracey Walker, Lake Norman Real Estate
(Carolina Signature Realty)
Comments 0
Huntersville NC RealtyFind Huntersville NC Realty with Carolina Signature Realty, for information call 704-400-7000.Now is the time to buy Lake Norman Huntersville NC Realty.Huntersville NC Realty listings, click here.The towns of Mooresville, Davidson, Cornelius, Huntersville, Denver, Terrell, S...
By Tracey Walker, Lake Norman Real Estate
(Carolina Signature Realty)
Comments 0
Huntersville NC Waterfront RealtyFind Huntersville NC Waterfront Realty with Carolina Signature Realty, for information call 704-400-7000.Now is the time to buy Lake Norman Huntersville NC Waterfront Realty.Huntersville NC Waterfront Realty listings, click here.The towns of Mooresville, Davidson,...
By Michael Jacobs, PasadenaCA Real Estate Representation 818.516.4393
(Coldwell Banker Residential Brokerage)
Comments 47
What’s Bugging Me?  Lender Follow-Up One Year Later …Really? First, I’m not a fan of those I Want To Be Your Fill-In-The-Blank For Life campaigns. Let's just say I was less than impressed when a woman approached me last year at one of my open house events and stated:  I Want to Be Your Lender for...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 28
How can I improve my marketing and my sales for the remainder of the year? How to gain the competitive edge? This question is asked by every sales person and every Realtor. If they do not, maybe they should not be in the business.In all fairness, this post was inspired by another long overdue Act...
By Gabe Sanders, Stuart Florida Real Estate
(the BlueWater Realty team specializing in Martin County Residential Homes, Condos and Land Sales)
Comments 22
Trying to Stay Ahead of the Crowd with MarketingIt’s actually not that difficult to stay ahead of the crowd with marketing.  The key is to do it.  No matter what it is.  I am constantly amazed by the number of Realtors and other professionals who believe they will just get business dropping into ...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 43
If you follow our logic from our previous post, Get Them to Chase You , that marketing luxury real estate is really a matter of pricing the home correctly, you will see that there is very little strategy involved here beyond a pricing strategy. When motivated sellers are willing to price the home...
By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 31
Pork Fat Rules, Even in Sales!  Who’d have thought that pigs have something in common with sales people? We were having breakfast at our favorite Delray Beach 50’s diner and chatting with Pat, the chef.  He told us a story of growing up on a farm and asking for a pig to raise. He was told that yo...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 96
If you're confused over the proper use of apostrophes, you're not alone. In a recent questionnaire, I asked my newsletter readers if there were some topics they'd like me to cover. One reader said "Grammar! And please start with the use of apostrophes." Since the explanation is a bit long for the...