Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Steven at BoomTown
((866) 319-3771)
Comments 4
After the deal is made and the closing process is over, what are your next steps with clients? Do you give a closing gift? Keep in touch? Ask for a review?These next steps make all the difference between a one time job and a lifelong client. And with the unstoppable power of online consumer real ...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 27
Last week was a really interesting week for me in the real estate business, as I got 6 awesome real estate referrals that I was able to share with the agents at my office. Lots of agents are seeking referrals in order to add more buyer and seller leads to their sales pipeline. So, I thought it m...
By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 50
It's getting harder and harder to rise above the competition but it can be done. It takes time and commitment. It's consistency. It's being in front of your audience all the time, never letting more than a few days go by without them knowing who you are, what you do and where you do it. Now, this...
By Harry F. D'Elia, Investor , Mentor, GRI, Radio, CIPS, REOs, ABR
(Real Estate and Beyond, LLC)
Comments 47
INCREASE YOUR REAL ESTATE BUSINESS BY MEETING TWO NEW PEOPLE PER WEEK CHALLENGEExperts tell us that they key to any successful business is networking with other professionals. How many of you are networking with professionals on a weekly basis? I have decided to meet two new people per week since...
By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 56
Can you think of a single luxury real estate marketing professional who does not love getting referrals? Based on the law of reciprocity, generating referrals begets receiving them. The more you give the more you get. Yet, few agents make it their business to source referrals to non-competitive b...
By Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr
Comments 16
The National Association of REALTORS® (NAR) has registered a trademark on REALTOR®, and they’re very serious about protecting that trademark. Properly using “REALTOR®” in your marketing can save you from a lot of headaches, problems, and financial liability.If you do misuse the term REALTOR® in a...
By Steve Loynd, 800-926-5653, White Mountains NH
( Alpine Lakes Real Estate Inc., )
Comments 2
The “Millennial” generation, a generation tbd. They’re known as radicals, rebels, the egotistical generation still dependent on their parents well into their late 20s. With so many not so young adults living with their parents and a higher than ever debt to income ratio, many Realtors and Brokers...
By Buffini & Company
(Buffini & Company)
Comments 8
 By: Brian Buffini Learning is essential to success; and one of the best ways to gain new information and perspective is in a book. I’ve always been a voracious reader. And, like many people, there are books that have had such a profound impact on me that I’ve read them several times and learn so...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 26
The end of Summer is rapidly approaching. How is the Fall Real Estate Marketing? This question was raised by Lauren Selinsky CRS ePro  in a Challenge on Active Rain!Well indeed the end of Summer is rapidly approaching. Those of you who know me are aware that Summer is not one of my favorite Seaso...
By Dagmar Sands, International Real Estate Agent, CIPS, FIPC, ABR
(Real Estate International, Inc.)
Comments 0
Beautiful Land in Wanee Lakes Golf Country Club in the suburb of Ashburn GA 1.5 hrs. south of Atlanta & 1 hr. 15 min. north of the Florida Border. Total of 47 single family lots, price range of homes $258,000 & up. Some lots are on golf course. Smallest lot is 1.08 ac largest is 2.84 ac. Looking ...
By Dagmar Sands, International Real Estate Agent, CIPS, FIPC, ABR
(Real Estate International, Inc.)
Comments 0
Rare opportunity to purchase land in the wealthiest city in Georgia!High Traffic Area, Close to Schools, Churches, Shopping, Dining, Drug Stores, North Point Mall, located on Old Alabama Road near St. Brigid Church, this lot is VACANT & ready to be cleared and built on. You can build several home...
By Carla Black, REALTOR, GRI
(Stanberry & Associates)
Comments 80
I have been a real estate agent just over two years now. I completed all my apprenticeship hours and my first renewal is paid. Whew! I am here to stay.While still taking classes for my license, I found a brokerage that fit like a glove. As soon as I got my license I bought a house to familiarize ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 7
Self-promotion is a topic that I love to discuss and encourage.  I don’t think real estate agents do enough self-promotion.  The “top dogs” are always in the limelight.  How do the rest of the real estate agents fit into that blueprint? In my area, we always see the same photos in the newspaper, ...
By Rhonda Fee, Rhonda Fee, Pleasanton Realtor, Luxury Home
(Luxury Property Agent, Home Sales, Relocation)
Comments 0
5 Factors You Must Know about Probate in Northern California Dealing with a loved one’s death is never easy especially with the difficult task of selling a house in probate.  Learning about the probate process and procedures is something you should not go through alone, especially during this tou...
By Kristin Johnston, Waukesha County Realtor 414-254-6647, Giving Back With Each Home Sold!
(RE/MAX Realty Center )
Comments 3
 Pewaukee is located 17 miles west of Milwaukee, Wisconsin, on the northeastern edge of Pewaukee Lake. Pewaukee condos for sale offer a great place to live with their scenic views, recreation, proximity to the lake, and the thriving arts, music and nightlife. Convenience is also one thing residen...
By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 20
This is our entry for: End of Summer going into FALL Market ME Contest  I found this more challenging than most Active Rain contests because it required me to get up to speed with Instagram - something I had not been using - and I learned that it could only be done using my iOS device - at least ...
By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 1
This beautifully maintained, spacious town home in Arden Place will be sure to excite you. Enjoy the quiet setting, gorgeous trees, private courtyard & all the community amenities including pool & tennis courts. Fabulous location. Walk to Green Hills. Located in the heart of Green Hills this spac...
By Torey Eisenman, Realtor CDPE Orlando Real Estate Homes For Sale
(Benchmark Real Estate Group, Inc.)
Comments 0
Deltona FL Home For Rent - 2765 Courtland Blvd For Lease Description Photos Maps & Local Schools Print Brochure My Reviews $ Click for current price3 BEDROOMS | 2 (2 full ) BATHROOMS | 1,198 SQUARE FEET Follow This Home! Deltona Homes for Sale Deltona Homes For Sale Search for Homes on MLS Homes...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 1
How to Save for a Down Payment on a Home in Maryland Manor South Tampa Buying a South Tampa home in Maryland Manor should be a well-planned process. You must do your research, build your resources, and shop around for loans. Being financially ready and having the right people on your team can hel...
By Svetlana Marinkovic, SecurityNational Mortgage Company
(SecurityNational Mortgage Company)
Comments 0
Money back from taxes? We’ll Help You Turn That Into Home Ownership! Quit throwing away your hard earned money While paying your landlord’s mortgage! Available first-time buyer down payment assistance Zero-down loan options Credit problems ok Call or email First and Last today and receive a FREE ...