Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 1
In between football games and shopping take a few minutes to watch this video.It is some very straightforward advice for making 2016 your best year ever..My special offer for Black Friday is at the end of the blog.. Video - The Best Advice For 2016Real Estate & Luxury Home Sales Training - Unlimi...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 14
I’m hearing rumbling online about business having slowed. There’s always business out there, and what one needs to do is find it.  Find it online and offline. Find it in places you didn’t expect to find it.  Marketing online is a staple now on the marketing menu. Analyze the inventory in your mar...
By RealSupport, Inc., - Virtual Real Estate Marketing
(RealSupport Inc.)
Comments 1
Several weeks ago, we posted an introduction to content marketing in our prior blog post, “The Basics of Real Estate Content Marketing.” While the concept of content marketing is simple, we sometimes find real estate professionals sharing volumes of information without having a strategy in place....
By Michael Thornton, Home Inspector - Nashville, TN area - 615.661.0297
(Complete Home Inspections, Inc.)
Comments 3
     Typically on Mondays, I do my Monday Morning Motivator. This morning I am going to forego this until a little later in the day. I am already motivated as my mind must have been churning overtime as when my feet hit the floor, a flood of ideas, like the rain outside my window, kept falling in...
By Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr
Comments 39
Many times, an open house is something a Realtor® dreads. Will anyone come? Will they be interested in anything more than the snacks? Will you end up with a ton of random snacks left over? Will anyone remember your specific property given the other open houses also going on?Unfortunately, most Re...
By Larry Johnston, Real Estate Broker
(Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC)
Comments 43
Do You Take the Road Less Traveled, or are you getting caught in Rush Hour Traffic? In the Real Estate Industry, there is a lot of competition among Brokerages and the Agents themselves. Using my former field of Art and Painting as an example, I was taught by a teacher that had his own style. I e...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 64
What Is the "Just Looking" Buyer Really Saying?We in the real estate business get calls from buyers that tell us they are just looking. But wait a minute. They took the time to call and maybe even emailed some questions so what are they really saying? Are they interested in real estate or not?The...
By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 20
Facebook MarketingMy inbox was full this week with questions about the best way to use Facebook to capture business. I provided input where I could and hope those who had the inquiries follow through and see results. It really is great that so many are starting to take their social media presence...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 17
UPDATE: As of Noveber 29th, I'm now offering a 28-page 2016 Real Estate Business Planning Guide, which you can sign up for at (this deal offered below has already expired ;-( )It’s that time of year when many of us want to get geared up to start 2016 off with a bang. I’m...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 2
Speechless Sundays: Private Property!!!!!!WOW!! If you are considering buying or selling a home, a luxury home, luxury investment real estate, luxury vacation homes, or luxury beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Marina Del R...
By Dena Stevens, Putting The Real Into Realtor Since 2004
(Rocky Mountain Realty )
Comments 0
 Rocky Mountain Realty  Rocky Mountain Realty is happy to announce that it is expanding and opening an office in Canon City. Suzy Lucero and Shawn Martinez have announced with the success of their Pueblo office they are expanding to Canon City and Fremont County. Dena Stevens is the first local a...
By Bob Ratliff, Broker Associate - REALTOR® CRS, GRI ~ 512-587-5689, "Sold with Bob"
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX )
Comments 2
Georgetown Home For SaleOffering “Magnolia” floor plan boasting approximately 1800 sq ft living; recent carpet; recent roof shingles; gourmet kitchen with granite counter-tops and under mount sink; breakfast bar; with open living/dining; all GE appliances; covered porch & covered patio.Two car ga...
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 5
Michael George, shared this wonderful classic post that can be used many times over. The array of details and data will surely benefit you and your present or future clients. It is detailed and right to the point. It should also help with any gray areas, to give you an upper hand with this compet...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 21
One day a fellow copywriter wrote and asked me to take a look at something a prospective client had sent her. She wanted to know if I could help her figure out what he meant.She's not normally a real estate writer, but she knows I am and she was pretty sure it had to do with real estate. (Yes, it...
By ReferralExchange (Lisa Fettner), The largest real estate referral network in the US
Comments 21
As we head towards the home stretch for 2015 and the market starts to slow down, it’s time to take advantage of the quiet and update our online profiles and bios.  Many  websites utilize your stats to assign agent ratings and rankings, so it’s more important than ever to make sure that your infor...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 37
Are you using PINTEREST for your business?If not, here is a great post that will help you start using PINTEREST in your business, thanks to Wayne and Jean Marie Zuhl for the original post. Pinterest is a fantastic marketing tool. It has more than 12 million users in the United States, 28% of whic...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 93
Do not let the ants get in the way of the elephant. This means keep your eyes on the big goal (elephants-new listings and sold properties).  Don’t let minor distractions (ants) become impediments to your big goals.  Distractions come in many forms. Often agents focus on what is going wrong rather...
By John Pusa, Your All Time Realtor With Exceptional Service
(Pacific Realty)
Comments 8
On November 23, 2015, National Association of Realtors® (NAR) reported on median home value price was $219,600 in October of 2015 higher 5.8% from the price of $207,500 in October of 2014.Single family home sales were down 3.7% to annual rate of 4.75 million unit in October of 2015, from the annu...
By Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr
Comments 4
Have you ever seen a business card that makes you cringe? I certainly have. From ridiculous head shots to bland black-and-white business cards, there are a lot of ways to make a bad impression.It’s really unfortunate, too, because business cards – done right – can make a tremendous impact. When y...
By Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
(Ludwig & Associates)
Comments 12
You Can’t Escape Responsibility “You can’t escape the responsibility of tomorrow by evading it today.”Abraham Lincoln, 16th President of the United States  As I see it. . . . . . . . You can’t escape responsibility Taking responsibility for your life . . . . and the results that you accomplish is...