Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Glenn McQueenie, Broker,Coach, Mentor, Author of Double Your Income
(Keller Williams)
Comments 2
Good morning and happy Friday! I wanted to share a concept with you called "making your future bigger than your past"Last month I celebrated my 50th birthday. It's a milestone for many people, but to me it was the end of Game "1" in my life. The first 50 years was all just research and developmen...
By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 25
 A couple reciprocal links, maybe a few blog followers and some intentional page titles and boom! You're on the first page of Google... yeah, like 10 years ago. Today it's harder than ever. If you didn't start 10 years ago you have a lot of catching up to do, but it's not impossible. Simple maint...
It's time for another episode of The Not So Silent Partner!In Episode 5:1) When real estate agents should use direct mail.2) How to market the VA?3) The difference between advertising and marketing. Special thanks to Bob Stewart for continuing to push the AR community to embrace video! Watch the ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 27
 Marketing is what we all do for a living.  Because of our successful marketing, real estate agents are contacted to list and sell property.  The focus of what we do MUST be on marketing.The day of throwing an ad into a “homes magazine” or the “local newspaper,” and describing that as exposure fo...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 19
As a luxury real estate marketing profession it is essential that you continuously refresh your brand in order to maintain top-of-mind status.  Often, this means updating your logo, your website and print materials. It also means continuously adjusting your marketing message to appeal to your tar...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 4
Picturesque Setting In Huntington Long Island is what you will find at this newly listed Farm Ranch Nestled in the Elwood School District #1.          LISTED AT ONLY $669,000                                                                       Outstanding tranquil setting with New Lush Landscape...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 13
Signage is a very important element in marketing real estate.  People read signs.  People remember signs.  There are some signs that make an impression upon people who are searching for a real estate agent.Here is one of Lorraine’s latest signs with her slogan on a rider on the sign.  I love that...
There’s an article circulating social media right now entitled, “Entrepreneurs don’t have a special gene for risk – they come from families with money.” Oh behalf of countless entrepreneurs, I’d like to share a message with the author.An entrepreneur is someone who works their ass off to grow som...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 30
The title is a tribute to our friend, Roger D. Mucci as he begins his recovery from his second knee replacement surgery.The subject is to piggyback onto a post that I wrote yesterday, Agent Caravans - Are They Dead?After writing the Dead post, I had a light bulb moment and decided to try an Agent...
By Gloria Valvasori, MASTER-ASA, Your Streetsville Village Connection
(Better Homes and Gardens Real Estate Signature Service)
Comments 3
Making Seniors Matter Again.. There comes a time in everyone's life when they are faced with decisions that can seem overwhelming.  If you are a Senior or a Boomer, and are facing a decision on whether or not to sell your  home, or stay in it as long as you can... or if you are a family member wh...
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 6
Jenna Dixon, shared a post some time ago that still can be used today. There are many useful ideas that can & should be used to further help guide your next real estate transaction. Use these suggestions as a starting point and customize further to your own specific situation. Thanks for sharing....
It's time for episode three of The Q's And the A's With The Not-So-Silent Partner.  We take on three questions today.1) How To Use Facebook Dark Posts To Grow Your Business (special video cameo from Debbie Gartner!).2) The In's And Out's of Instagram and Snapchat (special thanks to a friend of Jo...
By Teresa Ryan, Teresa Ryan
(Ryan Hill Realty)
Comments 0
Naperville IL Home for Sale - 302 N Fremont St     Gorgeous 3 bedroom, 2 full baths, 2 half baths, 2 car garage on quiet cul-de-sac. Timeless brick & limestone paired brownstone w/ city floorplan. 3 levels of living space plus basement. Large eat-in kitchen with granite & access to large cedar d...
By Mark Karten
(Highline Residential)
Comments 167
Just in time for Halloween, I want to tell you something scary that’s no ghost story. Over the last few weeks, I’ve laid the groundwork for today’s topic – Fannie Mae – and their sinister plan to change the world! OK, maybe that’s a little dramatic and overstated – you tell me. Two weeks ago, I t...
By Sam Shueh, mba, cdpe, reopro, pe
( (408) 425-1601)
Comments 4
  In 1975, you could have snatched a piece of the South for under $15,000, on average. Forty years later, that chunk of land is worth, well, $15,000. Of course, land values have exploded on the left and right coasts, but the likes of Mississippi, Oklahoma and Alaska have hardly budged.The data, c...
By Jennifer Provencio, The Reverse Mortgage Speciailist
(Fresno-Clovis-Visalia-Hanford-Tulare-Merced-Stockton-Modesto-Madera-San Luis Obispo-Bakersfield)
Comments 6
 Networking is a strategy that if used correctly can help make you very successful. You never know where one relationship is going to take you! I have met people through networking that I thought would help me get my business to the next level and then nothing became of it.Then, I have met people...
By Jennifer Provencio, The Reverse Mortgage Speciailist
(Fresno-Clovis-Visalia-Hanford-Tulare-Merced-Stockton-Modesto-Madera-San Luis Obispo-Bakersfield)
Comments 0
Many people think that in order to network with other people they must become a member at a networking group such as BNI, Successful Thinkers, eWomen, or any other groups. This is not the case.  Every day we come across networking opportunities. Its up to us what we do with them. Whether you are ...
By Barb Siegwalt, Barb Siegwalt
(Keller Williams)
Comments 9
I know that friends, family and those who know, like and trust you are always the best forgetting referrals and activity in your Real Estate Practice.There are also hundreds, perhaps thousands! of other ways to market yourself and your listings.What I would like to start here is a community discu...
By Jessica Schweppe, Real Estate Marketing Expert + Blogger
Comments 3
If you're not actively using LinkedIn for real estate marketing, you're missing out on tons of opportunities to make powerful connections and generate new leads. But how do you effectively leverage the platform to promote yourself? Incorporate these five neat tricks for best results! 5 LinkedIn S...
By Laura Kelley, Your Home, Your Lifestyle, Your Goals
(LK Real Estate)
Comments 0
 Clairemont Family Day August 1st, 2015! | LauraSanDiego.com |Laura Kelley       Join Us Saturday August 1st, 2015 for Clairemont Family Day! South Clairemont Park 3605 Clairemont Dr. San Diego, CA 92117 Real estate Agent, Laura Kelley- LauraSanDiego.com from Keller Williams Realty will have a Co...