Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 17
Real estate leads are extremely valuable. Leads that turn into prospects, then clients, then closed clients are especially valuable. But what about those leads that don’t turn into anything? Are they a dead end? Should they just be thrown away?Not so fast. Old real estate leads are still importan...
You tried to raise the bar when it came to marketing and advertising on Facebook. You thought you’d found a tool that would be a game changer and make your agency stand out.You figured it would help you take Facebook Dark Posts and managing accounts to the next level.Turns out the Facebook Busine...
By Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester
(Empire Realty Group)
Comments 4
Here is one from Kyle if you are trying to leave FB Business page.Make sure you go to Kyles blog and leave a comment. You tried to raise the bar when it came to marketing and advertising on Facebook. You thought you’d found a tool that would be a game changer and make your agency stand out. You f...
By Scott Pierce, Founder & Chief Evangelist at Listings-to-Leads
(Listings-to-Leads)
Comments 2
Displaying all my listings in every page of my website and blog posts using my Listings-to-Leads listing widget can help me generate more leads.As can putting my Listings-to-Leads Property Valuation widget!  This way, as people are reading the content on my website or blog, they will always have ...
By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 0
 Hi there,Did you get to read our June Tip Of The Week, Getting your website and Google to be better friends?We got such a great response to it, that we wanted to put on an exclusive webinar devoted to guiding you through the basics of SEO (or Search Engine Optimization).Tawd Frensley, our VP of ...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
This is an open house specifically for the neighbors in the immediate area, say 100-200 nearbyLuxury Home Owners... There are 3 strong reasons to do this...keep in mind if you are going to do an event be UNIQUE... Video - Luxury Open House EventFree Luxury Home Sales ConsultLuxury Home Sales Trai...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 40
I love technology. I really do. I love the way I can get things done so much more efficiently in 2015 than I could in 1990. But, as we adopt more and more technology into our daily lives, we seem to trend away from face-to-face communication. Voice communication… the stuff that sales and relation...
By Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235
(Second Self Virtual Assistance)
Comments 10
Online Marketing is a Great Way to Level the Playing FieldMany times Realtors® think that online marketing is expensive.  As a small business, they wonder how they can compete with companies who have large marketing budgets.  Online marketing can be expensive.  However, here’s a few ways to level...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 28
Persistence wins every time.  There’s not a doubt in my mind that the agent who doesn’t take “no” for an answer has a great chance of winning.  The agent who doesn’t accept silence as the answer, but insists upon a response, will dominate in any situation.  The agent who “requires” a potential cl...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
A few years ago, you decided to take the plunge and have an in-ground pool installed in your Long Island backyard. You thought you would enjoy being out in the sun during the warm summer months splishing and splashing in your new pool. You thought about the idea of entertaining with backyard BBQ'...
By Tammie White, Franklin Homes Realty, Franklin TN
((615) 495-0752 or www.FranklinHomesRealty.com)
Comments 17
Listing appointment or listing presentation: Is there a difference?I found myself asking this very question after leaving a client's house.Yes, they are a client. They hired me last year to help them purchase a new construction home in Franklin TN. It took awhile to find them the right home and b...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 24
If you are going to select a name (other than your own) for your luxury real estate marketing business, be sure to select a name that embodies your reason for existing in the marketplace.  As we were sitting at the Coffee Bean on Beverly Drive in Beverly Hills. at 6:30 AM sipping our cappuccinos,...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 21
When buyers are looking at your house, you get that one chance to make a first impression, and buyers usually know almost instantly whether they like it or not. Make sure that by the time they get to looking at the backyard, you keep that great first impression going, especially during the busy S...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
Whitewood At North Hills is a Condominium community situated in Roslyn Long Island 11576. This Nassau County residence can be reached by The Long Island Expressway Exit 36 South on Shelter Rock Road for a 1/4 mile.  It is across the road from the Acorn Ponds neighborhood. These are all attached u...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 2
4th of July Decorating Ideas for Your Lakeland 55+ Community Home The mid-summer holiday is fast approaching and it’s almost time to gather up all the red, white, and blue decoration all over your Lakeland 55+ community home and get the festivities started.Fourth of July WreathWho said wreaths ar...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 4
4 Bedroom Imperial Lakes Home for Sale in Mulberry FL | 437 Oaklanding Blvd Create wonderful memories in this 4 bedroom Imperial Lakes home for sale in Mulberry with a beautiful French country style home exterior. Imagine decorative window shutters with accenting keystones, two floors of spacious...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 48
Did you know that if you need a deal badly, and you keep on working, your deal will happen?  Did you know that when you have a collection of listings, and none are selling, they will all drop their prices, if you pressure them consistently?  Did you know that with every drop in price, an offer to...
By Alexa Sanchez, Real Estate Specialist in Pocono Pennsylvania
(Better Homes and Gardens Real Estate, Wilkins & Associates)
Comments 4
 It may seem counterintuitive, but one of the best ways to improve your vocabulary is by eliminating words, rather than adding new ones. There are many words we use every day that are either unnecessary or overused. By removing these words from your vocabulary you can become a better writer and c...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 1
Clutter Cutter: Easy Tips for a Cleaner Grasslands Lakeland FL Home Sort, clean, and organize. Sounds simple. In reality, cutting clutter from your Grasslands Lakeland FL home is easier said than done. There’s no need to worry. Here are a few simple tips to help you out - Tackle an area or room o...
By Deborah Laemmerhirt, CT, Ridgefield,Wilton,Greenwich,NewCanaan, Brookfield,Newtown,Roxbury,Bridgewater,Washington,Sherman, Luxury Homes,WaterFront,Equestrian,NewConstruction
(Keller Williams Luxury Homes International)
Comments 2
Best Restaurants Near Candlewood Lake and Lake Lillinonah Properties For those who are looking for elegant and luxurious waterfront real estate, Connecticut has always been one of the top choices. This state is home to gorgeous Candlewood Lake and Lake Lillinonah properties. Aside from being a po...