Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr
Comments 39
Many times, an open house is something a Realtor® dreads. Will anyone come? Will they be interested in anything more than the snacks? Will you end up with a ton of random snacks left over? Will anyone remember your specific property given the other open houses also going on?Unfortunately, most Re...
By Larry Johnston, Real Estate Broker
(Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC)
Comments 40
Do You Take the Road Less Traveled, or are you getting caught in Rush Hour Traffic? In the Real Estate Industry, there is a lot of competition among Brokerages and the Agents themselves. Using my former field of Art and Painting as an example, I was taught by a teacher that had his own style. I e...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 64
What Is the "Just Looking" Buyer Really Saying?We in the real estate business get calls from buyers that tell us they are just looking. But wait a minute. They took the time to call and maybe even emailed some questions so what are they really saying? Are they interested in real estate or not?The...
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 3
Michael George, shared this wonderful classic post that can be used many times over. The array of details and data will surely benefit you and your present or future clients. It is detailed and right to the point. It should also help with any gray areas, to give you an upper hand with this compet...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 93
Do not let the ants get in the way of the elephant. This means keep your eyes on the big goal (elephants-new listings and sold properties).  Don’t let minor distractions (ants) become impediments to your big goals.  Distractions come in many forms. Often agents focus on what is going wrong rather...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 5
One day a fellow copywriter wrote and asked me to take a look at something a prospective client had sent her. She wanted to know if I could help her figure out what he meant.She's not normally a real estate writer, but she knows I am and she was pretty sure it had to do with real estate. (Yes, it...
By Chris Ann Cleland, Associate Broker, Northern VA
(Long and Foster REALTORS®, Manassas, VA)
Comments 36
Updating Photos with Fall Color to Evoke EmotionsWe all know that home buying is a very emotional decision.  And there is nothing that evokes emotions like the brilliant colors of the fall season.  When you see a tree adorned in bright orange leaves, you can almost smell the turkey and pumpkin pi...
By Mike Young, FHA 203k Consultant 707-812-7668
(, covering California & most other states)
Comments 2
Can I build a garage with the 203k program?Maybe - Yes, you can if there is no other garage on the site. If you do have a garage on site, then the new garage may be considered a luxury item and thus not be allowed. If you have a home that just needs a garage to be complete, build one with the FHA...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 5
 Builders and developers are continually searching for land.  The Buliung Todaro Team of RE/MAX Executive Realty focus daily on securing a variety of parcels of land.  We have more land than we have builders.New construction is in demand, and The Buliung Todaro Team members are well versed in the...
By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 18
Facebook MarketingMy inbox was full this week with questions about the best way to use Facebook to capture business. I provided input where I could and hope those who had the inquiries follow through and see results. It really is great that so many are starting to take their social media presence...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 21
Advertisement we notice driving on Lincoln Blvd in Venice, CA. Well as I was driving along I notice this great Sidewalk Advertisement and needed to share with my friends who are patrons of the Arts.... Needless to say this inspired to post one of our Artwork... well I will post that later. In the...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 15
It’s that time of year when many of us want to get geared up to start 2016 off with a bang. I’m excited about 2016. I’ve got some personal goals, some projects I want to finish, and I’d really like to be able to do at least two pull-ups and peacock pose by the end of 2016. But, I’d also like to p...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 4
The Buliung Todaro Team has land! Are you looking for a certain size parcel? Are you thinking of a certain concept of home to build? Are you interested in going through approvals on undeveloped land? Are you a developer and thinking about just developing the infrastructure and selling lots? Maybe...
By Randy Mitchelson, APR, Internet Marketing Expert, Author, Activist
( and Homeland Heroes Home Loans)
Comments 2
Lead Generation Tips from a Serial NetworkerPresented by PLAN! - Professional Leadership Academy NetworkDecember 1, 2015 Generating enough quality leads for your sales pipeline requires knowledge of both online and offline strategies. If you haven’t met Steve Bray, Sales and Marketing Manager, Dr...
By Elaine Carlson
(Remax Palos Verdes Realty)
Comments 0
 Palos Verdes homes sales in the Crest neighborhood for the first half of 2015 increased to 16 single family homes sold in 2015 compared to 11 in 2014.  Price per square foot for Crest houses that sold in the first half of 2015 increased to $518 from $487 in 2014, a 6.5% increase.  Average sales ...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 1
Old Foxcroft HomesAn up to date look at Old Foxcroft homes for sale and Old Foxcroft neighborhood information.  Old Foxcroft  is located in South Charlotte near Runnymede and Sharon Road. Old Foxcroft homes are old, new and inbetween, sitting pretty on fabulous lots that come into full bloom each...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 31
Are you using PINTEREST for your business?If not, here is a great post that will help you start using PINTEREST in your business, thanks to Wayne and Jean Marie Zuhl for the original post. Pinterest is a fantastic marketing tool. It has more than 12 million users in the United States, 28% of whic...
By Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr
Comments 3
Have you ever seen a business card that makes you cringe? I certainly have. From ridiculous head shots to bland black-and-white business cards, there are a lot of ways to make a bad impression.It’s really unfortunate, too, because business cards – done right – can make a tremendous impact. When y...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
Another Ridge Long Island 55+ Condo was SOLD At Leisure Village, courtesy of Lawrence "Larry" And Sheila Agranoff, Real Estate Associate Broker and RE Salesperson. This was a 2 bedroom 1 bath Oakmont Floor Plan Sold at Leisure Village. The buyer liked that it had an attached garage and that it wa...
By SEO Expert: Michael George, Real Estate and Law Firm SEO
Comments 46
In late January, a certain post got a lot of circulation in the real estate community on Google+. It was by a Realtor, for Realtors, about pay-per-click (PPC). I don't know how many people read it, but certainly hundreds, if not thousands of people liked it and shared it, doing only God-knows how...