Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 36
Do you know the one thing you can put in the mail that will absolutely make you stand out from your competitors?It’s not your market reports. It’s not a well-written prospecting letter. It’s not even the request for feedback that you’re hopefully sending after a transaction closes.It’s something ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 33
      Each of us moves forward because of our competitive nature.  Whether we want to admit it or not, we are always cognizant of those who are around us.  We are watching them just as they are watching us.  One does not need to be a seasoned agent to be competitive.  We can create our own compet...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 12
As Long Island Realtors, We Have Seen Sellers Try To Sell Their Houses At Unrealistic Prices.  Here Are 10 Seller Tips That Your Price Is Too High:  1. Your Realtor Tells You It's Too High and It Won't Sell! 2. You list it comparing to houses that are on the market, and not houses that are compar...
By Lauren Selinsky CRS ePro, Southern CA Real Estate Specialist #oclauren
(CA Coastal Estates- Luxury Real Estate )
Comments 0
Out of the Box CMA with Lauren Selinsky Realtor CA USA When you think of CMA. Sometimes some agents cringe.... They want to put it off. I on the other hand am ready to get my basket together.. First, I got out and take a photo of their property with my Nikon D5200. Then,  I take a video of the ci...
By Brian Woods
(Team Realty and Investment Solutions)
Comments 0
Mortgage loan lenders are usually very picky on the kind of clients they choose to finance, and most buyers are turned off so quickly without wanting to find out why they did not qualify. In order for a buyer to apply for a loan and have high chances of being financed, information on what mortgag...
By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 10
The Tony Award winner for Best Musical in 2013, Kinky Boots, was based on a terrific 2005 film by the same name. The film, which we highly recommend, was based on a triumphant true story of niche marketing.  A three generation-old, struggling British family business, selling finely crafted men’s ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 3
Merrick is a South Shore Hamlet in the Town of Hempstead, Nassau County New York in Zip Code 11566.  Let's Spotlight the area within the Merrick School District #25, in the Town of Hempstead. Merrick has a variety of architectural styles including Colonials, Split-Levels, Hi-Ranches, Tudors, Cap...
By RealSupport, Inc., - Virtual Real Estate Marketing
(RealSupport Inc.)
Comments 1
According to a recent home buyer and seller survey involving 13,000 participants, about 28% of first-time homebuyers found their agent through an online search. The strength of your online reputation can make or break your appeal to new clients! Having a well-written professional bio is one best ...
By Lauren Selinsky CRS ePro, Southern CA Real Estate Specialist #oclauren
(CA Coastal Estates- Luxury Real Estate )
Comments 5
Excellent EXPIRED listings blog here with reminder in not contact in DO NOT CALL homeowners. Must read. Good job 👍🏻👍🏻👍🏻 What’s the Best Way to Contact Expired Listings Without Being Intrusive and Rude?“List to Last”....I’m sure you’ve heard this before. How do you get listings? This is even more ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
  Harbour Point is a well maintained homeowner's association community in the Village of Northport Long Island, in Suffolk County.  Approximately 40 miles from New York City, Harbour Point can be reached by taking Route 25A to Ocean Avenue heading North. These are attached units featuring central...
By Susan Laxson, Local Knowledge & Global Network
(John R. Wood Properties)
Comments 6
The end of summer is a great time for Naples, Florida real estate agents to prepare for the coming season which begins for most of us around or just after the holidays.  In preparation for a busy season, I have been busy working on the following: #1 – Instagram and Twitter Accounts My Instagram a...
By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 36
 Google is BIG on high quality content.. I mean really big on it. Which is good. So many SEO companies use outsourced Internet marketers in India and other overseas countries as their main content source, so all the content is spun (same information, worded a little differently), has poor grammar...
By John Pusa, Your All Time Realtor With Exceptional Service
(Berkshire Hathaway Home Services Crest)
Comments 1
National Association of Realtors® (NAR) reported on median home value price was $244,100 in July of 2016 higher 5.3% from the price of $231,800 in July of 2015.Single family home sales were higher 2.0% to annual rate of 4.82 million unit in July of 2016 from the annual rate of 4.92 million sales ...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 46
Last week was a really interesting week for me in the real estate business, as I got 6 awesome real estate referrals that I was able to share with the agents at my office. Lots of agents are seeking referrals in order to add more buyer and seller leads to their sales pipeline. So, I thought it m...
By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 54
It's getting harder and harder to rise above the competition but it can be done. It takes time and commitment. It's consistency. It's being in front of your audience all the time, never letting more than a few days go by without them knowing who you are, what you do and where you do it. Now, this...
By Beth Atalay, Cam Realty of Clermont FL
(Cam Realty and Property Management)
Comments 61
What’s the Best Way to Contact Expired Listings Without Being Intrusive and Rude?“List to Last”....I’m sure you’ve heard this before. How do you get listings? This is even more challenging for newer agents or for those who had to take some time off and been out of touch for some time.Going after ...
By Harry F. D'Elia, Investor , Mentor, GRI, Radio, CIPS, REOs, ABR
(Real Estate and Beyond, LLC)
Comments 66
INCREASE YOUR REAL ESTATE BUSINESS BY MEETING TWO NEW PEOPLE PER WEEK CHALLENGEExperts tell us that they key to any successful business is networking with other professionals. How many of you are networking with professionals on a weekly basis? I have decided to meet two new people per week since...
By Steven at BoomTown
((866) 319-3771)
Comments 12
After the deal is made and the closing process is over, what are your next steps with clients? Do you give a closing gift? Keep in touch? Ask for a review?These next steps make all the difference between a one time job and a lifelong client. And with the unstoppable power of online consumer real ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 56
Self-promotion is a topic that I love to discuss and encourage.  I don’t think real estate agents do enough self-promotion.  The “top dogs” are always in the limelight.  How do the rest of the real estate agents fit into that blueprint? In my area, we always see the same photos in the newspaper, ...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 8
Having been in sales and management most of my adult life with the exception of a few years it has become my focus and obsession of watching people's reaction. Their eyes and facial movements have been very important to me. Now this same obsession also translates to watch our pets. I found out th...