Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Barb Siegwalt, Barb Siegwalt
(Keller Williams)
Comments 2
I know that friends, family and those who know, like and trust you are always the best forgetting referrals and activity in your Real Estate Practice.There are also hundreds, perhaps thousands! of other ways to market yourself and your listings.What I would like to start here is a community discu...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 17
 Marketing is what we all do for a living.  Because of our successful marketing, real estate agents are contacted to list and sell property.  The focus of what we do MUST be on marketing.The day of throwing an ad into a “homes magazine” or the “local newspaper,” and describing that as exposure fo...
By Kristen Correa, Graduate, REALTOR Institute (GRI)
(Ueckert Realty LLC)
Comments 8
Abbott and Costello. Who's on 1st? That's how I feel when I get a real estate client referral I already have in the 1st place in my existing book of business.It's rare for me to take a relocation referral listing. Since I left Coldwell Banker as a 3 year old agent 9 or so years ago (I was on thei...
By Gloria Valvasori, MASTER-ASA, Your Streetsville Village Connection
(Better Homes and Gardens Real Estate Signature Service)
Comments 5
I came across this video a while ago one of my colleagues posted on her facebook page.  It really made me stop and think.   Its an animated video about inspiration, and the power of imagination.  It inspired me to share it with my AR friends...  and on my FB page.The video is about power... the p...
By Gloria Valvasori, MASTER-ASA, Your Streetsville Village Connection
(Better Homes and Gardens Real Estate Signature Service)
Comments 1
Making Seniors Matter Again.. There comes a time in everyone's life when they are faced with decisions that can seem overwhelming.  If you are a Senior or a Boomer, and are facing a decision on whether or not to sell your  home, or stay in it as long as you can... or if you are a family member wh...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 12
East Hills is a prestigious Village in Nassau County New York on The North Shore of Long Island. It is part of the Greater Roslyn area, which is anchored by The Village of Roslyn. Incorporated in 1931, the Village of East Hills is the largest Village in Roslyn.  Included neighborhoods in East Hil...
By Kyle Reyes
Comments 9
I’ll never forget the first time my dad took me to a baseball game.Shea Stadium. I can still hear – and sing – their old theme song.But the most exciting part of the game wasn’t the game itself. It wasn’t the peanuts or the crackerjacks. Nope.It was the autographs.Whether we were at an MLB game o...
By Tracey Walker, Lake Norman Real Estate
(Carolina Signature Realty)
Comments 0
If you are in the market for Lake Norman Waterfront PropertyFind Lake Norman Waterfront Property with Carolina Signature Realty for information contact Tracey Walker At 704-400-7000.Lake Norman Real EstateLake Norman Waterfront Real Estate It could be for vacation purposes, like your primary resi...
By Torey Eisenman, Realtor CDPE Orlando Real Estate Homes For Sale
(Benchmark Real Estate Group, Inc.)
Comments 0
Altamonte Springs FL Home For Sale - 721 Little Wekiva Cir This spacious home is a split level, open floor plan on the Little Wekiva River with an oversized lot. There are 4 bedrooms with 3 full baths. The gourmet kitchen is great for entertaining and is open to both the family and dining room. ...
By John Pusa, Your All Time Realtor With Exceptional Service
(Pacific Realty)
Comments 1
On July 29, 2015, National Association of Realtors® (NAR) reported that nationwide pending contract signed home sales were lower 1.8% to an index of 110.3 in June of 2015 from an index of 121.1 in May of 2015, but increased 8.2% to an index of 101.9 from June of 2014. Pending home sales index in ...
By Jennifer Provencio, The Reverse Mortgage Speciailist
(Fresno-Clovis-Visalia-Hanford-Tulare-Merced-Stockton-Modesto-Madera-San Luis Obispo-Bakersfield)
Comments 1
 Networking is a strategy that if used correctly can help make you very successful. You never know where one relationship is going to take you! I have met people through networking that I thought would help me get my business to the next level and then nothing became of it.Then, I have met people...
By Roy Barker
(Dockside Realty, Inc.)
Comments 4
We are a small shop, just me and my wife.  We are looking for an agent, or broker associate, who would be interested in working with us.  We need someone for backup and to take some leads.  If they want to build the business with us then that would also be a possibility.  Ideally the agent would ...
By David Tipton, GRI, ePro, SRES, Real Estate Broker - Tampa
(Grady David Tipton Brokerage)
Comments 11
Online Marketing For Real Estate Agents     During a recent conversation with some new agents here in the Tampa area, the topic of on line marketing for real estate came up. The agents wanted to know where agents market their listings, their websites, and their business online without breaking th...
It’s just one of the many Facebook advertising tools that you SHOULD be using. But ARE you retargeting your customers yet?We’ve all browsed a website but didn’t actually buy anything from it. It’s no secret that consumers are doing that on your site as well.After people look at products and servi...
It's time for another episode of The Not So Silent Partner!In Episode 4:1) How to make money at home.2)  How to grow your followers on Facebook.3) How to get started with video production Special thanks to Bob Stewart for a great chat on Friday and forcontinuing to push the AR community to embrac...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 40
When crafting your personal or company brand and your marketing, it is of paramount importance that you take time to understand the demographics (age and income) as well as the psychographics (Interests, activities, opinions and lifestyles) of your target market.  The psychographics are more impo...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 32
Consistently practicing the fundamentals is mission critical to your success as a luxury real estate marketing professional. If you want to be a market leader you also need to keep abreast of trends.   As brand strategists we are constantly researching, not only what is currently trending but als...
By Eileen Burns, FL Luxury Homes Hollywood Lakes,Golden Isles/Beach
(Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach)
Comments 7
Eileen Burns recently sold the Best Western Plus hotel in Palm Beach Gardens, FL USA for $9.4MM.  This was an "off market" transaction with the seller and the buyer.  You may asking yourself:  How does a hotel property for sale in Florida of this magnitude trade hands without multiple listing ser...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 20
Buyers Ask: Won't We Get A Better Price If We Use The Listing Agent? We have been asked this question many times. Not all consumers actually understand how this business works and are confused about using a Realtor. The answer is NO.  Any licensed Long Island Realtor can show a buyer property, so...
By Joel Jadofsky, One of the Top Realtors in Panama City Beach Area
(Keller Williams - homes for sale - Florida - Gulf - Beach )
Comments 2
41 Jamaican Lake Drive, Panama City Beach, FL 32413Open House Saturday 8/1 from 10am - 2pmFully Furnished(including awesome dishes and glassware) and tastefully decorated 2 story 3 bedroom Beach Home in gated community!! 200-300 ft walk to the beach with Gulf View...Nice patio on the back to enjo...