Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Kyle Reyes
(The Silent Partner Marketing)
Comments 90
You need to start blogging on Facebook.  Because the social media giant is launching a subtle war on Medium and LinkedIn Pulse.  And if they make it sexy enough, they just might win.It all goes back to the roots of Facebook – a little tool called Facebook notes.  It’s a tab that all but disappear...
By Zohar "Zack" Zamir, Tenafly NJ,Bergen, County & Northern NJ Real Estat
(Keller Williams Town Life)
Comments 0
By Nicholas Scalice, Inbound Marketing Consultant
Comments 15
 Blogging is not the new kid on the block anymore, especially for real estate professionals. If you look left and right, it seems like every agent, broker and their brother has a blog. Yet blogging is not going away. While the field has become crowded, there is still plenty of room for great cont...
By Lori Ballen, Digital Marketing Strategist
(The Ballen Group Real Estate Network, The Ballen Method)
Comments 14
The Long Tail Lure: How to Reel in Quality Users to Your BlogThere are numerous situations in life when size just doesn't matter. There are also situations when less is far better than more. When selecting keywords for your niche, however, more is the gold standard. The more detailed and extensiv...
By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 31
I spent about an hour this week lurking in 2 different social media Facebook groups and was very surprised how many "experts" were telling users to post business information on their personal pages. More mis-information that is eventually going to catch up with those who utilize this practice. Po...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 34
Do not let the ants get in the way of the elephant. This means keep your eyes on the big goal (elephants-new listings and sold properties).  Don’t let minor distractions (ants) become impediments to your big goals.  Distractions come in many forms. Often agents focus on what is going wrong rather...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 23
Is it typical for a real estate agent to be threatened by the presence of other real estate agents within the same marketplace?  We’re surrounded by our peers, and there are truly no secrets about how the real estate business is performed.  We each have varied levels of intelligence.  We each hav...
By Amanda S. Davidson, Your Northern Virginia Realtor
(Living A Dream Real Estate)
Comments 13
Tim Coburn Photography – Fairfax, Va 22031I recently had new photographs taken to update my headshot and portrait. After researching quite a bit online I decided to contact Tim Coburn Photography. Professional photographs are a very important piece of marketing and I've learned from trial and err...
By Inna Ivchenko, Los Angeles / Valley Homes
(Mannis Real Estate Group)
Comments 4
How to use highly specific phrases in your blog? Short tail or long tail? Probably both! Try using both types of keywords in your marketing strategy to help increase conversion rates and web traffic. See my reblog below and do not forget to check  Lori Ballen original post and blog!    The Long Ta...
By Pete X with X Group Real Estate Advocates, Huntington Beach, CA 714.459.2017, Outstanding Agent Referrals-Nationwide
(Investments to Luxury)
Comments 2
Use the limited help of a real estate professional for better results than on your own.  MLS listing fee (6 months)Assist to Sell& Full Service(Los Angeles County Only) If you need to sell contact Jasmine Coastline Realty GroupPacific Palisades officeGreatrepresentation@gmail.comCA-BRE:01925275
By Zohar "Zack" Zamir, Tenafly NJ,Bergen, County & Northern NJ Real Estat
(Keller Williams Town Life)
Comments 0
By Pete X with X Group Real Estate Advocates, Huntington Beach, CA 714.459.2017, Outstanding Agent Referrals-Nationwide
(Investments to Luxury)
Comments 0
That's right for only $500. list your home in front of key agents and brokers professionally for best results!(Deluxe package-Includes Sydication & local networking) Contact JasmineCoastline Realty GroupThis is for Los Angeles County only starting November 2015.Pacific Palisades officeCA-BRE:0192...
By Kyle Reyes
(The Silent Partner Marketing)
Comments 6
It's time for another episode of The Not-So-Silent Partner Marketing!  In Episode 16, here's what we're discussing:1. Should you worry about Internet trolls?2.  My lovely wife putting up with my schedule. 3.  Faith in business. Watch the episode ... or listen to it while driving.  Share your thou...
By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 27
Oh her!  I See Her Everywhere!Do you ever wonder if anyone really sees what you’re doing with regards to your advertising and branding?The other day I had a call for some vacant stagings from an agent who was referred to me by another agent. She handles the property management for an investment f...
By Rhonda Fee, Rhonda Fee, Pleasanton Realtor, Luxury Home
(Luxury Property Agent, Home Sales, Relocation)
Comments 2
Best Upgrades to Add Value to Your Pleasanton Luxury Homes for Sale Home improvements definitely make the value of Pleasanton CA luxury homes for sale more competitive. It doesn’t even necessarily have to be an extensive or expensive upgrade. Below, you can find some simple projects to help enhan...
By John McCormack,, Albuquerque Homes Realty
(Albuquerque Homes Realty *
Comments 17
 If you have been wondering if you can buy a custom home in Rio Rancho NM for under $400,000 the answer is without question - YES!  Seasoned Realtor John McCormack with Albuquerque Homes Realty brought the buyer to this custom Rio Rancho home with views located at 2317 Manzano Loop NE Rio Rancho ...
By Tamra Lee Ulmer, FORCE~NRBA ~ Over 1000 REO Assets SOLD!
(Arizona Resource Realty)
Comments 1
2609 W. Nicklaus Drive Payson, AZ 85541 Unique, adorable Country Club Vista Home! Home   Virtual Tour   Photo Gallery   Property Map   Financing   Request Showing   Contact Me   Tamra Lee Ulmer A-REO BROKER Office: 928-474-2550: Mobile: 928-978-5180: Price : $155,000.00 Bedrooms : 3 Bathrooms : ...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 13
It's sad but true. There is no magic wand (or computer program) that will ensure that your written grammar is correct every time. Unless you have a basic understanding of the rules, you CAN be led astray by the tools developed to help you.My Word program automatically tells me (or corrects automa...
By Sharon & Bruce Walter, West Lafayette homes for sale
(Keller Williams Realty Lafayette, IN)
Comments 6
  Rossville, Indiana  homes for sale under $80,000 less than 20 minutes to Caterpillar, SIA, and hospitals in Lafayette, Indiana.             SOLD  !!! Congratulations to our buyer, Coreann, on the purchase of her home in Rossville, Indiana!!!  It was a pleasure working with you to find the home ...
By Wendy Cohen, Miami Luxury & Waterfront Real Estate Specialist
(ONE Sotheby's International Realty)
Comments 0