Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Kevin Vitali, Helping Massachusetts Home Buyers and Home Sellers
(EXIT Realty- Massachusetts Short Sales & Residential Sales)
Comments 34
 For years I spent time writing what I thought was great content but internet traffic was ho-hum. And like probably many of people, I shared on all the social media channels, like I thought we were suppossed to do.Still mediocre results.Two Key Pieces for Upping Your GameSo I am not the brightest...

By Kevin Vitali, Helping Massachusetts Home Buyers and Home Sellers
(EXIT Realty- Massachusetts Short Sales & Residential Sales)
Comments 88
 I have learned the hard way over the years, that good post graphics with your blog posts increases click thrus and sharing.For many years I wrote great content.  I would spend all this time writing relevant content for my real estate blog... then sharing on social media.  Results were less than ...

By Zachary Foisie, I build CRMs, tools, and deliver leads. Ask me!
(Chime)
Comments 13
Key Takeaways: 119% higher open rates 50% higher conversion rates 47% larger purchases In my first ever post on Activerain, I originally asked what sort of engagement you see in your cold outreach emails. My curiosity is still at it’s peak.Email marketing has a funny place in real estate. Email m...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce - Short Sale
(Keller Williams 414-525-0563)
Comments 15
      We have two nights a week that we reserve for us as opposed to clients and the business of being in business. One is "Nacco Tacho Tuesday.  This evening more times than not becomes a mini networking event of sorts. It may be with a Buyer or Seller...it could be a contractor...a lender...a l...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 14
Who SOLD another home in Mt. Sinai Long Island?  Lawrence "Larry" And Sheila Agranoff, Licensed Real Estate Associate Broker and Licensed Real Estate Salesperson SOLD Another Home On Long Island. This Time It's At The Park in Mt. Sinai.  The Park is a 24 hour guard-gated 55 and over HOA community...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 1
By: Dona DezubeHere are the tax tips you need to get a jump on your returns. Owning a home can pay off at tax time.Take advantage of these home ownership-related tax deductions and strategies to lower your tax bill:Mortgage Interest Deduction:One of the neatest deductions itemizing homeowners can...

By Doug Jones, Mortgage Broker - NMLS 286668
(Mortgage Magic)
Comments 3
Chester L. Karrass writes in his book The Negotiating Game about an experiment in goal setting and achievement. From Chapter Four: "Recently two professors tried an experiment. They built a barricade between bargainers so that neither could see or hear the other. Demands and offers were passed un...

By Sharon Kowitz, Cary, NC Relocation Specialist ~ Buying or Selling
(Fonville Morisey-CRS-SRES-ABR-GRI-E-Pro-CREN Cary, NC)
Comments 5
Yikes! Housing inventory is down to less than one month in our Cary - Apex - Western Wake County NC. Homes under 450k are selling like hot cakes - Good news, I have 6 homes coming in the next 3-4 weeks as my sellers get ready for market. Townhomes from 133,900 to 600k with full finished basement....

By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 17
Packaging is a “mighty” important component of personal and company luxury real estate branding. If your packaging is spot on you can leverage the sense of touch as an additional experiential means of making an indelible first impression. Great packaging can give you a competitive edge by helping...

By Barbara Hobbs, Lic. FL & AL, A real person helping real people!
(RE/MAX Gulf Properties )
Comments 0
Back on the market! This is a great investment property! Redone 2/1 home on a quiet street! Updates within the last 4 years. Kitchen with separate but attached dining room, living room and a central full bath. Large lot, partially fenced in makes this a great location! Corner lot, big bedrooms an...

By Christine Pappas - REALTOR®, Northeast Ohio Homes - Ohio RE/MAX REALTOR
(RE/MAX Results)
Comments 1
A home where convenience and comfort meets If you are looking for an elegant and spacious home where convenience and comfort meets,  look no further for this Frisco home for sale is the one you have been waiting for. For ONLY  $375,000, you get a beautiful multi-family home with 6 large bedrooms...

By Barbara Hobbs, Lic. FL & AL, A real person helping real people!
(RE/MAX Gulf Properties )
Comments 4
Great wooded lots for you to build your dream home! Seller owns all 8 lots side by side- for building purposes, buying 2+ makes more sense. Buying land at this price just makes sense! No Homeowners association, but there are county set-back restrictions- Contact Drew Holmer at 850-595-3475 for re...

By Jeff Dowler, The Southern California Relocation Dude - Carlsbad
(Solutions Real Estate )
Comments 5
Here's a terrific article about "upping your game," as Kevin says, on social media through engagement and participation, with some good examples of just how to do it and do it well. Please stop by Kein's post to share your thoughts.   For years I spent time writing what I thought was great conten...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 14
Kevin Vitali "As important as the graphic is the headline.  Make it catchy and compelling...Combine your great headline with a eye catching graphic and you will make your social media shares more compelling."Right on target - and - re-blog!   I have learned the hard way over the years, that good ...

By Michele Connors, Your Eastern North Carolina Realtor
(The Overton Group, LLC Pitt & Carteret County)
Comments 1
The Pitt County NC market has started with a flurry of buyers. Could it be the unusual short winter  ? Have there been pent up buyers waiting for the election to be over  ?? Dare I say our Spring market has sprung !!!? Whatever the reason, I urge you to call me if you are looking to sell your hom...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just listed! 6 East Avenue in Shrewsbury! This 3 bed, 1 bath ranch is listed for $249,900 by Thrive Real Estate.

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 2
Whether we're discussing our business or personal life, consistent is a keyword.  In business, we need to consistently market to make the phone ring. Our area has been experiencing a slim market for fresh listings.  The shelves are almost empty with one month of inventory remaining in our town. T...

By Libby Beckwith, Real Estate Agent serving Phoenix & Scottsdale
(Realty Executives)
Comments 2
Sharing a fun picture that I've used in many marketing campaigns, brochures and my email signature - people always remember my kitty's green eyes~!

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just listed! 185 Oak Street in Shrewsbury! This 5 bed, 2 bath colonial is listed for $389,900 by Berkshire Hathaway.

By Barbara Hobbs, Lic. FL & AL, A real person helping real people!
(RE/MAX Gulf Properties )
Comments 0
Motivated seller! Bring an offer! Beautiful lot in the Preserves at Crown Pointe. Waterfront on beautiful Perdido Bay, with the astounding sunsets to the West! You can't go wrong making this your new home! Easy access to Pensacola NAS, Correy Station, Naval Hospital, shopping Beaches and dining. ...