Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Irina Jordan
(Zurple)
Comments 21
You can successfully connect and convert Internet leads if done properly. Pick up your phone and call them after you connect with them in a meaningful way via their preferred method of contact - be it email, text or phone. You need to learn more about their current situation, pain points and what...
By Nicole Doty - Gilbert Real Estate Expert, Broker/Owner of Zion Realty ZionRealtyAZ.com
(Zion Realty)
Comments 42
Every hunter has their own method and way to go about tracking it's prey. Lions, Alligators, Hawks, and any other predator uses it's unique talents and abilities to seek out their next meal. Some lie in wait while others strike quickly. Patience and accuracy is a must or else you'll go without. I...
By Michael Jacobs, PasadenaCA Real Estate Representation 818.516.4393
(Coldwell Banker Residential Brokerage)
Comments 53
What’s Bugging Me?  Lender Follow-Up One Year Later …Really? First, I’m not a fan of those I Want To Be Your Fill-In-The-Blank For Life campaigns. Let's just say I was less than impressed when a woman approached me last year at one of my open house events and stated:  I Want to Be Your Lender for...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
Another Suffolk County Long Island Condo was SOLD by Lawrence "Larry" And Sheila, Real Estate Associate Broker and Real Estate Salesperson. This time it's in Hauppauge New York. This was a 2 bedroom 2.5 bath Townhouse with Loft Floor Plan that we SOLD in The Lakes at Honey Hollow. We knew exactly...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 32
How to Write Community Pages that both Google and your site visitors will love... Do your community pages stand out? Or do they look like every other community page in your marketplace?Do they bring you plenty of organic traffic from Google and the other search engines?Or are they just "kind of t...
I'm going to teach you all two little secrets about content marketing. 1.  It's not about selling a house.  It's not about finding a buyer.  It's not about connecting with a potential seller.It's about building brand equity.Many agents have this bad habit of using social media for SELLING...and n...
By Joe Petrowsky, Your Mortgage Consultant for Life
(Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709)
Comments 10
Kyle Reyes shares such an important message in his post, hopefully you want to share it as well. None of us should ever go through anything like this. I'm going to teach you all two little secrets about content marketing.  1.  It's not about selling a house.  It's not about finding a buyer.  It's...
By Kerry L Klun, 321-626-5868
(Palm Realty)
Comments 1
This stunning home located on the Indian River with breathtaking panoramic views of the Intracoastal Waterway has closed for $1,050,000.   Completely re-built in 2013, this gorgeous home has 4 bedrooms and 3 and a half baths with over 3,400 square feet.        My buyers, immediately connected wi...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 45
This grammar lesson is by request… and it's a tricky one!              Why use semicolons? Semicolons are most often used to add variety and flow. You might look at them as cosmetics for your writing. They add variety and allow you to separate related thoughts while incorporating them into one se...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 22
What’s the job of a listing agent?  There are listing agents who do not understand what their “realistic” job description entails, and most of the homeowner/real estate agent issues stem from that misconception of the role of a listing agent.  The listing agent and the homeowner/builder are team ...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 59
Let’s dispel the mystery of marketing luxury real estate.  The truth about marketing is pricing the home right.  Then you show it off in the best light.  That means providing the best possible presentation packaging and using those exposure tools to reach buyers and agents who represent them. The...
By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 1
This darling cottage home is located in one of Nashville's most highly sought after areas, the Highlands of Belle Meade.  Situated on a half acre lot that is shaded by large trees and gorgeous shrubs, this lovely property will simply charm and delight you.   The home has been nicely updated with ...
By Rhonda Fee, Rhonda Fee, Pleasanton Realtor, Luxury Home
(Luxury Property Agent, Home Sales, Relocation)
Comments 1
Top Attractions Near Ruby Hill Pleasanton Luxury Homes The community of Ruby Hill in Pleasanton CA is one of the most well-renowned luxury communities in California. Located in the heart of the Livermore valley, the elegant estate homes and luxury homes are surrounded by scenic views of acres upo...
By Hella Mitschke Rothwell, Hawaii & California Real Estate Broker
((808) 226-1095 or (831) 626-4000)
Comments 9
Here is an interesting email I received on a blog that I wrote a couple of years ago about the TransPac race from California to Honolulu. I was taking photos of the boats as they came in, plus some scenic shots just to make it interesting for the reader. WHO KNEW THAT A PHOTO OF A PHONE BOOTH WOU...
By Rhonda Hayes, Real Estate Broker, Over 12 Years Experience
(Carrington Real Estate Services (US),LLC)
Comments 8
 Regardless of the current market conditions, as a listing agent the goal should be to make your listing stand out. This will distinguish you from your competition and also help you generate buyer leads. There are a number of “outside-the-box” marketing ideas to use in order to get your listing t...
By Michael Thornton, Home Inspector - Nashville, TN area - 615.661.0297
(Complete Home Inspections, Inc.)
Comments 20
     Next month starts breast cancer awareness month. The Complete Home Inspections team is starting our September campaign to raise awareness of this disease that attacks both men and women. From September 1st through October 31st, we will donate a percentage of our profits to Murray Regional Ho...
By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 1
              14600 King Lear Ct, Silver Spring, MD                     Just Listed                                                                                                                                                                          Description                                 ...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 3
Winter Haven 3 Bedroom Home for Sale near the Lakes | 2113 18th St NW Having unforgettable moments with family and friends starts with have a wonderful home. If this is what you desire for your family, then this Winter Haven 3 bedroom home for sale in Kenilworth Park is the perfect home for you. ...
By Pamela Seley, REALTOR® CA BRE #01824145
(West Coast Realty Division)
Comments 10
I've been on twitter since 2009, and have been actively promoting my real estate business since 2013.  One of the the things that is a no-no in my book is direct messages. Many real estate marketing professionals (especially) think that engagement on twitter means sending direct messages asking q...
By Connie Wolff, Connie Wolff
(RE/MAX Select Realty)
Comments 4
Tips for First-Time Buyers of Point Breeze PA Luxury Homes Buying a new house for the first time can be a real challenge and may bring more stress into your life. The idea of it may be exciting - with the new house, new community, and some new furniture, but you must be ready to try to learn as m...