Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 26
 Marketing is what we all do for a living.  Because of our successful marketing, real estate agents are contacted to list and sell property.  The focus of what we do MUST be on marketing.The day of throwing an ad into a “homes magazine” or the “local newspaper,” and describing that as exposure fo...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 16
As a luxury real estate marketing profession it is essential that you continuously refresh your brand in order to maintain top-of-mind status.  Often, this means updating your logo, your website and print materials. It also means continuously adjusting your marketing message to appeal to your tar...
There’s an article circulating social media right now entitled, “Entrepreneurs don’t have a special gene for risk – they come from families with money.” Oh behalf of countless entrepreneurs, I’d like to share a message with the author.An entrepreneur is someone who works their ass off to grow som...
By Barb Siegwalt, Barb Siegwalt
(Keller Williams)
Comments 9
I know that friends, family and those who know, like and trust you are always the best forgetting referrals and activity in your Real Estate Practice.There are also hundreds, perhaps thousands! of other ways to market yourself and your listings.What I would like to start here is a community discu...
By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 16
 A couple reciprocal links, maybe a few blog followers and some intentional page titles and boom! You're on the first page of Google... yeah, like 10 years ago. Today it's harder than ever. If you didn't start 10 years ago you have a lot of catching up to do, but it's not impossible. Simple maint...
By Laura Kelley, Your Home, Your Lifestyle, Your Goals
(LK Real Estate)
Comments 0
 Clairemont Family Day August 1st, 2015! | LauraSanDiego.com |Laura Kelley       Join Us Saturday August 1st, 2015 for Clairemont Family Day! South Clairemont Park 3605 Clairemont Dr. San Diego, CA 92117 Real estate Agent, Laura Kelley- LauraSanDiego.com from Keller Williams Realty will have a Co...
It’s just one of the many Facebook advertising tools that you SHOULD be using. But ARE you retargeting your customers yet?We’ve all browsed a website but didn’t actually buy anything from it. It’s no secret that consumers are doing that on your site as well.After people look at products and servi...
It's time for another episode of The Not So Silent Partner!In Episode 5:1) When real estate agents should use direct mail.2) How to market the VA?3) The difference between advertising and marketing. Special thanks to Bob Stewart for continuing to push the AR community to embrace video! Watch the ...
By Jessica Schweppe, Real Estate Marketing Expert + Blogger
Comments 3
If you're not actively using LinkedIn for real estate marketing, you're missing out on tons of opportunities to make powerful connections and generate new leads. But how do you effectively leverage the platform to promote yourself? Incorporate these five neat tricks for best results! 5 LinkedIn S...
It's time for another episode of The Not So Silent Partner!In Episode 4:1) How to make money at home.2)  How to grow your followers on Facebook.3) How to get started with video production Special thanks to Bob Stewart for a great chat on Friday and forcontinuing to push the AR community to embrac...
By Richie Alan Naggar Real Estate Broker, people first...then business
(Free Consultation....Ran Right Realty )
Comments 9
I had an acquaintance come up to me and say they wanted to get my feedback on a Real Estate inquiry. I said fire away and then they told me this experience. This man called up on a home for sale from a sign posted and got an agent right away...a good thing! Right after this man said how much, he ...
By Tamra Lee Ulmer, FORCE~NRBA ~ Over 1000 REO Assets SOLD!
(Arizona Resource Realty)
Comments 5
8152 W. Parkinson Strawberry, AZ 85541 Beautiful Log Cabin in Strawberry! Home   Virtual Tour   Photo Gallery   Property Map   Financing   Request Showing   Contact Me   Tamra Lee Ulmer A-REO BROKER Office: 928-474-2550: Mobile: 928-978-5180: Price : $145,900.00 Bedrooms : 4 Bathrooms : 2.00 Squ...
By Rich Barker, Rich Barker Keller Williams Realty Luxury Homes
(Keller Williams Arizona Realty)
Comments 0
Our Preferred Partners are entities that hold the same values that we do in regards to customer service, and we are happy to announce the addition of Weinreich Dentistry to that group. Dr. Dana Weinriech and Weinreich Dentistry are located in Fountain Hills, AZ and have been practicing there for ...
This beautiful 3 bedroom, 2.5 bath home with 1513 square feet has just hit the market and may not last long!! Upgraded, remodeled, turnkey and superbly located in the desirable Bernardo Ridge gated community. Excellently situated at the end of a quiet cul-de-sac. This beautiful light filled home ...
By Kristen Correa, Graduate, REALTOR Institute (GRI)
(Ueckert Realty LLC)
Comments 8
Abbott and Costello. Who's on 1st? That's how I feel when I get a real estate client referral I already have in the 1st place in my existing book of business.It's rare for me to take a relocation referral listing. Since I left Coldwell Banker as a 3 year old agent 9 or so years ago (I was on thei...
By Rhonda Fee, Rhonda Fee, Pleasanton Realtor, Luxury Home
(Luxury Property Agent, Home Sales, Relocation)
Comments 0
Cool Events Near Pleasanton Luxury Homes this Summer There’s always something exciting happening near Pleasanton luxury homes, especially this summer.  Here are some great events and concerts happening near Pleasanton CA this August: 1st Wednesday Street PartyAugust 5, 2015, 6:00PM-9:00PMIt’s the...
By Torey Eisenman, Realtor CDPE Orlando Real Estate Homes For Sale
(Benchmark Real Estate Group, Inc.)
Comments 1
Altamonte Springs FL Home For Sale - 721 Little Wekiva Cir This spacious home is a split level, open floor plan on the Little Wekiva River with an oversized lot. There are 4 bedrooms with 3 full baths. The gourmet kitchen is great for entertaining and is open to both the family and dining room. ...
By Gloria Valvasori, MASTER-ASA, Your Streetsville Village Connection
(Better Homes and Gardens Real Estate Signature Service)
Comments 5
I came across this video a while ago one of my colleagues posted on her facebook page.  It really made me stop and think.   Its an animated video about inspiration, and the power of imagination.  It inspired me to share it with my AR friends...  and on my FB page.The video is about power... the p...
When it comes to digital marketing, real estate agents tend to go in two places: Third party sites like Zillow, Trulia, Realtor, etc. Google PPC Today…let’s examine Google PPC a little.  If you’re convinced that this is the way to go, it’s important that you keep in mind a few things when running...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 29
The title is a tribute to our friend, Roger D. Mucci as he begins his recovery from his second knee replacement surgery.The subject is to piggyback onto a post that I wrote yesterday, Agent Caravans - Are They Dead?After writing the Dead post, I had a light bulb moment and decided to try an Agent...