Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Kevin Vitali, Helping Massachusetts Home Buyers and Home Sellers
(EXIT Realty- Massachusetts Short Sales & Residential Sales)
Comments 90
 I have learned the hard way over the years, that good post graphics with your blog posts increases click thrus and sharing.For many years I wrote great content.  I would spend all this time writing relevant content for my real estate blog... then sharing on social media.  Results were less than ...

By Lauren Walker
(Adwerx)
Comments 31
By Jed Carlson, Adwerx Try these real estate brand building techniques to get more real estate clients As a real estate agent, you’re busy helping buyers and sellers in a major transaction. But you also have a business to build, to keep your pipeline full. There are so many ways to do that -- fro...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 26
~ Facebook Marketing Tips ~The title is tongue-in-cheek so do not think I have let my modest FB success go to my head. In fact, I am always looking for new ways to improve my brand exposure and generate new prospects and you should be as well. We do it here in the Rain and on our own sites and it...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just listed! 104 Harrington Avenue in Shrewsbury! This 3 bed, 2 bath colonial is listed for $339,900 by Coldwell Banker.

By Douglas Trudeau, MBA, Assoc. Broker, Selling Tucson Real Estate
(Tierra Antigua Realty)
Comments 2
Here are two videos that I use to attract Sellers. The fact is, more Realtors should be using video but don't. Maybe these video can help change your mind. Everybody uses photos, and they are getting better every yeard. Time to separate from the herd as the first vidoe shows.Not convinced? Look a...

By Lori Ballen, Digital Marketing Strategist
(Keller Williams Las Vegas)
Comments 4
WHAT IS A REAL ESTATE MARKET REPORTA real estate market report is a monthly record of what’s trending in the real estate industry. The reports can be established on a national or local level. Information reported in a monthly real estate market report includes statistics for single-family homes, ...

By Steven Kosta, Realtor / Broker Associate / SRES / CRS
(Full Realty Services Inc./ FRS Funding)
Comments 0
Steve moved to the Inland Empire in 1991 after relocating from Portland, Oregon in the Pacific Northwest. In 2007 he decided to dedicate his career to real estate. His passion for helping buyers and sellers lay particularly within the 55+ Active Adult demographic. Steve’s professional accomplishm...

By Steven Kosta, Realtor / Broker Associate / SRES / CRS
(Full Realty Services Inc./ FRS Funding)
Comments 1
 At the Four Seasons at Hemet residents have a large lineup of amenities. Amenities in The Development at Four Seasons in Hemet has a Club House over 14,000 square feet, Club House include Ballroom,  Fitness Center, computer room, movie theater, card room, Arts & Crafts, Conference Room,Tennis Co...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 5
When a home is priced properly; marketed properly; and presented to the public as it deserves to be; success results. The luxury home at 8 Farm Pond Lane in Franklin MA allowed an open house event to take place on Sunday for the public to view their lovely home.  The marketing was visible within ...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce - Short Sale
(Keller Williams 414-525-0563)
Comments 2
 We recently listed a beautiful  custom home in the Legends of Brandy Brook in the Village of Wales,Wisconsin. The rolling terrain of this Lake Country Village is the idea location for a people who want the conveniences of the big city (a half hour from Milwaukee) and the quiet countryside.  The...

By SmartZip Analytics, Predictive analytics for real estate
(SmartZip)
Comments 7
Temperatures in New York last week were in the 60’s hitting 60°F, while San Francisco’s forecasters were warning of snow. In the midwest, Minnesota saw record highs in mid-February, only to be hit with a winter storm warning a week later. No matter where you call home, it’s likely that you are sc...

By Susan Laxson CRS, Local Knowledge & Global Network
(Palm Properties International)
Comments 3
These are some unique ways to market our real estate business and properties and looks like I will be incorporating some of them in March's marketing plan. Take a look and see if you find your favorite in the list! By Jed Carlson, Adwerx   Try these real estate brand building techniques to get mo...

By Ginger Harper, Your Southport~Oak Island Agent!
(Coldwell Banker Sea Coast Advantage)
Comments 2
This is great.  I am so ready... Temperatures in New York last week were in the 60’s hitting 60°F, while San Francisco’s forecasters were warning of snow. In the midwest, Minnesota saw record highs in mid-February, only to be hit with a winter storm warning a week later. No matter where you call ...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
 Are Buyers Discounting Your House? We see it happen so often. Many sellers think their house is unique, and they know their house will not take long to sell. Unfortunately too many sellers actually believe this and are unwillingly to prepare their home for sale. They don't think they have to do ...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 11
  Are you now ready to move to a 55 and Over community in Nassau County Long Island?  The Seasons in East Meadow may be what you are looking for. Here is our Community Profile presented as a courtesy by Lawrence "Larry" and Sheila Agranoff, Licensed Real Estate Associate Broker and Licensed RE Sa...

By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 4
As a luxury real estate marketing professional, once you identify an opportunity to dominate an uncontested or underserved niche your primary job is giving your undivided attention to that niche. You will win more listings than your closest competitors because you are harnessing the Power of Conc...

By Shelly Al-Hashash, Vice President Sales at DisclosureSave NHD
Comments 19
Do you care about your clients? Do you care about their needs, their desires and do you think of their problems as your own problems? These are some of the questions you should answer before even sitting at the negotiation table or go to an open house.  If you care and protect your clients and if...

By John Pusa, Your All Time Realtor With Exceptional Service
(Berkshire Hathaway Home Services Crest)
Comments 3
On February 17, 2017, California Association of Realtors (C.A.R) reported that homes values decreased 4.3% to an average price of $242,650 in January of 2017 from $253,460 in December 2016, but gained 3.5% from price of $234,460 in January of 2016. While, homes sales fell 14.6% in January of 2017...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
   Opened in 2006, Encore at Lake Grove is an active and  24 hour  guard-gated 55 and over community. These are all attached condos with 1 or 2 car garages that have interior entries, 2 bedrooms with 2 or 2.5 baths, central air conditioning and gas heat. The townhouses have patios and the upper B...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
This is not your ordinary Shrewsbury home! Located at 176 Tennis Court Drive, this stunning contemporary-styled home in idyllic setting that is both private and peaceful but close to all major commuting routes. Exceptional layout on the main level provides an open flow from the sunken fire placed...