Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By BILL CHERRY, Broker & Wealth Coach
(Bill Cherry, Realtor)
Comments 3
 For decades, we've known that maverick Open Houses have done little to sell homes, and that they are dangerous to the agent and to the property of the homeowner. I often wonder if lawsuits have entered the picture, filed by homeowners who suffered home damage, personal injury or thievery of pers...

By Sharon Tara, New Hampshire Home Stager
(Sharon Tara Transformations)
Comments 46
Looking for a way to make the photos pop in your marketing materials?Whether it's for a flyer for a listing, a page on your website, a brochure, or photos for social media it's really easy to make a photo pop out...literally, pop out.Here's a Before & After example: I cropped, darkened the exposu...

By Andrey Polston, MyOutDesk - Real Estate Virtual Assistants
(MyOutDesk)
Comments 7
 What if a mystery agent called you on the phone one late afternoon and asked… “Hey, what would it do for you if you had a simple process for getting new clients every single week? And better yet, what if this process was predictable, consistent, and repeatable? And better still, what if most of ...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 73
Creating an urgency is half the battle of generating business. We are listing agents, and whether we are marketing for single family homes or land, we must give the recipient of the postcard a very good reason to call. The one-liners that I use continue to change, and that prevents a fresh idea f...

By Michael Mahoney, Greater Boston Keller Williams Realtor
(Keller Williams Realty Serving Greater Boston)
Comments 0
Sendoutcards for Realtors - Friday Webinar on Send Out CardsIf you are looking to attend our Send Out Cards for Realtors Webinar, here are the details on our next webinar:Sendoutcards for Realtors Webinar will Be on June 2, 2017 @ 3:00 PM EST. If you would like a free trial of Send Out Cards for ...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 2
Professional office space in Northborough is available now for your own business! This beautiful space comes with a decorated waiting area, bathroom and kitchen to make you look like the professional you are without the extra expense! Private office space of approx 300 sq ft is in the heart of th...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 2
Greendale! This carefully remodeled condo shows beautifully combining original features with energy efficiency upgrades. Gorgeous hardwood floors flow throughout with stained wood trim and high ceilings. Open kitchen with stainless steel appliances and adorable updated pantry with recessed lighti...

By Estelia Mesimer - REALTOR®
(ReMax Metro)
Comments 0
There is a kernel of truth to the saying that “Love begins at home, and it is not how much we do but how much love we put in that action”. This is exactly what I envisioned when I found out that this home at 19 Jefferson Ct. South Saint Petersburg FL is for sale. This beautiful 3 bedroom, 3 bathr...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Professional office space in Northborough is available now for your own business! This beautiful space comes with a decorated waiting area, bathroom and kitchen to make you look like the professional you are without the extra expense! Sun drenched front office space of approx 240 sq ft is right o...

By Debbie Harr, Realtor Homes That Click, Worthington Ohio Homes
(Homes that Click Realtors)
Comments 1
Meadows of Mill Creek Home for Sale in Ostrander OH - Buckeye Valley School Beauty Overview Maps Photos Features Video $424,900 Single Family Home Main Features 4 Bedrooms2 Full Bathrooms1 Half BathroomInterior: 3,494 sqftLot: 0.67 acre(s)Year Built: 2013MLS #: 217015646 Location 202 Bluegrass W...

By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 1
Visit "Local-n-Global" Realty websitePublic Hearing to proposed amendments to Chapter 1134 had occured on Monday, 05/22/17 at 7:00 PM. Chagrin Falls Village Council had a second meeting for the month of May on the same day at 7:00 PM. Chagrin Falls Parks Commission had a meeting on Tuesday, 05/23...

By Karen Mathers - REALTOR YOUR, When it Matters, Choose Mathers! 772-532-3221
(Keller Williams Vero Beach)
Comments 2
Unlike Any Other Florida Destination Vero Beach and Hibiscus City are two of the rare places in the Sunshine State that exert great effort in preserving their natural surroundings and cozy, small-town feel. No building here is more than four levels high because the city enforces a strict policy a...

By BrandFace / Tonya Eberhart & Michael Carr, (Personal Branding for Real Estate STARS)
(BrandFace, LLC)
Comments 3
So you think you have a strong brand.  But how do you know you’ve chosen the right one? And more importantly, how do you know it’s working? We’ve identified six ways you can tell that your brand is resonating with your ideal customer, and a few of them may surprise you!YOU’RE A LITTLE UNCOMFORTAB...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 12
​  Bretton Woods Condo, Coram New York Stop your search!  If you are looking for an All-Age active Condo complex in Suffolk County Long Island, you have just found it.   Bretton Woods in Coram New York 11727 couldn't be more active for your lifestyle. If you're looking for an All-Age Condominium ...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 2
 Bretton Woods Condo, Coram New York Stop your search!   If you are looking for an All-Age active Condo complex in Suffolk County Long Island, you have just found it. Bretton Woods in Coram New York 11727 couldn't be more active for your lifestyle. If you're looking for an All-Age Condominium Com...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 30
Every writer has pet peeves that make him or her cringe. I actually have two.The first one is “I want to thank…” It must just be me, because I see it and hear it all the time. Every time I do, my instant reaction is “Well, then why don’t you do it if you want to?”The other pet peeve, however, I b...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce - Short Sale
(Keller Williams 414-525-0563)
Comments 21
  We believe very strongly in niche marketing and when we write our business plan and review it throughout the year, we are ever mindful of new ways to reach our niches, networks we have not yet discovered, other ways we can enhance our message as experts in those areas.    When you are recogniz...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just listed! 20 Oak Circle in Holden! This 3 bed, 3 bath colonial is listed for $499,900 by Louise M. Erskine.

By Ginger Harper, Your Southport~Oak Island Agent!
(Coldwell Banker Sea Coast Advantage)
Comments 1
This information was too valuable...I had to share with others that may have missed it.    What if a mystery agent called you on the phone one late afternoon and asked…   “Hey, what would it do for you if you had a simple process for getting new clients every single week?   And better yet, what i...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 23
Whether it’s referred to as a profile or a bio, there is nothing more important to a potential client than the narrative describing the team representing the builder.  The bio portrays who we are;what we do; and how well we do it, and that’s all any client wants to know. So, having said that, I’l...