Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 3
This is my good friend Oren Klaff, Venture Capitalist and author of Pitch Anything What does this have to do with you? Everything!!This is just a sample of what Oren ( and I teach for Realtors) that is not the same old features and benefits presentations most everyone gives now to sellers, and in...
By Tracey Walker, Lake Norman Real Estate
(Carolina Signature Realty)
Comments 0
View River Estate Real Estate Homes for SaleView Rocky River Estate Real Estate homes for sale with Carolina Signature Realty, for information call 704-400-7000.To view Rocky River Estate Real Estate homes for sale, click here.Mooresville lakefront real estate has dropped in home prices. Now is t...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 10
How can I improve my marketing and my sales for the remainder of the year? How to gain the competitive edge? This question is asked by every sales person and every Realtor. If they do not, maybe they should not be in the business.In all fairness, this post was inspired by another long overdue Act...
By Barbara Altieri, REALTOR-Fairfield County CT Homes/Condos For Sale
(RealtyQuest, Fairfield and New Haven County CT Real Estate)
Comments 0
 Shelton CT July 2015 single family home sales and averages increased 29% as compared to July 2014 sales  Listing and closed sales averages both declined negligibly at 1% compared to 2014. Inventory remained the same but the higher sales rate helped keep the absorption rate low at 4.13 months.  T...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
Lawrence "Larry" & Sheila, Real Estate Associate Broker and Real Estate Salesperson, have buyers who are looking for a Long Island Gated Suffolk County Subdivision. Here is our Community Profile for Country Pointe in Melville New York: Where Is Country Pointe In Melville Located?   Country Pointe...
By Gabe Sanders, Stuart Florida Real Estate
(the BlueWater Realty team specializing in Martin County Residential Homes, Condos and Land Sales)
Comments 19
Trying to Stay Ahead of the Crowd with MarketingIt’s actually not that difficult to stay ahead of the crowd with marketing.  The key is to do it.  No matter what it is.  I am constantly amazed by the number of Realtors and other professionals who believe they will just get business dropping into ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 16
The top producing real estate agent for closed single family transactions in the town of Franklin MA is Lorraine Kuney of The Kuney-Todaro Team of RE/MAX Executive Realty.  Lorraine's production is almost double what the next two agents in line have produced in this very difficult market.  The to...
By Robert (Bob) Gilbert, Your Katy TX Real Estate Expert
(Berkshire Hathaway HomeServices Anderson Properties)
Comments 13
Staying Ahead of The Crowd with Marketing in Katy TX Debbie Reynolds created a August 2015 Challenge for ActiveRain members to pick three things that each of us would like to implement before the end of this year which will enhance or help your Real Estate business grow. I have had several things...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 92
If you're confused over the proper use of apostrophes, you're not alone. In a recent questionnaire, I asked my newsletter readers if there were some topics they'd like me to cover. One reader said "Grammar! And please start with the use of apostrophes." Since the explanation is a bit long for the...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 36
This grammar lesson is by request… and it's a tricky one!              Why use semicolons? Semicolons are most often used to add variety and flow. You might look at them as cosmetics for your writing. They add variety and allow you to separate related thoughts while incorporating them into one se...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 49
Let’s dispel the mystery of marketing luxury real estate.  The truth about marketing is pricing the home right.  Then you show it off in the best light.  That means providing the best possible presentation packaging and using those exposure tools to reach buyers and agents who represent them. The...
By Julie Escobar, Syndicated Columnist, Writer, Marketing Dir.
Comments 2
3 Powerful Steps to Engage Customers 3 Powerful Ways to Engage Your Customers By Julie Escobar You’ve probably heard it said a time or two (or more) that the business will go to those who show up not just once, but again and again.  To succeed in sales today, professionals have to dig in, refuse...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 6
The real marketing challenge is getting the listing in the first place. Let’s dispel the mystery of marketing luxury real estate.  The truth about marketing is pricing the home right.  Then you show it off in the best light.  That means providing the best possible presentation packaging and using...
By Danny Gomes
Comments 15
5 Creative Ways to Upgrade Your Brea CA Luxury Home KitchenThey say that the kitchen is the heart of every home. This space is a common area where conversations are engulfed in the smell of fresh homemade food goodness. It’s a space designed to entertain guests and make them feel most at home. An...
By Wanda Kubat-Nerdin, Your Preferred St. George Area Real Estate Agent.
(PK Real Estate Utah, St. George, UT 84770)
Comments 18
Staying ahead of the crowd | The power of the postcard. Whether it's gaining new ideas or adopting another standard of marketing and advertising, I can say with confidence to stay with what works first, then add accordingly.  The JUST LISTED postcard is an inexpensive way to put the neighborhood ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 7
This chart reflects the top three real estate offices listing Franklin MA homes.  The top real estate office is RE/MAX Executive Realty in Franklin with almost twice the production of the next two offices.  If you are thinking of selling your Franklin MA home, call The Kuney-Todaro Team at 508-52...
By Sybil Campbell, REALTOR ABR, SFR, SRES Williamsburg, Virginia
(Long and Foster REALTORS 5234 Monticello Ave Williamsburg, Virginia)
Comments 12
During Father's day weekend in June of 2007 I held an open houses on two of my listings.   On Saturday, I was putting out a directional sign in front of another open house in the neighborhood.  I wanted to make sure that the public drove further down into the subdivision in order to attend my ope...
By Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M
(Donovan Blatt Realty)
Comments 8
Speechless Sundays - And, So It Begins . . .  This week, our Divco took its first steps in becoming our new event truck! It has a long way to go, and we are so excited by all of the possibilities.  We will have more details soon and will continue to share as it makes its journey back to life ; )
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 1
Cross Creek 5 Bedroom Home for Sale in New Tampa | 10213 Grant Creek Dr You are in for a treat with this Cross Creek 5 bedroom home for sale in New Tampa. It’s just like love at first sight — everything you’ll see upfront will make you want to see more of this awesome home. Imagine yourself enjoy...
By Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
Comments 17
Debbie Reynolds is hosting this super contest in August that I feel inclined to enter. Yes, I have been doing a few things differently this year and it's really paying off for me. In fact, this is already my best year in terms of number of closings.Maybe to some real estate professionals, it's no...