Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 29
~ Facebook Marketing Tips ~The title is tongue-in-cheek so do not think I have let my modest FB success go to my head. In fact, I am always looking for new ways to improve my brand exposure and generate new prospects and you should be as well. We do it here in the Rain and on our own sites and it...

By Kathy Goldman, Social Media & Marketing for Real Estate
(REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert)
Comments 11
 Let's continue, shall we?A week or so ago, I share with you the first 5 Blogging Bloopers and  had said I would post 6-10 the next day. Well life has it's way of making it's way into business! LOL. Anyway here is what I promised and a link back to that original 1-5 that I wrote about. 1-5 Worst ...

By SmartZip Analytics, Predictive analytics for real estate
(SmartZip)
Comments 8
Temperatures in New York last week were in the 60’s hitting 60°F, while San Francisco’s forecasters were warning of snow. In the midwest, Minnesota saw record highs in mid-February, only to be hit with a winter storm warning a week later. No matter where you call home, it’s likely that you are sc...

By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 20
As a luxury real estate marketing professional, once you identify an opportunity to dominate an uncontested or underserved niche your primary job is giving your undivided attention to that niche. You will win more listings than your closest competitors because you are harnessing the Power of Conc...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 1
Just listed! 4 Church Street in Northborough! This 4 bed, 2.5 bath colonial is listed for $699,900 by LAER Realty.

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just listed! 206 South Street in Northborough! This 4 bed, 2 bath colonial is listed for $464,900 by Lamacchia Realty, Inc.

By Lauren Walker
(Adwerx)
Comments 1
by Jed Carlson, Adwerx For zombies, it’s brains. For real estate agents, it’s leads. “Leads! Must have leads!”  I’m joking, of course. I would never compare real estate agents to zombies by any means. But if you look at the way agents often prioritize lead generation above all marketing activitie...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just listed! 33 Blossom Square, Unit 29 in Holden! This 2 bed, 2.5 bath townhouse is listed for $385k by William T. Lee Real Estate.

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 9
When a home is priced properly; marketed properly; and presented to the public as it deserves to be; success results. The luxury home at 8 Farm Pond Lane in Franklin MA allowed an open house event to take place on Sunday for the public to view their lovely home.  The marketing was visible within ...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just sold! 17-19 Raymond Avenue in Shrewsbury! This 5 bed, 4 bath colonial sold for $330k by ERA Key Realty.

By John Pusa, Your All Time Realtor With Exceptional Service
(Berkshire Hathaway Home Services Crest)
Comments 1
On February 24, 2017, California Association of Realtors (C.A.R) reported that pending home sales Index (PHSI) declined 9.2% to 107.2 in January of 2017 from 118.0 index in December of 2016, and dropped 0.2% from Index of 107.4 in January of 2016 on an annual basis based on signed contracts.Regio...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
 Are Buyers Discounting Your House? We see it happen so often. Many sellers think their house is unique, and they know their house will not take long to sell. Unfortunately too many sellers actually believe this and are unwillingly to prepare their home for sale. They don't think they have to do ...

By Brian Burke, Broker & Advising Expert-Denver Luxury Real Estate
(Kenna Real Estate)
Comments 0
Click here to View more Properties in Loveland...

By Lauren Walker
(Adwerx)
Comments 39
By Jed Carlson, Adwerx Try these real estate brand building techniques to get more real estate clients As a real estate agent, you’re busy helping buyers and sellers in a major transaction. But you also have a business to build, to keep your pipeline full. There are so many ways to do that -- fro...

By Kevin Vitali, Helping Massachusetts Home Buyers and Home Sellers
(EXIT Realty- Massachusetts Short Sales & Residential Sales)
Comments 49
 For years I spent time writing what I thought was great content but internet traffic was ho-hum. And like probably many of people, I shared on all the social media channels, like I thought we were suppossed to do.Still mediocre results.Two Key Pieces for Upping Your GameSo I am not the brightest...

By Kevin Vitali, Helping Massachusetts Home Buyers and Home Sellers
(EXIT Realty- Massachusetts Short Sales & Residential Sales)
Comments 90
 I have learned the hard way over the years, that good post graphics with your blog posts increases click thrus and sharing.For many years I wrote great content.  I would spend all this time writing relevant content for my real estate blog... then sharing on social media.  Results were less than ...

By Douglas Trudeau, MBA, Assoc. Broker, Selling Tucson Real Estate
(Tierra Antigua Realty)
Comments 2
Here are two videos that I use to attract Sellers. The fact is, more Realtors should be using video but don't. Maybe these video can help change your mind. Everybody uses photos, and they are getting better every yeard. Time to separate from the herd as the first vidoe shows.Not convinced? Look a...

By Lori Ballen, Digital Marketing Strategist
(Keller Williams Las Vegas)
Comments 4
WHAT IS A REAL ESTATE MARKET REPORTA real estate market report is a monthly record of what’s trending in the real estate industry. The reports can be established on a national or local level. Information reported in a monthly real estate market report includes statistics for single-family homes, ...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just listed! 104 Harrington Avenue in Shrewsbury! This 3 bed, 2 bath colonial is listed for $339,900 by Coldwell Banker.

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Newer colonial in a premier setting in Lancaster! Cul-de-sac location and set back from the road to maximize the privacy of the 3.62 acres. 4 beds, 2.5 baths and nearly 3000 sq feet that includes a full Master Suite with private bath, first floor office, formal dining room and family room. Large ...