Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 38
When crafting your personal or company brand and your marketing, it is of paramount importance that you take time to understand the demographics (age and income) as well as the psychographics (Interests, activities, opinions and lifestyles) of your target market.  The psychographics are more impo...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 30
Consistently practicing the fundamentals is mission critical to your success as a luxury real estate marketing professional. If you want to be a market leader you also need to keep abreast of trends.   As brand strategists we are constantly researching, not only what is currently trending but als...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 20
Buyers Ask: Won't We Get A Better Price If We Use The Listing Agent? We have been asked this question many times. Not all consumers actually understand how this business works and are confused about using a Realtor. The answer is NO.  Any licensed Long Island Realtor can show a buyer property, so...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 26
The title is a tribute to our friend, Roger D. Mucci as he begins his recovery from his second knee replacement surgery.The subject is to piggyback onto a post that I wrote yesterday, Agent Caravans - Are They Dead?After writing the Dead post, I had a light bulb moment and decided to try an Agent...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
East Hills is a prestigious Village in Nassau County New York on The North Shore of Long Island. It is part of the Greater Roslyn area, which is anchored by The Village of Roslyn. Incorporated in 1931, the Village of East Hills is the largest Village in Roslyn.  Included neighborhoods in East Hil...
By Home Value Leads
Comments 16
This article was originally posted on the Home Value Leads blog. Our friends over at Contactually send a lot of emails for their clients. A lot. And they know when the emails are opened, which is the goal of sending an email, right? Now they are sharing this information so that we can also know w...
By Alan May, Evanston & Northshore of Chicago real estate
(Coldwell Banker Residential)
Comments 12
and they're baaaack!In the last 30 days, I've seen the return to multiple offers.  So many of the offers I've written in recent days have ended up in multiple offers.  Winning some, losing some... Causing pricing to go higher and higher.It's downright annoying, as the buyer's agent. I don't parti...
By Tracey Walker, Lake Norman Real Estate
(Carolina Signature Realty)
Comments 1
Carolina Signature RealtyFor information on Mooresville Real Estate, contact Tracey Walker at 704-400-7000.Advantages and disadvantages of buying in Mooresville Mooresville Real EstateMooresville Waterfront Real EstateMooresville Acreage, Lots and Land When you think of buying a house, you may be...
By Tracey Walker, Lake Norman Real Estate
(Carolina Signature Realty)
Comments 0
10 things to remember when buying Mooresville PropertyFind Mooresville waterfront property with Carolina Signature Realty, for information contact Tracey Walker at 704-400-7000.Mooresville Waterfront PropertyMooresville Single Family HomesYou are to keep my whole life, build a house in the ground...
By Lina P
(Morris Real Estate Marketing Group)
Comments 1
 As we sprint into the second half of the year, it is important that agents take the time to ask themselves these three questions: Do you have achievable goals? Do you know where you stand relative to those goals? What systems and tools are you going to put in place to make sure you've accomplish...
By Kyle Reyes
Comments 1
I’ll never forget the first time my dad took me to a baseball game.Shea Stadium. I can still hear – and sing – their old theme song.But the most exciting part of the game wasn’t the game itself. It wasn’t the peanuts or the crackerjacks. Nope.It was the autographs.Whether we were at an MLB game o...
By Max VanNatter
(First American Title)
Comments 7
There was a time when I believed that "winning" was everything.  I was as ignorant as Ricky Bobby; "If you ain't first you're last". Years ago I raced bikes.  You know the kind of bikes ridden by the Tour de France guys.  I was competitive and did well enough to qualify for the Arizona State Cham...
By Rich Barker, Rich Barker Keller Williams Realty Luxury Homes
(Keller Williams Arizona Realty)
Comments 4
This City of Scottsdale Home For Sale with 4 Bedrooms 6 Bathrooms features 4 Bedrooms and 6 Bathrooms with 5,090 Square Feet and a lot size of 43,597 Square Feet. The front of this City of Scottsdale Home For Sale with 4 Bedrooms 6 Bathrooms is privately gated with a beautiful stone-finished fron...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 34
In 2014, the folks at National Association of Realtors® put out their annual profile of homebuyers and home sellers. It’s always an interesting piece to check out. However, when I looked at it this year, I gravitated towards one specific group of statistics—specifically the chart of where buyers ...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 0
I would love to see you give Luxury Home Sales a try...If you only sell 1, 2, 3, or 4 Luxury Homes a year it will change your business and life dramatically...Here is a quick explanation of how to get started and details of my crash course... 12 Week Luxury Home Sales Crash CourseFree Luxury Home...
It's time for another episode of The Not So Silent Partner!In Episode 4:1) How to make money at home.2)  How to grow your followers on Facebook.3) How to get started with video production Special thanks to Bob Stewart for a great chat on Friday and forcontinuing to push the AR community to embrac...
By Janet Kuehn- Charleston SC Homes Call 843-225-8890, Charleston SC Homes
(Southern Breezes Realty)
Comments 4
Saint Stephen SC Home For Sale - 147 Roosevelt St   This Saint Stephen SC Home for sale will surely captivate you with warmth and charm!  This dazzling piece of real estate offers a concept of style and comfort that you will surely love! Property rests on a 1 acre lot with 2,292 sqft of living s...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 32
 Listing agents are marketing agents.  We market to buyers, and we expect every buyer to have already secured the services of a buyer agent.  We market to buyer agents, and we depend upon them to show our listings.Not all listing agents have that mindset. Many listing agents market to buyers with...
With the death of one opportunity comes the rise of another.Google has long been an innovator.  But even the greatest of innovators fail.  So what can we find in a rare shortcoming by a social media giant?  An opportunity for growth elsewhere...What Was Google Authorship?Google Authorship was a s...
By Jon Yturralde, Investor and Realtor, I can teach you to Net More!
(Real Estate Advantage Group)
Comments 2
Yes its come full circle and all those English classes I skipped have come back to haunt me.  I now often feel weak and not up to par when trying to so something as simple as write a blog.  Take the following article about the Sacramento MLS.  I wrote it initially because I love helping investors...