Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
Calling newly expired listings is a bear .. lots of rejection and unhappy people...   Sending direct mail letters to older expired listings (they have had time to cool off and rethink everything) is a great source for Luxury Home listings...   Video - Luxury Home "Old" Expired Listings Free Luxu...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 37
I’ve said it numerous times, if you keep on working, the business will be there.  My team member, Eric Buliung, is a believer.  His phone consistently rings from land owners, and many individual parcels of land have been provided and secured by his builder.  The big score is always a subdivision....
By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 26
Real estate leads are extremely valuable. Leads that turn into prospects, then clients, then closed clients are especially valuable. But what about those leads that don’t turn into anything? Are they a dead end? Should they just be thrown away?Not so fast. Old real estate leads are still importan...
You tried to raise the bar when it came to marketing and advertising on Facebook. You thought you’d found a tool that would be a game changer and make your agency stand out.You figured it would help you take Facebook Dark Posts and managing accounts to the next level.Turns out the Facebook Busine...
By Nancy Blaker Weber, Wright Bros. Real Estate
(Wright Bros. Real Estate)
Comments 3
 Weather permitting Nyack is the place to be  to see dueling fireworks displays fill the sky over the Hudson River. The Village of Nyack will launch their aerial show from the west bank at about the same time Sleepy Hollow will light up the skies from the east side of the river, shortly before 9P...
By Tammie White, Franklin Homes Realty, Franklin TN
((615) 495-0752 or www.FranklinHomesRealty.com)
Comments 18
Listing appointment or listing presentation: Is there a difference?I found myself asking this very question after leaving a client's house.Yes, they are a client. They hired me last year to help them purchase a new construction home in Franklin TN. It took awhile to find them the right home and b...
By Chris B Johnson, Realtor-Quality, Not Quantity
Comments 2
  Chris B Johnson, REALTOR®   The value of REO Conferences is always a matter of debate with REO  brokers and agents.  “How likely am I to get business”?  “Will the business I  get justify the cost of the conferences”?  ” Which conference should I  attend.”  Here is some data that we hope will be...
By Kerry L Klun, 321-626-5868
(Palm Realty)
Comments 1
This Pristine home located in the Port Malabar area of Palm Bay is now under contract. Built in 2005, this lovely home is decorated beautifully! With 3 bedrooms, 2 baths and a lush, private back yard, my buyers are excited about raising their 7 month old baby girl in this perfect family home.!  I...
By Mary Stewart, Wilsonville and Surrounding Portland Metro Areas
(HomeTrust Real Estate, LLC, Homes for Everyone)
Comments 9
Flat Fee or Normal Commission Fee, That Is The QuestionI have been in the real estate field for many years on and off, lately all on and not off.  Commission fees have fluctuated according to the economy but in the last ten years somewhat steady.  When I first began in the early 70's we asked for...
By Randy Mitchelson, Internet Marketing Expert, Author, Activist
(iPartnerMedia.com and Homeland Heroes Home Loans)
Comments 8
I was recently invited to contribute to an article about the value of different social media platforms for business and what my favorites are.  There are several contributors to this article so you will benefit from different expert perspectives.  I chose to focus on YouTube for several reasons i...
By Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester
(Empire Realty Group)
Comments 14
Here is one from Kyle if you are trying to leave FB Business page.Make sure you go to Kyles blog and leave a comment. You tried to raise the bar when it came to marketing and advertising on Facebook. You thought you’d found a tool that would be a game changer and make your agency stand out. You f...
By Rhonda Fee, Rhonda Fee, Pleasanton Realtor, Luxury Home
(Luxury Property Agent, Home Sales, Relocation)
Comments 5
4th of July Events near Pleasanton Luxury HomesCelebrate Independence day near your Pleasanton luxury home at the Alameda County Fair this 4th of July. This celebration brings in a huge crowd every year coming to watch the fireworks and participate in lots of fun-filled events.The 4th of July Fir...
By Rhonda Fee, Rhonda Fee, Pleasanton Realtor, Luxury Home
(Luxury Property Agent, Home Sales, Relocation)
Comments 2
5 Great Reasons Why You Should Move to Pleasanton CAIf you are thinking of moving to California, Pleasanton is a great place! Aside from being ranked number 4 in USA Today’s “America’s 50 best cities to live in,” there are plenty other reasons why it’s great to buy a Pleasanton luxury home.Aside ...
By Nick Zappa, Professional treatment of our clients, brings awes
(Eagles Wings Realty)
Comments 1
  $151,500 3 Beds, 1 Bath 7 Columbia Way, Montrose, CO  Laundry In-Unit photo 1 / 25                              MAP Nick Zappa nick@zappateam.com 970.901.0434 Contact Agent Property Details Unit Features Community Features Year Built 1950   Sq Footage 1152 sqft. Lot Size 0.23 Acres Description ...
By Nick Zappa, Professional treatment of our clients, brings awes
(Eagles Wings Realty)
Comments 0
  $151,500 3 Beds, 1 Bath 7 Columbia Way, Montrose, CO  Laundry In-Unit photo 1 / 25                              MAP Nick Zappa nick@zappateam.com 970.901.0434 Contact Agent Property Details Unit Features Community Features Year Built 1950   Sq Footage 1152 sqft. Lot Size 0.23 Acres Description ...
By Stefan Winter, Owner - Winter Group & Companies
(Real Estate in IL & NV; Digital Marketing Consulting)
Comments 17
I came across this amazing picture a few days ago and even though I've never seen something quite this unique it got me thinking, how or to who would you market this amazing feature. Would you even make it a main marketing point or focus on the rest of the home? For me personally I would market ...
By Scott Pierce, Founder & Chief Evangelist at Listings-to-Leads
(Listings-to-Leads)
Comments 2
Displaying all my listings in every page of my website and blog posts using my Listings-to-Leads listing widget can help me generate more leads.As can putting my Listings-to-Leads Property Valuation widget!  This way, as people are reading the content on my website or blog, they will always have ...
By Karen Jones- Licensed Sr. Mortgage Home Loan Officer -Home Loan Specialist-Home Loan Advisor & Strategist, FHA, VA, USDA, Conventinal and Jumbo Loan Officer
(AmeriFirst Financial, Sr. Mortgage Loan Officer, Marketing Coach, #homeloans, #homebuyers)
Comments 1
3 Bedroom Estrella Mountain Ranch Home for Sale in Goodyear, AZ with a pool.  Contact Realtor, Diana Eklund at 623-693-2983 for your private showing of this incredible Estrella Mountain Ranch home.View Our Virtual Open House Here.  18540 W SWEET ACACIA Drive Goodyear, AZ 85338 3 Bedroom Home for ...
By Tamra Lee Ulmer, FORCE~NRBA ~ Over 1000 REO Assets SOLD!
(Arizona Resource Realty)
Comments 0
1426 N. Easy Street Payson, AZ 85541 Spacious and Unique Alpine Heights Home! Home   Virtual Tour   Photo Gallery   Property Map   Financing   Request Showing   Contact Me   Tamra Lee Ulmer A-REO BROKER Office: 928-474-2550: Mobile: 928-978-5180: Price : $202,900.00 Bedrooms : 3 Bathrooms : 3.00...
By Richard Zaretsky, Florida Real Estate Attorney
(THE ZARETSKY LAW GROUP P.A. - Board Certified Real Estate Atty and AUTOMATED LAND TITLE COMPANY)
Comments 15
 Short Sale Loan Modification and Foreclosure Blog Articles A Periodic Listing of Articles by Lawyer Richard Zaretsky  ----------------------------------------------Be sure to contact your own attorney for your state laws, and always consult your own attorney on any legal decision you need to mak...