Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Greg Harrelson, Myrtle Beach Real Estate
(C21 The Harrelson Group / C21 Charleston Expert Advisors)
Comments 2
There are a lot of real estate agents using Infusionsoft to manage their database. I have been using the Infusionsoft application for years and continues to perform at a high level.I just took two more listings in the last 10 days from one simple Just Sold campaign that I run through Infusionsoft...
By Amy Houston Helm, Open the Door to All Possibilities
(Coldwell Banker Sea Coast Advantage )
Comments 0
122 Summerset Landing New Construction In Hampstead North Carolina, home prices continue to rise at a healthy rate and new home construction has seen a marked increased month over month in the last 2 years.  At MBD Builders, Inc. we are striving to take it up a notch with our new home constructio...
By Rich Barker, Rich Barker Keller Williams Realty Luxury Homes
(Keller Williams Arizona Realty)
Comments 0
This City of Mesa Home For Sale with 4 Beds 3 Baths features 4 Bedrooms and 3 Bathrooms with 2,179 Square Feet and a lot size of 6,240 Square Feet. The front of this City of Mesa Home For Sale with 4 Beds 3 Baths has a beautiful driveway with a grass lawn and a covered front patio and features a ...
By Joel Jadofsky, One of the Top Realtors in Panama City Beach Area
(Keller Williams - homes for sale - Florida - Gulf - Beach )
Comments 0
                                                                                                                    Flickr/American Advisors GroupThere Are Still Spaces AvailableHello all,Team Jadofsky will be hosting a first time home buyers class today from 6 - 7:30 pm. It will be located at 30...
By Peg Augustus
(Lakeshore Realty)
Comments 0
The "Shoffice" Can Be the Next Trend in Incline Village Luxury Homes  The “shoffice” - a cross between a storage shed and home office, is all the rage in London right now and it can possibly be the next trend for luxury homes for sale in Incline Village NV.  They say that necessity is the mother...
By Janet Kuehn- Charleston SC Homes Call 843-225-8890, Charleston SC Homes
(Southern Breezes Realty)
Comments 0
North Charleston SC Home For Sale - 7747 Discovery Rd Find out What makes this Traditional North Charleston SC Home for sale a real gem! This amazing home is located in the community of Colony North and it is nestled on a 0.4 acre lot with 1,284 sqft of living space. Home offers 3 lovely bedroom...
By Bob Ratliff, Broker Associate - REALTOR® CRS, GRI ~ 512-587-5689, "Sold with Bob"
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX )
Comments 29
807 Rubles Ct Leander TX 78641"SOLD" Benbrook Ranch Neighborhood of Leander TX 78641 zip codeBenbrook Ranch Neighborhood of Leander TX is located North of FM-2243 off Bagdad Rd on the  northwest boundaries of Williamson County.Benbrook community consist of new construction and resale homes rangin...
By Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr
(www.PrinterBees.com)
Comments 16
Would you love to have a completely safe open house done in 45 minutes for dozens of viewers, without having to buy any cookies or punch? If so, you should get to know the new Periscope app.Periscope is a free app that allows you to share live video and audio from your mobile device. The video ca...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 20
The purpose of branding is to accelerate the communication cycle between expressing your extraordinary promise of value and hearing your target market say, “I want it, I need it or I’ll try it!” Contrary to what most luxury real estate professionals think there is no salesmanship required here, w...
By Rhonda Fee, Rhonda Fee, Pleasanton Realtor, Luxury Home
(Luxury Property Agent, Home Sales, Relocation)
Comments 0
Tips and Tricks for First Time Sellers of Pleasanton Luxury Homes If you are a newbie to the real estate selling market, chances are you have little or absolutely no idea about the process for selling your Pleasanton luxury home. You may find yourself scratching your head with the question, “how ...
By Alicia Ale, Realtor Miami Florida Luxury Homes
(Miami Riviera, llc - Real Estate & Inmobiliaria)
Comments 0
Towers of Key Biscayne FL | Oceanfront Condos for Sale | Market Report for June 2015 Towers of Key Biscayne FL is an exclusive and premier oceanfront condo that tourists and residents all flock to for a luxurious tranquil stay in Florida. This condo complex boasts of picturesque views of the sun ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 30
 This is the postcard that was mailed last week in search of "fix and flips," and our first call came in today.  I think of “fix and flips” just as I do land sales. When I mail postcards in search of land, we never charge a commission to the land owner.  As a result, our phone rings.  Other agent...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 17
Speechless Sundays:  What is behind the Gate?   If you are a consumer who is considering buying or selling a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Playa Vista, Mari...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 36
Signage is a very important element in marketing real estate.  People read signs.  People remember signs.  There are some signs that make an impression upon people who are searching for a real estate agent.Here is one of Lorraine’s latest signs with her slogan on a rider on the sign.  I love that...
By Bob Crane, Forestland Experts! 715-204-9663
(Woodland Management Service)
Comments 9
I think that we are all going to be glad that Bob Bloom joined Active Rain.Enjoy his first blog post!I am looking forward to 216 and beyond.  This is a juicy one!!!           Today, August 3rd is National Watermelon Day.       You gotta love watermelon, right? Actually, I could care less if you l...
By Jessica Schweppe, Real Estate Marketing Expert + Blogger
Comments 14
The Challenge:You had a great working relationship with a past client but unfortunately didn’t have an opportunity to get a testimonial or online review from them. Now, a year and a half later, you’re afraid it’s too late. The Solution:To help overcome this challenge, we’ll answer two vital quest...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 15
              Lakebridge Club is a 24 hour guard-gated Condo community in Suffolk County Long Island in Zip Code 11754.  Lawrence “Larry” & Sheila, Real Estate Associate Broker and Real Estate Salesperson, have been contacted by buyers asking:   Lakebridge Club was opened in 1988 and is served b...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 25
There are definite guidelines in marketing a luxury real estate home such as postcards, print ads (newspaper and magazines), on-line distribution, social media, events, public relations, and word of mouth.  Just because your competition is doing it one way, does not mean you should copy their way...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 15
When discussing pet peeves in language, my fellow word lovers often mention the use of the word "irregardless."Some have even expressed concern that its use is becoming so common that it may actually be included in dictionaries before long.Bad news – it already is. BUT – those dictionaries note t...
By Jennifer Provencio, The Reverse Mortgage Speciailist
(Fresno-Clovis-Visalia-Hanford-Tulare-Merced-Stockton-Modesto-Madera-San Luis Obispo-Bakersfield)
Comments 71
Have you ever been to a networking event, stayed until the end, walked out to the parking lot, and seen all the business cards scattered around the parking lot? I have! This particular event was one hosted by the Clovis Chamber of Commerce in Fresno, California.  I just wanted to meet a couple of...