Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 20
 This is the postcard that was mailed last week in search of "fix and flips," and our first call came in today.  I think of “fix and flips” just as I do land sales. When I mail postcards in search of land, we never charge a commission to the land owner.  As a result, our phone rings.  Other agent...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 35
Signage is a very important element in marketing real estate.  People read signs.  People remember signs.  There are some signs that make an impression upon people who are searching for a real estate agent.Here is one of Lorraine’s latest signs with her slogan on a rider on the sign.  I love that...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 15
              Lakebridge Club is a 24 hour guard-gated Condo community in Suffolk County Long Island in Zip Code 11754.  Lawrence “Larry” & Sheila, Real Estate Associate Broker and Real Estate Salesperson, have been contacted by buyers asking:   Lakebridge Club was opened in 1988 and is served b...
By Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr
(www.PrinterBees.com)
Comments 11
Would you love to have a completely safe open house done in 45 minutes for dozens of viewers, without having to buy any cookies or punch? If so, you should get to know the new Periscope app.Periscope is a free app that allows you to share live video and audio from your mobile device. The video ca...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 23
There are definite guidelines in marketing a luxury real estate home such as postcards, print ads (newspaper and magazines), on-line distribution, social media, events, public relations, and word of mouth.  Just because your competition is doing it one way, does not mean you should copy their way...
By Jessica Schweppe, Real Estate Marketing Expert + Blogger
Comments 8
The Challenge:You had a great working relationship with a past client but unfortunately didn’t have an opportunity to get a testimonial or online review from them. Now, a year and a half later, you’re afraid it’s too late. The Solution:To help overcome this challenge, we’ll answer two vital quest...
By Bob Ratliff, Broker Associate - REALTOR® CRS, GRI ~ 512-587-5689, "Sold with Bob"
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX )
Comments 6
807 Rubles Ct Leander TX 78641"SOLD" Benbrook Ranch Neighborhood of Leander TX 78641 zip codeBenbrook Ranch Neighborhood of Leander TX is located North of FM-2243 off Bagdad Rd on the  northwest boundaries of Williamson County.Benbrook community consist of new construction and resale homes rangin...
By Lise Howe, Assoc. Broker and Attorney Licensed in DC, MD, VA,
(Keller Williams Capital Properties)
Comments 8
I had to reblog this wonderful post by Barbara Todaro ! Just her comments on direct mail alone are worth reading it.  I loved her advice that if you drop the price, an offer will happen.  This is a great time to make your goals happen. Go for it! Starting with these sage words, you can do it!   D...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 6
How Many Homes Are On The Market in Franklin MA as of 08/03/2015?This chart is a reflection of the Active Single Family Resale Listings in Franklin MA as of August 2, 2015.  There are currently 41 active resale homes on the market, and the town of Franklin MA is experiencing an extreme seller’s m...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 1
Sturnbridge HomesAn up to date look at Sturnbridge homes for sale and Sturnbridge neighborhood information. The Sturnbridge neighborhood  is located in the Southpark section of Charlotte, NC. Like many communities in this area, you'll find Sturnbridge homes for sale to be a well blended mix of ar...
By Debbie Harr, Realtor Homes That Click, Worthington Ohio Homes
(Homes that Click Realtors)
Comments 1
Smith Farms- close to Mt Carmel East Overview Maps Photos Features Video $174,900 Single Family Home Main Features 3 Bedrooms2 Bathrooms1 Half BathroomInterior: 1,602 sqftLot: 0.30 acre(s)Year Built: 1975MLS #: 215027874 Location 667 Bellamy PlColumbus, OH 43213USA Debbie Harr Homes That Click R...
By Bob Bloom, Agent Mentor & Coach
(Cuzitmatters)
Comments 5
This is a juicy one!!!        Today, August 3rd is National Watermelon Day.       You gotta love watermelon, right? Actually, I could care less if you like watermelon.... many people do, especially those with kids. Go buy a few of the mini watermelons and drop them off to a few folks in your data...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 1
Carmel Forest HomesAn up to date look at Carmel Forest homes for sale and Carmel Forest neighborhood information.  Located in South Charlotte, Carmel Forest home owners enjoy park like settings on shady lots.  It is primarily an older neighborhood with good sized yards and a great location. Like ...
By Debbie Harr, Realtor Homes That Click, Worthington Ohio Homes
(Homes that Click Realtors)
Comments 0
Villas at Rocky Fork- Westerville Oh Overview Maps Photos Features Video $174,900 Condominium Main Features 3 Bedrooms3 BathroomsInterior: 1,819 sqftYear Built: 2004MLS #: 215027756 Location 6465 Peppermill DrWesterville, OH 43081USA Debbie Harr Homes That Click Realtors(614) 268-7653info@homest...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 50
Did you know that if you need a deal badly, and you keep on working, your deal will happen?  Did you know that when you have a collection of listings, and none are selling, they will all drop their prices, if you pressure them consistently?  Did you know that with every drop in price, an offer to...
By Bob Crane, Forestland Experts! 715-204-9663
(Woodland Management Service)
Comments 1
I think that we are all going to be glad that Bob Bloom joined Active Rain.Enjoy his first blog post!I am looking forward to 216 and beyond.  This is a juicy one!!!           Today, August 3rd is National Watermelon Day.       You gotta love watermelon, right? Actually, I could care less if you l...
By Rich Barker, Rich Barker Keller Williams Realty Luxury Homes
(Keller Williams Arizona Realty)
Comments 1
This 3 Bedroom 3 Bathroom Home For Sale in Mulberry features 3 Bedrooms and 3 Bathrooms with 2,029 Square Feet and a lot size of 6,240 Square Feet. The front of this 3 Bedroom 3 Bathroom Home For Sale in Mulberry has beautiful grass lawns and stone-finished driveway and features a 2 car garage wi...
By Max VanNatter
(First American Title)
Comments 9
There was a time when I believed that "winning" was everything.  I was as ignorant as Ricky Bobby; "If you ain't first you're last". Years ago I raced bikes.  You know the kind of bikes ridden by the Tour de France guys.  I was competitive and did well enough to qualify for the Arizona State Cham...
By Judy & Allan Wagner, We Promise Clients Our Best & We Keep Our Promises
(Weichert, REALTORS, Weber-Hodges Group)
Comments 2
I totally realize that most of what we se as a final report in TV has been dited to death, but this mornings report of how to sell your hom and add value was so skewed tat many sellers will be left expecting to do a little work for a lot of money. Once again, laying with the mins of buyers and se...
By Jessica Schweppe, Real Estate Marketing Expert + Blogger
Comments 10
If you're not actively using LinkedIn for real estate marketing, you're missing out on tons of opportunities to make powerful connections and generate new leads. But how do you effectively leverage the platform to promote yourself? Incorporate these five neat tricks for best results! 5 LinkedIn S...