Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Wade Webb, Real Estate Coach - Agentsboost
(Royal Lepage Kelowna)
Comments 1
The financial burden on agents and their business is always a going concern as most of us feel like the costs of being in real estate just keep going up year after year. One of our most popular posts year after year is the no or low cost marketing strategies for agents and this year we want to th...
By Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395
(Karen Parsons-Fiddler, Broker 949-510-2395)
Comments 5
 During a very hard time, it seems like Facebook is making it easier for family members to communicate with those who love the deceased. Interesting how even social media can help in these times of grief.  Forget about the whole cryogenic freezing thing. You can now live forever, thanks to social...
By Kyle Hiscock, Licensed Real Estate Salesperson, Realtor®, e-PRO®
(Nothnagle Realtors)
Comments 11
One of the biggest complaints that you will hear from unhappy home sellers is they don't feel their Realtor® is marketing their home correctly.  The reality is that it is probably true.  The days of putting a sign in front of a home, entering it into the local MLS, and waiting for offers to roll ...
By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 7
Great information from a fellow real estate agent on how to market your own website, content, socially and in person and print! The problem is most agents either don't do this or won't do this. YES, it takes time and committment but you can plan a day out and do this! It will pay off if you are c...
By Beach .Network™, Digital Marketing Solutions For Real Estate Pros
(Beach .Network™)
Comments 0
The Benefits of Digital Marketing are Enormous - Build Your Online Presence- Expand Your Digital Footprint- Generate Leads from Your WebsiteTo be effective, your Orange Beach real estate website must be disseminated; just like your business card...it only works when it's distributed, content synd...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 3
Don’t be fooled that you can win the SEO game on Google.. Go ahead and put in any neighborhood or city as it pertains to Real Estate or Homes.. Trulia and Zillow own the first page.. they spend billions to do so.. Here is a short video explaining what you can do to be "found" online.. Video - The...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(Napa Consultants)
Comments 37
 The value of luxury real estate has as much to do with the quality of the home as it does with the home’s proximity to local lifestyle amenities. The agent or company who can demonstrate superior marketing savvy of the local lifestyle has a distinct competitive advantage.  Here is a video case s...
By Connie Wolff, Connie Wolff
(RE/MAX Select Realty)
Comments 0
How to Deal with the Stress of Home Selling in Pittsburgh PA Home selling is not an easy task. Some might think it’s simply putting a great listing together with a few beautiful photographs of your waterfront home for sale in Pittsburgh PA and hosting a few open house events until the right buyer...
By Joan Dickie, Keller Williams Premier Realty
(Keller Williams Premier Realty)
Comments 5
Great information like this deserves to be reblogged.  Thanks Lori Ballen for all your help with our online marketing efforts.  As Lori states and we all know, the most basic aspect of SEO ranking is great content.  The content helps make all our other efforts easier. Implementing an SEO (search ...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 22
A large part of the formula for a successful real estate career is identifying a need in the market and finding a way to fill it.  Whether you do that by developing a niche for "two story homes with pools on over 6 acres in the most fantastic school district ever" or creating a marketing plan tha...
By Lori Mode, Mode and Durham, Your Elk Grove Real Estate team
(Keller Williams Realty - Elk Grove, CA Homes for Sale)
Comments 1
Property Description:  Timeless Mediterranean styling embraces old world and new at this estate. Living here is a lifestyle, behind these gates you are in a private retreat designed for entertaining.  The home was built by the owner, sparing no expense when it came to using only the best!  The a...
By Torey Eisenman, Realtor CDPE Orlando Real Estate Homes For Sale
(Benchmark Real Estate Group, Inc.)
Comments 1
Sanford FL Home For Sale - 1766 Travertine Terrace This Immaculately Upgraded 1,914 sqft. Cape Verde model features a spacious 3 bedroom 2.5 bath open floorplan with a large screened and covered lanai with private views. The home is located in the highly sought after gated community of Greystone...
By Richie Alan Naggar, agent & author
(people first...then business Ran Right Realty )
Comments 7
This comes up often. A place comes up for sale. Naturally, people want to see it if they are interested. I get it. However, the seller didn't list or advertise the place for fun but for a purpose. A sale is the end game and the focus to produce that sale has to do with qualifications. It was neve...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 1
Belair at Carolina Lakes HomesAn up to date look at Belair at Carolina Lakes homes for sale and Belair at Carolina Lakes Neighborhood information. This is a popular community located in Fort Mill, Lancaster County SC. Belair at Carolina Lakes homes were built by Pulte home builders. The neighborh...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 12
Offline marketing is a favorite marketing method of mine, and the section of the newspaper that I like most is the Free Real Estate Press Release section.  Free is always a breath of fresh air.   Although I participate in this monthly local newspaper with a full page ad to display some of our inv...
By Sylvia Albers, Selling With Sylvia and the Albers team
(Keller Williams Jacksonville Realty)
Comments 0
CoreLogic’s latest Equity Report revealed that 256,000 properties regained equity in the third quarter of 2015. This is great news for the country, as 92% of all mortgaged properties are now in a positive equity situation.Price Appreciation = Good News For HomeownersFrank Nothaft, CoreLogic’s Chi...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 17
I have had several friends pass in the last few of months. I had a discussion with a family member about the grandson's Facebook page. I was Friends with their grandson and now that he is gone they are not sure how to handle it.  For now they have left it up as he would have had a birthday the we...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 2
Here is a quick 30 second video...Knowledge is key to gaining the confidence of a Luxury Home Buyer or Seller..Let me just say right now .. it is the most important thing you bring to the table..Click on the link or photo and enjoy the video.. Video - KnowledgeFree Access to Over 70+ Luxury Home ...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Bridgemill HomesAn up to date look at Bridgemill homes for sale and Bridgemill Home Listings. Bridgemill homes were built John Wieland Homes. The neighborhood offers pretty homes (both new and relatively new), good sized yards, and a superb location. Amenities for the Bridgemill community include...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
If you're now ready to move to a 55 and Over community in Nassau County Long Island, The Seasons in East Meadow may be what you are looking for. Here is our Community Profile presented as a courtesy by Lawrence "Larry" and Sheila, Real Estate Associate Broker and RE Salesperson:Located by Front S...