Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Kevin Vitali, Helping Massachusetts Home Buyers and Home Sellers
(EXIT Realty- Massachusetts Short Sales & Residential Sales)
Comments 90
 I have learned the hard way over the years, that good post graphics with your blog posts increases click thrus and sharing.For many years I wrote great content.  I would spend all this time writing relevant content for my real estate blog... then sharing on social media.  Results were less than ...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 24
~ Facebook Marketing Tips ~The title is tongue-in-cheek so do not think I have let my modest FB success go to my head. In fact, I am always looking for new ways to improve my brand exposure and generate new prospects and you should be as well. We do it here in the Rain and on our own sites and it...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just listed! 104 Harrington Avenue in Shrewsbury! This 3 bed, 2 bath colonial is listed for $339,900 by Coldwell Banker.

By Steven Kosta, Realtor / Broker Associate / SRES / CRS
(Full Realty Services Inc./ FRS Funding)
Comments 1
 At the Four Seasons at Hemet residents have a large lineup of amenities. Amenities in The Development at Four Seasons in Hemet has a Club House over 14,000 square feet, Club House include Ballroom,  Fitness Center, computer room, movie theater, card room, Arts & Crafts, Conference Room,Tennis Co...

By Douglas Trudeau, MBA, Assoc. Broker, Selling Tucson Real Estate
(Tierra Antigua Realty)
Comments 2
Here are two videos that I use to attract Sellers. The fact is, more Realtors should be using video but don't. Maybe these video can help change your mind. Everybody uses photos, and they are getting better every yeard. Time to separate from the herd as the first vidoe shows.Not convinced? Look a...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
  Are you now ready to move to a 55 and Over community in Nassau County Long Island?  The Seasons in East Meadow may be what you are looking for. Here is our Community Profile presented as a courtesy by Lawrence "Larry" and Sheila Agranoff, Licensed Real Estate Associate Broker and Licensed RE Sa...

By Shelly Al-Hashash, Vice President Sales at DisclosureSave NHD
Comments 18
Do you care about your clients? Do you care about their needs, their desires and do you think of their problems as your own problems? These are some of the questions you should answer before even sitting at the negotiation table or go to an open house.  If you care and protect your clients and if...

By SmartZip Analytics, Predictive analytics for real estate
(SmartZip)
Comments 4
Temperatures in New York last week were in the 60’s hitting 60°F, while San Francisco’s forecasters were warning of snow. In the midwest, Minnesota saw record highs in mid-February, only to be hit with a winter storm warning a week later. No matter where you call home, it’s likely that you are sc...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 6
   Opened in 2006, Encore at Lake Grove is an active and  24 hour  guard-gated 55 and over community. These are all attached condos with 1 or 2 car garages that have interior entries, 2 bedrooms with 2 or 2.5 baths, central air conditioning and gas heat. The townhouses have patios and the upper B...

By Dennis and Sunshine Smith, Making a Difference 4U in San Diego Real Estate
(RE/MAX By-the-Sea (N Coastal San Diego))
Comments 4
Want a home near the beach? Are you looking into buying an Oceanside home? This home on Thomas St is only five minutes away from the beach and it could be the home you are looking for. This charming home built in 1968 possess its own unique appeal. It has 4 ample sized bedrooms and 2 immaculate b...

By Dennis and Sunshine Smith, Making a Difference 4U in San Diego Real Estate
(RE/MAX By-the-Sea (N Coastal San Diego))
Comments 0
Live in a home with character and history Nestled within South Oceanside is a beautiful 1968 bungalow home that you will surely fall in love with.  If you are seeking for a well-loved home that possesses charm, with a sleek and updated interior featuring the modern conveniences necessary in daily...

By Christine Pappas - REALTOR®, Northeast Ohio Homes - Ohio RE/MAX REALTOR
(RE/MAX Results)
Comments 2
Now is your chance to build whatever you want!  Sitting south of Painesville in the green town of Concord Ohio is a large lot for sale. This 4-parcel lot oversized 20 acres and abut the Lake Metroparks Greenway Corridor and Lake Metroparks. It also features a paved private drive that is to be ma...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce - Short Sale
(Keller Williams 414-525-0563)
Comments 14
 We know that every MLS is a little bit different....and the "rules" are not universal for every market.  One of the things that our MLS has which we are guessing is fairly universal is the ability to add documents accessible to other agents.    Typically, the attachments include the real estate...

By Steven Kosta, Realtor / Broker Associate / SRES / CRS
(Full Realty Services Inc./ FRS Funding)
Comments 1
 At the Four Seasons at Hemet residents have a large lineup of amenities. Amenities in The Development at Four Seasons in Hemet has a Club House over 14,000 square feet, Club House include Ballroom,  Fitness Center, computer room, movie theater, card room, Arts & Crafts, Conference Room,Tennis Co...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 6
 Beautiful golf course home situated in a secluded cul-de-sac in the gated community of Oakwood Country Club. This hard to find 3 bedroom / 3 bathroom Montera features an expanded 420 sq.ft. casita which has a separate entrance, seating area, wet bar, full bathroom and a separate A/C unit.   Sun ...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 10
The latest Sunlit Drones Production - Aerial Videography in for a Haven Express listing in Sun Lakes, Arizona. All feedback on this aerial video shot with a DJI Phantom 4 Pro drone, and post production by Paul Dumbauld at West Press in Tucson, Arizona is very much appreciated! Sun Lakes FinalCut ...

By Elva Branson-Lee, CDPE - Atlanta Real Estate & Short Sale Agent
(Solid Source Realty GA)
Comments 1
 This is a question I hear frequently:"How long will my Atlanta short sale take?The easy answer is, not as long as it used to. But the harder fact is that it probably won't happen as quickly as you'd like. That is, of course, unless you've already done your homework and set your expectations base...

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 26
Here is some excellent about marketing and blogging, thanks to Marte Cliff. When you take the time to share your thoughts, you want to make sure they will be read. When you take the time to write – whether it’s a blog post, a prospecting letter, or even a property description – you want people to...

By Jeff Dowler, The Southern California Relocation Dude - Carlsbad
(Solutions Real Estate )
Comments 8
Here's a terrific article about "upping your game," as Kevin says, on social media through engagement and participation, with some good examples of just how to do it and do it well. Please stop by Kein's post to share your thoughts.   For years I spent time writing what I thought was great conten...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 44
When you take the time to write – whether it’s a blog post, a prospecting letter, or even a property description – you want people to read it. After that you want them to understand it and be motivated to act.But the first task is getting them started on the first sentence.You already know about ...