Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 35
~ Facebook Marketing Tips ~Let's face it, one of the drawbacks of marketing on social media and having an online presence is the occasional appearance of creepers. Whether they text, call, IM, or send other messages, they can be a real nuisance. The best approach I have found is to ignore them, b...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 6
It's always a challenge to identify great vendors for a variety of needs that would be difficult, if not impossible, to oneself.   One such vendor we selected after significant research is 4imprint. They specialize in promotional products.  Two of the key criteria we used in selecting them for ou...

By Carol Williams, "Customized Mentoring & Marketing Services"
(U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.)
Comments 17
What should you say if you don't know where to start?Personally, I'm not a big fan of using scripts.  I guess it is the rebel in me because I know it works for many people.  It just doesn't happen to be my style. I totally believe in always being prepared but I'm good at ad-libbing and comfortabl...

By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 8
We all suffer from fear of failures.And many live with that fear.What happens then?A re-post from Lou Ludwig -The Fear of Failure Limits Your Activities Motivational Power Quote   The Fear of Failure Limits Your Activities “One who fears failure limits his activities. Failure is only the opportun...

By Jim Paulson, Owner,Broker
(Progressive Realty (Boise Idaho)
Comments 5
There is a lot of misconception as to how much business a typical Realtor does in a given year. The consumer assumes Realtors sell lots of homes each year since many brag about being a million dollar producer. Keep in mind that if the average home is  $250,000, it only takes four to be a million ...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 4
Listing agents come in a variety of shapes, sizes and talents. Sellers come in their own assortment of categories.  The key to any successful combination is for the agent to have a clear understanding of the duties needed to be performed.  Resale homeowners and builders are the two typical groups...

By Christian Penner, Your Mortgage Banker - 561-373-0987
(The Christian Penner Mortgage Team)
Comments 0
Fannie Mae Selling Guide Announcement Selling Guide Announcement SEL-2017-01 Selling Guide Updates The Selling Guide has been updated to include changes to the following: Confidentiality of Information and Data Breach Seller/Servicer Financial Eligibility Requirements Comparables in New Projects ...

By Bob Crane, Forestland Experts! 715-204-9671
(Woodland Management Service)
Comments 3
A great first post by Shelly Al-Hashash , I am looking forward to reading more of her posts and suggest that you subscribe to her blog too.  Do you care about your clients? Do you care about their needs, their desires and do you think of their problems as your own problems?   These are some of th...

By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 5
What is ActiveRain Math?A simple equation that benefits all.Lou Ludwig describes a WIN-WIN equation in this re-post. ActiveRain + A Telephone Call = A Referral  ActiveRain + A Telephone Call = A Referral       "The more I help others to succeed, The more I succeed." Ray Kroc, founder of McDonalds...

By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 5
A great post, written almost 8 years ago by Rich Jacobson.ActiveRain is BLOGGING FOR BUSINESS! "Attracting Great Clients Thru Blogging" - Blog Tips for Rain Drips Okay, so you've heard all the hype about the ActiveRain Network and blogging. Someone you know and trust is an ActiveRain member and h...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 15
Lawrence "Larry" and Sheila Agranoff SOLD another Co-op on Long Island. This time it was in Highview At Huntington, in Huntington Station L.I. As soon as this Co-op was listed, we called our buyer and got her in to see it immediately. She made an instant offer!  Highview at Huntington, with clubh...

By ReferralExchange (Lisa Fettner), The largest real estate referral network in the US
Comments 1
 Last week, we hosted a webinar with RE Technology to share 65 ways you can build your referral business. We were also joined by Ginger Childs, a top-producing agent at RE/MAX Achievers, who has been a member of the ReferralExchange network for nine years. The webinar covered how to:• Identify ne...

By ReferralExchange (Lisa Fettner), The largest real estate referral network in the US
Comments 2
Our team just returned from an insightful and exciting five days in New York City for Inman Connect – an event where 3,500 of the best and brightest in the real estate industry come together to network and share ideas. It may just be us, but it feels like the week goes by quicker and quicker each...

By ReferralExchange (Lisa Fettner), The largest real estate referral network in the US
Comments 24
Managing Facebook, Twitter, LinkedIn and Instagram accounts for your business can be challenging. So is it really necessary to add another social media account to the list?  If we’re talking about Snapchat – the real-time image-based messaging app that has 100 million daily users, and your client...

By ActiveRain University
(ActiveRain University)
Comments 8
We hope you enjoy the recording!  Handouts: As promised during the webinar, here is link to all the referral tips discussed by Lisa, all in a handy electronic guide: HERE  If the webinar piqued your interest and you want to sign-up for ReferralExchange you can go HERE Make sure to use the Promo C...

By Jennifer Allan-Hagedorn, Author of Sell with Soul
(Sell with Soul)
Comments 71
Related to a recent blog entitled "READ THIS Before Your Next Price Reduction Recommendation, today's post is about HOW to recommend a price reduction if it comes to that without blowing your credibility, or, frankly, ticking off your seller. In a perfect world (and why not strive for that?), a ...

By Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
(Ludwig & Associates)
Comments 30
Motivational Power Quote   The Fear of Failure Limits Your Activities “One who fears failure limits his activities. Failure is only the opportunity to more intelligently begin again.” Henry Ford 1863 – 1947, American Industrialist, Founder of the Ford Motor Company   As I see it . . . . . . . The...

By Lori Ballen, Digital Marketing Strategist
(Keller Williams Las Vegas)
Comments 2
Real Estate Referral Network: All Star Agent Network is proud to present Guy Johnson of Reno, Nevada as their All Star Agent of the Day!  ABOUT THE ALL STAR AGENT NETWORK     Join Now!   Welcome to the All Star Agent Network, a public and Google Fed real estate referral network. All Star Agent Ne...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
Comments 23
You’ve probably heard that you need to have an email list to effectively market your real estate business. However, if you’re like many Realtors®, you have very little idea what to actually send out.Fortunately, we can help. There are three kinds of emails that can help create engagement with you...

By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 40
Many luxury real estate marketing professionals are often trapped into directing their marketing efforts to labels and concepts. Here are some examples of labels: millennials, baby boomers, generation X, Y, Z, and so on and so forth.  These labels are indicative of trends only. Some marketing pun...