Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
This article was originally published on the Home Value Leads blog.Have you been at a loss lately with your Facebook ads for your real estate business? You're not alone. Many real estate agents test their ads time and time again, but targeting can get stale. Have you tried targeting your ads with...
By Michele Connors, Your Eastern North Carolina Realtor
(The Overton Group, LLC Pitt & Carteret County)
Comments 26
I got a call yesterday from prequalified , first - time buyers. They are newly married and have been saving to put down a down payment. They have done their research.. online. I asked , "whom may I thank for giving you my number" ? She said, "Zillow reviews ".  Wonderful. I find it helpful when c...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 3
This is may be the most important video you ever watch..You can learn great marketing, sales, or strategies along the way but..You need this more than all of the above..Click on the link or photo to get inspired.. Video - The Most Important WordFree Access to Over 70+ Luxury Home Sales & Real Est...
By Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395
(Karen Parsons-Fiddler, Broker 949-510-2395)
Comments 47
Business Advice From A Toothache I broke a tooth last weekend. Ouch! It was almost worth it because it was on a fantastic Chicken Fried Steak breakfast....but one of the poached eggs on top had a little piece of shell....oops.The tooth didn't hurt as long as I chewed on the other side of my mouth...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 21
A large part of the formula for a successful real estate career is identifying a need in the market and finding a way to fill it.  Whether you do that by developing a niche for "two story homes with pools on over 6 acres in the most fantastic school district ever" or creating a marketing plan tha...
By Gary DiGrazia, Sr., Probate Real Estate Expert Training
(EXP Realty )
Comments 0
     This is a topic which can really be a roadblock in your probate real estate business success. For the most part over the last 28 years of my probate real estate business I have come across all kinds of estate attorneys, most a positive experience but many a negative.   For whatever reason th...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
    Are you looking for an active 55+ Active Adult community on Long Island’s North Shore?     Are you looking for a 55 And Over Condo with a clubhouse, pools, tennis courts, walking path, clubs, billiard room, card room and social activities? Are you looking for an Active Senior Community with ...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 15
You've got a territory – or you've been working on developing a territory – but now there's another agent or two moving in on you. They're marketing to "your" homeowners.What should you do? The first impulse might be to "go political" and tear down the competition – but that might not be wise.Yea...
By Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome
( HomeRome Realty 410-530-2400)
Comments 7
 What Print Marketing Are You Doing ?  A question asked by  Jeff Dowler CRS, this week, has gotten several dozen comments.  Being a solo broker, all my properties are advertised every week in print media. Here is what this week's ad looks like.   Not only does this page have my active listings, i...
By Ed Silva, Central CT Real Estate Broker Serving all equally
(RE/MAX Professionals, CT 203-206-0754)
Comments 11
Whomever Shows Us the House Gets the ListingWhile sitting over a cup of coffee after showing a listing to an out of town, potential buyer, he offered that he had investment properties and had a couple in Waterbury CTthat he was selling. I suppose I got lucky, especially as this was not the person...
By Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563
(1 MONTH REALTY)
Comments 3
There are so many different ways to advertise/market our listings online and to generate leads.  After reading "A Facebook Ad Targeting Tip You May Not Have Thought Of" by Home Value Leads I was inspired to try some of these valuable techniques.  You just never know which internet site is going t...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 12
Communication is the key.Do we convey to our clients what we REALLY mean?Do you start with 'I wanted to....' with your clients?Let's hear what Marte Cliff has to say, in this re-blog.  What is wrong with this introduction? Do the marketing and comprehension errors in this introduction jump out at...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 11
According to History.com, more than 62% of Americans celebrate Valentine's Day.With approximately one billion cards sent each year, it is second only to Christmas in its impact on the greeting card industry.I have no idea who keeps track of this, or how they do it, but they report that 85% of tho...
By Michael Layton, Michael Layton 7604085300
(Big Block Realty)
Comments 3
I never wanted to……….Break my arm, have a tooth pulled or skydive.  That is my short list of “things I never want to do” We all have a short list I am sure.  As a Realtor I never figured getting a listing would be on that list.There is always a feeling of euphoria when you get a listing. It is in...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 3
Are you looking for an active guard-gated 55 and over community on the South Shore Of Long Island? Then you should call Lawrence And Sheila Agranoff at our cell 631-805-4400, Licensed Associate Broker and Licensed Salesperson. Sunrise Village is an active 55+ established condo neighborhood that i...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 6
Spotlight On The Park At Mt. Sinai Long Island The Park is a 55+ community in Mount Sinai New York. This is a 185-home enclave that shares a gated entrance with another community known as The Villages, yet each enjoy access to their own set of amenities. The Park Amenities At the center of The P...
By Jennifer Allan-Hagedorn, Author of Sell with Soul
(Sell with Soul)
Comments 1
On January 18th, we're kicking off the 2016 PROSPECT with SOUL Mastermind Workshop, which is a seven-week SOUL-searching program, based on my third book Prospect with SOUL. The Workshop was created to help you discover the RIGHT prospecting strategies and methods for your unique personality, goal...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 2
Plymouth Estates in Mt. Sinai Long Island is a 55 and Over Active Adult Community.  Lawrence "Larry" & Sheila Agranoff, Real Estate Associate Broker and RE Salesperson have been showing Plymouth Estates to potential buyers. Here's What They Are Looking For: 55 And Over Active Adult Community 24 H...
By Beach .Network™, Digital Marketing Solutions For Real Estate Pros
(Beach .Network™)
Comments 0
The Benefits of Digital Marketing are Enormous - Build Your Online Presence- Expand Your Digital Footprint- Generate Leads from Your WebsiteTo be effective, your Gulf Shores real estate website must be disseminated; just like your business card...it only works when it's distributed, content syndi...
By Lance Owens (RS), LUVA llc. Luxury Real Estate, Homes, Condos, Land
(LUVA Real Estate )
Comments 5
Most of you have known about Zillow's acquisition of Postlets 5 years ago, this is not what we are here to talk about today(that was actually a good thing) What I am here to discuss with you, is what Zillow is doing with your  leads generated by Postlets, more so the QR code generator within Post...