Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 35
Signage is a very important element in marketing real estate.  People read signs.  People remember signs.  There are some signs that make an impression upon people who are searching for a real estate agent.Here is one of Lorraine’s latest signs with her slogan on a rider on the sign.  I love that...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 22
There are definite guidelines in marketing a luxury real estate home such as postcards, print ads (newspaper and magazines), on-line distribution, social media, events, public relations, and word of mouth.  Just because your competition is doing it one way, does not mean you should copy their way...
By Bob Bloom, Agent Mentor & Coach
Comments 5
This is a juicy one!!!        Today, August 3rd is National Watermelon Day.       You gotta love watermelon, right? Actually, I could care less if you like watermelon.... many people do, especially those with kids. Go buy a few of the mini watermelons and drop them off to a few folks in your data...
By Debbie Harr, Realtor Homes That Click, Worthington Ohio Homes
(Homes that Click Realtors)
Comments 0
Smith Farms- close to Mt Carmel East Overview Maps Photos Features Video $174,900 Single Family Home Main Features 3 Bedrooms2 Bathrooms1 Half BathroomInterior: 1,602 sqftLot: 0.30 acre(s)Year Built: 1975MLS #: 215027874 Location 667 Bellamy PlColumbus, OH 43213USA Debbie Harr Homes That Click R...
By Max VanNatter
(First American Title)
Comments 9
There was a time when I believed that "winning" was everything.  I was as ignorant as Ricky Bobby; "If you ain't first you're last". Years ago I raced bikes.  You know the kind of bikes ridden by the Tour de France guys.  I was competitive and did well enough to qualify for the Arizona State Cham...
By Rich Barker, Rich Barker Keller Williams Realty Luxury Homes
(Keller Williams Arizona Realty)
Comments 1
This 3 Bedroom 3 Bathroom Home For Sale in Mulberry features 3 Bedrooms and 3 Bathrooms with 2,029 Square Feet and a lot size of 6,240 Square Feet. The front of this 3 Bedroom 3 Bathroom Home For Sale in Mulberry has beautiful grass lawns and stone-finished driveway and features a 2 car garage wi...
By Judy & Allan Wagner, We Promise Clients Our Best & We Keep Our Promises
(Weichert, REALTORS, Weber-Hodges Group)
Comments 2
I totally realize that most of what we se as a final report in TV has been dited to death, but this mornings report of how to sell your hom and add value was so skewed tat many sellers will be left expecting to do a little work for a lot of money. Once again, laying with the mins of buyers and se...
By Jessica Schweppe, Real Estate Marketing Expert + Blogger
Comments 10
If you're not actively using LinkedIn for real estate marketing, you're missing out on tons of opportunities to make powerful connections and generate new leads. But how do you effectively leverage the platform to promote yourself? Incorporate these five neat tricks for best results! 5 LinkedIn S...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 13
Speechless Sundays:  What is behind the Gate?   If you are a consumer who is considering buying or selling a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Playa Vista, Mari...
It's time for another episode of The Not So Silent Partner!In Episode 5:1) When real estate agents should use direct mail.2) How to market the VA?3) The difference between advertising and marketing. Special thanks to Bob Stewart for continuing to push the AR community to embrace video! Watch the ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 12
 This is the postcard that was mailed last week in search of "fix and flips," and our first call came in today.  I think of “fix and flips” just as I do land sales. When I mail postcards in search of land, we never charge a commission to the land owner.  As a result, our phone rings.  Other agent...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
              Lakebridge Club is a 24 hour guard-gated Condo community in Suffolk County Long Island in Zip Code 11754.  Lawrence “Larry” & Sheila, Real Estate Associate Broker and Real Estate Salesperson, have been contacted by buyers asking:   Lakebridge Club was opened in 1988 and is served b...
By Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr
Comments 10
Would you love to have a completely safe open house done in 45 minutes for dozens of viewers, without having to buy any cookies or punch? If so, you should get to know the new Periscope app.Periscope is a free app that allows you to share live video and audio from your mobile device. The video ca...
By Buffini & Company
Comments 21
A great blog from Buffini & Company Certified Business Coach, Julie Fasag - Enjoy!   For the past 10 years, I have had the pleasure of helping hundreds of real estate professionals build great businesses by using Buffini & Company’s referral based lead generation system.  One of the reasons I bel...
By Max VanNatter
(First American Title)
Comments 6
A few years I attended and graduated from The Disney Institute of Learning.  I’ve shared with many of you the specifics of that training.  Recently while attending a Real Estate seminar I was again reminded of the priorities of things, something that was drilled into us at Disney Training.  And o...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 13
When discussing pet peeves in language, my fellow word lovers often mention the use of the word "irregardless."Some have even expressed concern that its use is becoming so common that it may actually be included in dictionaries before long.Bad news – it already is. BUT – those dictionaries note t...
By Jessica Schweppe, Real Estate Marketing Expert + Blogger
Comments 7
The Challenge:You had a great working relationship with a past client but unfortunately didn’t have an opportunity to get a testimonial or online review from them. Now, a year and a half later, you’re afraid it’s too late. The Solution:To help overcome this challenge, we’ll answer two vital quest...
By Kyle Reyes
Comments 3
      It's time for another episode of The Not So Silent Partner! In Episode 6 you're going to learn about:1) Thinking outside the box and the value of using Facebook Dark Posts2) Why being authentic on your own social media pages is important. 3) Is video content worth the time and effort.Watch ...
By Lise Howe, Assoc. Broker and Attorney Licensed in DC, MD, VA,
(Keller Williams Capital Properties)
Comments 7
I had to reblog this wonderful post by Barbara Todaro ! Just her comments on direct mail alone are worth reading it.  I loved her advice that if you drop the price, an offer will happen.  This is a great time to make your goals happen. Go for it! Starting with these sage words, you can do it!   D...
By Tammie White, Franklin Homes Realty, Franklin TN
((615) 495-0752 or
Comments 6
Yesterday, I received an email from a buyer interested in seeing a property. I was with another buyer showing homes and didn't respond.This morning, I contacted the buyer by phone and then by email. I explained I was NOT the listing agent and that the house was under contract. I added that the ho...