Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Jed Carlson
Comments 49
Try these real estate brand building techniques to get more real estate clients As a real estate agent, you’re busy helping buyers and sellers in a major transaction. But you also have a business to build, to keep your pipeline full. There are so many ways to do that -- from digital ads, to billb...

By Kevin Vitali, Helping Massachusetts Home Buyers and Home Sellers
(EXIT Realty- Massachusetts Short Sales & Residential Sales)
Comments 50
 For years I spent time writing what I thought was great content but internet traffic was ho-hum. And like probably many of people, I shared on all the social media channels, like I thought we were suppossed to do.Still mediocre results.Two Key Pieces for Upping Your GameSo I am not the brightest...
For zombies, it’s brains. For real estate agents, it’s leads. “Leads! Must have leads!”  I’m joking, of course. I would never compare real estate agents to zombies by any means. But if you look at the way agents often prioritize lead generation above all marketing activities, I do get concerned. ...

By Kathy Goldman, Social Media & Marketing for Real Estate
(REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert)
Comments 21
 Let's continue, shall we?A week or so ago, I share with you the first 5 Blogging Bloopers and  had said I would post 6-10 the next day. Well life has it's way of making it's way into business! LOL. Anyway here is what I promised and a link back to that original 1-5 that I wrote about. 1-5 Worst ...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 29
~ Facebook Marketing Tips ~The title is tongue-in-cheek so do not think I have let my modest FB success go to my head. In fact, I am always looking for new ways to improve my brand exposure and generate new prospects and you should be as well. We do it here in the Rain and on our own sites and it...

By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 28
As a luxury real estate marketing professional, once you identify an opportunity to dominate an uncontested or underserved niche your primary job is giving your undivided attention to that niche. You will win more listings than your closest competitors because you are harnessing the Power of Conc...

By Richard Woodward NMLS#217454, Service Beyond Expectations! Your Texas Lender
(Service First Mortgage, NMLS #166487)
Comments 1
Hey Realtors.   I thought you might like to read this blog post.  Some great ideas here.  I especially like this one: Buy lunch for your local servants.  Bring sandwiches for the local firehouse or bagels to your local librarians.  And of course if you attended one of my Facebook or Video marketi...

By Steven Kosta, Realtor / Broker Associate / SRES / CRS
(Full Realty Services Inc./ FRS Funding)
Comments 1
Having the right real estate agent means having an agent who is committed to helping you buy or sell your home with the highest level of expertise in your local market. This means also to help you in understanding each step of the buying or selling process. This commitment level has helped me bui...

By SmartZip Analytics, Predictive analytics for real estate
Comments 9
Temperatures in New York last week were in the 60’s hitting 60°F, while San Francisco’s forecasters were warning of snow. In the midwest, Minnesota saw record highs in mid-February, only to be hit with a winter storm warning a week later. No matter where you call home, it’s likely that you are sc...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 6
Kathy Goldman "Typos, misspelled words, run-on sentences, punctuation...They may not see like much to you, but if you have a client who is looking for a professional, they are expecting your work to be professional as well and that includes reviewing your work once, twice."Right on target - and -...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 1
Just listed! 4 Church Street in Northborough! This 4 bed, 2.5 bath colonial is listed for $699,900 by LAER Realty.

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just listed! 206 South Street in Northborough! This 4 bed, 2 bath colonial is listed for $464,900 by Lamacchia Realty, Inc.

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just listed! 33 Blossom Square, Unit 29 in Holden! This 2 bed, 2.5 bath townhouse is listed for $385k by William T. Lee Real Estate.

By Brian Burke, Broker & Advising Expert-Denver Luxury Real Estate
(Kenna Real Estate)
Comments 1
Click here to View more Properties in Loveland...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 10
When a home is priced properly; marketed properly; and presented to the public as it deserves to be; success results. The luxury home at 8 Farm Pond Lane in Franklin MA allowed an open house event to take place on Sunday for the public to view their lovely home.  The marketing was visible within ...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just sold! 17-19 Raymond Avenue in Shrewsbury! This 5 bed, 4 bath colonial sold for $330k by ERA Key Realty.

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce - Short Sale
(Keller Williams 414-525-0563)
Comments 5
 We recently listed a beautiful  custom home in the Legends of Brandy Brook in the Village of Wales,Wisconsin. The rolling terrain of this Lake Country Village is the idea location for a people who want the conveniences of the big city (a half hour from Milwaukee) and the quiet countryside.  The...

By Peter Mohylsky, Your Bucket List Broker.
Comments 2
I don't re blog very often but thought that this was  definitely worth the effort and value to pass on.  I like the item about changing the message on your voice mail.  We all need to update those messages.  Everyone has a cell phone these days and knows about voice messages.  Don't tell me you a...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 6
 Spruce Pond At North Hills, in the upscale Hamlet of Manhasset Long Island, is a 24 hour guard-gated luxury townhouse neighborhood.Opened in 1987 on Long Island's Famed North Shore, Spruce Pond is situated in Nassau County, within the Herricks School District #9.  You can reach Spruce Pond by Th...

By John Pusa, Your All Time Realtor With Exceptional Service
(Berkshire Hathaway Home Services Crest)
Comments 1
On February 24, 2017, California Association of Realtors (C.A.R) reported that pending home sales Index (PHSI) declined 9.2% to 107.2 in January of 2017 from 118.0 index in December of 2016, and dropped 0.2% from Index of 107.4 in January of 2016 on an annual basis based on signed contracts.Regio...