Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome
( HomeRome Realty )
Comments 6
 Deck House on 4 Acres  Can Be Purchased Furnished                                                                      Look at the dining room table!  Since the furniture was chosen just for this home, the sellers are considering selling this contemporary Deck House furnished.   Take a look at t...
By Dana Garrett, Accredited Buyer Representative
(HER Realtors)
Comments 1
$274,900, 4Bd/1.5Ba Single Family House, 2607 sqft.    Dana M. Garrett | HER Realtors | | 1463 Hickory Gate Dr, Marysville, OH 43040 1463 Hickory Gate Dr, Marysville, OH 43040 4Bd/1.5Ba Single Family House   $274,900 Year Built 2003 Sq Footage 2607 sqft. ...
By Gina Sharma, Turning Dreams Into Realty
(Keller Wiliams Realty North Atlanta-Georgia)
Comments 3
10810 Arlington Pointe, Alpharetta, GA Just Listed Description Photos Maps & Local Schools My Reviews $ Click for current price3 BEDROOMS | 3 (2 full, 1 half ) BATHROOMS | 2290 SQUARE FEET Follow This Home! Avoid Foreclosure What is Your Home Worth? Alpharetta Homes for Sale Free List of Foreclo...
By Beach .Network™, Real Estate Content & Social Media Syndication
(Beach .Network™)
Comments 5
Drive Real Estate Leads to Your Website. It's a fact, content syndication is VITAL in real estate - astute real estate agents and conglomerates like®, etc. are consistently syndicating new MLS lisitngs and are dominating the marketplace (aka - the internet).The Beach .Network™ provide...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
Calling newly expired listings is a bear .. lots of rejection and unhappy people...   Sending direct mail letters to older expired listings (they have had time to cool off and rethink everything) is a great source for Luxury Home listings...   Video - Luxury Home "Old" Expired Listings Free Luxu...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 41
I’ve said it numerous times, if you keep on working, the business will be there.  My team member, Eric Buliung, is a believer.  His phone consistently rings from land owners, and many individual parcels of land have been provided and secured by his builder.  The big score is always a subdivision....
You tried to raise the bar when it came to marketing and advertising on Facebook. You thought you’d found a tool that would be a game changer and make your agency stand out.You figured it would help you take Facebook Dark Posts and managing accounts to the next level.Turns out the Facebook Busine...
By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 26
Real estate leads are extremely valuable. Leads that turn into prospects, then clients, then closed clients are especially valuable. But what about those leads that don’t turn into anything? Are they a dead end? Should they just be thrown away?Not so fast. Old real estate leads are still importan...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 29
Persistence wins every time.  There’s not a doubt in my mind that the agent who doesn’t take “no” for an answer has a great chance of winning.  The agent who doesn’t accept silence as the answer, but insists upon a response, will dominate in any situation.  The agent who “requires” a potential cl...
By Tammie White, Franklin Homes Realty, Franklin TN
((615) 495-0752 or
Comments 18
Listing appointment or listing presentation: Is there a difference?I found myself asking this very question after leaving a client's house.Yes, they are a client. They hired me last year to help them purchase a new construction home in Franklin TN. It took awhile to find them the right home and b...
By Randy Mitchelson, Internet Marketing Expert, Author, Activist
( and Homeland Heroes Home Loans)
Comments 8
I was recently invited to contribute to an article about the value of different social media platforms for business and what my favorites are.  There are several contributors to this article so you will benefit from different expert perspectives.  I chose to focus on YouTube for several reasons i...
By Kerry L Klun, 321-626-5868
(Palm Realty)
Comments 1
This Pristine home located in the Port Malabar area of Palm Bay is now under contract. Built in 2005, this lovely home is decorated beautifully! With 3 bedrooms, 2 baths and a lush, private back yard, my buyers are excited about raising their 7 month old baby girl in this perfect family home.!  I...
By Rhonda Fee, Rhonda Fee, Pleasanton Realtor, Luxury Home
(Luxury Property Agent, Home Sales, Relocation)
Comments 5
4th of July Events near Pleasanton Luxury HomesCelebrate Independence day near your Pleasanton luxury home at the Alameda County Fair this 4th of July. This celebration brings in a huge crowd every year coming to watch the fireworks and participate in lots of fun-filled events.The 4th of July Fir...
By Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester
(Empire Realty Group)
Comments 14
Here is one from Kyle if you are trying to leave FB Business page.Make sure you go to Kyles blog and leave a comment. You tried to raise the bar when it came to marketing and advertising on Facebook. You thought you’d found a tool that would be a game changer and make your agency stand out. You f...
By Mary Stewart, Wilsonville and Surrounding Portland Metro Areas
(HomeTrust Real Estate, LLC, Homes for Everyone)
Comments 9
Flat Fee or Normal Commission Fee, That Is The QuestionI have been in the real estate field for many years on and off, lately all on and not off.  Commission fees have fluctuated according to the economy but in the last ten years somewhat steady.  When I first began in the early 70's we asked for...
By Nancy Blaker Weber, Wright Bros. Real Estate
(Wright Bros. Real Estate)
Comments 3
 Weather permitting Nyack is the place to be  to see dueling fireworks displays fill the sky over the Hudson River. The Village of Nyack will launch their aerial show from the west bank at about the same time Sleepy Hollow will light up the skies from the east side of the river, shortly before 9P...
By Chris B Johnson, Realtor-Quality, Not Quantity
Comments 2
  Chris B Johnson, REALTOR®   The value of REO Conferences is always a matter of debate with REO  brokers and agents.  “How likely am I to get business”?  “Will the business I  get justify the cost of the conferences”?  ” Which conference should I  attend.”  Here is some data that we hope will be...
By Rhonda Fee, Rhonda Fee, Pleasanton Realtor, Luxury Home
(Luxury Property Agent, Home Sales, Relocation)
Comments 2
5 Great Reasons Why You Should Move to Pleasanton CAIf you are thinking of moving to California, Pleasanton is a great place! Aside from being ranked number 4 in USA Today’s “America’s 50 best cities to live in,” there are plenty other reasons why it’s great to buy a Pleasanton luxury home.Aside ...
By Dana Garrett, Accredited Buyer Representative
(HER Realtors)
Comments 1
$144,951, 2Bd/2.5Ba Condo, 1280 sqft.    Dana M. Garrett | HER Realtors | | 7251 Colonial Affair Dr, New Albany, OH 43054 7251 Colonial Affair Dr, New Albany, OH 43054 2Bd/2.5Ba Condo   $144,951 Year Built 2004 Sq Footage 1280 sqft. Bedrooms 2 Beds Bathro...
By Alicia Ale, Realtor Miami Florida Luxury Homes
(Miami Riviera, llc - Real Estate & Inmobiliaria)
Comments 1
When Is the Right Time to Sell Your Key Biscayne Waterfront Condo? Every year, millions of homes are sold each year in the U.S. Although the numbers may be great, still, the decision to list a home is not always an easy one. A home is a major investment and everyone wants a smooth sale to reap th...