Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Bob Haywood,
(McGraw Realtors)
Comments 10
Sometimes I run into people who know nothing or very little about Oklahoma.  I'm sure that is true of your state and where you live too.What's really funny is that there is often this perception that Oklahoma is all flat, boring and we still live in Tee-Pees.But none of that is true.  What is tru...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 5
My good friend Oren Klaff, author of Pitch Anything just did an interview with Simon Treselyan, a former British agent and interrogator...interesting guy...I am always looking for things that relate to making you better at Luxury Home Sales or just real estate sales in general...I also summarized...
By Max VanNatter
(First American Title)
Comments 8
There was a time when I believed that "winning" was everything.  I was as ignorant as Ricky Bobby; "If you ain't first you're last". Years ago I raced bikes.  You know the kind of bikes ridden by the Tour de France guys.  I was competitive and did well enough to qualify for the Arizona State Cham...
By Kyle Reyes
Comments 128
Technology is a witch and she’s killing your relationships.You know exactly what I’m talking about it. It’s time you acknowledge that you’re cheating…with your phone.Listen - with today’s technology people constantly have access to their email. Not only do we all have access but also our phones g...
By Jessica Schweppe, Real Estate Marketing Expert + Blogger
Comments 8
If you're not actively using LinkedIn for real estate marketing, you're missing out on tons of opportunities to make powerful connections and generate new leads. But how do you effectively leverage the platform to promote yourself? Incorporate these five neat tricks for best results! 5 LinkedIn S...
By Richie Alan Naggar
(people first...then business Ran Right Realty )
Comments 14
Friends and family even neighbors or a co-worker may approach a Real Estate agent and ask them to help them buy or sell something. The premise is usually that we are close, there is a need and I need your help but I cannot afford to pay you. In fact, I need all the funds coming or going and then ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 24
Signage is a very important element in marketing real estate.  People read signs.  People remember signs.  There are some signs that make an impression upon people who are searching for a real estate agent.Here is one of Lorraine’s latest signs with her slogan on a rider on the sign.  I love that...
By Jennifer Provencio, The Reverse Mortgage Speciailist
(Fresno-Clovis-Visalia-Hanford-Tulare-Merced-Stockton-Modesto-Madera-San Luis Obispo-Bakersfield)
Comments 70
Have you ever been to a networking event, stayed until the end, walked out to the parking lot, and seen all the business cards scattered around the parking lot? I have! This particular event was one hosted by the Clovis Chamber of Commerce in Fresno, California.  I just wanted to meet a couple of...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 21
Kathy Streib told me that the words "affect" and "effect" give her trouble, so she generally uses "impact" rather than choose one or the other. Since I had at one time thought I knew the rule - but then found some exceptions that confused the issue, I decided to go look it up and give myself a re...
By Lori Ballen, Digital Marketing Strategist
(The Ballen Group Real Estate Network, The Ballen Method)
Comments 3
  Get Seller Real Estate Leads using These Keywords. If you are a real estate agent, wanting to generate listings from the web, this set of keywords is your ticket. This list I comprised from the Google Keyword Planner Tool which tells us exactly the popular keywords termssellers are using to fin...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 33
Kathy Streib asked me to find some rules for the use of lie and lay, so I went in search... And found that there's no wonder most of us are confused.Choosing whether to use lie or lay is easy if you're only working in present tense. The confusion comes because: Many people use these words incorre...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 35
Do you know what you’ll be doing tomorrow morning when you start your workday?  Do you have a game plan every day, or do you “wing it” and take it as it comes.  Of course, that means you need to hope something DOES come your way.There are many who work in that fashion, and there are others who ha...
It's time for episode three of The Q's And the A's With The Not-So-Silent Partner.  We take on three questions today.1) How To Use Facebook Dark Posts To Grow Your Business (special video cameo from Debbie Gartner!).2) The In's And Out's of Instagram and Snapchat (special thanks to a friend of Jo...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
East Hills is a prestigious Village in Nassau County New York on The North Shore of Long Island. It is part of the Greater Roslyn area, which is anchored by The Village of Roslyn. Incorporated in 1931, the Village of East Hills is the largest Village in Roslyn.  Included neighborhoods in East Hil...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 4
I want to Thank Kyle Reyes for walking me through step by step on how to write a 'Dark Post' on Facebook!As I await for the results of my marketing on Facebook, enjoy this episode from Kyle on.....what else, Dark Posts and Snapchat. It's time for episode three of The Q's And the A's With The Not-...
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 4
Kyle Reyes, shared this wonderful classic post that can be used many times over. The array of details and data will surely benefit you and your present or future clients. It is detailed and right to the point. It should also help with any gray areas, to give you an upper hand with this competitiv...
As a new dad, I've got a lot to learn.  As business owners and professionals, we also have a lot to learn. Today's lesson hit me as I was trying to let my wife get some sleep.  I brought our 8-week-old daughter downstairs and spent some time playing with her, then tried to put her down for a nap....
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 0
Four Great Tips to Spruce Up Your Marketing Image Sunshine, lazy days spent at the ballpark and ice cream, lots of ice cream.All things I think of when summertime rolls around.While much of summer might be spent outdoors, taking the time to spruce up your marketing image both offline and online c...
By Paul Campbell Realtor Lexington, Kentucky Homes for Sale
(Rector Hayden, Lexington, Ky)
Comments 3
OPEN HOUSE, Sunday May 3rd at 768 Longwood Rd, Lexington, KY 40503 OPEN HOUSE 768 Longwood Rd, Lexington Ky 40503 Sunday, May 3rd from 2 to 4 PM One level living with the laundry room on the first floor.  Quite a rare home in coveted Stonewall!Posted by Paul Campbell on Monday, April 27, 2015
By Vick Pacheco ~ Luxury Homes & Lifestyles, REALTOR,
(Empire Network Realty / Luxury Homes & Lifestyles)
Comments 1