Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 22
Real estate leads are extremely valuable. Leads that turn into prospects, then clients, then closed clients are especially valuable. But what about those leads that don’t turn into anything? Are they a dead end? Should they just be thrown away?Not so fast. Old real estate leads are still importan...
By Annette Smith, Sarasota Real Estate Agent
(Allen Real Estate Services, Inc.)
Comments 0
Grand Bay - Longboat Key, Florida Located behind the gates of Bay Isles on Longboat Key, Florida, you'll find the Sarasota Bay community of Grand Bay.The Sarasota-Manatee, Florida MLS reports 9 Grand Bay Condos on Longboat Key for sale in Grand Bay. Prices range from $679,000 for a 2 bedroom, 2 b...
By Richard Zaretsky, Florida Real Estate Attorney
Comments 15
 Short Sale Loan Modification and Foreclosure Blog Articles A Periodic Listing of Articles by Lawyer Richard Zaretsky  ----------------------------------------------Be sure to contact your own attorney for your state laws, and always consult your own attorney on any legal decision you need to mak...
You tried to raise the bar when it came to marketing and advertising on Facebook. You thought you’d found a tool that would be a game changer and make your agency stand out.You figured it would help you take Facebook Dark Posts and managing accounts to the next level.Turns out the Facebook Busine...
By Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester
(Empire Realty Group)
Comments 9
Here is one from Kyle if you are trying to leave FB Business page.Make sure you go to Kyles blog and leave a comment. You tried to raise the bar when it came to marketing and advertising on Facebook. You thought you’d found a tool that would be a game changer and make your agency stand out. You f...
By Janet Kuehn- Charleston SC Homes Call 843-225-8890, Charleston SC Homes
(Southern Breezes Realty)
Comments 2
Summerville SC Home For Sale - 119 E Edgefield Dr    The ideal family lifestyle awaits you in this exceptional Summerville SC Home for sale! Come home to this attractive property positioned in the peaceful subdivision of Crestwood. This conventional style home rests on a 0.2 acre lot with 1,450 ...
By Nathan Lawrence
(Lawrence & Associates - Keller Williams )
Comments 1
    JUST LISTED     221 White Oaks Blvd, Panama City, FL - Listed by Lawrence & Associates Keller Williams   DESCRIPTION PHOTOS MAPS & LOCALS SCHOOLS PRINT BROCHURE       View our Website   221 White Oaks Blvd Panama City, FL 32409   Bedrooms: 4 | Bathrooms: 2 full | List Price: $ Get Current Pri...
By Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr
Comments 2
Calling expired listings is a tough job. This is especially true because you’re hardly the only agent calling – a new expired could get over a dozen calls offering new representation. How do you stand out?The best way to stand out is through a highly unorthodox tactic – waiting.You may think that...
By Lonnie Hand
(Keller Williams Real Estate Professional, Luxury Home Marketing Expert, Accredited Staging Professional)
Comments 10
Homes for Sale in the Myers Park Neighborhood Charlotte, NCWhy Do People Live here?Myers Park is a premier neighborhood in Charlotte, North Carolina, and one that has peaked the interest of people due to the fine luxury estate homes that are becoming available on a fairly regular basis. In 1905 ...
By David Popoff, Realtor®,SRS, Green ~ Fairfield County, Ct
(DMK Real Estate )
Comments 13
Three FREE Simple Real Estate Business Plans 2015. Business plans help you determine how effective you are working, what your expenses are and your return of investment is. Here are three easy to use business plans that are FREE.   1. The Tom Ferry Coach Group provides lots of useful tools to age...
By Richard Weisser, Richard Weisser Coweta Newnan Homes for Sale
(Better Homes and Gardens Real Estate Metro Brokers)
Comments 28
Slumps! We all have them from time to time. Those little lulls in the business cycle that make us wonder if the phone will ever start ringing again. Fortunately, there are some sure-fire ways to jump-start  activity and most are relatively  easy to implement. So here we go: Take a vacation. This ...
By David Tipton, GRI, ePro, SRES, Real Estate Broker - Tampa
(Grady David Tipton Brokerage)
Comments 10
Online Marketing For Real Estate Agents     During a recent conversation with some new agents here in the Tampa area, the topic of on line marketing for real estate came up. The agents wanted to know where agents market their listings, their websites, and their business online without breaking th...
By Scott Pierce, Founder & Chief Evangelist at Listings-to-Leads
Comments 2
Displaying all my listings in every page of my website and blog posts using my Listings-to-Leads listing widget can help me generate more leads.As can putting my Listings-to-Leads Property Valuation widget!  This way, as people are reading the content on my website or blog, they will always have ...
By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 0
 Hi there,Did you get to read our June Tip Of The Week, Getting your website and Google to be better friends?We got such a great response to it, that we wanted to put on an exclusive webinar devoted to guiding you through the basics of SEO (or Search Engine Optimization).Tawd Frensley, our VP of ...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
This is an open house specifically for the neighbors in the immediate area, say 100-200 nearbyLuxury Home Owners... There are 3 strong reasons to do this...keep in mind if you are going to do an event be UNIQUE... Video - Luxury Open House EventFree Luxury Home Sales ConsultLuxury Home Sales Trai...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 40
I love technology. I really do. I love the way I can get things done so much more efficiently in 2015 than I could in 1990. But, as we adopt more and more technology into our daily lives, we seem to trend away from face-to-face communication. Voice communication… the stuff that sales and relation...
By Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235
(Second Self Virtual Assistance)
Comments 10
Online Marketing is a Great Way to Level the Playing FieldMany times Realtors® think that online marketing is expensive.  As a small business, they wonder how they can compete with companies who have large marketing budgets.  Online marketing can be expensive.  However, here’s a few ways to level...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 28
Persistence wins every time.  There’s not a doubt in my mind that the agent who doesn’t take “no” for an answer has a great chance of winning.  The agent who doesn’t accept silence as the answer, but insists upon a response, will dominate in any situation.  The agent who “requires” a potential cl...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
A few years ago, you decided to take the plunge and have an in-ground pool installed in your Long Island backyard. You thought you would enjoy being out in the sun during the warm summer months splishing and splashing in your new pool. You thought about the idea of entertaining with backyard BBQ'...
By Tammie White, Franklin Homes Realty, Franklin TN
((615) 495-0752 or
Comments 17
Listing appointment or listing presentation: Is there a difference?I found myself asking this very question after leaving a client's house.Yes, they are a client. They hired me last year to help them purchase a new construction home in Franklin TN. It took awhile to find them the right home and b...