Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Shelley Costello, Real Estate Marketing & Social Media Expert
(Creative Web Concepts USA.COM)
Comments 1
 You Could Be Involved In Illegal Activities. Does Your Social Media Manager Know The Law? Do you think it is important for your digital marketer to keep up on your industry laws and information? A resounding "YES!" Especially if you are in the industry governed by state and national laws and the...
By Connie Wolff, Connie Wolff
(RE/MAX Select Realty)
Comments 0
How to Deal with the Stress of Home Selling in Pittsburgh PA Home selling is not an easy task. Some might think it’s simply putting a great listing together with a few beautiful photographs of your waterfront home for sale in Pittsburgh PA and hosting a few open house events until the right buyer...
By RealSupport, Inc., - Virtual Real Estate Marketing
(RealSupport Inc.)
Comments 65
This time of year offers plenty of social occasions! Real estate agents who remain astute to opportunity can create memorable impressions that last far into the future. We found some good suggestions from Inc. magazine, and we're including some tips of our own!1. Master the basics. Your in-person...
By Joan Dickie, Keller Williams Premier Realty
(Keller Williams Premier Realty)
Comments 7
Great information like this deserves to be reblogged.  Thanks Lori Ballen for all your help with our online marketing efforts.  As Lori states and we all know, the most basic aspect of SEO ranking is great content.  The content helps make all our other efforts easier. Implementing an SEO (search ...
By Wade Webb, Real Estate Coach - Agentsboost
(Royal Lepage Kelowna)
Comments 1
The financial burden on agents and their business is always a going concern as most of us feel like the costs of being in real estate just keep going up year after year. One of our most popular posts year after year is the no or low cost marketing strategies for agents and this year we want to th...
By Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395
(Karen Parsons-Fiddler, Broker 949-510-2395)
Comments 7
 During a very hard time, it seems like Facebook is making it easier for family members to communicate with those who love the deceased. Interesting how even social media can help in these times of grief.  Forget about the whole cryogenic freezing thing. You can now live forever, thanks to social...
By Dennis and Sunshine Smith, Making a Difference 4U in San Diego Real Estate
(RE/MAX By-the-Sea (N Coastal San Diego))
Comments 0
3 Ways to Downsize to Single Story Homes for Sale in Carlsbad CADownsizing from a larger property to a single story home for sale in Carlsbad CA can come with a few challenges for homeowners. It’s tricky to move all of the things from your previous home to a smaller space.  Simply getting rid of ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
Top 10 Ways To Have A Perfect Showing  1. The Curb Appeal Is Perfect ~ The landscaping is trimmed and maintained, and there are no broken-down cars on the grass or broken washing machines! 2. The Front Door Is Cheerful ~ It does not need to be painted and the screen door is not falling off its hi...
By Richie Alan Naggar, agent & author
(people first...then business Ran Right Realty )
Comments 9
This comes up often. A place comes up for sale. Naturally, people want to see it if they are interested. I get it. However, the seller didn't list or advertise the place for fun but for a purpose. A sale is the end game and the focus to produce that sale has to do with qualifications. It was neve...
By Rhonda Fee, Rhonda Fee, Pleasanton Realtor, Luxury Home
(Luxury Property Agent, Home Sales, Relocation)
Comments 2
5 Ways a Real Estate Agent Helps You Sell Your Home Putting your Birdland Pleasanton CA home for sale on the market is easier said than done. While it may seem like the only requirements needed to successfully sell your home include taking great photos, posting your listing, hosting an open house...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 13
Offline marketing is a favorite marketing method of mine, and the section of the newspaper that I like most is the Free Real Estate Press Release section.  Free is always a breath of fresh air.   Although I participate in this monthly local newspaper with a full page ad to display some of our inv...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 18
I have had several friends pass in the last few of months. I had a discussion with a family member about the grandson's Facebook page. I was Friends with their grandson and now that he is gone they are not sure how to handle it.  For now they have left it up as he would have had a birthday the we...
By Richie Alan Naggar, agent & author
(people first...then business Ran Right Realty )
Comments 9
I have a place coming up for sale where the family has owned it for decades and used it as a rental for several years. Now, they have decided to sell and we are in the process of giving the home a manicure and pedicure if you will plus a facial. What surfaces is how creative the original owner wa...
By Deborah Laemmerhirt, CT, Ridgefield,Wilton,Greenwich,NewCanaan, Brookfield,Newtown,Roxbury,Bridgewater,Washington,Sherman, Luxury Homes,WaterFront,Equestrian,NewConstruction
(Keller Williams Luxury Homes International)
Comments 0
How to Decide If a Candlewood Waterfront Home Is Right for You Picking out the right home among the many Candlewood Lake and Lake Lillinonah properties can be exciting and terrifying at the same time. You will be riddled with so many questions. How do you choose the best location? What if the hou...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 0
7 Must Have Traits of a South Tampa Real Estate Agent Picking a real estate agent who specializes in Sunset Park homes for sale in South Tampa can be challenging. It is not just a business; it is also a personal relationship so you should make sure you’re getting into a good one. Here are 7 trait...
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 0
Real Support, Inc. consistently has so many great posts and most importantly is terrific about sharing it to us Rainers and beyond. This article is such an exciting new way of presenting information I'm anxious to learn from it! So many times I just write the data and really don't think that it g...
By Kyle Hiscock, Licensed Real Estate Salesperson, Realtor®, e-PRO®
(Nothnagle Realtors)
Comments 11
One of the biggest complaints that you will hear from unhappy home sellers is they don't feel their Realtor® is marketing their home correctly.  The reality is that it is probably true.  The days of putting a sign in front of a home, entering it into the local MLS, and waiting for offers to roll ...
By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 7
Great information from a fellow real estate agent on how to market your own website, content, socially and in person and print! The problem is most agents either don't do this or won't do this. YES, it takes time and committment but you can plan a day out and do this! It will pay off if you are c...
By Beach .Network™, Digital Marketing Solutions For Real Estate Pros
(Beach .Network™)
Comments 0
The Benefits of Digital Marketing are Enormous - Build Your Online Presence- Expand Your Digital Footprint- Generate Leads from Your WebsiteTo be effective, your Orange Beach real estate website must be disseminated; just like your business card...it only works when it's distributed, content synd...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 3
Don’t be fooled that you can win the SEO game on Google.. Go ahead and put in any neighborhood or city as it pertains to Real Estate or Homes.. Trulia and Zillow own the first page.. they spend billions to do so.. Here is a short video explaining what you can do to be "found" online.. Video - The...