Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Michele Connors, Your Eastern North Carolina Realtor
(The Overton Group, LLC Pitt & Carteret County)
Comments 18
I got a call yesterday from prequalified , first - time buyers. They are newly married and have been saving to put down a down payment. They have done their research.. online. I asked , "whom may I thank for giving you my number" ? She said, "Zillow reviews ".  Wonderful. I find it helpful when c...
This article was originally published on the Home Value Leads blog.Have you been at a loss lately with your Facebook ads for your real estate business? You're not alone. Many real estate agents test their ads time and time again, but targeting can get stale. Have you tried targeting your ads with...
By Beach .Network™, Digital Marketing Solutions For Real Estate Pros
(Beach .Network™)
Comments 0
The Benefits of Digital Marketing are Enormous - Build Your Online Presence- Expand Your Digital Footprint- Generate Leads from Your WebsiteTo be effective, your Gulf Shores real estate website must be disseminated; just like your business card...it only works when it's distributed, content syndi...
By Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395
(Karen Parsons-Fiddler, Broker 949-510-2395)
Comments 45
Business Advice From A Toothache I broke a tooth last weekend. Ouch! It was almost worth it because it was on a fantastic Chicken Fried Steak breakfast....but one of the poached eggs on top had a little piece of shell....oops.The tooth didn't hurt as long as I chewed on the other side of my mouth...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 20
A large part of the formula for a successful real estate career is identifying a need in the market and finding a way to fill it.  Whether you do that by developing a niche for "two story homes with pools on over 6 acres in the most fantastic school district ever" or creating a marketing plan tha...
By Lance Owens (RS), LUVA llc. Luxury Real Estate, Homes, Condos, Land
(LUVA Real Estate )
Comments 5
Most of you have known about Zillow's acquisition of Postlets 5 years ago, this is not what we are here to talk about today(that was actually a good thing) What I am here to discuss with you, is what Zillow is doing with your  leads generated by Postlets, more so the QR code generator within Post...
By Deborah Laemmerhirt, CT, Ridgefield,Wilton,Greenwich,NewCanaan, Brookfield,Newtown,Roxbury,Bridgewater,Washington,Sherman, Luxury Homes,WaterFront,Equestrian,NewConstruction
(Keller Williams Luxury Homes International)
Comments 8
How to Make House Hunting More Fun for Children It is important to involve children in the search for Candlewood Lake waterfront homes for sale as much as possible. Doing so will help them feel excited about finding a new home or vacation destination and lessen the stress for both you and the kid...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 13
You've got a territory – or you've been working on developing a territory – but now there's another agent or two moving in on you. They're marketing to "your" homeowners.What should you do? The first impulse might be to "go political" and tear down the competition – but that might not be wise.Yea...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 11
Communication is the key.Do we convey to our clients what we REALLY mean?Do you start with 'I wanted to....' with your clients?Let's hear what Marte Cliff has to say, in this re-blog.  What is wrong with this introduction? Do the marketing and comprehension errors in this introduction jump out at...
By Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome
( HomeRome Realty 410-530-2400)
Comments 5
 What Print Marketing Are You Doing ?  A question asked by  Jeff Dowler CRS, this week, has gotten several dozen comments.  Being a solo broker, all my properties are advertised every week in print media. Here is what this week's ad looks like.   Not only does this page have my active listings, i...
By Bob Ratliff, Broker Associate - REALTOR® CRS, GRI ~ 512-587-5689, "Sold with Bob"
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX )
Comments 3
Benbrook Ranch North of Austin TX in LeanderBenbrook Ranch a Leander TX Neighborhood in 78641 is located North of FM-2243 off Bagdad Rd on the  northwest boundaries of Williamson County.Benbrook community consist of new construction and resale homes ranging in price from the low $170,000 to $200,...
By Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563
(1 MONTH REALTY)
Comments 2
There are so many different ways to advertise/market our listings online and to generate leads.  After reading "A Facebook Ad Targeting Tip You May Not Have Thought Of" by Home Value Leads I was inspired to try some of these valuable techniques.  You just never know which internet site is going t...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Baxter Village HomesAn up to date look at Baxter Village homes for sale and Baxter Village Neighborhood Information. This is a popular community located just south of Charlotte, NC. Baxter Village  homes were built multiple builders within the Baxter Village Development. The Baxter Village in For...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 6
Although this is a post from 2011, Lou Ludwig has a great message. (And it has nothing to do with buyers....lol!)"When we are facing a challenging decision nothing productive gets done until we get off the fence. "    Motivational Power Quote   Get Off The Fence "It doesn't matter which side of t...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Bridgehampton HomesAn up to date look at Bridgehampton homes for sale and Bridgehampton neighborhood information. Bridgehampton homes were built by John Wieland Homes in Fort Mill, SC. This community is one that benefits from its fantastic location, neighborhood with a complete amenity package-al...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 17
   What makes a Real Estate Agent Good?  Is it because you know how to price a home? Your sellers and buyers have trust in you? You explain the advantages of staging a home? You know how to work a camera? You know how to write a pretty description on your MLS? You're pleasant to other agents so t...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 9
According to History.com, more than 62% of Americans celebrate Valentine's Day.With approximately one billion cards sent each year, it is second only to Christmas in its impact on the greeting card industry.I have no idea who keeps track of this, or how they do it, but they report that 85% of tho...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 0
Chagrin Falls Village Council had a first meeting for the month on Monday 02/04/16 at 6:00 PM. Village of Chagrin Falls Shade Tree Commission had a meeting on Thursday 01/07/16 at 8:30 AM. There was a medium level of activity on the Chagrin Falls area real estate market this week. 10 single famil...
By Michael Layton, Michael Layton 7604085300
(Big Block Realty)
Comments 3
I never wanted to……….Break my arm, have a tooth pulled or skydive.  That is my short list of “things I never want to do” We all have a short list I am sure.  As a Realtor I never figured getting a listing would be on that list.There is always a feeling of euphoria when you get a listing. It is in...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 23
Yesterday's email brought a message that was a prime example of how NOT to market yourself or your business. Here it is:Our company operates an online platform that's composed of over 40 million subscribers. The technology that we use allows us the ability to show our people a best, preferred cho...