Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Jim Paulson, Owner,Broker
(Progressive Realty (Boise Idaho)
Comments 7
The only thing constant in today's world is . . . CHANGE.Years ago, I changed and started blogging.  I was getting pretty active on the blogging website,  I was pleased with how it was working.  It wasn't overnight, it was a process that took time and effort.  It was driving p...

By Rich Levin
(Real Estate Grad School)
Comments 3
  Many Real Estate Agents struggle to increase listings. They are constantly looking for leads and see few results from the leads that they do have. So how do you increase your listings? Do something that works for you! Find a method of getting listings that is easiest for you and that works. If ...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 1
Just listed! 257 Hudson Street in Northborough! This 3 bed, 1.5 bath colonial is listed for $305k by Coldwell Banker.

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 1
Just sold! 854 Main Street in Holden! This 3 bed, 2 bath cape sold for $191k by RE/MAX. 

By Dennis and Sunshine Smith, Making a Difference 4U in San Diego Real Estate
(RE/MAX By-the-Sea (N Coastal San Diego))
Comments 0
A home of style and comfort is waiting for you  here in Encinitas Style, space and comfort unite in this beautiful Encinitas home for sale.  If you are looking for a home that is spacious and stylish yet gives a cozy feel, your search is over. This Encinitas home for sale checks all three things ...

By Kristin Johnston - REALTOR®, Giving Back With Each Home Sold!
(RE/MAX Realty Center )
Comments 5
This charming, turn-key home in West Allis is waiting for you! If you are looking for a move-in ready home in the suburbs of West Allis, with a an updated interior featuring the modern conveniences necessary in daily life, this could be the home you are looking for. Well-loved and properly mainta...

By Carol Williams, "Customized Mentoring & Marketing Services"
(U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.)
Comments 19
What should you say if you don't know where to start?Personally, I'm not a big fan of using scripts.  I guess it is the rebel in me because I know it works for many people.  It just doesn't happen to be my style. I totally believe in always being prepared but I'm good at ad-libbing and comfortabl...

By Jessica Crumbaugh
(Allison James Estates & Homes)
Comments 2
    Wonder how the real estate pro's are using utilizing social media to boost their business? Hashtags are a key tool you can use in many social media sites everyday. Social media platforms like Instagram, twitter and Facebook  have grown to be the #1 source to communicate, share experiences, to...

(The LAMP Group LLC at Keller Williams Red Stick Partners)
Comments 0
CLICK HERE to register today!         Courtsey of The LAMP Group LLC with Keller Williams Reality Redstick Partners 

By VICTORIA LEGROW P.A., Call me now and start packing!!
(Remax Champions)
Comments 0
Reside in this elegant suburban home in Magnolia Estates that elevates the concept of home entertaining. Entertaining just got a whole lot easier. When you think of the items that are at the top of your must-have list in a new home, you will find everything you want in this home in Magnolia Estat...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 11
Wintertime is usually the most difficult time of the year to sell a house on Long Island. The snow, cold weather and icy road conditions may keep prospective home buyers indoors while many houses remain unsold.  However, the winter weather does not have be used as an excuse for a lack of interest...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 13
Listing agents come in a variety of shapes, sizes and talents. Sellers come in their own assortment of categories.  The key to any successful combination is for the agent to have a clear understanding of the duties needed to be performed.  Resale homeowners and builders are the two typical groups...

By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 10
What is ActiveRain Math?A simple equation that benefits all.Lou Ludwig describes a WIN-WIN equation in this re-post. ActiveRain + A Telephone Call = A Referral  ActiveRain + A Telephone Call = A Referral       "The more I help others to succeed, The more I succeed." Ray Kroc, founder of McDonalds...

By Carol Williams, "Customized Mentoring & Marketing Services"
(U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.)
Comments 12
"Life is a great big canvas. Throw all the paint you can on it."-Danny KayeThe other day my sister-in-law, Connie, and I were watching an educational painting program. The instructor was talking about layering.   As you probably know, layering is how artists add depth and dimension to their piece...

By Scott Carson, The Note Guy
( Inc)
Comments 4
 Are you closing all the deals you are looking for or are you "tied up" doing things the old way? Are you raising private capital or feel like you are ball gagged when talking with prospective funding partners. Do you feel like your note business is in a rut and in need of a good "spanking" to he...

By Mirela Monte, Myrtle Beach Real Estat
(Buyers' Choice Realty)
Comments 7
I have not yet tried any Facebook Ads for my business.  Have you?The tips here will come in handy: You hear it from all directions: “Everyone is on Facebook. You need to advertise on Facebook.” The problem with Facebook is that ads end up competing against birthdays, breakups and other ads for yo...

By Maria Gilda Racelis, Home Ownership is w/in Reach. We Make it Happen!
(Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington)
Comments 7
Yes! Got my Florida Broker's License and is now affiliated with Palm Realty. Looking forward to warming up in Sunny State's real estate business. Palm Realty is pleased to welcome Maria Gilda (Jing) Racelis as a new Broker Associate to our Palm Realty team!Maria is originally from the Philippines...

By Marty Hall
(Theater of Homes)
Comments 1
This entry was provoked by a blog post by Rebecca Levinson that I commented on.  I figured it may be useful to others so I re-posted here.In response to: My background is in technology.  I was r...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 38
~ Facebook Marketing Tips ~Let's face it, one of the drawbacks of marketing on social media and having an online presence is the occasional appearance of creepers. Whether they text, call, IM, or send other messages, they can be a real nuisance. The best approach I have found is to ignore them, b...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 6
It's always a challenge to identify great vendors for a variety of needs that would be difficult, if not impossible, to oneself.   One such vendor we selected after significant research is 4imprint. They specialize in promotional products.  Two of the key criteria we used in selecting them for ou...