Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Hugh Thomas Lorch, Specializing In Luxury Homes
(EXP Realty)
Comments 1
This is the best offer anyone will ever make you..Invest $500 In Yourself = $50,000 Additional IncomeInvest $1000 In Yourself = $100,000 Additional IncomeThat's 100 to 1 return on investment in yourself..You will generate Higher End Client leads while spending little or none of your hard earned m...

By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
Comments 19
As a luxury or other real estate marketing professional, have you ever asked yourself any of these questions?1. Why am I cash rich some months and cash poor the next?2. Why are some of my competitors, who have less talent and less marketing savvy, getting the lion’s share of the business?3. I clo...

By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Residential Brokerage)
Comments 0
 Seven Canyons Golf Resort Boynton Canyon - Sedona Arizona Dave Bisbee - Golf Operation & Membership Director stated:"Seven Canyons started out just as an idea, of putting a private destination golf club in a picturesque setting..." Canyons is a Tom...

By Marie Haydock, Simplifying Real Estate
(Evergreen Global Real Estate | RSVP Real Estate)
Comments 1
Lake Forest Park Condo Sold!  Spacious Light Filled Condo with Gourmet Kitchen Overview Maps Photos Features $310,000 Condominium Main Features 2 Bedrooms1 Full BathroomInterior: 960 sqftYear Built: 1995MLS #: 968719 Location 15020 Bothell Wy. NE#406Lake Forest Park, WA 98155USA Marie Haydock RSV...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 9
Great analogy....... As Lou Saw It.....  "Be self-regulated manage your time control your days and your activities."  Lou Ludwig    Motivational Power Quote   Why Should People Be Like a Watch   "A person should be like a watch- open -faced, busy hands well-regulated, and full of good works." Roy...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 11
There are 302 active real estate agents in the town of Franklin MA. The Town of Franklin MA is a town of 7,702 single family resale homes, approximately 1,750 condominiums, and a total population of residents of approximately 34,000. Do the numbers! There are a lot of real estate agents competing...

By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 3
This is one of Lou's posts that will resonate with  Ron and Alexandra Seigel ! Don't try to follow what everyone else is doing. Find what works for you and what will make you be the stand-out in your field.    Position Yourself to Standout “The great creators – the thinkers, the artists, the scie...

By Joseph Domino 480-390-6011, Real Estate Made Easy
Comments 3
When I was a newer agent I worked with a mentor. My mentor was an experienced agent who had sold many homes. He knew how to get listings. But more importantly, he knew how to sell those properties. He had a marketing plan that included pricing, staging, advertising, and promotion. Of course, this...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 38
 You actually do not know anything that others do not know. What you do know is how to do something YOUR WAY. I do marketing MY way, but I like doing almost everything MY way!The blogging topics on any site, especially ActiveRain, are not unique topic. They are not secrets. They are not confident...

By Cory Weikel, Real estate company serving Western Washington.
(Northwest Veterans Realty)
Comments 3
Throughout this article we will discuss how the boost post function can be extremely useful even though it has a bad rap in themarketing world. Read below and decide for yourself or even better test and get your own results. Facebook Marketing Marketing on facebook is one of the most valuable res...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 1
 For Immediate Release Anthony Acosta Announced As 2017 Atlanta REALTORS® Association Top ProducerTop Producers Announced at Atlanta REALTORS®’ Annual Top Producer Banquet ATLANTA, GA April 20, 2018– Anthony Acosta, with Harry Norman, REALTORS® was announced as a Top Producer Award winner at The ...

By Henry Pham, Chief Agent Advocate
Comments 12
Marketing is not about finding new customers. When it comes to real estate marketing, the best offense is a good defense. I can hear some of you say the common phrase is the reverse, but wait, let me explain.First of all, real estate is not a commodity that changes hands often. Agents typically h...

By Joy Bender, #1 San Diego Luxury Real Estate Digital Marketer
(Pacific Sotheby's)
Comments 18
Selling High-End Real EstateIf you found yourself single and hoping to attract a new life partner would you?A) Go to bars in the evening, social events, and meetups looking for that special someone?B) Create a compelling personal bio on Match and Plenty of Fish?Some would do both 50/50 others wou...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 24
~ Facebook Marketing Tips ~How often do you check your Facebook Analytics? Did you know you could? A quick way is via the top menu on your FB Biz Page. Click on "Insights". From there you can get a quick snapshot of your FB reach, views, likes, engagement, new followers, ad/boosted information, a...

By SmartZip Analytics, Adam Long, Director of Sales and Marketing
Comments 10
Three ways to make your marketing more deliberate For decades, agents have been happy to take on unexpected sellers who called from out of nowhere. The common wisdom was that agents had two main options when it came to winning listings: they could target one-on-one sellers by looking at FSBOs and...

By Amanda S. Davidson, Alexandria Virginia Homes For Sale
(Amanda Davidson Real Estate Group)
Comments 35
Are you in search of your dream home? House hunting can be an exciting experience. You get to tour different houses for sale in Kingstowne VA. But how many should you see before making an offer especially considering a house is a huge investment? The answer is there's no magic number! It depends ...

By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
Comments 36
This week, we direct our focus to listing videos.  First of all, we like to use interactive 3D tours, aerial videos, and slide-shows as visual marketing pieces for listings, with the addition of a lifestyle video to highlight the “feel of the property.”  The effort is to attract the right buyer ...

By Dawn McCurdy - Real Estate Broker, Albany, Rensselaer, Saratoga & Schen Counties
(McCurdy Real Estate Group, Inc.)
Comments 1
Living is easy in this spacious home less than a mile away from I-88. Peaceful rural living is yours in this fabulous, 3 bedroom 1.5 bathroom Ranch style home with endless country views. Its 1,664 square feet of generous living space delivers comfortable and convenient living. Set on a corner lot...

By PropertyMinder (AccelerAgent), Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 0
 Hi ActiveRainers,Below is just a little promo for those of you who like reading our content... ;-)To skip the content below and SIGN UP for our real estate marketing tips and news - click here.   Quick, weekly tips to increase your listings.Coverage of best practices to boost lead responses.Mark...

By Ginger Harper, Your Southport~Oak Island Agent~Brunswick County!
(Coldwell Banker Sea Coast Advantage)
Comments 1
Many times...ONE is enough. Are you in search of your dream home?   House hunting can be an exciting experience. You get to tour different houses for sale in Kingstowne VA.   But how many should you see before making an offer especially considering a house is a huge investment?   The answer is th...