Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce - Short Sale
(Keller Williams 414-525-0563)
Comments 10
 We know that every MLS is a little bit different....and the "rules" are not universal for every market.  One of the things that our MLS has which we are guessing is fairly universal is the ability to add documents accessible to other agents.    Typically, the attachments include the real estate...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 19
~ Facebook Marketing Tips ~The title is tongue-in-cheek so do not think I have let my modest FB success go to my head. In fact, I am always looking for new ways to improve my brand exposure and generate new prospects and you should be as well. We do it here in the Rain and on our own sites and it...

By Steven Kosta, Realtor / Broker Associate / Mortgage Loan Officer
(Full Realty Services Inc./ FRS Funding)
Comments 1
 At the Four Seasons at Hemet residents have a large lineup of amenities. Amenities in The Development at Four Seasons in Hemet has a Club House over 14,000 square feet, Club House include Ballroom,  Fitness Center, computer room, movie theater, card room, Arts & Crafts, Conference Room,Tennis Co...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 6
 Beautiful golf course home situated in a secluded cul-de-sac in the gated community of Oakwood Country Club. This hard to find 3 bedroom / 3 bathroom Montera features an expanded 420 sq.ft. casita which has a separate entrance, seating area, wet bar, full bathroom and a separate A/C unit.   Sun ...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 10
The latest Sunlit Drones Production - Aerial Videography in for a Haven Express listing in Sun Lakes, Arizona. All feedback on this aerial video shot with a DJI Phantom 4 Pro drone, and post production by Paul Dumbauld at West Press in Tucson, Arizona is very much appreciated! Sun Lakes FinalCut ...

By Elva Branson-Lee, CDPE - Atlanta Real Estate & Short Sale Agent
(Solid Source Realty GA)
Comments 1
 This is a question I hear frequently:"How long will my Atlanta short sale take?The easy answer is, not as long as it used to. But the harder fact is that it probably won't happen as quickly as you'd like. That is, of course, unless you've already done your homework and set your expectations base...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
  Are you now ready to move to a 55 and Over community in Nassau County Long Island?  The Seasons in East Meadow may be what you are looking for. Here is our Community Profile presented as a courtesy by Lawrence "Larry" and Sheila Agranoff, Licensed Real Estate Associate Broker and Licensed RE Sa...

By Thomas J. Nelson, Realtor, CRS, Co-Host of Mail-Right's: Real Estate Agent Podcast
(Big Block Realty)
Comments 2
Shelly Al-Hashash and Sean Harris have not only drafted a wonderful message in this post, but included some well written links to enhance this post with detailed info. A great resource here and be sure to comment on their posts as you follow the links and the original post by Shelly; enjoy! Do yo...

By Steven Kosta, Realtor / Broker Associate / Mortgage Loan Officer
(Full Realty Services Inc./ FRS Funding)
Comments 1
Having the right real estate agent means having an agent who is committed to helping you buy or sell your home with the highest level of expertise in your local market. This means also to help you in understanding each step of the buying or selling process. This commitment level has helped me bui...

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 26
Here is some excellent about marketing and blogging, thanks to Marte Cliff. When you take the time to share your thoughts, you want to make sure they will be read. When you take the time to write – whether it’s a blog post, a prospecting letter, or even a property description – you want people to...

By Brian Rugg, Sun City TX Real Estate - Georgetown, TX Real Est
(Rugg Realty LLC Sun City Texas 512-966-3200)
Comments 1
"Transfarencysm"  What can Real Estate pros learn from Southwest Airlines Marketing? On a recent flight Southwest Airlines handed out the complimentary beverage and peanuts, along with napkins that read:“Transfarencysm.1. Philosophy created by Southwest Airlines in which customers are treated hon...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 11
Whether we're discussing our business or personal life, consistent is a keyword.  In business, we need to consistently market to make the phone ring. Our area has been experiencing a slim market for fresh listings.  The shelves are almost empty with one month of inventory remaining in our town. T...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 19
Who SOLD another home in Mt. Sinai Long Island?  Lawrence "Larry" And Sheila Agranoff, Licensed Real Estate Associate Broker and Licensed Real Estate Salesperson SOLD Another Home On Long Island. This Time It's At The Park in Mt. Sinai.  The Park is a 24 hour guard-gated 55 and over HOA community...

By Jeff Dowler, The Southern California Relocation Dude - Carlsbad
(Solutions Real Estate )
Comments 8
Here's a terrific article about "upping your game," as Kevin says, on social media through engagement and participation, with some good examples of just how to do it and do it well. Please stop by Kein's post to share your thoughts.   For years I spent time writing what I thought was great conten...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 1
Just sold! 110 Hill Street in Shrewsbury! This 3 bed, 2.5 bath cape sold for $465k by Zuromskis-Whitney.

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 44
When you take the time to write – whether it’s a blog post, a prospecting letter, or even a property description – you want people to read it. After that you want them to understand it and be motivated to act.But the first task is getting them started on the first sentence.You already know about ...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
(www.PrinterBees.com)
Comments 1
As business owners, real estate agents have a lot of their professional information online. It’s easy to find, and unfortunately, that means it’s easy to abuse.Sometimes you can’t stop someone from using your professional information in a wrong way, but you can help report the issue and avoid fal...

By Shelly Al-Hashash, Vice President Sales at DisclosureSave NHD
Comments 17
Do you care about your clients? Do you care about their needs, their desires and do you think of their problems as your own problems? These are some of the questions you should answer before even sitting at the negotiation table or go to an open house.  If you care and protect your clients and if...

By Yolanda Cordova-Gilbert, David Weekley Homes in Towne Lake 70's
(David Weekley Homes)
Comments 6
 Yesterday, here at the David Weekley Towne Lake 70's model we had a wonderful event with over 85 realtors attending, these realtors were able to see our beautiful David Weekley Model the Wellington in Towne Lake and they toured our beautiful inventory homes the Gabriel and the Ridgehill. We had ...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 5
   Opened in 2006, Encore at Lake Grove is an active and  24 hour  guard-gated 55 and over community. These are all attached condos with 1 or 2 car garages that have interior entries, 2 bedrooms with 2 or 2.5 baths, central air conditioning and gas heat. The townhouses have patios and the upper B...