Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 14
You’ve got a “Warm” Internet lead… how do you hang on to them until they’re ready to act? Some of those leads you get from your website (or from paid services) are people who will buy or sell in the future, but aren’t quite ready yet.The way to hang on to them is to stay in touch and never let th...

By KWKLY Text To Lead, Delivering The Best Leads, Faster!
Comments 6
Let's face it. We know the stats. We know our clients text. We know that most of the time their phones are within arm's reach, even in the bathroom. So why don't more agents take advantage of this communication tactic? KWKLY Text to Lead can deliver potential client phone numbers right to your mo...

By BILL CHERRY, Broker & Wealth Coach
(Bill Cherry, Realtor)
Comments 20
  For the majority of my real estate career, I have been interested in redeveloping small-town downtowns.I have taken the lead as the consultant in several.It's a tricky business, especially if you are close-minded to learning the reasons one is as it is, rather than assuming that you intuitively...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 8
Rich Gaasenbeek "When you’re building out the framework for an article, put yourself in your readers’ shoes. What information do you want them to walk away with? Have a consistent theme running through the entire article with every point supporting your main argument. It starts with having your e...

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 1
You're online, you're writing, but are you getting anything in return? We've all heard content is King so why are people not responding to the gazillion blog posts I'm putting out there? Google is the King and we all want to play in the kingdom so we kind of have to follow their rules. We need to...
 Real estate agents and brokers have quite a few choices for regional and national conferences to attend:  There’s the big one held every autumn: the National Association of REALTORS® Conference & Expo. There are the enlightening Inman Connect events — hosted in New York and San Francisco. There ...

By Dagny Eason, Fairfield County CT, CDPE Homes For Sale and Condo
(Dagny's Real Estate)
Comments 5
There are easy Problems or Pitfalls to watch out for before you begin your new design of your home..... You just purchased a new home, moved in, and would like to make some changes........     What should you look out for?1.  Wetlands nearby?2.  Where are the support beams?3.  What will you gain ...

By Linda Itskovitz, All-in-one visual property marketing in 3D and VR
Comments 0
Real estate agents - are you falling behind your competition? Watch our real estate marketing webinar to learn how you can use innovative technology to impress sellers and stand out from other agents in your market. In this webinar, you will also hear firsthand how top agents from RE/MAX, Sotheby...

By Dagny Eason, Fairfield County CT, CDPE Homes For Sale and Condo
(Dagny's Real Estate)
Comments 0
Good News!  Did you know that home sale price has gone up in the month of August in Wilton.  Here is the list of houses that are sold. It could be yours!!! Recent Sale in Wilton for the Month of August 2017   In the month of September, although the median price has gone down, sale number has gone...

By Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC, ... a small office, delivering big service!
(Waters Realty of Brevard, LLC)
Comments 4
This is not one of those #StopZillow posts!    I ran across a listing in the MLS recently that referred to the "Zestimate" in the marketing narrative.   With a little research I found the Zillow "Zestimate" for that particular home was about $40,000 or so less than the listing price (approximate...

By Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818
(Re/Max Eastern inc.)
Comments 16
 Just when you start to wonder are my market reports working . I have not received a phone call in a long time . Suddenly the phone rings . Hello do you handle the condos on the gated waterfront communities .  .  I answered   "Yes I do " . He continued to tell me   they were moving back to the ar...

By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Residential Brokerage)
Comments 21
Interior - Family RoomEntryTop Picture is the Entry  The image below is the original picture (prior to processing), we thought we might use. Most of you know that I collaborate with my husband on all our marketing and photography. The bottom picture with this wonderful fur baby was a pic we could...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 13
Thank you for the information Rich Gaasenbeek  Blogging has been a pillar to a powerful marketing plan for some time now, and has the staying power of a long-term, sustainable strategy. It helps drive traffic to your site, effectively nurtures leads and can be an incredible brand enhancer by help...

By Brian Lipsky
(Long & Foster Real Estate, Inc.)
Comments 0
The Eldersburg Office of Long & Foster Real Estate, Inc. congratulates our Top Producers for September, 2017. As an office we finished the month up 3% in Sales Volume and 11% in Units vs. September 2016.Dixon/Kluge GroupGroup Top Producers, Top Listings & Top Sales $6.2 million + total production...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 36
After reading a post this morning written by Grant Schneider titled “ARE YOU THINKING ABOUT THE FUTURE FOR YOUR BUSINESS?” and I thought I’d share my thoughts on this topic.  We work in an ever changing business.  Our business follows the paths of marketing methods. Listings are the name of the r...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
Comments 1
This post may contain affiliate links. We truly love, use, and recommend the best!Fall is the perfect time to start planning your real estate marketing strategy for next year. Your business may be slower right now, and the holiday hustle and bustle hasn’t begun.As you think about 2018, you may wo...

By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 2
Visit "Local-n-Global" Realty websiteTwinsburg City Council had a first caucus meeting in the month of October on Tuesday, 10/10/17 at 7:00 PM. Twinsburg City Council had a first regular meeting in the month of October on the same day at 7:30 PM. City of Twinsburg Chamber of Commerce had a meetin...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
 Another Nassau County Long Island Home was SOLD by Lawrence "Larry" And Sheila Agranoff, Licensed Real Estate Associate Broker and Licensed Real Estate Salesperson. This time it's again in Plainview New York in Nassau County 11803. This was a 4 bedroom 1.5 bath Extended Ranch that we SOLD in Pla...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
Setauket Meadows is an active 55+ community in Setauket/East Setauket Long Island in Zip Code 11733. Opened in 2005 for those 55 and over who are looking for a more leisure lifestyle on Long Island. You enter the community at the gated entrance with a touch-pad call system at Setauket Meadows, wh...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
Buyers Are Asking About The Vineyards At Miller Place. As a courtesy, Lawrence "Larry" and Sheila Agranoff, Licensed Real Estate Associate Broker and Licensed  RE Salesperson are providing the following Community Profile on this community: What Can You Tell Me About The Vineyards In Miller Place?...