Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Irina Jordan
(Zurple)
Comments 17
You can successfully connect and convert Internet leads if done properly. Pick up your phone and call them after you connect with them in a meaningful way via their preferred method of contact - be it email, text or phone. You need to learn more about their current situation, pain points and what...
By Nicole Doty - Gilbert Real Estate Expert, Broker/Owner of Zion Realty ZionRealtyAZ.com
(Zion Realty)
Comments 37
Every hunter has their own method and way to go about tracking it's prey. Lions, Alligators, Hawks, and any other predator uses it's unique talents and abilities to seek out their next meal. Some lie in wait while others strike quickly. Patience and accuracy is a must or else you'll go without. I...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 28
How to Write Community Pages that both Google and your site visitors will love... Do your community pages stand out? Or do they look like every other community page in your marketplace?Do they bring you plenty of organic traffic from Google and the other search engines?Or are they just "kind of t...
I'm going to teach you all two little secrets about content marketing. 1.  It's not about selling a house.  It's not about finding a buyer.  It's not about connecting with a potential seller.It's about building brand equity.Many agents have this bad habit of using social media for SELLING...and n...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 43
This grammar lesson is by request… and it's a tricky one!              Why use semicolons? Semicolons are most often used to add variety and flow. You might look at them as cosmetics for your writing. They add variety and allow you to separate related thoughts while incorporating them into one se...
By Michael Thornton, Home Inspector - Nashville, TN area - 615.661.0297
(Complete Home Inspections, Inc.)
Comments 20
     Next month starts breast cancer awareness month. The Complete Home Inspections team is starting our September campaign to raise awareness of this disease that attacks both men and women. From September 1st through October 31st, we will donate a percentage of our profits to Murray Regional Ho...
By Pamela Seley, REALTOR® CA BRE #01824145
(West Coast Realty Division)
Comments 9
I've been on twitter since 2009, and have been actively promoting my real estate business since 2013.  One of the the things that is a no-no in my book is direct messages. Many real estate marketing professionals (especially) think that engagement on twitter means sending direct messages asking q...
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 4
 Barbara Todaro shared this wonderful classic post that can be used many times over. The array of details and data will surely benefit you and your present or future clients. It is detailed and right to the point. It should also help with any gray areas, to give you an upper hand with this compet...
By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 1
            4423 WINTER MILL WAY,, OWINGS MILLS,, MD                                                                                                                                                                          Description                                                            Pho...
By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 0
              14600 King Lear Ct, Silver Spring, MD                     Just Listed                                                                                                                                                                          Description                                 ...
By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 1
            6918 SCOTCH DR,, Laurel, MD                     Get Directions Click Here                                                                                                                                      Description                                                            Photos...
By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 0
            6915 BEACON LIGHT RD,, Riverdale, MD                     Get Directions Click Here                                                                                                                                      Description                                                         ...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 34
How can I improve my marketing and my sales for the remainder of the year? How to gain the competitive edge? This question is asked by every sales person and every Realtor. If they do not, maybe they should not be in the business.In all fairness, this post was inspired by another long overdue Act...
By Michael Jacobs, PasadenaCA Real Estate Representation 818.516.4393
(Coldwell Banker Residential Brokerage)
Comments 51
What’s Bugging Me?  Lender Follow-Up One Year Later …Really? First, I’m not a fan of those I Want To Be Your Fill-In-The-Blank For Life campaigns. Let's just say I was less than impressed when a woman approached me last year at one of my open house events and stated:  I Want to Be Your Lender for...
By Gabe Sanders, Stuart Florida Real Estate
(the BlueWater Realty team specializing in Martin County Residential Homes, Condos and Land Sales)
Comments 22
Trying to Stay Ahead of the Crowd with MarketingIt’s actually not that difficult to stay ahead of the crowd with marketing.  The key is to do it.  No matter what it is.  I am constantly amazed by the number of Realtors and other professionals who believe they will just get business dropping into ...
By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 32
Pork Fat Rules, Even in Sales!  Who’d have thought that pigs have something in common with sales people? We were having breakfast at our favorite Delray Beach 50’s diner and chatting with Pat, the chef.  He told us a story of growing up on a farm and asking for a pig to raise. He was told that yo...
By Hannah Williams, Expertise in NE Philadelphia & Bucks County
(Re/Max Eastern inc.)
Comments 29
Bakers Bay Condo Sold & Settled 5013 S. Convent Ln Philadelphia PaSellers & Buyers are very Happy .Everything went smoothly at settlement . It is so nice when everyone does their job .The title company and title clerk were so cooperative and pleasant it makes it a nice experience for everyone inv...
By Joe Petrowsky, Your Mortgage Consultant for Life
(Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709)
Comments 8
Kyle Reyes shares such an important message in his post, hopefully you want to share it as well. None of us should ever go through anything like this. I'm going to teach you all two little secrets about content marketing.  1.  It's not about selling a house.  It's not about finding a buyer.  It's...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 17
 Want the listing of your home to stand above the crowd? Whether you're a Realtor or a Homeowner, listing with bad pictures, or no pictures at all, can cause buyers to skip viewing a home. Here Are Some Tips of What Not To Do:•Dark photos where you can only see the outline of a room is not recomm...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 56
Let’s dispel the mystery of marketing luxury real estate.  The truth about marketing is pricing the home right.  Then you show it off in the best light.  That means providing the best possible presentation packaging and using those exposure tools to reach buyers and agents who represent them. The...