Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Irina Jordan
(Zurple)
Comments 27
You can successfully connect and convert Internet leads if done properly. Pick up your phone and call them after you connect with them in a meaningful way via their preferred method of contact - be it email, text or phone. You need to learn more about their current situation, pain points and what...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 30
The party is over, and the weather will soon be too cold to “hang-out” at the beach.  What a sad thought!!  We’re on the last stretch of 2015, and we have approximately 2 and a half months remaining to create transactions that will close this year.  Production during the last month and a half of ...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 34
How can I improve my marketing and my sales for the remainder of the year? How to gain the competitive edge? This question is asked by every sales person and every Realtor. If they do not, maybe they should not be in the business.In all fairness, this post was inspired by another long overdue Act...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 40
How to Write Community Pages that both Google and your site visitors will love... Do your community pages stand out? Or do they look like every other community page in your marketplace?Do they bring you plenty of organic traffic from Google and the other search engines?Or are they just "kind of t...
I'm going to teach you all two little secrets about content marketing. 1.  It's not about selling a house.  It's not about finding a buyer.  It's not about connecting with a potential seller.It's about building brand equity.Many agents have this bad habit of using social media for SELLING...and n...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 46
If you follow our logic from our previous post, Get Them to Chase You , that marketing luxury real estate is really a matter of pricing the home correctly, you will see that there is very little strategy involved here beyond a pricing strategy. When motivated sellers are willing to price the home...
The Collier County Appraisers officer periodically reports real estate transactions throughout the county.  They recently released Collier County Real Estate Transactions for sales during July 13th through July 19th 2015. This report represents the most current data that is available from the app...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 7
It is your CERTAINTY of your extraordinary promise of value that gets customers chasing after you instead of you chasing them. If you follow our logic from our previous post, Get Them to Chase You , that marketing luxury real estate is really a matter of pricing the home correctly, you will see t...
By Jon Zolsky, Daytona Beach, FL, Selling Daytona paradise for heavenly good prices
(Daytona Condo Realty, 386-405-4408)
Comments 17
I met this older gentleman at an open house. He did not know that it was a condo-hotel, so this gorgeous direct oceanfront unit wouldn’t work for him. He needed a condo on the ocean. We started talking and he mentioned that he currently owned a condo across the street from the ocean, but wanted s...
By Mery Fernandez Empire Network Realty Luxury Brokerage, 100% Commission Luxury Brokerage
(Empire Network Realty 100% Commission Brokerage)
Comments 2
Empire Network Realty Presents, Title One Florida LLC A Title & Escrow Company Empire Network Realty, Inc “ENR” is proud to introduce TitleOne Florida as its preferred Title Company of choice. After much consideration, research and feedback from some of the top Realtors in the Central Florida Mar...
It's causing the death of a generation. Or at least the communication of the millennial generation. And we're all becoming infected. My wife is trying to save our family. She's identified an antidote. It's called "20 minutes of no technology during dinner". If my symptoms are particularly bad, sh...
By Will Hamm
(Hamm Homes)
Comments 6
16443 E. Radcliff Place #A in Aurora, Co.  80015 closed on Sept 9, 2015  This townhome with a garage was just remodeled and was under contract twice and closed yesterday.  The sales price was $176,900 and it was on the market for $169,900.  First time the contract fell because of inspection issue...
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 3
Kyle Reyes, shared this wonderful classic post that can be used many times over. The array of details and data will surely benefit you and your present or future clients. It is detailed and right to the point. It should also help with any gray areas, to give you an upper hand with this competitiv...
By Dana Garrett, Accredited Buyer Representative
(HER Realtors)
Comments 4
$219,305, 3Bd/2Ba Single Family House, 1453 sqft.    Dana M. Garrett | HER Realtors | 937-645-6545dana.garrett@herrealtors.com | 24305 Rapp Dean Rd, Raymond, OH 43067 24305 Rapp Dean Rd, Raymond, OH 43067 3Bd/2Ba Single Family House   $219,305 Year Built 2004 Sq Footage 1453 sqft. Bedrooms 3 Bed...
By Ginger Harper, Your Southport~Oak Island Agent!
(Coldwell Banker Sea Coast Advantage)
Comments 4
Great Blog. WE all can take something with us on this one.  I would like to finish up strong.. How can I improve my marketing and my sales for the remainder of the year? How to gain the competitive edge?   This question is asked by every sales person and every Realtor. If they do not, maybe they ...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
 Providence Downs South HomesAn up to date look at Providence Downs South homes for sale and Providence Downs South Neighborhood information. This is a popular community located just south of  Ballantyne in Charlotte, NC. Providence Downs South homes were built by multiple custom builders and off...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 1
Have you read The Life-Changing Magic of Tidying Up? Currently number #1 on The New York Times Bestseller List (How-To Category), it’s a tiny little book that talking about ways to remove clutter from your home. While we would all like our property listings to appear less cluttered, the larger me...
By Dana Garrett, Accredited Buyer Representative
(HER Realtors)
Comments 2
$264,279, 4Bd/2.5Ba Single Family House, 1976 sqft.    Dana M. Garrett | HER Realtors | 937-645-6545dana.garrett@herrealtors.com | 19279 NW Pkwy, Marysville, OH 43040 19279 Northwest Parkway, Marysville, OH 43040 4Bd/2.5Ba Single Family House   $264,279 Year Built 1993 Sq Footage 1976 sqft. Bedr...
By Dana Garrett, Accredited Buyer Representative
(HER Realtors)
Comments 1
$284,827, 4Bd/4.5Ba Single Family House, 4746 sqft.    Dana M. Garrett | HER Realtors | 937-645-6545dana.garrett@herrealtors.com | 1837 Chiprock Dr, Marysville, OH 43040 1837 Chiprock Dr, Marysville, OH 43040 4Bd/4.5Ba Single Family House   $284,827 Year Built 2003 Sq Footage 4746 sqft. Bedrooms...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Weddington Chase HomesAn up to date look at Weddington Chase Homes for Sale and Weddington Chase Neighborhood information. Weddington Chase is a popular community located south of Ballantyne in Waxhaw, NC. Weddington Chase homes were built and developed by John Wieland Homes and are all located o...