Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Michele Connors, Your Eastern North Carolina Realtor
(The Overton Group, LLC Pitt & Carteret County)
Comments 27
I got a call yesterday from prequalified , first - time buyers. They are newly married and have been saving to put down a down payment. They have done their research.. online. I asked , "whom may I thank for giving you my number" ? She said, "Zillow reviews ".  Wonderful. I find it helpful when c...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
A local Long Island newspaper reporter contacted Larry & Sheila for an article she was writing about the housing market on Long Island. The caller introduced herself and said that she was a writer for a Long Island circulated paper.  She was writing a story on the reputation that Long Island may ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 3
Plymouth Estates in Mt. Sinai Long Island is a 55 and Over Active Adult Community.  Lawrence "Larry" & Sheila Agranoff, Real Estate Associate Broker and RE Salesperson have been showing Plymouth Estates to potential buyers. Here's What They Are Looking For: 55 And Over Active Adult Community 24 H...
By Peg Augustus
(Lakeshore Realty)
Comments 0
Enjoy These February 2016 Events in Incline Village NV  Are you planning a romantic weekend escape to any of the gorgeous luxury homes for sale in Incline Village NV? Surrounded by a picturesque landscape, both guests and long-time residents of Incline Village are in for a treat as February bring...
By Beach .Network™, Digital Marketing Solutions For Real Estate Pros
(Beach .Network™)
Comments 0
The Benefits of Digital Marketing are Enormous - Build Your Online Presence- Expand Your Digital Footprint- Generate More Leads from Your WebsiteTo be effective, your Destin real estate website must be disseminated; just like your business card...it only works when it's distributed, content syndi...
This article was originally published on the Home Value Leads blog.Have you been at a loss lately with your Facebook ads for your real estate business? You're not alone. Many real estate agents test their ads time and time again, but targeting can get stale. Have you tried targeting your ads with...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 4
This is may be the most important video you ever watch..You can learn great marketing, sales, or strategies along the way but..You need this more than all of the above..Click on the link or photo to get inspired.. Video - The Most Important WordFree Access to Over 70+ Luxury Home Sales & Real Est...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 3
You should never create a website, video, or any promotion without a strong call to action..For example, it's not enough to just leave your info at the end of a video..You need to tell people what to do next..You should also be at least a bit creative, not the same as everyone else..  Calls To Ac...
By Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395
(Karen Parsons-Fiddler, Broker 949-510-2395)
Comments 48
Business Advice From A Toothache I broke a tooth last weekend. Ouch! It was almost worth it because it was on a fantastic Chicken Fried Steak breakfast....but one of the poached eggs on top had a little piece of shell....oops.The tooth didn't hurt as long as I chewed on the other side of my mouth...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 21
A large part of the formula for a successful real estate career is identifying a need in the market and finding a way to fill it.  Whether you do that by developing a niche for "two story homes with pools on over 6 acres in the most fantastic school district ever" or creating a marketing plan tha...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 15
You've got a territory – or you've been working on developing a territory – but now there's another agent or two moving in on you. They're marketing to "your" homeowners.What should you do? The first impulse might be to "go political" and tear down the competition – but that might not be wise.Yea...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 8
I would like to suggest to you the best and fastest way to raise your income..You can use this advice to get over the $100,000+ income mark in your real estate business...This is going to make a lot more sense then what you have probably been taught before..You don't want to work any harder or pu...
By Gary DiGrazia, Sr., Probate Real Estate Expert Training
(EXP Realty )
Comments 0
     This is a topic which can really be a roadblock in your probate real estate business success. For the most part over the last 28 years of my probate real estate business I have come across all kinds of estate attorneys, most a positive experience but many a negative.   For whatever reason th...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
    Are you looking for an active 55+ Active Adult community on Long Island’s North Shore?     Are you looking for a 55 And Over Condo with a clubhouse, pools, tennis courts, walking path, clubs, billiard room, card room and social activities? Are you looking for an Active Senior Community with ...
By Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome
( HomeRome Realty 410-530-2400)
Comments 7
 What Print Marketing Are You Doing ?  A question asked by  Jeff Dowler CRS, this week, has gotten several dozen comments.  Being a solo broker, all my properties are advertised every week in print media. Here is what this week's ad looks like.   Not only does this page have my active listings, i...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 13
According to History.com, more than 62% of Americans celebrate Valentine's Day.With approximately one billion cards sent each year, it is second only to Christmas in its impact on the greeting card industry.I have no idea who keeps track of this, or how they do it, but they report that 85% of tho...
By Ed Silva, Central CT Real Estate Broker Serving all equally
(RE/MAX Professionals, CT 203-206-0754)
Comments 11
Whomever Shows Us the House Gets the ListingWhile sitting over a cup of coffee after showing a listing to an out of town, potential buyer, he offered that he had investment properties and had a couple in Waterbury CTthat he was selling. I suppose I got lucky, especially as this was not the person...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 12
Communication is the key.Do we convey to our clients what we REALLY mean?Do you start with 'I wanted to....' with your clients?Let's hear what Marte Cliff has to say, in this re-blog.  What is wrong with this introduction? Do the marketing and comprehension errors in this introduction jump out at...
By Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563
(1 MONTH REALTY)
Comments 3
There are so many different ways to advertise/market our listings online and to generate leads.  After reading "A Facebook Ad Targeting Tip You May Not Have Thought Of" by Home Value Leads I was inspired to try some of these valuable techniques.  You just never know which internet site is going t...
By Michael Layton, Michael Layton 7604085300
(Big Block Realty)
Comments 3
I never wanted to……….Break my arm, have a tooth pulled or skydive.  That is my short list of “things I never want to do” We all have a short list I am sure.  As a Realtor I never figured getting a listing would be on that list.There is always a feeling of euphoria when you get a listing. It is in...