Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Irina Jordan
(Zurple)
Comments 18
You can successfully connect and convert Internet leads if done properly. Pick up your phone and call them after you connect with them in a meaningful way via their preferred method of contact - be it email, text or phone. You need to learn more about their current situation, pain points and what...
By Nicole Doty - Gilbert Real Estate Expert, Broker/Owner of Zion Realty ZionRealtyAZ.com
(Zion Realty)
Comments 37
Every hunter has their own method and way to go about tracking it's prey. Lions, Alligators, Hawks, and any other predator uses it's unique talents and abilities to seek out their next meal. Some lie in wait while others strike quickly. Patience and accuracy is a must or else you'll go without. I...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 28
How to Write Community Pages that both Google and your site visitors will love... Do your community pages stand out? Or do they look like every other community page in your marketplace?Do they bring you plenty of organic traffic from Google and the other search engines?Or are they just "kind of t...
I'm going to teach you all two little secrets about content marketing. 1.  It's not about selling a house.  It's not about finding a buyer.  It's not about connecting with a potential seller.It's about building brand equity.Many agents have this bad habit of using social media for SELLING...and n...
By Joe Petrowsky, Your Mortgage Consultant for Life
(Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709)
Comments 9
Kyle Reyes shares such an important message in his post, hopefully you want to share it as well. None of us should ever go through anything like this. I'm going to teach you all two little secrets about content marketing.  1.  It's not about selling a house.  It's not about finding a buyer.  It's...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 43
This grammar lesson is by request… and it's a tricky one!              Why use semicolons? Semicolons are most often used to add variety and flow. You might look at them as cosmetics for your writing. They add variety and allow you to separate related thoughts while incorporating them into one se...
By Kerry L Klun, 321-626-5868
(Palm Realty)
Comments 1
This stunning home located on the Indian River with breathtaking panoramic views of the Intracoastal Waterway has closed for $1,050,000.   Completely re-built in 2013, this gorgeous home has 4 bedrooms and 3 and a half baths with over 3,400 square feet.        My buyers, immediately connected wi...
By Michael Thornton, Home Inspector - Nashville, TN area - 615.661.0297
(Complete Home Inspections, Inc.)
Comments 20
     Next month starts breast cancer awareness month. The Complete Home Inspections team is starting our September campaign to raise awareness of this disease that attacks both men and women. From September 1st through October 31st, we will donate a percentage of our profits to Murray Regional Ho...
By Hella Mitschke Rothwell, Hawaii & California Real Estate Broker
((808) 226-1095 or (831) 626-4000)
Comments 9
Here is an interesting email I received on a blog that I wrote a couple of years ago about the TransPac race from California to Honolulu. I was taking photos of the boats as they came in, plus some scenic shots just to make it interesting for the reader. WHO KNEW THAT A PHOTO OF A PHONE BOOTH WOU...
By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 1
              14600 King Lear Ct, Silver Spring, MD                     Just Listed                                                                                                                                                                          Description                                 ...
By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 1
            4423 WINTER MILL WAY,, OWINGS MILLS,, MD                                                                                                                                                                          Description                                                            Pho...
By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 3
            6918 SCOTCH DR,, Laurel, MD                     Get Directions Click Here                                                                                                                                      Description                                                            Photos...
By Pamela Seley, REALTOR® CA BRE #01824145
(West Coast Realty Division)
Comments 9
I've been on twitter since 2009, and have been actively promoting my real estate business since 2013.  One of the the things that is a no-no in my book is direct messages. Many real estate marketing professionals (especially) think that engagement on twitter means sending direct messages asking q...
By Keji Ogunleye, GRI, SFR, KejiYour Realtor
(Fairfax Realty, Inc)
Comments 1
            6915 BEACON LIGHT RD,, Riverdale, MD                     Get Directions Click Here                                                                                                                                      Description                                                         ...
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 6
 Barbara Todaro shared this wonderful classic post that can be used many times over. The array of details and data will surely benefit you and your present or future clients. It is detailed and right to the point. It should also help with any gray areas, to give you an upper hand with this compet...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 4
This is a chart of the top three real estate offices that have closed the most Franklin MA homes in 2015.  The top real estate office is RE/MAX Executive Realty with 77 closed transactions in Franklin.  RE/MAX Executive continues to lead the way in that marketplace.If you are thinking of selling ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 6
Another Suffolk County Long Island Condo was SOLD by Lawrence "Larry" And Sheila, Real Estate Associate Broker and Real Estate Salesperson. This time it's in Hauppauge New York. This was a 2 bedroom 2.5 bath Townhouse with Loft Floor Plan that we SOLD in The Lakes at Honey Hollow. We knew exactly...
By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 34
How can I improve my marketing and my sales for the remainder of the year? How to gain the competitive edge? This question is asked by every sales person and every Realtor. If they do not, maybe they should not be in the business.In all fairness, this post was inspired by another long overdue Act...
By Michael Jacobs, PasadenaCA Real Estate Representation 818.516.4393
(Coldwell Banker Residential Brokerage)
Comments 51
What’s Bugging Me?  Lender Follow-Up One Year Later …Really? First, I’m not a fan of those I Want To Be Your Fill-In-The-Blank For Life campaigns. Let's just say I was less than impressed when a woman approached me last year at one of my open house events and stated:  I Want to Be Your Lender for...
By Gabe Sanders, Stuart Florida Real Estate
(the BlueWater Realty team specializing in Martin County Residential Homes, Condos and Land Sales)
Comments 22
Trying to Stay Ahead of the Crowd with MarketingIt’s actually not that difficult to stay ahead of the crowd with marketing.  The key is to do it.  No matter what it is.  I am constantly amazed by the number of Realtors and other professionals who believe they will just get business dropping into ...