Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By John LeCates
(Howard Hanna)
Comments 2
As we head towards the home stretch for 2015 and the market starts to slow down, it’s time to take advantage of the quiet and update our online profiles and bios.  Many  websites utilize your stats to assign agent ratings and rankings, so it’s more important than ever to make sure that your info...
By Nattalie de la Mothe
(Solid Source Realty)
Comments 41
It is taking me way too much time to get these announcement letters out to my spheres, but as in my nature, I tend to over-think most things. To me, this is super important. I want maximum impact with these announcements especially since I am looking to jolt my sphere into a call to action to sen...
This post was originally published on the Home Value Lead’s Blog.Do you fear the written word and so haven’t yet ventured into the (fun) and exciting world of blogging? You may be missing out on a key piece of real estate marketing. Even if you aren’t anywhere close to being Shakespeare, we have ...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 64
What Is the "Just Looking" Buyer Really Saying?We in the real estate business get calls from buyers that tell us they are just looking. But wait a minute. They took the time to call and maybe even emailed some questions so what are they really saying? Are they interested in real estate or not?The...
By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 13
Did you know that 46 percent of working Americans say their job demands interfere with their family life "sometimes or often”? REALTORS® know firsthand the difficulty of maintaining a healthy work/life balance. With technology like smartphones, teleconferencing, mobile access to email, websites a...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 1
Winter Haven FL Lakefront Home for Sale with a Pool in Hart Lake Hills | 610 Hart Lake Dr Imagine your dream home - 3 bedrooms, family room with fireplace, large walk-in closet, heated swimming pool, outdoor kitchen, and gorgeous views of the lake? If this sounds like your perfect home, then chec...
By Lina Poka, MBA, Marketing for realtors made easy!
(Morris Real Estate Marketing Group)
Comments 1
We are sharing a blog post that was originally published by our sister company IXACT Contact.Dr. Seuss once said, “Why fit in when you were born to stand out?”  And this heartwarming advice certainly applies to real estate agents!  In a sea of REALTORS® all working to get the next listing, catchi...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 5
When do you think you use this expression?For a buyer who did made a low-ball offer and then regretted not getting a home?Or for a seller who....did not listen to you at all?Let's see what Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c) felt that way, in this re-blog! When you wanted to...
By John Helmick, Realtor Personal Growth/Success Coach
(John Helmick Success & Ohio Property Inspection Services)
Comments 1
 NOW! STAY with me on this!I know! There are no shortcuts to success, but you can be smart about it and cut some corners!I was just with John Maxwell in Orlando and he brought up some very good points about asking for feedback:Ask: How can I get better? I don't see myself as others see me. I see ...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 2
Top 3 iOS Applications for Buying and Selling Properties Who would have thought that hunting for your next home around Lakeland 55+ communities real estate could be easily done without even moving from where you’re seated right now? Leading company Apple Inc. has made it possible for real estate ...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 0
Top 6 Tips for First Time Buyers of Grasslands Lakeland FL Real Estate Buying a home in Grasslands Lakeland FL for the first time can seem so daunting. As a buyer, you might be tempted to just either purchase the first property that fits into your price range or continue to rent. To clarify the p...
By Dennis and Sunshine Smith, Making a Difference 4U in San Diego Real Estate
(RE/MAX By-the-Sea (N Coastal San Diego))
Comments 4
Escondido CA Home for Sale with a Saltwater Pool and Spa in Elfin Forest | 7005 Elfin Oaks Rd Have you dreamed of a luxurious country living in a gorgeous Elfin Forest home for sale with a  saltwater pool and spa in Escondido CA? Look no further. This idyllic home with stunning sunset views, maje...
By the FIRE Group, Our Family Showing Your Family Home
(KellerWilliams-the FIRE Group)
Comments 1
13.5 Acres in Waxahachie. Great large open lot! No Utility or Gas Easements on the property. Water and electricity available at the front of property. Ag exempt, and is eligible for for Wildlife Exemption.Click Here for Virtual Tour
By Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395
(Karen Parsons-Fiddler, Broker 949-510-2395)
Comments 10
Do We Live By The Odds?  With the holidays coming up and people traveling, I asked an Active Rain Question yesterday asking if you would change your plans based on travel warnings.I was interested by how many of the answers used the "odds" as part of the rationale for not changing plans....or mak...
By Julie Escobar, Syndicated Columnist, Writer, Marketing Dir.
Comments 2
An Interview with Branding Expert and Keynote Speaker Sima DahlBy Julie EscobarMarketing and branding yourself in today’s world is a whole new ball game from what it was even just a few years back.  That’s why we’ve invited Sima Dahl, one of the top speakers in the field of social selling, social...
By Connie Wolff, Connie Wolff
(RE/MAX Select Realty)
Comments 1
Features to Avoid When Renovating Your Point Breeze Home for Sale So you’re finally ready to renovate your Point Breeze home for sale in Pittsburgh. When you first started house hunting before landing on your current home, do you remember what were the features in a home that made you turn your b...
By Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395
(Karen Parsons-Fiddler, Broker 949-510-2395)
Comments 15
There are some industries that I just don't the death industry! How do they market without seeming insensitive. In my opinion, they really can't! We all know the value of keeping in touch with past clients, but I continually get letters, cards and surveys from the mortuary that handl...
By Randy Mitchelson, APR, Internet Marketing Expert, Author, Activist
( and Homeland Heroes Home Loans)
Comments 2
My colleague at iPartnerMedia, Elizabeth Carlton, recently published this creative blog post drawing upon analogies from the hit series Game of Thrones. Hope you enjoy!The Marketing Game of Thrones When you play the game of marketing you either win or you fail…It’s certainly not as life-threateni...
By RealSupport, Inc., - Virtual Real Estate Marketing
(RealSupport Inc.)
Comments 0 recently shared email campaign insights from VentureBeat, detailing how personalized emails make all the difference in open rates and click-throughs. We’re sharing the highlights with you here!According to a published study by VentureBeat, about 95% of surveyed email marketers said th...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 59
What is wrong with this introduction?Do the marketing and comprehension errors in this introduction jump out at you like they did at me?"As a loyal reader of my emails... I wanted to personally invite you to…"" As a loyal reader of my emails... I …" This must mean that she faithfully reads all of...