Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

This article was originally published on the Home Value Leads blog.Have you been at a loss lately with your Facebook ads for your real estate business? You're not alone. Many real estate agents test their ads time and time again, but targeting can get stale. Have you tried targeting your ads with...
By Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395
(Karen Parsons-Fiddler, Broker 949-510-2395)
Comments 33
Business Advice From A Toothache I broke a tooth last weekend. Ouch! It was almost worth it because it was on a fantastic Chicken Fried Steak breakfast....but one of the poached eggs on top had a little piece of shell....oops.The tooth didn't hurt as long as I chewed on the other side of my mouth...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 4
Although this is a post from 2011, Lou Ludwig has a great message. (And it has nothing to do with!)"When we are facing a challenging decision nothing productive gets done until we get off the fence. "    Motivational Power Quote   Get Off The Fence "It doesn't matter which side of t...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 17
   What makes a Real Estate Agent Good?  Is it because you know how to price a home? Your sellers and buyers have trust in you? You explain the advantages of staging a home? You know how to work a camera? You know how to write a pretty description on your MLS? You're pleasant to other agents so t...
By Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome
( HomeRome Realty 410-530-2400)
Comments 3
 What Print Marketing Are You Doing ?  A question asked by  Jeff Dowler CRS, this week, has gotten several dozen comments.  Being a solo broker, all my properties are advertised every week in print media. Here is what this week's ad looks like.   Not only does this page have my active listings, i...
By Bob Ratliff, Broker Associate - REALTOR® CRS, GRI ~ 512-587-5689, "Sold with Bob"
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX )
Comments 1
Benbrook Ranch North of Austin TX in LeanderBenbrook Ranch a Leander TX Neighborhood in 78641 is located North of FM-2243 off Bagdad Rd on the  northwest boundaries of Williamson County.Benbrook community consist of new construction and resale homes ranging in price from the low $170,000 to $200,...
By Beach .Network™, Digital Marketing Solutions For Real Estate Pros
(Beach .Network™)
Comments 0
The Benefits of Digital Marketing are Enormous - Build Your Online Presence- Expand Your Digital Footprint- Generate Leads from Your WebsiteTo be effective, your Gulf Shores real estate website must be disseminated; just like your business only works when it's distributed, content syndi...
By Ed Silva, Central CT Real Estate Broker Serving all equally
(RE/MAX Professionals, CT 203-206-0754)
Comments 52
We market for business and there should always be a thought as to how effective that marketing is doing.  Getting calls from prospective clients is what we strive for.  We do our blast emails with newsletter, market our properties and do be effective we should always ask that question.Referrals f...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 2
This is may be the most important video you ever watch..You can learn great marketing, sales, or strategies along the way but..You need this more than all of the above..Click on the link or photo to get inspired.. Video - The Most Important WordFree Access to Over 70+ Luxury Home Sales & Real Est...
By Lance Owens (RS), LUVA llc. Luxury Real Estate, Homes, Condos, Land
(LUVA Real Estate )
Comments 4
Most of you have known about Zillow's acquisition of Postlets 5 years ago, this is not what we are here to talk about today(that was actually a good thing) What I am here to discuss with you, is what Zillow is doing with your  leads generated by Postlets, more so the QR code generator within Post...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 15
A large part of the formula for a successful real estate career is identifying a need in the market and finding a way to fill it.  Whether you do that by developing a niche for "two story homes with pools on over 6 acres in the most fantastic school district ever" or creating a marketing plan tha...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(Napa Consultants)
Comments 30
In Part 1 of this article series we told the sad tale of three luxury brands, Saks Fifth Avenue, Louis Vuitton and Ruth Chris that shuttered their doors in Santa Barbara because they did not appeal to the population here.  Although, we have a sizable affluent sector their merchandising and pricin...
By Will Nesbitt, Nesbitt Realty is a family-run brokerage.
(Nesbitt Realty at Condo Alexandria)
Comments 1
Make the big game part of your Real Estate marketing strategy now, is a pertinent Active Rain entry relevant to the Real Estate industry. Scroll down for reblog. This article was originally published on the Home Value Leads blog. Are you pumped for the Big Game? (You know the one I'm talking abou...
By Joel Jadofsky, One of the Top Realtors in Panama City Beach Area
(Keller Williams - homes for sale - Florida - Gulf - Beach )
Comments 0
6023 N Star Dr. Panama City, FL 32404$155,000Saturday, 2/7/16  from 1pm to 4pm              Country living.. minutes to the city and Tyndall AFB. 100% USDA financing available This immaculate 3 bedroom home with hardwood floors thru out.. Kitchen and bathroom are beautiful..The microwave is even ...
By Nancy Benson, Award Winning Agent | Buy |Unique Homes| Sell
(Keller Williams Ottawa Realty, Brokerage)
Comments 0
Ottawa’s Real Estate sales down slightly in January, but still close to average Winter was delayed in arriving in the Ottawa area, but the cold temperatures finally landed in January of 2016 and cooled Ottawa sales slightly for the month, as is typical for the winter, when everyone wants  to stay...
By Deborah Laemmerhirt, CT, Ridgefield,Wilton,Greenwich,NewCanaan, Brookfield,Newtown,Roxbury,Bridgewater,Washington,Sherman, Luxury Homes,WaterFront,Equestrian,NewConstruction
(Keller Williams Luxury Homes International)
Comments 6
How to Make House Hunting More Fun for Children It is important to involve children in the search for Candlewood Lake waterfront homes for sale as much as possible. Doing so will help them feel excited about finding a new home or vacation destination and lessen the stress for both you and the kid...
By Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395
(Karen Parsons-Fiddler, Broker 949-510-2395)
Comments 9
Do Your Clients Track You Down?  Good news is the bad news....they are tracking you down, good. They have lost track of you (or you them), bad. We have to stay in touch, but we sometimes don't. And it's not the impersonal newsletters and market updates that work. Take a few minutes and call them....
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 12
You've got a territory – or you've been working on developing a territory – but now there's another agent or two moving in on you. They're marketing to "your" homeowners.What should you do? The first impulse might be to "go political" and tear down the competition – but that might not be wise.Yea...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 9
My favorite, but very catchy, marketing saying is “the eye buys;” and whether one is marketing resales or new construction, it applies.  More often than not, listing agents who market new construction have only an architectural front elevation to post for a photo.  Presales with that type of mark...
By Dennis and Sunshine Smith, Making a Difference 4U in San Diego Real Estate
(RE/MAX By-the-Sea (N Coastal San Diego))
Comments 2
Top 3 Ways to Turn Off Potential Buyers of Homes in Carlsbad CAAre you putting your single story home in Carlsbad CA up for sale on the market? How long do you think it would take to get sold? How much would be your asking price? Who would help you sell your home? From staging the home to studyin...