Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 36
Top 10 Ways To Have A Perfect Showing  1. The Curb Appeal Is Perfect ~ The landscaping is trimmed and maintained, and there are no broken-down cars on the grass or broken washing machines! 2. The Front Door Is Cheerful ~ It does not need to be painted and the screen door is not falling off its hi...
By TeamCHI - Complete Home Inspections, Inc., Home Inspectons - Nashville, TN area - 615.661.029
(Complete Home Inspections, Inc.)
Comments 15
Your life may be the only Bible some folks read. ~ Unknown    Every day we are literally bombarded with voice, print and video ads. If I recall correctly, we see and hear on average over 100,000 words a day. With all that information coming our way, it is easy to see how our minds can be over sti...
By Dan Dee McGinnis, DTM, NADOTA
(Homesmart International)
Comments 0
Have you been pounding for weeks, months even years for sales success, and have difficulty?This is written specifically for Real Estate Sales peopleIf that is the case, you may have found a life changing event, and it is a simple way of doing business. Actually my first 27 years in residential re...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(Napa Consultants)
Comments 26
If you are going to be top of mind in your luxury real estate market place, be sure that your brand stands out, and you are who you claim to be! Here are 5 ways to stand out: Yesterday, we noticed a big bin of these apples brightly packaged.  They stood among the rows of beautiful apples the mark...
By Richie Alan Naggar, agent & author
(people first...then business Ran Right Realty )
Comments 6
I so much enjoy doing listings, working with sellers and buyers and my fellow agents. One of the thrills is not knowing what will actually happen but looking forward to all that does. It never disappoints either. My business model calls for clean product priced right and beckons all let's do good...
By Morgan Mason, Outer Banks Beach Houses for Sale
(The Outer Banks Real Estate Company LLC)
Comments 2
4 Bedroom Equestrian Property on the Outer Banks NC | 131 Rachel Ln How would you feel living in your very own 10-acre horse farm that features a bass stocked pond, a perimeter of mature trees and scenic views from every room in the home? Stop dreaming and start living in this delightful 4 bedroo...
By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Prepping your lawn for Spring is easy with these five no-sweat steps!In recent winter months, snowmen were the only detectable “life” in your yard. But, now that Frosty has succumbed to puddlehood, it’s time to get ready for spring! Jumpstart your lawn resuscitation as soon as the ground defrosts...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
Lawrence "Larry" And Sheila Agranoff, Real Estate Associate Broker and Real Estate Salesperson, SOLD another Condo on Long Island. Once again it's at The Knolls in Stony Brook in Suffolk County NY.Our Buyers were looking for an active 55+ community in Suffolk County New York that was a Ranch Styl...
By Kyle Reyes
(The Silent Partner Marketing)
Comments 3
A few years ago, I was at a marketing strategy session with the owner of a restaurant group who is a client of ours.  He told me he wanted to run a special dinner where he taught his diners how to make his signature dishes. His manager looked at him like he was nuts. “Why the hell would you give ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 19
Offline marketing is a favorite marketing method of mine, and the section of the newspaper that I like most is the Free Real Estate Press Release section.  Free is always a breath of fresh air.   Although I participate in this monthly local newspaper with a full page ad to display some of our inv...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 4
A statistics from some website.....20% of men do not remember the exact date for Valentine's Day!Now I know that should not be the reason for you to remind your past clients or sphere about Valentine's Day. As Marte Cliff suggests in this re-post...Stay in touch with past clients/your sphere on V...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 10
My favorite, but very catchy, marketing saying is “the eye buys;” and whether one is marketing resales or new construction, it applies.  More often than not, listing agents who market new construction have only an architectural front elevation to post for a photo.  Presales with that type of mark...
By John Pusa, Your All Time Realtor With Exceptional Service
Comments 2
In February of 2016 reported median homes sales prices gained 6.4% to $669,000 in January of 2016, from $629,000 in January of 2015, but lower from $680,000 prior quarter Altadena, California. While, An average square foot for homes increased to $460 in January of 2016 from $440 in Jan...
By Matthew Klinowski
Comments 1
Just Listed – Beautiful Lely Resort Home6485 Caldecott Dr. – $559,9003 Beds + Den and 2 full baths and 2 half bathsIs it new?! It may as well be, one look tells the story. Brilliant Tivoli Floor Plan with Outdoor Kitchen set the scene. SW rear exposure offers sunlight all day every day on the lan...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 24
According to, more than 62% of Americans celebrate Valentine's Day.With approximately one billion cards sent each year, it is second only to Christmas in its impact on the greeting card industry.I have no idea who keeps track of this, or how they do it, but they report that 85% of tho...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 0
We’ve got a great opportunity for you to join us next Wednesday, February 17th, 2016 for a live webinar on Smart Strategies for Staying Top-of-Mind this Spring.Smart Strategies for Staying Top-of-Mind this SpringThere's no question that maintaining top of mind awareness with buyer and seller pros...
By Leslie Roche, Your Real Estate Resourse, William Raveis Real Est
(William Raveis Real Estate)
Comments 0
Custom build you dream home at Crystal View Estates in Ellington Ct. Located on over 100 acres of beautiful New England sceanery. Lots range from 1-3 acres. Many plans to choose from or bring your own! Pricing starting from $399,900! Please contact me for more information on building you dream ho...
By Beach .Network™, Digital Marketing Solutions For Real Estate Pros
(Beach .Network™)
Comments 0
The Benefits of Digital Marketing are Enormous - Build Your Online Presence- Expand Your Digital Footprint- Generate Leads from Your WebsiteTo be effective, your Gulf Shores real estate website must be disseminated; just like your business only works when it's distributed, content syndi...
By Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563
Comments 7
There are so many different ways to advertise/market our listings online and to generate leads.  After reading "A Facebook Ad Targeting Tip You May Not Have Thought Of" by Home Value Leads I was inspired to try some of these valuable techniques.  You just never know which internet site is going t...
By Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr
Comments 3
Most real estate business cards look good… but just good. You can do better.How do you make a great card? It’s actually not nearly as difficult or expensive as you may believe.Here are a few ways to make your business cards stand out in a pile.Do Real Estate Business Cards Need a Headshot?Most Re...