Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Nicholas Scalice, Inbound Marketing Consultant
Comments 15
 Let’s face it. You’re busy. You have a real estate business to run. The last thing on your mind is sitting in front of a computer and writing another blog post or article for your website. Yet at the same time, you know you need to do it. You know how important it is to produce content on a regu...
By RealSupport, Inc., - Virtual Real Estate Marketing
(RealSupport Inc.)
Comments 3
Inman News recently published a brief article about top digital marketing tips for real estate agents. We're going to share highlights with you, and add some helpful detail to help you form an online marketing plan that you can implement! First, some background. Inman News conducted a survey of ...
By Annette Lawrence , Palm Harbor, FL 727-420-4041, Making Real Estate EZ - REMAX
(ReMax Realtec Group)
Comments 27
Horror VacuiThere’s a poisonous trait plaguing the marketing community, and the designers we, as real estate agents, engage to deliver marketing experiences to customers. It’s called Horror Vacui, and when it comes to conversion, it’s genuinely terrifying. Horror Vacui is Latin for a fear of empt...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 36
Marketing has come a long way, and it continues to evolve.  Online marketing, with emphasis on SEO and factors that will attract the bots to a blog post, continues to reign as the most popular method of marketing. However, there is one factor that reigns triumphantly and will always attract poten...
By Judith Sinnard, The SMARTePLAN Lady
(SMARTePLANS; Houston, Texas)
Comments 19
Why did the Judge make the agent buy a new Corian® kitchen?  Because the listing agent advertised the home for sale as having Corian® countertops in the kitchen. Guess What?  They weren't. This happened back around 2003  / 2004 in Houston when I was first starting out.  A couple bought a home in ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 28
Is it typical for a real estate agent to be threatened by the presence of other real estate agents within the same marketplace?  We’re surrounded by our peers, and there are truly no secrets about how the real estate business is performed.  We each have varied levels of intelligence.  We each hav...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 6
Have you ever gone on a showing appointment only to have your clients immediately walk out of a house because of the smell of cigarettes?  Seems smokers don't sense the smell, but non-smokers cannot tolerate it! Five Tips To Help Reduce Cigarette Smells When Listing Your House For Sale  1. STOP S...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
 LAWRENCE "LARRY" AND SHEILA are Realtors who are very familiar with the St. James New York Real Estate Market. Call 631-805-4400 (c). St. James Long Island is located near the Villages of Nissequogue and Head Of Harbor.  This area was one of the earliest settlements in the Town of Smithtown.   M...
By Sandy Padula and Norm Padula, JD, GRI, Presence,Persistence & Perseverance
(Allison James Estates & Homes)
Comments 28
Annette Lawrence posted a very worthwhile post concerning ...well; you read her post and you will understand!   I could use some vacui right about now! Annette can keep the Horror! Horror Vacui There’s a poisonous trait plaguing the marketing community, and the designers we, as real estate agents...
By Kerry L Klun, 321-626-5868
(Palm Realty)
Comments 3
 This gorgeous Cape Code styled home located on Merritt Island is now under contract. This stately home oozes character and charm and has a total of 5 bedrooms, 4 baths and a lush private back yard with mature landscaping. With over 3400 square feet, this home has a 3 car garage and a private mot...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 2
Best Local Bookstores near Lakeland 55+ Real Estate  Lakeland is a town rich in resources especially when it comes to books. Whether you are bookworm or not, there is always a bookstore in Lakeland where you can find a good read. Keep on reading to discover awesome bookstores in town that are hig...
By Rhonda Fee, Rhonda Fee, Pleasanton Realtor, Luxury Home
(Luxury Property Agent, Home Sales, Relocation)
Comments 3
Best Upgrades to Add Value to Your Pleasanton Luxury Homes for Sale Home improvements definitely make the value of Pleasanton CA luxury homes for sale more competitive. It doesn’t even necessarily have to be an extensive or expensive upgrade. Below, you can find some simple projects to help enhan...
By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 21
I am pleased to introduce Casey Hart as a newbie to Active Rain.  Casey has jumped right in with his first blog.  Casey provides services to Realtors and other companies by providing messages about their business services while customers are on hold.  Casey's company is Informer Messages on HoldI...
By Larry Johnston, Real Estate Broker
(Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC)
Comments 10
Zip Code 46514 - Market Report and History of Sales, Elkhart, IN.Zip Code 46514 is located in the northern part of Elkhart County, on the north side of Elkhart in Osolo Township. The Zip Code covers part of Elkhart and all of Simonton Lake.Statistics:211 - Active Listings39 - Homes Sold in Sept. ...
By Torey Eisenman, Realtor CDPE Orlando Real Estate Homes For Sale
(Benchmark Real Estate Group, Inc.)
Comments 0
Kissimmee FL Home For Sale - 4857 Lakes Edge Ln Price Reduced! Absolutely beautiful home is ready for you to move in! Pride of ownership is ever present & is obvious the minute you arrive! This lovely 5 bedroom + office + bonus room home is nestled in a quiet community on a cul-de-sac. Corner 1/...
By Wayne Johnson, San Antonio REALTOR, San Antonio Homes For Sale
(Coldwell Banker D'Ann Harper REALTORS®)
Comments 9
Market Disruption Whether the subject is real estate, sports, military equipment, or entertainment the US has always experienced disruptor's in pretty much every area of life. This morning on my exercise circuit I saw a Redbox kiosk and remembered back in the day when Blockbuster stores reigned s...
By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 0
There’s good news for real estate email marketers - Americans are obsessed with email! A study by Adobe Systems, recently published in Forbes magazine, states that adults spend over 6 hours a day checking email. Study participants say they check email “around the clock.”And if you thought email w...
By Buffini & Company
Comments 38
“Nothing in my career took less time, cost less money, and produced bigger results than notes.”  Brian Buffini     For those of you who are familiar with Buffini & Company, Brian’s passion for hand-written personal notes will come as no surprise.  It was a fundamental part of Brian’s real estate ...
By Kyle Reyes
(The Silent Partner Marketing)
Comments 104
You need to start blogging on Facebook.  Because the social media giant is launching a subtle war on Medium and LinkedIn Pulse.  And if they make it sexy enough, they just might win.It all goes back to the roots of Facebook – a little tool called Facebook notes.  It’s a tab that all but disappear...
By Lori Ballen, Digital Marketing Strategist
(The Ballen Group Real Estate Network, The Ballen Method)
Comments 19
The Long Tail Lure: How to Reel in Quality Users to Your BlogThere are numerous situations in life when size just doesn't matter. There are also situations when less is far better than more. When selecting keywords for your niche, however, more is the gold standard. The more detailed and extensiv...