Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Jim Paulson, Owner,Broker
(Progressive Realty (Boise Idaho)
Comments 7
The only thing constant in today's world is . . . CHANGE.Years ago, I changed and started blogging.  I was getting pretty active on the blogging website,  I was pleased with how it was working.  It wasn't overnight, it was a process that took time and effort.  It was driving p...

By Rich Levin
(Real Estate Grad School)
Comments 3
  Many Real Estate Agents struggle to increase listings. They are constantly looking for leads and see few results from the leads that they do have. So how do you increase your listings? Do something that works for you! Find a method of getting listings that is easiest for you and that works. If ...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 1
Just listed! 257 Hudson Street in Northborough! This 3 bed, 1.5 bath colonial is listed for $305k by Coldwell Banker.

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 1
Just sold! 854 Main Street in Holden! This 3 bed, 2 bath cape sold for $191k by RE/MAX. 

By Carol Williams, "Customized Mentoring & Marketing Services"
(U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.)
Comments 18
What should you say if you don't know where to start?Personally, I'm not a big fan of using scripts.  I guess it is the rebel in me because I know it works for many people.  It just doesn't happen to be my style. I totally believe in always being prepared but I'm good at ad-libbing and comfortabl...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 11
Listing agents come in a variety of shapes, sizes and talents. Sellers come in their own assortment of categories.  The key to any successful combination is for the agent to have a clear understanding of the duties needed to be performed.  Resale homeowners and builders are the two typical groups...

By Dennis and Sunshine Smith, Making a Difference 4U in San Diego Real Estate
(RE/MAX By-the-Sea (N Coastal San Diego))
Comments 0
A home of style and comfort is waiting for you  here in Encinitas Style, space and comfort unite in this beautiful Encinitas home for sale.  If you are looking for a home that is spacious and stylish yet gives a cozy feel, your search is over. This Encinitas home for sale checks all three things ...

By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 10
What is ActiveRain Math?A simple equation that benefits all.Lou Ludwig describes a WIN-WIN equation in this re-post. ActiveRain + A Telephone Call = A Referral  ActiveRain + A Telephone Call = A Referral       "The more I help others to succeed, The more I succeed." Ray Kroc, founder of McDonalds...

By Scott Carson, The Note Guy
( Inc)
Comments 4
 Are you closing all the deals you are looking for or are you "tied up" doing things the old way? Are you raising private capital or feel like you are ball gagged when talking with prospective funding partners. Do you feel like your note business is in a rut and in need of a good "spanking" to he...

By Maria Gilda Racelis, Home Ownership is w/in Reach. We Make it Happen!
(Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington)
Comments 6
Yes! Got my Florida Broker's License and is now affiliated with Palm Realty. Looking forward to warming up in Sunny State's real estate business. Palm Realty is pleased to welcome Maria Gilda (Jing) Racelis as a new Broker Associate to our Palm Realty team!Maria is originally from the Philippines...

By Marty Hall
(Theater of Homes)
Comments 1
This entry was provoked by a blog post by Rebecca Levinson that I commented on.  I figured it may be useful to others so I re-posted here.In response to: My background is in technology.  I was r...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 38
~ Facebook Marketing Tips ~Let's face it, one of the drawbacks of marketing on social media and having an online presence is the occasional appearance of creepers. Whether they text, call, IM, or send other messages, they can be a real nuisance. The best approach I have found is to ignore them, b...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 6
It's always a challenge to identify great vendors for a variety of needs that would be difficult, if not impossible, to oneself.   One such vendor we selected after significant research is 4imprint. They specialize in promotional products.  Two of the key criteria we used in selecting them for ou...

By Jim Paulson, Owner,Broker
(Progressive Realty (Boise Idaho)
Comments 6
There is a lot of misconception as to how much business a typical Realtor does in a given year. The consumer assumes Realtors sell lots of homes each year since many brag about being a million dollar producer. Keep in mind that if the average home is  $250,000, it only takes four to be a million ...

By San Diego real estate blog San Diego real estate agent
( CA Lic#00706331)
Comments 2 - Established 18 Year San Diego  residential real estate site that generates over 27,000 monthly unique visitors!Many major corporations expand by acquisition - now you can have the same opportunity to own one of the top San Diego real estate websites!With this generic real e...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
Lawrence "Larry" and Sheila Agranoff are The Top Team At Charles Rutenberg Realty Inc. Call our cell at 631-805-4400 if you would like us to represent you as your Realtor on Long Island. Sellers: Inventory is low. Hire Lawrence and Sheila Agranoff to get your house or condo listed and sold! Buyer...

By Christian Penner, Your Mortgage Banker - 561-373-0987
(The Christian Penner Mortgage Team)
Comments 0
Fannie Mae Selling Guide Announcement Selling Guide Announcement SEL-2017-01 Selling Guide Updates The Selling Guide has been updated to include changes to the following: Confidentiality of Information and Data Breach Seller/Servicer Financial Eligibility Requirements Comparables in New Projects ...

By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 8
We all suffer from fear of failures.And many live with that fear.What happens then?A re-post from Lou Ludwig -The Fear of Failure Limits Your Activities Motivational Power Quote   The Fear of Failure Limits Your Activities “One who fears failure limits his activities. Failure is only the opportun...

By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 5
A great post, written almost 8 years ago by Rich Jacobson.ActiveRain is BLOGGING FOR BUSINESS! "Attracting Great Clients Thru Blogging" - Blog Tips for Rain Drips Okay, so you've heard all the hype about the ActiveRain Network and blogging. Someone you know and trust is an ActiveRain member and h...

By Bob Crane, Forestland Experts! 715-204-9671
(Woodland Management Service)
Comments 3
A great first post by Shelly Al-Hashash , I am looking forward to reading more of her posts and suggest that you subscribe to her blog too.  Do you care about your clients? Do you care about their needs, their desires and do you think of their problems as your own problems?   These are some of th...