Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 32
~ Facebook Marketing Tips ~I did a serious purge this week on the FB groups I am a member of and it feels great to be down to a manageable list again. While they are a fantastic way to generate ideas, learn, network, and even pickup prospects, if we cannot manage them our effectiveness drops off ...

By Kevin Vitali, Helping Massachusetts Home Buyers and Home Sellers
(EXIT Realty- Massachusetts Short Sales & Residential Sales)
Comments 12
Why Am I Not Sharing Your Posts on Pinterest?I try to share a variety of real estate articles on a number of social media channels, Facebook, Twitter, Linkedin, Pinterest, etc... If I find an article interesting, I will usually share it on most or all of my social media channels.There are actuall...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 64
Do you run a Google search every week to see where you stand in relation to others who may be using similar or the same keyword phrases as you?  We’re listing agents, and I do those searches.I don’t write 3,000 word blog posts, but I have 7 of 10 titles on the first page of the SERP for Free Mark...

By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Residential Brokerage)
Comments 19
Perfect For Investors85 Ross Rd. Sedona AZ 86336Too Late ....SOLD!Offer exceeded list by $5000! See Pricing HERE!This 1,716 square foot house is in the popular neighborhood of Northview West Sedona & has so many possibilities. Open floor plan & great room has gas fireplace. Make this your own wit...

By Cristina Salcedo, Corona, Riverside Realtor
(REMAX Champions)
Comments 3
For Sale, 1104 Citrus Ave, Perris, CA 92571 Beautiful Newer home construction, Excellent Schools, with 4 Bedrooms 2.5 Baths and A Den, a Loft and 2 car garage. 2394 Sq Ft Interior and 7404 Sq Ft Lot size.  For Sale at 369,900.More Info This home is strategically located near shopping, great schoo...

By Katerina Gasset, Get It Done For Me Virtual Services
(Get It Done For Me Virtual Services )
Comments 2
Barbara Todaro knows her marketing.  What she does which sets her above her competitors in her market is work every day full time in marketing. When agents are solo they don't and won't take the time to do online and offline marketing correctly and most of them will not invest the money into thei...

By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 3
Having systems in place, knowing when to delegate projects, and choosing the projects by their priority can certainly help with your daily business and personal life. Lou had a way of keeping us on the right track.  Motivational Power Quote   It’s the Quality of the Time That You Invest “Learn to...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 3
First opened in the late 1980's and again through the early 2000's, Birchwood At Spring Lake is a Middle Island New York 24 hour guard gated community. Birchwood At Spring Lake is a unique community on Long Island as there is a variety of housing within 1 community. There are Condo's, Townhomes, ...

By Carol Williams, "Customized Mentoring & Marketing Services"
(U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.)
Comments 20
"The world belongs to problem solvers."  Part 3For my third entry into Lisa Von Domek's February Challenge, I'll share one of my favorite transactions of all time.  It was a personal transaction. My husband and I were selling our waterfront home which was a high-end property.   We had a lot of pe...

By Carol Williams, "Customized Mentoring & Marketing Services"
(U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.)
Comments 21
"The world belongs to problem solvers."Over the span of a 30-year career I had the opportunity to work many transactions.  Some I loved and some not so much. Since it is February, the month of love,  Lisa Von Domek has challenged us to write about some of the transactions we loved during our care...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 3
Last week marked the final publication of our local newspaper, The Priest River Times. Founded in 1914, its function was to present local news to the community on a weekly basis.It really met its demise a couple of years ago, after it had been purchased by a larger newspaper company and the offic...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
(www.PrinterBees.com)
Comments 0
Are the kind of Realtor® that people love to work with?A lot of times, we spend a lot of energy determining what kinds of clients we want to work with. But we don’t always put a lot of focus on becoming the kind of Realtor® that draws in ideal clients.One key to being an in-demand real estate age...

By Teresa Ryan - Ryan Hill Group, Naperville IL Real Estate Broker
(Ryan Hill Group)
Comments 2
This is the home of your dreams! Inspired French Provincial design comes to life in this stunning waterfront home, standing in the prestigious enclave of Chicago Glider Club Subdivision.This stunning custom home is tucked away on 5.4 acres of "wooded" natural setting, overlooking DuPage River.  W...

By Teresa Ryan - Ryan Hill Group, Naperville IL Real Estate Broker
(Ryan Hill Group)
Comments 2
An expansive real estate property with a lot of potential awaits you Set on South Symerton Rd and surrounded by miles and miles of flat, cleared land is an estate that leaves nothing to be desired. Standing on a 10 acre lot, this property is well-planned and has everything that a horse farm could...

By Ajay Pandya, Realtor Ajay Pandya
(e-Merge Real Estate)
Comments 7
Why rent when you can own for less? 2 bedroom in Lancaster School District. One car attached garage, shed and front porch. Lower level laundry. HUD owned Property. CASE # 413-371977. All HUD homes are sold AS-IS. Equal Housing Opportunity. FHA-203K Eligible. Wel-come Home Grant Follow This Home!...

By ReferralExchange (Lisa Fettner), The largest real estate referral network in the US
(ReferralExchange)
Comments 3
You’ve collected up all your photographs, noted down all the relevant property information and now you just have to write the description and upload! Sometimes, it’s not always as easy as it sounds, is it? Don’t worry, you’re not alone. It can be challenging to write the perfect description that ...

By Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR
(PK Real Estate Utah South)
Comments 45
Overpricing a Home. Whoa Nelly!  A new agent secured a listing, though it was overpriced. She showed it to home buyers a few weeks later, who called on the sign. They loved it! The home's list price was $250,000. Offer was $227,000.  She became excited about the idea of double-ending the sales tr...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 21
Have you ever been reading along, thinking you understand those written words, and all of a sudden come to a screeching halt because it doesn’t make sense?That’s what happens when a writer uses an apostrophe to create a plural. It’s akin to putting a huge red stop sign right in the middle of the ...

By SmartZip Analytics, Adam Long, VP Sales, SmartTargeting
(SmartZip)
Comments 2
We get it. You’ve heard a lot about predictive analytics, but every time you try to learn more about it, you’re hit with even more terms you’ll have to google: Back-testing, machine learning, algorithmic modeling.The truth is, you already know about all of these terms and how they work. You just ...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 6
Our team is a team that focuses on listings. In this extreme sellers’ market, I thought I’d compare Franklin and the surrounding towns where we also list. I’ve prepared pie charts that display the currently Active resale listings in the towns of Franklin, Medway, Bellingham, Holliston and Marlbor...