Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 44
If you follow our logic from our previous post, Get Them to Chase You , that marketing luxury real estate is really a matter of pricing the home correctly, you will see that there is very little strategy involved here beyond a pricing strategy. When motivated sellers are willing to price the home...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 22
The party is over, and the weather will soon be too cold to “hang-out” at the beach.  What a sad thought!!  We’re on the last stretch of 2015, and we have approximately 2 and a half months remaining to create transactions that will close this year.  Production during the last month and a half of ...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 4
It is your CERTAINTY of your extraordinary promise of value that gets customers chasing after you instead of you chasing them. If you follow our logic from our previous post, Get Them to Chase You , that marketing luxury real estate is really a matter of pricing the home correctly, you will see t...
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 2
Kyle Reyes, shared this wonderful classic post that can be used many times over. The array of details and data will surely benefit you and your present or future clients. It is detailed and right to the point. It should also help with any gray areas, to give you an upper hand with this competitiv...
The Collier County Appraisers officer periodically reports real estate transactions throughout the county.  They recently released Collier County Real Estate Transactions for sales during July 13th through July 19th 2015. This report represents the most current data that is available from the app...
By Irina Jordan
(Zurple)
Comments 24
You can successfully connect and convert Internet leads if done properly. Pick up your phone and call them after you connect with them in a meaningful way via their preferred method of contact - be it email, text or phone. You need to learn more about their current situation, pain points and what...
By Nicole Doty - Gilbert Real Estate Expert, Broker/Owner of Zion Realty ZionRealtyAZ.com
(Zion Realty)
Comments 44
Every hunter has their own method and way to go about tracking it's prey. Lions, Alligators, Hawks, and any other predator uses it's unique talents and abilities to seek out their next meal. Some lie in wait while others strike quickly. Patience and accuracy is a must or else you'll go without. I...
By Michael Jacobs, PasadenaCA Real Estate Representation 818.516.4393
(Coldwell Banker Residential Brokerage)
Comments 53
What’s Bugging Me?  Lender Follow-Up One Year Later …Really? First, I’m not a fan of those I Want To Be Your Fill-In-The-Blank For Life campaigns. Let's just say I was less than impressed when a woman approached me last year at one of my open house events and stated:  I Want to Be Your Lender for...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 34
How to Write Community Pages that both Google and your site visitors will love... Do your community pages stand out? Or do they look like every other community page in your marketplace?Do they bring you plenty of organic traffic from Google and the other search engines?Or are they just "kind of t...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 5
Well not exactly...I don't have the same hairdoo and there are just a couple of similarities that are worth your paying attention to...Similarities are:No B.S. - I will tell you exactly what works and what doesn't work..No fluff...Experience - Over $100 Million Sold ... not just some random coach...
By Gabe Sanders, Stuart Florida Real Estate
(the BlueWater Realty team specializing in Martin County Residential Homes, Condos and Land Sales)
Comments 23
Trying to Stay Ahead of the Crowd with MarketingIt’s actually not that difficult to stay ahead of the crowd with marketing.  The key is to do it.  No matter what it is.  I am constantly amazed by the number of Realtors and other professionals who believe they will just get business dropping into ...
I'm going to teach you all two little secrets about content marketing. 1.  It's not about selling a house.  It's not about finding a buyer.  It's not about connecting with a potential seller.It's about building brand equity.Many agents have this bad habit of using social media for SELLING...and n...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 12
Another Suffolk County Long Island Condo was SOLD by Lawrence "Larry" And Sheila, Real Estate Associate Broker and Real Estate Salesperson. This time it's in Hauppauge New York. This was a 2 bedroom 2.5 bath Townhouse with Loft Floor Plan that we SOLD in The Lakes at Honey Hollow. We knew exactly...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 0
I have been using this presentation specifically for High Net Worth Clients, yet is very effective for use with all sellers [and buyers for that matter] ...A brief summary...What not to do:Give a too much informationNo speed dating..once sellers/buyers understand what the presentation is…how much...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 46
This grammar lesson is by request… and it's a tricky one!              Why use semicolons? Semicolons are most often used to add variety and flow. You might look at them as cosmetics for your writing. They add variety and allow you to separate related thoughts while incorporating them into one se...
By Hannah Williams, Expertise in NE Philadelphia & Bucks County
(Re/Max Eastern inc.)
Comments 30
Bakers Bay Condo Sold & Settled 5013 S. Convent Ln Philadelphia PaSellers & Buyers are very Happy .Everything went smoothly at settlement . It is so nice when everyone does their job .The title company and title clerk were so cooperative and pleasant it makes it a nice experience for everyone inv...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 61
Let’s dispel the mystery of marketing luxury real estate.  The truth about marketing is pricing the home right.  Then you show it off in the best light.  That means providing the best possible presentation packaging and using those exposure tools to reach buyers and agents who represent them. The...
By Joe Petrowsky, Your Mortgage Consultant for Life
(Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709)
Comments 10
Kyle Reyes shares such an important message in his post, hopefully you want to share it as well. None of us should ever go through anything like this. I'm going to teach you all two little secrets about content marketing.  1.  It's not about selling a house.  It's not about finding a buyer.  It's...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 23
What’s the job of a listing agent?  There are listing agents who do not understand what their “realistic” job description entails, and most of the homeowner/real estate agent issues stem from that misconception of the role of a listing agent.  The listing agent and the homeowner/builder are team ...
By Kerry L Klun, 321-626-5868
(Palm Realty)
Comments 1
This stunning home located on the Indian River with breathtaking panoramic views of the Intracoastal Waterway has closed for $1,050,000.   Completely re-built in 2013, this gorgeous home has 4 bedrooms and 3 and a half baths with over 3,400 square feet.        My buyers, immediately connected wi...