Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Kevin Vitali, Helping Massachusetts Home Buyers and Home Sellers
(EXIT Realty- Massachusetts Short Sales & Residential Sales)
Comments 27
Why Am I Not Sharing Your Posts on Pinterest?I try to share a variety of real estate articles on a number of social media channels, Facebook, Twitter, Linkedin, Pinterest, etc... If I find an article interesting, I will usually share it on most or all of my social media channels.There are actuall...

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Platinum Properties)
Comments 30
Unlock the Buyer's Imagination, Increase the Seller's Bottom LineAlmost 2000 REALTORS® participated in a survey asking about the effect of staging home on buyers. This survey was conducted by NAR and produced some very interesting results. Buyers' agents said that 77% of buyers found it easier to...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 8
~ Facebook Marketing Tips ~It was a very busy month for Facebook, complete with several new updates and changes. For instance, Ads Manager and Power Editor were finally merged. Page insights has been tweaked (again) and both privacy and the protection of data were refreshed. If you were affected ...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 32
 Open house events at new construction are a traditional way of marketing homes in new communities. When I was actively listing new homes, I would begin my open house events at the entrance of the subdivision because the road was not cut in at that early stage.I had a Jeep Grand Cherokee, and the...

By Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
Comments 3
This Activerain contest for February, to write about getting ready for the real estate challenges that face US (get that? US as in United States?) was different than any other year.HOW DID I GET READY for 2018?Although I had my marketing plan all laid out for 2018, there were some "moguls" that p...

By George Souto, Your Connecticut Mortgage Expert
(George Souto NMLS #65149 FHA, CHFA, VA Mortgages)
Comments 29
Jeff Dowler is hosting an ActiveRain challenge this month titled "Marketing Winners, Losers, and the Future:  Your February 2018 Challenge".  In his challenge Jeff asks us to share our "Losers, Winners, and Future" marketing experiences.  At first I though this challenge was going to be difficult...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 15
You may have a list of things you won’t do to market your services, even though you know they work for other people.That might include cold calling, door knocking, or holding open houses. You might also be unwilling to spend hours a day on Facebook and the other social media sites.If I was still ...

By JL Boney, III, Columbia, SC Real Estate
(Coldwell Banker)
Comments 17
  I from time to time hear agents say that they would like to opportunity to build their sphere of business owners. Why would they want to do that exactly? Well I'm glad you asked. That's because you catch more fish with a net than you do with a hook. You see having business owners in your sphere...

By Henry Pham, Chief Agent Advocate
Comments 0
The empowered client today is educated, informed, and massively independent. The real estate industry has been undergoing drastic changes for quite some time, starting with the Internet opening up the MLS’s in the late 90’s, then Zillow going directly to customers with enhanced information a few ...

By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 4
We may not be able to control everything in a relationship-personal or business, but we can control our attitude! Motivational Power Quote   Your Attitude is a Major Factor inYour Relationships “Whenever you’re in conflict with someone, there is one factor that can make the difference between dam...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 2
Description:Peachtree House Buckhead Atlanta Condos: Peachtree House is a luxury 3-story midrise located on Peachtree Road just south of the intersection of East/West Wesley in the center of Atlanta’s popular Buckhead neighborhood and Atlanta real estate. Developed in 1958, these 46 units offer v...

By SmartZip Analytics, Adam Long, VP Sales, SmartTargeting
Comments 2
Were you, like most agents, shocked and scared when you heard that Facebook promises to minimize the reach of business pages and reward organic, one-to-one engagement?  If so, you’re not alone. But as Eric Sachs, with Breakthrough Broker recently discussed in a webinar we sponsored, you don’t hav...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 0
Description:One Brookhaven Atlanta Condos: Built in 2005, this prestigious 5-story building, located just off Peachtree Road. This community offers 18 custom luxury units within close proximity to the Capital City Country Club and Golf Course. One Brookhaven offers elegant, one level living in th...

By Home Value Leads
Comments 2
This article was originally published on the Home Value Leads blog.It's no secret that blogging is a surefire way to attract people to your real estate website. Content is still a major factor when it comes to growing your online presence.Why else would should you consider having a blog as part o...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 0
Description:GrandView Buckhead Atlanta Condos: Grandview Buckhead is a 35-story luxury Atlanta highrise located just off of Lenox Road on Lakeside Drive in the heart of the Buckhead. Completed in 1990, Grandview Buckhead offers 225 condominium homes located just two blocks from the upscale shoppi...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 4
Here are a few of the Buyer and Sellers we are now working with or we have recently worked with...  Sellers Tom and George:   Fun couple, lots of laughs, easy to work with, listened to all our suggestions. Listed their Townhouse with us and within hours we received multiple offers. They were emot...

By Richard Weeks, REALTOR®, Broker
Comments 9
Beautiful 4/2/2 with pool offered for sale at $299,900.  Updates and improvements throughout.  Wood-look floors, granite counter tops with tile backsplash, crown moulding, stainless steel appliances, 2 inch wood look blinds, gas stove top, vaulted ceilings, skylights Open floo rplan with family r...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 0
Description:Alhambra Buckhead Atlanta Condos: Alhambra is a 5-story mixed development located on Peachtree Road near the intersection of Peachtree and Rumson Roads in Buckhead. Built in 1927, this stucco Moorish revival-style building is a mix of condominium homes and multi-level townhomes. The 6...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 2
Description:3655 Peachtree Condominiums Atlanta: 3655 Peachtree is a 5-story luxury mid-rise located on Peachtree on the border of Brookhaven and Buckhead. Built in 2007, the 13 units of this art deco style architecture building offers great amenities including covered parking garage and secured ...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 0
Description:The Richmond Buckhead Atlanta Condos: The Richmond is a 4-story mid-rise located on Lenox Road between East Paces Ferry Road and Buford Highway. Built in 1987, these 58 units are ideally situated in a gated enclave with manicured landscaping in the heart of Buckhead. The Richmond offe...