Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 0
My good friend Oren Klaff, author of Pitch Anything just did an interview with Simon Treselyan, a former British agent and interrogator...interesting guy...I am always looking for things that relate to making you better at Luxury Home Sales or just real estate sales in general...I also summarized...
By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 30
 A couple reciprocal links, maybe a few blog followers and some intentional page titles and boom! You're on the first page of Google... yeah, like 10 years ago. Today it's harder than ever. If you didn't start 10 years ago you have a lot of catching up to do, but it's not impossible. Simple maint...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 11
Picturesque Setting In Huntington Long Island is what you will find at this newly listed Farm Ranch Nestled in the Elwood School District #1.          LISTED AT ONLY $669,000                                                                       Outstanding tranquil setting with New Lush Landscape...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 6
Whenever someone says PRINT ADS are DEAD, I think of Barbara Todaro .Why? She is genius! And she knows how to get the best out of print ads.Here's an example as you get ready for August's ActiveRain contest from Debbie Reynolds -Staying Ahead of the Crowd with Marketing - An ActiveRain Contest   ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 27
 Here we are in our Full Page Ad in The Local Town Pages.  This is a newspaper that's mailed to every residence and business in the town of Franklin MA.  It's free and it's in every mailbox.  This is my favorite marketing piece, and my team members and I get plenty of mileage from this source.  I...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 3
I want to Thank Kyle Reyes for walking me through step by step on how to write a 'Dark Post' on Facebook!As I await for the results of my marketing on Facebook, enjoy this episode from Kyle on.....what else, Dark Posts and Snapchat. It's time for episode three of The Q's And the A's With The Not-...
By Wade Webb
(Royal Lepage Kelowna)
Comments 1
Why Hire an Unlicensed Real Estate Assistant?8 Signs That It’s Time To Hire An Assistant1. Income has plateaued2. Consistently missing sales or listing goals3. No free time or running too fast4. Cracks in the system5. Not enough lead gen sources6. 9+ hours of work (working late every night)7. Bec...
By Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
(Real Skillz-Clear Marketing for Your Real Estate Vision)
Comments 32
Scouring the Internet I have chosen 70 Forums and discussion groups that have had active participation within the past thirty days and have a real estate theme or topic of local information and are geared toward interactivity with consumer rather than real estate professionals only.  Using these ...
By Glenn McQueenie, Broker,Coach, Mentor, Author of Double Your Income
(Keller Williams)
Comments 7
Good morning and happy Friday! I wanted to share a concept with you called "making your future bigger than your past"Last month I celebrated my 50th birthday. It's a milestone for many people, but to me it was the end of Game "1" in my life. The first 50 years was all just research and developmen...
By Pamela Madore, Team Work Makes The Dream Work
(The Pamela Madore Group)
Comments 5
Pamela MadoreThe Pamela Madore GroupKeller Williams RealtyTwo Time Bold Graduate How Bold Are You? In our business, the very last thing we need to be is a Secret Agent.  That might work for James Bond but is doesn't work for us.  Wouldn't mind some of his cool cars, though. But wait!  Statistics ...
By Kyle Reyes
Comments 127
Technology is a witch and she’s killing your relationships.You know exactly what I’m talking about it. It’s time you acknowledge that you’re cheating…with your phone.Listen - with today’s technology people constantly have access to their email. Not only do we all have access but also our phones g...
By JM Padron, CCIM, CCIM, CDPE, CRB, Ft. Lauderdale-Doral-Sunny I
Comments 0
                                                            FOR IMMEDIATE RELEASE  (July 30, 2015) Weston, Florida --- Integrate Commercial, Inc. announces the re-launch of RE/MAX Commercial property website Integrate Commercial redesigned the website as a sou...
By Jessica Schweppe, Real Estate Marketing Expert + Blogger
Comments 5
If you're not actively using LinkedIn for real estate marketing, you're missing out on tons of opportunities to make powerful connections and generate new leads. But how do you effectively leverage the platform to promote yourself? Incorporate these five neat tricks for best results! 5 LinkedIn S...
It's time for another episode of The Not So Silent Partner!In Episode 5:1) When real estate agents should use direct mail.2) How to market the VA?3) The difference between advertising and marketing. Special thanks to Bob Stewart for continuing to push the AR community to embrace video! Watch the ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 27
 Marketing is what we all do for a living.  Because of our successful marketing, real estate agents are contacted to list and sell property.  The focus of what we do MUST be on marketing.The day of throwing an ad into a “homes magazine” or the “local newspaper,” and describing that as exposure fo...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 25
As a luxury real estate marketing profession it is essential that you continuously refresh your brand in order to maintain top-of-mind status.  Often, this means updating your logo, your website and print materials. It also means continuously adjusting your marketing message to appeal to your tar...
By Jennifer Provencio, The Reverse Mortgage Speciailist
(Fresno-Clovis-Visalia-Hanford-Tulare-Merced-Stockton-Modesto-Madera-San Luis Obispo-Bakersfield)
Comments 1
Many people think that in order to network with other people they must become a member at a networking group such as BNI, Successful Thinkers, eWomen, or any other groups. This is not the case.  Every day we come across networking opportunities. Its up to us what we do with them. Whether you are ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 14
Signage is a very important element in marketing real estate.  People read signs.  People remember signs.  There are some signs that make an impression upon people who are searching for a real estate agent.Here is one of Lorraine’s latest signs with her slogan on a rider on the sign.  I love that...
By Janet Kuehn- Charleston SC Homes Call 843-225-8890, Charleston SC Homes
(Southern Breezes Realty)
Comments 3
Ladson SC Home For Sale - 210 Kent Ct   A remarkably rare opportunity to acquire this Ladson SC Home for sale! Don’t miss out on this gorgeous residence located in the serene and family friendly neighborhood of College Park. Home rests on a 0.48 acre lot with 1,893 sqft of living space. Home fea...
By Kerry L Klun, 321-626-5868
(Palm Realty)
Comments 0
This lovely home located in SW Palm Bay has closed! Built in 2005, this home was decorated beautifully. My Buyer's loved the way 1 of the 3 bedrooms was decorated. They felt that it would be a beautiful room for their baby girl Angelica.Congratulations Jorge and Maria! May you make many happy mem...