Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Kyle Reyes
(The Silent Partner Marketing)
Comments 87
You need to start blogging on Facebook.  Because the social media giant is launching a subtle war on Medium and LinkedIn Pulse.  And if they make it sexy enough, they just might win.It all goes back to the roots of Facebook – a little tool called Facebook notes.  It’s a tab that all but disappear...
By Lori Ballen, Digital Marketing Strategist
(The Ballen Group Real Estate Network, The Ballen Method)
Comments 12
The Long Tail Lure: How to Reel in Quality Users to Your BlogThere are numerous situations in life when size just doesn't matter. There are also situations when less is far better than more. When selecting keywords for your niche, however, more is the gold standard. The more detailed and extensiv...
By Nicholas Scalice, Inbound Marketing Consultant
Comments 11
 Blogging is not the new kid on the block anymore, especially for real estate professionals. If you look left and right, it seems like every agent, broker and their brother has a blog. Yet blogging is not going away. While the field has become crowded, there is still plenty of room for great cont...
By Tom Burris, Texas Mortgage Dallas Mortgage FHA
(NMLS# 335055)
Comments 1
Marketing Service Agreements (MSAs) and YOU!!Are you affiliated with a lender partner via some type of MSA? Over at Origination News, a writer is calling for the end of MSAs. What are they and what does this mean to YOU? MSAs are Marketing Agreements where lenders compensate Realtors/Builders in ...
(Keller Williams Premier Partners)
Comments 8
This beautiful home is located in Old Goodwood in Baton Rouge. It is in walking distance of Independence Park and The Goodwood Library. Located right off of Government Street and Lobdell Blvd. No money down to qualified buyers for this cute move in ready cottage in demand area. Home is located o...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 25
Do not let the ants get in the way of the elephant. This means keep your eyes on the big goal (elephants-new listings and sold properties).  Don’t let minor distractions (ants) become impediments to your big goals.  Distractions come in many forms. Often agents focus on what is going wrong rather...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 64
Luxury real estate marketing is like matchmaking. If you are going to write a blog as part of your strategy to attract clients, make sure that your posts are grammatically correct. Studies have shown that grammar is very important if you want to have a large following. A recent lifestyle article ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 22
Is it typical for a real estate agent to be threatened by the presence of other real estate agents within the same marketplace?  We’re surrounded by our peers, and there are truly no secrets about how the real estate business is performed.  We each have varied levels of intelligence.  We each hav...
By Amanda S. Davidson, Your Northern Virginia Realtor
(Living A Dream Real Estate)
Comments 9
Tim Coburn Photography – Fairfax, Va 22031I recently had new photographs taken to update my headshot and portrait. After researching quite a bit online I decided to contact Tim Coburn Photography. Professional photographs are a very important piece of marketing and I've learned from trial and err...
By Lina Poka, MBA, Multi-award winning Senior Marketing Professional
(Morris Real Estate Marketing Group)
Comments 3
This week we are sharing a blog post that was originally published by our sister company IXACT Contact.A real estate agent’s website says a lot. It can either be helpful to its audience of prospects, or not. It can either contribute to an agent’s goals of building an online brand and generating l...
By Richie Alan Naggar, agent & author
(people first...then business Ran Right Realty )
Comments 6
I run into my ex-seller, client and principal often. Good thoughts, feelings and all the rest fill the air when we see each other, meet and greet as we exercise around the neighborhood etc. Why? We both got together months ago and planned the selling of his home. It went extremely well selling fo...
By Daniel & Jeff Collins, The COLLINS TEAM
(Realty ONE Group Mountain Desert)
Comments 1
 Since we did lots for sale in Havasu yesterday, I figured why not do Flagstaff today! To see the lots for sale in Lake Havasu City, click here. We have two lots in Flagstaff at the moment. The first one is in Lockett Meadows, and is .43 acres. It is close to town, has awesome views of the peaks,...
By Kyle Reyes
(The Silent Partner Marketing)
Comments 12
In the world of real estate, there's a hell of a lot of noise.  Real estate agents try desperately to cut through that noise on social media.  One of the most common ways of doing it?  Tying in with a charitable cause.You see it all over the place "Keller Williams is proud to support Breast Cance...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 64
Master Marketer Bob Bly sends tidbits and advice to his subscribers every day, and once a month passes along bits and pieces he's gleaned from his email, and from other publications and newsletters he reads. This month two of his pieces of advice seemed applicable to the real estate industry.So h...
By RockStar Realty Group, Rock Stars in Real Estate
(Keller Williams)
Comments 0
Priced at $202,500 is a 3 bedroom 2 full bath and 1812 SQFT home located in the 77304 zip code area of Conroe, Texas. Gorgeous 1 story house with brick exterior, modern design and updated for your entertainment. 3 bedroom and 2 bath accommodates for a small family or first time buyers, with one o...
By Sally K. & David L. Hanson, WI Realtors - Luxury - Short Sale - CDPE, REDS
(Keller Williams 414-525-0563)
Comments 15
 We practice what what we preach...and stay in touch with our spheres in a variety of ways.  Every month several different "target audiences" get different newsletters...the old fashioned way....Snail Mail...with different messages for different audiences. Yes we do know that many agents use ema...
By Sussie Sutton, UTR TEXAS Realtors - Rep for buyers and sellers.
(UTR Texas Realtors)
Comments 4
 Flood Insurance and You If you live in a high-risk flood zone and you have a home mortgage then your mortgage lender will require you to have flood insurance. If your home is located in a non-high-risk flood area then you can chose to have flood insurance if you wish. The 1000-year flooding even...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
As a home seller on Long Island, you probably dream of getting a buyer who will make a full price offer on your house.  Well, imagine you receive a strong offer the first few days after being listed. It's a strong offer, but not the full offer you were expecting. Should you snatch that offer and ...
By Rhonda Fee, Rhonda Fee, Pleasanton Realtor, Luxury Home
(Luxury Property Agent, Home Sales, Relocation)
Comments 1
Best Upgrades to Add Value to Your Pleasanton Luxury Homes for Sale Home improvements definitely make the value of Pleasanton CA luxury homes for sale more competitive. It doesn’t even necessarily have to be an extensive or expensive upgrade. Below, you can find some simple projects to help enhan...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 21
The business of marketing luxury real estate on the Internet and in print is all about capturing and holding the attention of your target market. Stunning photography of your luxury listings is like eye candy. It leads to more sales and can also help you gain more market share because it demonstr...