Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Scott Pierce, Founder & Chief Evangelist at Listings-to-Leads
Comments 3
Displaying all my listings in every page of my website and blog posts using my Listings-to-Leads listing widget can help me generate more leads.As can putting my Listings-to-Leads Property Valuation widget!  This way, as people are reading the content on my website or blog, they will always have ...
By Dan Dee McGinnis, DTM, NADOTA
(Homesmart International)
Comments 0
 So I do not focus about the past  I accept the fact it is ALL MY FAULT, not the Democrats, not the Republicans Maybe it is better to have not had it, knowing you could have had it than to have had it and lost it, what do you think? When you Click here you will have some idea, and when you actual...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 45
I’ve said it numerous times, if you keep on working, the business will be there.  My team member, Eric Buliung, is a believer.  His phone consistently rings from land owners, and many individual parcels of land have been provided and secured by his builder.  The big score is always a subdivision....
By Dan Dee McGinnis, DTM, NADOTA
(Homesmart International)
Comments 2
 It is About How Many People You Help Avoid an Unfortunate Experience If YOU focus on the money YOU will NOT experience true success When your focus is on helping people, the money will come automatically. And when you have a passion, drive, and desire to really look out for helping the person w...
By Lenn Harley, Real Estate Broker - Virginia & Maryland
(Lenn Harley,, MD & VA Homes and Real Estate)
Comments 4
Millennials Sensitive??  To what??? I'll wait until they are old enough to have some sense.  Under 35 doesn't qualify.  Judgmental groups are usually pretty young and inexperienced.Judging others is their relief from insecurity the of just now knowing much. _______________________________________...
By Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome
( HomeRome Realty )
Comments 9
 Deck House on 4 Acres  Can Be Purchased Furnished                                                                      Look at the dining room table!  Since the furniture was chosen just for this home, the sellers are considering selling this contemporary Deck House furnished.   Take a look at t...
By Chuck Willman, Utah County, Salt Lake County, Real Estate Agent
Comments 4
"Sensitive Species" by the very talented Rennett Stowe---Are you a spammer?I guess it depends not just on how often you tweet, send email, or text.To a certain type of potential client it really matters how informative or helpful your message is.To the millennial client- this is even more crucial...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 14
This post seems to be a follow-up of Friday's post about courage, although that isn't what I was thinking about when I wrote it. I was, in fact, writing because of an email I read about copywriting... Your Power (Courage) and Your PostureWhen a dog is threatened or wishes to be threatening, the h...
By Dana Garrett, Accredited Buyer Representative
(HER Realtors)
Comments 2
$274,900, 4Bd/1.5Ba Single Family House, 2607 sqft.    Dana M. Garrett | HER Realtors | | 1463 Hickory Gate Dr, Marysville, OH 43040 1463 Hickory Gate Dr, Marysville, OH 43040 4Bd/1.5Ba Single Family House   $274,900 Year Built 2003 Sq Footage 2607 sqft. ...
By Brunswick Forest
(Brunswick Forest)
Comments 0
Built-in SupportWhen you list your home with Brunswick Forest Realty, you have a team of experts in the community working to help you sell your home as quickly as possible. Our team includes Resale Specialist, Kelly Gorman, Broker Relations Specialist, Julianna Andrews, our marketing and social m...
By Dana Garrett, Accredited Buyer Representative
(HER Realtors)
Comments 2
$144,951, 2Bd/2.5Ba Condo, 1280 sqft.    Dana M. Garrett | HER Realtors | | 7251 Colonial Affair Dr, New Albany, OH 43054 7251 Colonial Affair Dr, New Albany, OH 43054 2Bd/2.5Ba Condo   $144,951 Year Built 2004 Sq Footage 1280 sqft. Bedrooms 2 Beds Bathro...
By Gina Sharma, Turning Dreams Into Realty
(Keller Wiliams Realty North Atlanta-Georgia)
Comments 3
10810 Arlington Pointe, Alpharetta, GA Just Listed Description Photos Maps & Local Schools My Reviews $ Click for current price3 BEDROOMS | 3 (2 full, 1 half ) BATHROOMS | 2290 SQUARE FEET Follow This Home! Avoid Foreclosure What is Your Home Worth? Alpharetta Homes for Sale Free List of Foreclo...
By Beach .Network™, Real Estate Content & Social Media Syndication
(Beach .Network™)
Comments 5
Drive Real Estate Leads to Your Website. It's a fact, content syndication is VITAL in real estate - astute real estate agents and conglomerates like®, etc. are consistently syndicating new MLS lisitngs and are dominating the marketplace (aka - the internet).The Beach .Network™ provide...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
Calling newly expired listings is a bear .. lots of rejection and unhappy people...   Sending direct mail letters to older expired listings (they have had time to cool off and rethink everything) is a great source for Luxury Home listings...   Video - Luxury Home "Old" Expired Listings Free Luxu...
You tried to raise the bar when it came to marketing and advertising on Facebook. You thought you’d found a tool that would be a game changer and make your agency stand out.You figured it would help you take Facebook Dark Posts and managing accounts to the next level.Turns out the Facebook Busine...
By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 26
Real estate leads are extremely valuable. Leads that turn into prospects, then clients, then closed clients are especially valuable. But what about those leads that don’t turn into anything? Are they a dead end? Should they just be thrown away?Not so fast. Old real estate leads are still importan...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 29
Persistence wins every time.  There’s not a doubt in my mind that the agent who doesn’t take “no” for an answer has a great chance of winning.  The agent who doesn’t accept silence as the answer, but insists upon a response, will dominate in any situation.  The agent who “requires” a potential cl...
By Tammie White, Franklin Homes Realty, Franklin TN
((615) 495-0752 or
Comments 18
Listing appointment or listing presentation: Is there a difference?I found myself asking this very question after leaving a client's house.Yes, they are a client. They hired me last year to help them purchase a new construction home in Franklin TN. It took awhile to find them the right home and b...
By Kerry L Klun, 321-626-5868
(Palm Realty)
Comments 1
This Pristine home located in the Port Malabar area of Palm Bay is now under contract. Built in 2005, this lovely home is decorated beautifully! With 3 bedrooms, 2 baths and a lush, private back yard, my buyers are excited about raising their 7 month old baby girl in this perfect family home.!  I...
By Randy Mitchelson, Internet Marketing Expert, Author, Activist
( and Homeland Heroes Home Loans)
Comments 8
I was recently invited to contribute to an article about the value of different social media platforms for business and what my favorites are.  There are several contributors to this article so you will benefit from different expert perspectives.  I chose to focus on YouTube for several reasons i...