Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Nicholas Scalice, Inbound Marketing Consultant
Comments 15
 Let’s face it. You’re busy. You have a real estate business to run. The last thing on your mind is sitting in front of a computer and writing another blog post or article for your website. Yet at the same time, you know you need to do it. You know how important it is to produce content on a regu...
By RealSupport, Inc., - Virtual Real Estate Marketing
(RealSupport Inc.)
Comments 3
Inman News recently published a brief article about top digital marketing tips for real estate agents. We're going to share highlights with you, and add some helpful detail to help you form an online marketing plan that you can implement! First, some background. Inman News conducted a survey of ...
By Annette Lawrence , Palm Harbor, FL 727-420-4041, Making Real Estate EZ - REMAX
(ReMax Realtec Group)
Comments 28
Horror VacuiThere’s a poisonous trait plaguing the marketing community, and the designers we, as real estate agents, engage to deliver marketing experiences to customers. It’s called Horror Vacui, and when it comes to conversion, it’s genuinely terrifying. Horror Vacui is Latin for a fear of empt...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 46
Marketing has come a long way, and it continues to evolve.  Online marketing, with emphasis on SEO and factors that will attract the bots to a blog post, continues to reign as the most popular method of marketing. However, there is one factor that reigns triumphantly and will always attract poten...
By Judith Sinnard, The SMARTePLAN Lady
(SMARTePLANS; Houston, Texas)
Comments 26
Why did the Judge make the agent buy a new Corian® kitchen?  Because the listing agent advertised the home for sale as having Corian® countertops in the kitchen. Guess What?  They weren't. This happened back around 2003  / 2004 in Houston when I was first starting out.  A couple bought a home in ...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 6
As a luxury real estate marketing professional, are you perceived as the market leader or a serious contender? Or, are you lost in the sea of sameness, blending into the crowd? Your market share is the percentage of the total sales in your marketplace or within your niche that is earned by you ov...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 30
Is it typical for a real estate agent to be threatened by the presence of other real estate agents within the same marketplace?  We’re surrounded by our peers, and there are truly no secrets about how the real estate business is performed.  We each have varied levels of intelligence.  We each hav...
By Amanda S. Davidson, Your Northern Virginia Realtor
(Living A Dream Real Estate)
Comments 20
Tim Coburn Photography – Fairfax, Va 22031I recently had new photographs taken to update my headshot and portrait. After researching quite a bit online I decided to contact Tim Coburn Photography. Professional photographs are a very important piece of marketing and I've learned from trial and err...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 11
Have you ever gone on a showing appointment only to have your clients immediately walk out of a house because of the smell of cigarettes?  Seems smokers don't sense the smell, but non-smokers cannot tolerate it! Five Tips To Help Reduce Cigarette Smells When Listing Your House For Sale  1. STOP S...
By Doug Buenz, The 680 Group
(Venture | Sotheby’s International Realty)
Comments 0
Top 4 Easy Ways to Declutter Your Pleasanton Luxury Home for Sale  Buyers looking for Pleasanton luxury homes for sale do not want to see a cluttered home. As a seller, you need to prepare and make your home look its best before showing it to potential buyers. One way to prepare your home for sal...
By Connie Wolff, Connie Wolff
(RE/MAX Select Realty)
Comments 0
Taking Great Point Breeze Homes for Sale Listing Photos That Sell An online listing can only tell so much about Point Breeze homes for sale in Pittsburgh. It will tell them about the location, the number of bedrooms, the size of the rooms, the community, the neighborhood, and all the other import...
By Rhonda Fee, Rhonda Fee, Pleasanton Realtor, Luxury Home
(Luxury Property Agent, Home Sales, Relocation)
Comments 0
Top 3 Common Organizing Mistakes that Cause Your Pleasanton Luxury Home to Look Messy A lot of people take the time to clean their homes but somehow, after just a few months, their Pleasanton luxury home reverts back to the messy state it was in. So they clean it again. It’s sometimes seems to be...
By Torey Eisenman, Realtor CDPE Orlando Real Estate Homes For Sale
(Benchmark Real Estate Group, Inc.)
Comments 0
Kissimmee FL Home For Sale - 4857 Lakes Edge Ln Price Reduced! Absolutely beautiful home is ready for you to move in! Pride of ownership is ever present & is obvious the minute you arrive! This lovely 5 bedroom + office + bonus room home is nestled in a quiet community on a cul-de-sac. Corner 1/...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 0
Top 5 Key Considerations When Viewing Grasslands Lakeland FL Homes It pays to spend enough time viewing properties in Grasslands Lakeland Florida. After all, you will be checking out your possible home for the next few years. If you fail to thoroughly check the house, you might end up regretting ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
 LAWRENCE "LARRY" AND SHEILA are Realtors who are very familiar with the St. James New York Real Estate Market. Call 631-805-4400 (c). St. James Long Island is located near the Villages of Nissequogue and Head Of Harbor.  This area was one of the earliest settlements in the Town of Smithtown.   M...
By John McCormack,, Albuquerque Homes Realty
(Albuquerque Homes Realty *
Comments 26
 If you have been wondering if you can buy a custom home in Rio Rancho NM for under $400,000 the answer is without question - YES!  Seasoned Realtor John McCormack with Albuquerque Homes Realty brought the buyer to this custom Rio Rancho home with views located at 2317 Manzano Loop NE Rio Rancho ...
By Sandy Padula and Norm Padula, JD, GRI, Presence,Persistence & Perseverance
(Allison James Estates & Homes)
Comments 28
Annette Lawrence posted a very worthwhile post concerning ...well; you read her post and you will understand!   I could use some vacui right about now! Annette can keep the Horror! Horror Vacui There’s a poisonous trait plaguing the marketing community, and the designers we, as real estate agents...
By Peg Augustus
(Lakeshore Realty)
Comments 0
The Best Year-Round Events in Incline Village NV Aside from its breathtaking location, its proximity to the lake and mountains, one of the best things that residents luxury homes in Incline Village NV love about living in this community is the year-long events that bring the community closer toge...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 2
Best Local Bookstores near Lakeland 55+ Real Estate  Lakeland is a town rich in resources especially when it comes to books. Whether you are bookworm or not, there is always a bookstore in Lakeland where you can find a good read. Keep on reading to discover awesome bookstores in town that are hig...
By Lori Mode, Mode and Durham, Your Elk Grove Real Estate team
(Keller Williams Realty - Elk Grove, CA Homes for Sale)
Comments 1
OPEN HOUSE:  SAT 10/17 @ 1-4Copy and paste this link to our website for complete property details and pics: McKenna Dr. Elk Grove CA 95757 4 Bedrooms | 3 Full Baths | 2129 SF | 2004Enter into open and bright formal living and dining rooms, with high ceilings, crown mouldi...