Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
For zombies, it’s brains. For real estate agents, it’s leads. “Leads! Must have leads!”  I’m joking, of course. I would never compare real estate agents to zombies by any means. But if you look at the way agents often prioritize lead generation above all marketing activities, I do get concerned. ...

By Kathy Goldman, Social Media & Marketing for Real Estate
(REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert)
Comments 25
 Let's continue, shall we?A week or so ago, I share with you the first 5 Blogging Bloopers and  had said I would post 6-10 the next day. Well life has it's way of making it's way into business! LOL. Anyway here is what I promised and a link back to that original 1-5 that I wrote about. 1-5 Worst ...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 31
~ Facebook Marketing Tips ~The title is tongue-in-cheek so do not think I have let my modest FB success go to my head. In fact, I am always looking for new ways to improve my brand exposure and generate new prospects and you should be as well. We do it here in the Rain and on our own sites and it...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce - Short Sale
(Keller Williams 414-525-0563)
Comments 12
   In Real Estate you an easily feel bombarded by invitations to network...on  line or at "after work" socials....speakers for breakfasts....luncheons sponsored by local organizations...you have to pick, choose or ignore the plethora of seeming popularity with these groups.   There are times when...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 12
Kathy Goldman "Typos, misspelled words, run-on sentences, punctuation...They may not see like much to you, but if you have a client who is looking for a professional, they are expecting your work to be professional as well and that includes reviewing your work once, twice."Right on target - and -...

By Jim McCord, Luxury Home Sales, #1 Best Selling Author, Coach
(Keller Williams Pinnacle Group)
Comments 5
The internet has changed everything in real estate marketing!  Many realtors are still taking their own photos, some actually taking photos with their phones.  Some realtors still aren't taking advantage of drone photography.  Today over 90% of buyers are searching for homes themselves on various...

By Elaine Carlson
(RE/MAX Estates Properties)
Comments 1
Palos Verdes real estate sales January 2017 for Palos Verdes homes decreased compared to December.  40 Palos Verdes houses sold in January which is a decrease from the 66 homes sold in December and an increase from the the 31 homes that sold in January 2016.  There were 48 Palos Verdes single fa...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 45
~ Facebook Marketing Tips ~Let's face it, one of the drawbacks of marketing on social media and having an online presence is the occasional appearance of creepers. Whether they text, call, IM, or send other messages, they can be a real nuisance. The best approach I have found is to ignore them, b...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
Nestled in the heart of Manhasset Long Island, on Nassau County's North Shore is the Townhouse community of Georgetown Commons. You can reach this destination by taking Route 25A to Plandome Road and a right on Maple. The community is surrounded by Marjorie Ct and Orchard St. These are brick stru...

By Mike Young, FHA 203k Consultant 707-812-7668
(203kOnLine.com, covering California & most other states)
Comments 0
3.5% down for small commercial buildings?Are you looking for your niche'? If you already specialize in small commercial and mixed use buildings then you have been missing the boat for, how long? If you haven't used the FHA 203k loan for these mixed use buildings or hard to sell light commercial b...

By Kathy Goldman, Social Media & Marketing for Real Estate
(REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert)
Comments 5
Avoiding Client Complaints Get Rid of Ice Cream LoversWhen you are in business, no matter how wonderful your service is, there are bound to be people who are not complete satisfied. And, as is human nature, you WILL hear about it! I call these people Ice Cream Lovers. They would complain if their...

By Thomas J. Nelson, Realtor, CRS, Co-Host of Mail-Right's: Real Estate Agent Podcast
(Big Block Realty)
Comments 6
In order to be a real estate brand, you have to understand what a brand is, what it means to the public and especially your clientele. When I think of the brands I trust, my go to choices - so to speak, I've learned a lot about creating my own brand through reflection upon why I palce so much val...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
 Spruce Pond At North Hills, in the upscale Hamlet of Manhasset Long Island, is a 24 hour guard-gated luxury townhouse neighborhood.Opened in 1987 on Long Island's Famed North Shore, Spruce Pond is situated in Nassau County, within the Herricks School District #9.  You can reach Spruce Pond by Th...

By Peter Mohylsky, Your Bucket List Broker.
(BETTER HOMES AND GARDENS REAL ESTATE)
Comments 5
I don't re blog very often but thought that this was  definitely worth the effort and value to pass on.  I like the item about changing the message on your voice mail.  We all need to update those messages.  Everyone has a cell phone these days and knows about voice messages.  Don't tell me you a...

By Sidney Kutchuk - Realty Works Temecula Kutchuk - Realty Works Temecula, Realty Works Temecula
(Realty Works Temecula)
Comments 0
The advantages of choosing a short sale over a foreclosure from a Murrieta short sale expert If you are going through a tough financial situation and are worried that you have no choice but to let the bank take your home, this might not be the wisest decision for you.  As a Murrieta short sale ex...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
(www.PrinterBees.com)
Comments 3
As we move toward the spring selling season, what are you doing to stay visible and relevant in your target neighborhoods?Hopefully, you’re using farming postcards to stay in touch with prospects in the neighborhood. You don’t even need a mailing list – Every Door Direct Mail (EDDM) allows you to...

By Pam Dent, REALTOR® - Charlottesville Virginia Homes / Horse
(Gayle Harvey Real Estate, Inc.)
Comments 0
Are you a golf enthusiast looking to buy a home in a golf community? Is your answer yes to that question? If so, you’ll be glad to know that there is a perfect place for you. It is located in the center of Virginia along the Rivanna River. It is Charlottesville! With temperate climate and breatht...

By Victor Amadi, Greenville SC Realtor - Greenville SC Homes for S
(PRODUCER Realty, LLC)
Comments 1
If you find any or all of the following appealing in a home: ranch style, 4 bedroom, 2 bath, open & split floor plan, almost 1 acre lot, above ground pool, great neighborhood, modern layout, and no HOA fees, then you will not want to miss this cute home for sale at 2425 Hanging Rock Road in Inman...

By Thom Abbott, Midtown Atlanta GA Condos For Sale
(MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living)
Comments 7
If you don't catch this weekly Awesomeness....then let me share it with you! This feature from Anita Clark is always jam packed full of good stuff. Heck, on this week's feature alone, I found out about adding Services and other tabs to my Business Page. Lots of good stuff here.... ~ Facebook Mark...

By Mike Frazier, Northwest Tennessee Realtor
(Carousel Realty of Dyer County)
Comments 2
In case you haven't noticed VRBO is financing their recent purchase of the same site by now double dipping. Not only do they charge the advertiser but also now the client wanting to book. And on top of that your placement on the site is mixed in with other units not in the same resort.Now the one...