Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Christine Pappas - REALTOR®, Northeast Ohio Homes - Ohio RE/MAX REALTOR
(RE/MAX Results)
Comments 1
A charming home in a highly desirable location. If you are on the lookout for a home in  a convenient location where you can enjoy privacy and retreat, this home for sale here in Mayfield Heights could be what you are looking for. Featuring 3 ample sized bedrooms, 2 spotless baths, a 2 car overs...

By Melissa Muse Wiggans, CRS, GRI, ABR - Real Estate Muses
(Real Estate Muses)
Comments 0
Grab the opportunity to own this beautiful Meadows of Copperfield home! Are you looking for a second home or seeking to expand your investment? This Converse home for sale will surely catch your attention and is worth the investment you will make. This home features 3 bedrooms, 2.5 bathrooms, an...

By Estelia Mesimer - REALTOR®
(ReMax Metro)
Comments 2
This is the home of your dreams! Inspired contemporary design comes to life in this stunning waterfront home, standing in the prestigious gated enclave of Caya Costa.This magnificent home is tucked away on a cul-de-sac overlooking Riviera Bay.  With 5 bedrooms, 7 bathrooms and ultra-luxury amenit...

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 35
You're online, you're writing, but are you getting anything in return? We've all heard content is King so why are people not responding to the gazillion blog posts I'm putting out there? Google is the King and we all want to play in the kingdom so we kind of have to follow their rules. We need to...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 15
You’ve got a “Warm” Internet lead… how do you hang on to them until they’re ready to act? Some of those leads you get from your website (or from paid services) are people who will buy or sell in the future, but aren’t quite ready yet.The way to hang on to them is to stay in touch and never let th...

By Linda Itskovitz, All-in-one visual property marketing in 3D and VR
Comments 5
Real estate agents - are you falling behind your competition? Watch our real estate marketing webinar to learn how you can use innovative technology to impress sellers and stand out from other agents in your market. In this webinar, you will also hear firsthand how top agents from RE/MAX, Sotheby...

By Steve Siegwalt, Experts in Real Estate Relationships!
(Realty Austin)
Comments 0
When you look at life, you are always selling AND buying. Relationships are all about selling yourself, sharing your desires, and introducing the direction you want to head. The sales arena has really gotten a bad rap over the years. Terms like "salesie", "pushy sales people" and perhaps "unscrup...

By BILL CHERRY, Broker & Wealth Coach
(Bill Cherry, Realtor)
Comments 21
  For the majority of my real estate career, I have been interested in redeveloping small-town downtowns.I have taken the lead as the consultant in several.It's a tricky business, especially if you are close-minded to learning the reasons one is as it is, rather than assuming that you intuitively...

By Gary DiGrazia, Sr., Probate Real Estate Expert Training
(EXP Realty )
Comments 0
If you are looking for more business then check out probate homes in the probate process not yet up for sale.  In my Bay Area workplace (7 Counties) we have on average 1800 probate cases per year with real estate.  We have perfected a system that gives us constant opportunities so sell probate ho...

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 55
 ~By Tim EminethWe have talked to a lot of agents, that are moving from an “all in one site” to a WordPress website. I define all in one sites as websites that have a larger monthly fee and everything is provided for you, the MLS solution and the content. An example of the All in one sites are iH...

By Steve Bunker
Comments 1
Should real estate agents use promotional calendars?Absolutely.But why do they work so well? What's the psychology behind using a real estate promo calendar, and how can it help your clients (and you)?Why Real Estate Calendars Are the Perfect Marketing GiftsAny experienced Realtor® can tell you t...

By Joanna Miarrostami
(Ditommaso Real Estate)
Comments 2
Gorgeous one family center hall colonial in Tottenville with waterviews. Features 4 large bedrooms and bonus bedroom in basement. 4 baths, inground pool with jacuzzi. Basement is above grade, radiant heat floors in upstairs bathrooms and kitchen. Built in sound system, Hardwood and tile floors th...
If you’ve logged onto Facebook anytime in the past year, you may have noticed an increase in the popularity of video. It’s effectively stealing the spotlight away from the more traditional status update featuring solely copy and images — and there’s no sign this trend will slow down anytime soon....
The “email-is-dead” argument was an interesting — and very short-lived — mini marketing controversy just a handful of years ago. The theory was that few people actually want to receive a stream of emails from brands they kind of know and like, and that social media had overtaken the medium in con...

By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Residential Brokerage)
Comments 21
 Lush Gardens & Koi Pond Set In Sedona Arizona Photography Contest - Real Estate: Exterior Picture (above)When I saw this home from my 3 time client, I couldn't believe what they had done with it in a short period of time. After all, I brought them to the home. I can tell you that it did not look...

By Loreena and Michael Yeo, Real Estate Agents
(3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co.)
Comments 2
A pristine, move-in ready home that offers the best of retreat and relaxation Nestled in the sun-drenched location of Winsor Meadows, this inviting and impressive single-story home offers the best of retreat and relaxation.  Featuring 3 bedrooms, 2 bathrooms and a 2-car garage, you’ll enjoy 1,778...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 37
After reading a post this morning written by Grant Schneider titled “ARE YOU THINKING ABOUT THE FUTURE FOR YOUR BUSINESS?” and I thought I’d share my thoughts on this topic.  We work in an ever changing business.  Our business follows the paths of marketing methods. Listings are the name of the r...

By Steve Bunker
Comments 0
If you're forming a new real estate company, you need an amazing - we mean really amazing - logo.And according to researchers at MIT, the logo is much more than a symbol of your brand.It's a point of connection.Researchers C. Whan Park, Andreas B. Eisingerich and Gratiana Pol use examples to expl...

By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 2
Visit "Local-n-Global" Realty websiteMonday 10/16/17 Legacy Village Lyndhurst Community Fund.To apply to the Legacy Village Lyndhurst Community Fund please submit an online application through the Cleveland Foundation's Grants Gateway. Log in to the following website, https://www.clevelandfoundat...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 0
    Homeowners, If you have been considering selling your home, then this year represents an incredible opportunity for you. Spring is the hottest season for the real estate market, and you have to get moving now to take advantage of it. To get started, CLICK HERE: Or, click on the SELLER tab at ...