Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Stephen Fells, Marketing, Technology, Fun and News!
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Source: Statista Despite the Cambridge Analytica scandal still swirling around Facebook, resulting in a grilling at the hands of the U.S. Congress for CEO Mark Zuckerberg and the spurring on of the #DeleteFacebook movement, the company recorded strong quarterly figures for Q1 this year - includin...

By PropertyMinder (AccelerAgent), Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 2
Another critical reminder (and sometimes overlooked practice) in terms of maximizing your Facebook marketing potential: keep tabs on your analytics, ascertain what's working at what time(s) and what's not, and take any necessary action. It's working for us!Thank you, again, Anita Clark, for your ...

By InCom Web & e-Marketing Solutions, Marketing Coordinator
(InCom Real Estate Web & e-Marketing Solutions)
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Real estate, like any other industry, lives and dies based on word of mouth. You can be the greatest real estate agent in the world; you can work for the best real estate agency in the world; but if no one has heard of you, it will be more difficult for you to find clients. In addition, your prop...

By Tim Maitski, Truth, Excellence and a Good Deal
(Atlanta Communities Real Estate Brokerage)
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 The Guarantee That Lures Them InKey Points I learned the details of the "Guaranteed Sale Program" You attract business with the guarantee but never give out the guarantee You make enough restrictions so no one qualifies You sell them instead on your regular program  Have you ever wondered how so...

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Platinum Properties)
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Are you standing out in your market as outstanding? As a luxury or other real estate marketing professional, have you ever asked yourself any of these questions? 1. Why am I cash rich some months and cash poor the next?2. Why are some of my competitors, who have less talent and less marketing sav...

By Hugh Thomas Lorch, Specializing In Luxury Homes
(EXP Realty)
Comments 1
Yet I am offering you 6 Months Unlimited Coaching For $497..That's unlimited access by phone, email, text or messenger..You haven't taken me up on it .. what have I done wrong?Do you not trust me to help you skyrocket your business?Have others soured you on coaching and mentoring?Here's 10 Reason...

By Borino - The Real Estate Coach
(Borino Productions)
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In the latest "WHAT'S WORKING RIGHT NOW IN REAL ESTATE" your coach Borino chats with two top agents Nick Baldwin and Tristan Ahumada about getting more good leads.... Finding motivated prospects and clients, listing more homes - and earning more commissions. Lab Coats Live 2018 is coming! Join th...

By Lee Davenport, Learn With Lee: Real Estate Coaching & Consulting
Comments 1
  As featured in REALTORMag.  What does it take to be a top producer?  There is no magic, work-free formula but there are habits and principles of top producers that you can "borrow" from their playbooks.  Jen Du Plessis is a top producer in the 1% who has even sold her methods to Salesforce -- y...

By Mullen Real Estate Team, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 2
NEW FOR THE SPRING MARKET! Spacious home in one of Maynard’s premier locations along the Assabet River is now on the market!  Over 2200 square feet of living space on over a half acre with the river in your back yard!  Open flowing main level features a large kitchen with open peninsula to the di...

By Ginger Harper, Your Southport~Oak Island Agent~Brunswick County!
(Coldwell Banker Sea Coast Advantage)
Comments 0
Marte,This is a good post and I am sharing for others to see.Thanks, You write a property description for every one of your listings, and when you're writing for MLS you're often limited to what I think are too few words. You’re also confined to one long paragraph, which stinks, but there it is. ...

By Cory Weikel, Real estate company serving Western Washington.
(Northwest Veterans Realty)
Comments 5
Throughout this article we will discuss how the boost post function can be extremely useful even though it has a bad rap in themarketing world. Read below and decide for yourself or even better test and get your own results. Facebook Marketing Marketing on facebook is one of the most valuable res...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
With low inventory in the 55 and Over communities, buyers are out and about looking. Get your Condo listed now and be another SOLD by Lawrence"Larry" and Sheila Agranoff. Currently, April 2018 there is no inventory of condos at Sunrise Village in Sayville NY.  Now is the perfect time to get your ...

By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 0
Lou knew how to motivate us and every day I miss those daily doses of Lou's nudging us to do better and be better. Think about this...what would you do if you knew you could not fail? Motivational Power Quote   Don’t Allow Fear to Freeze You Into Inaction “Feel the fear and do it anyway.” Dr. Sus...

By ReferralExchange (Lisa Fettner), The largest real estate referral network in the US
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You’ve collected up all your photographs, noted down all the relevant property information and now you just have to write the description and upload! Sometimes, it’s not always as easy as it sounds, is it? Don’t worry, you’re not alone. It can be challenging to write the perfect description that ...

By Jim Paulson, Owner,Broker
(Progressive Realty (Boise Idaho)
Comments 4
Prime Eagle Idaho development opportunity!  This 21.57 acre parcel is contigous to an existing Toll Brothers community (The Preserve).  They also just started their next phase on the eastern boundary called "Eaglefield Village".  Bald Eagle Pointe is a proposed new community across State Street n...

By Bruce Kunz, REALTOR®, Brick & Howell NJ Homes for Sale
(C21 Solid Gold Realty, Brick, NJ, 732-920-2100)
Comments 18
This post by Grant Schneider really defines how REALTORS should be assisting clients.Bruce  People have a perception of a salesperson as a pushy person trying to convince someone to buy something he or she does not need. But now what is your perception of your doctor when you have a problem or a ...

By Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
(Ludwig & Associates)
Comments 8
Motivational Power Quote   Stick With It Until You Achieve it “Frequently the difference between success and failure is the resolve to stick to your plan long enough to win.” David Cottrell, author   As I see it. . . . . . . . Stick with it until your achieve it   When you have a good plan stick ...

By Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
(Ludwig & Associates)
Comments 21
   Motivational Power Quote   Few Things are Impossible   "Few things are impossible to the diligence and skilled. Great works are performed not by strength, but by perseverance." Samuel Johnson, writer (1709-1784)    As I see it. . . . . . . . Few things are impossible.  Being diligence and skil...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 24
~ Facebook Marketing Tips ~How often do you check your Facebook Analytics? Did you know you could? A quick way is via the top menu on your FB Biz Page. Click on "Insights". From there you can get a quick snapshot of your FB reach, views, likes, engagement, new followers, ad/boosted information, a...

By SmartZip Analytics, Adam Long, Director of Sales and Marketing
Comments 11
Three ways to make your marketing more deliberate For decades, agents have been happy to take on unexpected sellers who called from out of nowhere. The common wisdom was that agents had two main options when it came to winning listings: they could target one-on-one sellers by looking at FSBOs and...