Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce - Short Sale
(Keller Williams 414-525-0563)
Comments 16
      We have two nights a week that we reserve for us as opposed to clients and the business of being in business. One is "Nacco Tacho Tuesday.  This evening more times than not becomes a mini networking event of sorts. It may be with a Buyer or Seller...it could be a contractor...a lender...a l...

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 22
Here is some excellent about marketing and blogging, thanks to Marte Cliff. When you take the time to share your thoughts, you want to make sure they will be read. When you take the time to write – whether it’s a blog post, a prospecting letter, or even a property description – you want people to...

By SmartZip Analytics, Predictive analytics for real estate
(SmartZip)
Comments 3
Temperatures in New York last week were in the 60’s hitting 60°F, while San Francisco’s forecasters were warning of snow. In the midwest, Minnesota saw record highs in mid-February, only to be hit with a winter storm warning a week later. No matter where you call home, it’s likely that you are sc...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 18
Who SOLD another home in Mt. Sinai Long Island?  Lawrence "Larry" And Sheila Agranoff, Licensed Real Estate Associate Broker and Licensed Real Estate Salesperson SOLD Another Home On Long Island. This Time It's At The Park in Mt. Sinai.  The Park is a 24 hour guard-gated 55 and over HOA community...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 10
Whether we're discussing our business or personal life, consistent is a keyword.  In business, we need to consistently market to make the phone ring. Our area has been experiencing a slim market for fresh listings.  The shelves are almost empty with one month of inventory remaining in our town. T...

By Marcia B. Plummer, "THE REALTOR YOU NEED, WHEN THE DOORBELL RINGS!
(The LAMP Group LLC at Keller Williams Red Stick Partners)
Comments 1
14314 SunnyHill Ave, Baton Rouge, Louisianana Get Directions Click Here Description Photos Maps & Local Schools Print Brochure Our Reviews $ Click for current price 3 BEDROOMS | 2 (2 full ) BATHROOMS | 1421 SQUARE FEET Great home waiting for a new life. Home has been gutted and treated for Mold....

By Kristin Johnston - REALTOR®, Giving Back With Each Home Sold!
(RE/MAX Realty Center )
Comments 12
This charming, turn-key home in West Allis is waiting for you! If you are looking for a move-in ready home in the suburbs of West Allis, with a an updated interior featuring the modern conveniences necessary in daily life, this could be the home you are looking for. Well-loved and properly mainta...

By Erin Mehojah, Real Estate Professional, ABR®, GRI, ASP®
(The K Company Realty)
Comments 0
Wheatlands is a Metropolitan District located in Southeast Aurora, Colorado, near the Southlands Shopping Center and the Aurora Reservoir.   This community offers the home owner access to parks, walking trails, a recreation center with a pool, and common areas.Here is the market update for the co...

By Pat Hiban, Billion Dollar Agent
(Pat Hiban Interviews Real Estate Rockstars and Founder of Rebus University)
Comments 1
How often have you considered the ways real estate branding and marketing could help make your real estate business more profitable? In this post, we’ll take a look at real estate branding and how you can establish an effective brand to make more money in real estate.Established author, successfu...

By Jim Paulson, Owner,Broker
(Progressive Realty (Boise Idaho) www.Progressive-Realty.info)
Comments 7
I am a huge fan of automation and technology, but we are a long ways away from being outsourced as Realtors.  For example, I use Google Alerts to help me keep track of what is happening on line for Boise Idaho real estate.  Therefore, I have a Google Alert set up specifically for "Boise Real Esta...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 4
   Opened in 2006, Encore at Lake Grove is an active and  24 hour  guard-gated 55 and over community. These are all attached condos with 1 or 2 car garages that have interior entries, 2 bedrooms with 2 or 2.5 baths, central air conditioning and gas heat. The townhouses have patios and the upper B...

By Yolanda Cordova-Gilbert, David Weekley Homes in Towne Lake 70's
(David Weekley Homes)
Comments 5
 Yesterday, here at the David Weekley Towne Lake 70's model we had a wonderful event with over 85 realtors attending, these realtors were able to see our beautiful David Weekley Model the Wellington in Towne Lake and they toured our beautiful inventory homes the Gabriel and the Ridgehill. We had ...

By Charlie Dresen, Steamboat Springs, CO e-Pro
(Steamboat Sotheby's International Realty)
Comments 4
I've used video for years now to market my listings and market myself.  I can emphatically say video works. Not only does video have the capacity to elicit more emotions in a buyer than a photo but you can really tell the story and get buyers emotionally attracted to your listings. Time and time ...

By Shelly Al-Hashash, Vice President Sales at DisclosureSave NHD
Comments 16
Do you care about your clients? Do you care about their needs, their desires and do you think of their problems as your own problems? These are some of the questions you should answer before even sitting at the negotiation table or go to an open house.  If you care and protect your clients and if...

By Karen Sackett, BizEBee Virtual Assistants
(BizEBee Virtual Assistants LLC)
Comments 0
If you are new to real estate, or have been in it awhile, you have heard about managing your database. It is also called a CRM (Customer Relationship Management). So the real question is, are you managing your customer relationships how you should be?  For most agents, this is one spot that falls...

By Ginger Harper, Your Southport~Oak Island Agent!
(Coldwell Banker Sea Coast Advantage)
Comments 0
Great list of real estate marketing idea...I will reblog  By Jed Carlson, Adwerx   Try these real estate brand building techniques to get more real estate clients   As a real estate agent, you’re busy helping buyers and sellers in a major transaction. But you also have a business to build, to kee...

By Vincent Socci
(William Pitt Sotheby's International Realty)
Comments 7
Amongst the many qualities of a successful real estate agent is their ability to have a rock solid and comprehensive listing strategy to present to their prospective sellers. In recent years, the push to follow the web 2.0 revolution and feed your listings to every real estate website has been th...

By Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
(Real Skillz-Clear Marketing for Your Real Estate Vision)
Comments 14
Travel the Worldwide Web.  Answer A Few Simple Questions Online Where Consumers Ask Inquiring minds are coming on the internet in increasing numbers to ask questions and get answers.  Here are some staggering statistics from Hitwise's March 2008 Report, U.S. Visits to Question and Answer Websites...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 44
~ Facebook Marketing Tips ~Let's face it, one of the drawbacks of marketing on social media and having an online presence is the occasional appearance of creepers. Whether they text, call, IM, or send other messages, they can be a real nuisance. The best approach I have found is to ignore them, b...

By Joshua Harley, CEO, Tech Geek, Innovator, Disruptor, US Marine
(Fathom Realty)
Comments 60
Are you running pay-per-click campaigns, creating content for your website, and then posting that content on social networks like Twitter and Facebook? If you are, that's awesome and a great first step but if you are not generating the number of leads you want to, then maybe it’s time to evaluate...