Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Jim Lee, Portsmouth NH Realtor, Portsmouth, NH
(RE/MAX Shoreline)
Comments 6
One of the most read pages on my website, is my list of 40 free or inexpensive thigns you can do to make your house sell for more money. No rocket science or hard things to do here; just a list of commonsense things as simple as keeping your garage door closed for bett...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 44
As you know, there is no one magic pill that will make your real estate career successful. That takes a good mixture of skills, market knowledge, and dedication – together with effective and consistent marketing.But there always are some things that can raise you a notch above your competition, a...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 26
~ Facebook Marketing Tips ~Sometimes we are just too busy to learn how to do certain Facebook tasks or we know what to do but run out of working hours to accomplish those things. When that happens for an extended period of time does your FB presence become a social media ghost town or do you pick...

By Buffini & Company
(Buffini & Company)
Comments 3
 Part of owning a small business is building your brand. Your brand is more than your name and logo, or a billboard with your face emblazoned upon it; it’s your overall reputation with your clients and the community. When you’re a referral-based business, part of your brand’s identity is the grea...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 22
The Todaro Team successfully matched up the developer with the owner of a Franklin subdivision.  The closing was Friday, May 19th and the infrastructure will be developed very soon. This subdivision is approved and ready to be developed and homes built.  We are currently preparing our brochure fo...

By Elaine Carlson
(RE/MAX Estates Properties)
Comments 0
My favorite Palos Verdes Homes on the May 16, 2017,  Palos Verdes real estate Broker’s Tour (21 homes had open houses today) are described below.  We currently have 205 single family Palos Verdes homes for sale ranging in price from $969,000 in Rancho Palos Verdes (The low in Eastview is $798,88...

By Kristin Johnston - REALTOR®, Giving Back With Each Home Sold!
(RE/MAX Realty Center )
Comments 1
Pewaukee WI Homes for Sale | Market Report for March to April 2017 A small town appeal with great amenities! What makes Pewaukee different from other places that claim they're a "big city with a small-town appeal"? Owning one of the homes for sale in Pewaukee WI allows you to adore the rolling gr...

By Teresa Ryan - Ryan Hill Realty, Naperville IL Real Estate Broker
(Ryan Hill Realty)
Comments 1
Beautifully updated 4 bed 2 bath gem walkable to downtown! Custom hardwood floors, fireplace, granite, stainless, travertine floors, new doors, windows, and trim throughout. 2 car garage. Washer and dryer already in home and home features tons of storage area. Don't miss your chance to see this w...

By Teresa Ryan - Ryan Hill Realty, Naperville IL Real Estate Broker
(Ryan Hill Realty)
Comments 0
Elegantly finished traditional two story home on the North Side of Naperville in Naperville North High School district. Beautiful brick and stone front exterior with professional landscaping yard and brick paver patio. Impressive two story foyer. Dark hardwood floors on main level. Great remodele...

By Gabe Sanders, Stuart Florida Real Estate
(Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales)
Comments 5
 If you're looking to re-charge your business with a solid marketing plan, then you should read and consider using these ideas from Barbara Todaro.  They've been working very well for her team. Here’s a sample of our latest “sale pending” postcard on the property located at 34 Hunters Run in Fran...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 11
                                Westwood Avenue, Deer park Long Island   Another Deer Park Long Island home has been SOLD by Lawrence "Larry" And Sheila Agranoff.     This time it's a Suffolk County 3 bedroom 1 bath Ranch style home on Westwood Avenue in Deer Park Long Island that The Top Team, ...

By Lee Davenport, Learn With Lee Real Estate Coaching & Consulting
Comments 0
 Excerpt from Profit with Your Personality.Featured in REALTORMag.I detest seeing tags in t-shirts that say, “One size fits all” because that one size NEVER does.  Whether the shirt hugs you like a baby’s onesie or drapes over you like a potato sack or Snuggie® Blanket, it is just not a fit for e...

By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
The Cross Report: Woodcliff In Marvin NCWoodcliff Homes for Sale is built by True Custom Homes in the Marvin High School District of Union County. Woodcliff is an extension of the Firethorne Country Club community. It features newer homes on wooded lots and has clubhouse, golf course, pool, walki...

By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
The Cross Report: Therrell Farms In Marvin NCTherrell Farms Homes for Sale are located in a luxury gated community just a few miles inside of Union County. Therrell Farms homes are luxury homes located on good-sized lots. The community features a pond and walking trails. If you live in Therrell F...

By David Rathgeber, Broker/Owner NVAR Lifetime Top Producer & Author
(Your Friend in Real Estate, LLC)
Comments 0
The most valuable exposure for the homes you are marketing is through the computerized MLS database, which is likely 50 times as important as whatever is in second place. If you have any question about this fact, do a bit of statistical analysis on how homes are sold. The answer is likely to be l...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
 Located in the upscale Hamlet of Manhasset Long Island, there is a Condo community known as Spruce Pond.Opened in 1987 on Long Island's Famed North Shore, Spruce Pond is a 24 hour guard-gated neighborhood. This pet friendly community is situated in Nassau County, within the Herricks School Distr...

By Dawn McCurdy - Real Estate Broker, Albany, Rensselaer, Saratoga & Schen Counties
(McCurdy Real Estate Group, Inc.)
Comments 2
A pristine, ready to move- in home in a sought-after community Convenience and space merge in this lovely home, comfortably nestled in the popular subdivision of Riviera Estates.Built as a Raised Ranch style, this Latham home for sale features 5 bedrooms, 2 bathrooms, a large family room and form...

By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 6
If you don't get it, someone else will!This is so true of OPPORTUNITY!Lou Ludwig asks a great question in this re-post:Who Will Seize the Opportunity? Motivational Power Quote   Who Will Seize the Opportunity?    “No opportunity is ever lost. Someone else seized the ones you missed.” Unknown Auth...

By Z57 Marketing Team, The #1 Affordable Lead Company
(Z57 Internet Solutions)
Comments 2
Most agents come to fear those 4 dreaded words - For Sale By Owner. While you might be tempted to rule these people out as potential leads, the truth is that these relationships are worth pursuing. In fact, nearly 80% of FSBO homes end up being placed with a real estate agent in the long run. The...

By Zach @ Chime, We market for agents, build CRM and tools. Ask me!
Comments 1
Whether you’re just starting out in the real estate space or you’re a seasoned realtor, generating leads can be one of the trickiest parts of the business. But what do you do with that lead once you’ve gotten their info, whether through email signup at the latest open house or the IDX you created...