Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 1
Description:William Oliver Atlanta Condo Lofts: The William Oliver building is a 16-story highrise located on Peachtree Street in the heart of Downtown Atlanta. Built for office use in 1930, this building was converted to apartments in time for the 1996 Olympics and later converted to lofts. The ...

By Wade Micoley, CEO/Founder of RealtyHive
Comments 6
People tend to dream that a never-before-met great uncle will leave them a sprawling waterfront estate in a will they didn’t know existed. This sounds lovely (minus the death of your uncle, RIP!), but it doesn’t happen very often. In the real world, what actually occurs is that your crazy cat-lad...

By Frederick Herman, Veterans, Military, City, State, Federal Employees
(Staten Island Properties)
Comments 1
Is it possible to save a lot of money and still get the full service when you sell your home in South Shore, Staten Island?  Most home sellers know that real estate commissions on a home sale is typically 6 percent of the sale price.  We can help you save even more! How?  My name is Fred Herman a...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
LAWRENCE "LARRY" AND SHEILA AGRANOFF, Real Estate Licensed Associate Broker and Real Estate Licensed Salesperson are familiar with the Long Island Townhouse/Condo Real Estate Market, and we List and Sell in Nassau and Suffolk County.  When you are looking to buy or sell a Townhouse on Long Islan...

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Platinum Properties)
Comments 1
Overpricing your home can cost you money and maybe even lose a sale. Buyers are astute and do their research. They know when something is overpriced and oftentimes just chose to skip it all together. Listen to your agent, look at the numbers with your agent and price your home to beat your compet...
If you’ve ever searched for a product online or signed up for a website or service, it’s guaranteed you’ve come across and clicked on a call-to-action (CTA).CTAs combine thoughtful design, strategic copy, and calculated on-page placement to get consumers like you to take a desired action -- wheth...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 38
~ Facebook Marketing Tips ~As 2017 is winding down, how would you rate your Facebook presence this year? Did you accumulate plenty of quality leads? Pickup new clients? See an improvement in interactions, followers, and/or positive results from your call to actions? Did you effectively try out a ...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 8
Do you ever wonder why some word usage mistakes are so common in real estate blog posts? I’m beginning to think that it’s because people see these errors so often they begin to believe they’re correct.Meanwhile, those mis-used words can destroy your message - and even cause clients and would-be c...

By Home Sales Force Team, Canton, Alpharetta, Roswell, Woodstock, REALTORS
(eXp Realty)
Comments 3
Welcome, Peter glad to have you on the team.  To learn more about eXp Realty view this short video: eXp Realty is one of the fastest growing real estate brands in North America, with thousands of agents operating across the United States and Canada. We believe that agents should have a choice in ...

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
Comments 1
When does a client begin to consider you as “their agent?” Studies show you’ll need at least 5 touches annually before this will happen. Pop-By gifts are one of the most cost-effective ways to make those touches and ultimately generate more referrals. That’s why Zurple is sending you this complim...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
 You may have not heard of this community before, but Realtors® Lawrence "Larry" and Sheila Agranoff have been showing buyers Willow Ridge in Smithtown Long Island.  They are looking for a community with a basement and a 2 car garage in Suffolk County New York.  Willow Ridge in Smithtown Long Isl...

By Sylvie Stuart, Home Buying, Home Selling and Investment - Flagsta
(Realty One Group Mountain Desert 928-600-2765)
Comments 0
Hooraaaay!! Elevation Realty Group was awarded 2nd place in Daily Sun's "Best of Flag 2017". Best of Flag is a competition where the residents of Flagstaff, AZ vote on their favorite local business providers, including: restaurants, bars, businesses, individuals and teams. Sylvie Stuart and Kevin...

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
Comments 0
On the second day of Christmas, Zurple gave to me…two referral leads! The holidays are the perfect time to get personal with your contacts. Holiday cards offer a reliable and affordable option to connect with contacts. Send your prospects these holiday cards to keep top of mind with your client b...

By Wade Webb, Real Estate Coach - Agentsboost
(Royal Lepage Kelowna)
Comments 2
  On the first day of real estate my true love gave to me… Spend some focused time on your real estate database prior to 2018. If you don’t have a database then assemble one. Input names from your phone, emails, social media and client files. Take the time to build a monthly database touch system...

By Marjorie Taylor, New Homes in St. Augustine Florida
(Riverside Homes)
Comments 1
Riverside Homes now building in Ocean Ridge, St. Augustine Beach Discover one of St. Augustine’s newest and most anticipated communities and begin creating a lifetime of memories in a Landon home. Located in St. Augustine Beach, Ocean Ridge is the last new home neighborhood at the beach which is ...

By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 14
To me. a seller without proper motivation is not a seller.      Cooperation Is a Must When meeting with the seller and determining if I want to take on a potential client, I first need to know if the seller is on board. This involves several things including the timing of the sale, how motivated ...

By Sylvie Stuart, Home Buying, Home Selling and Investment - Flagsta
(Realty One Group Mountain Desert 928-600-2765)
Comments 1
Elevation Realty Group at Realty ONE Group Mountain Desert has a home back on the market. The home is located in a quite cul-de-sac in Kachina Village in Flagstaff, Arizona. It has a cozy cabin feel with its wood ceilings, walling, and floors. The house has a newly remolded kitchen and backsplash...

By Home Value Leads
Comments 1
This article was originally published on the Home Value Leads blog. As a real estate agent, when you think of photography, you are likely to think immediately of listing photos. While, of course, listing photos should be at the top of your list, have you ever thought about local images as a part...

By Ginny Gorman, Homes for Sale in North Kingstown RI and beyond
(RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate)
Comments 29
What Clients Do Not Know About the Behind Scenes in Real Estate Transactions Doing what is right for one's client is top on real estate agents minds but unfortunately with the influx of newer agents and lack of business knowledge it is not happening enough.  Is it a lack of training, lack of skil...

By Elizabeth Straessle, MRP, ~Military Spouse~
(All American Home Source Realty, LLC)
Comments 1
At some point in your military journey, you will find yourself preparing for your PCS move. However, a military relocation can be much more challenging than a civilian relocation. You have to deal with plenty of red tape, paperwork, and jargon. You also have to navigate your way through rules and...