Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Dawn McCurdy - Real Estate Broker, Albany, Rensselaer, Saratoga & Schen Counties
(McCurdy Real Estate Group, Inc.)
Comments 2
A pristine, ready to move- in home in a sought-after community Convenience and space merge in this lovely home, comfortably nestled in the popular subdivision of Riviera Estates.Built as a Raised Ranch style, this Latham home for sale features 5 bedrooms, 2 bathrooms, a large family room and form...

By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 6
If you don't get it, someone else will!This is so true of OPPORTUNITY!Lou Ludwig asks a great question in this re-post:Who Will Seize the Opportunity? Motivational Power Quote   Who Will Seize the Opportunity?    “No opportunity is ever lost. Someone else seized the ones you missed.” Unknown Auth...

By Z57 Marketing Team, The #1 Affordable Lead Company
(Z57 Internet Solutions)
Comments 2
Most agents come to fear those 4 dreaded words - For Sale By Owner. While you might be tempted to rule these people out as potential leads, the truth is that these relationships are worth pursuing. In fact, nearly 80% of FSBO homes end up being placed with a real estate agent in the long run. The...

By Zach @ Chime, We market for agents, build CRM and tools. Ask me!
(Chime)
Comments 1
Whether you’re just starting out in the real estate space or you’re a seasoned realtor, generating leads can be one of the trickiest parts of the business. But what do you do with that lead once you’ve gotten their info, whether through email signup at the latest open house or the IDX you created...

By Zach @ Chime, We market for agents, build CRM and tools. Ask me!
(Chime)
Comments 0
The market is full of listing portals and vendors that help you generate leads, Zillow and Trulia being two well-known examples. Generating leads is great, but the larger challenge is converting those leads into clients. When a lead first comes into your CRM, the probability for a successful conn...

By Joyce Marsh, Broker Associate, Premier Sotheby's International Realty
(Premier Sotheby's International Realty)
Comments 4
 The beautiful home at 2406 John Anderson Ormond Beach Florida is definitely a fabulous Luxury Riverfront Home worthy of a cover feature.  Absolutely stunning home with breathtaking views of the Intracoastal waterway and beyond.Presented by Joyce Marsh | Premier Sotheby's International Realty | E...

By Karen Mathers - REALTOR YOUR, When it Matters, Choose Mathers! 772-532-3221
(Keller Williams Vero Beach)
Comments 0
Come and see why Vero Beach is a great place to call home! If you are looking for a vacation or a retirement home, you should definitely check out the gated communities in Vero Beach FL. Vero Beach, a city in and the seat of Indian River County, is known for its 25 miles of pristine oceanfront. I...

By Debbie Harr, Realtor Homes That Click, Worthington Ohio Homes
(Homes that Click Realtors)
Comments 1
Hilliard OH Free Standing Condo for Sale in Woods at Hayden Run Overview Maps Photos Features Description Video $329,900 Condominium Main Features 3 Bedrooms3 Full BathroomsInterior: 2,359 sqftYear Built: 2011MLS #: 216026770 Location 5739 Timber Top DrHilliard, OH 43026USA Debbie Harr Homes Tha...

By Gary Frimann, REALTOR and Broker
(Eagle Ridge Realty / Signature Homes & Estates)
Comments 10
There is a real estate brokerage in my area, which shall go nameless for now, which has TWO canceled listings in my neighborhood.  Or, at least they are canceled on the MLS.However, the signs still remain, and both have been up for more than 60 days after the cancellation... Two canceled listings...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
(www.PrinterBees.com)
Comments 23
Edited to add: Facebook stories is available from the Facebook app when you're using a mobile phone. Sorry I wasn't clear about that! Facebook continues to introduce new features to stay ahead of the competition. Most recently, this included the introduction of Facebook Stories. These stories all...

By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 40
Kevincollins123 photographer We are often asked to describe the process of developing a personal or company brand for luxury real estate or any other category of real estate marketing professionals. Our very first step is what we call the discovery process. Our job is to transcend the layers of s...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 31
Here’s a sample of our latest “sale pending” postcard on the property located at 34 Hunters Run in Franklin MA. This postcard will land at 500 homes. The same homes that received our “Just Listed” postcard for this property. The same homes that received our “Free Market Analysis” postcard that ac...

By Realtor.com® - A division of Move, Inc., Proven Systems
(realtor.com®)
Comments 0
The realtor.com® Results Series team has been on the road sharing our top 10 tips for drawing in and converting seller leads. And now, we’re ready to share them online with you! For the next few weeks, tune into the Results Series blog to learn how we recommend you engage and convert sellers thi...

By Pam Dent, REALTOR® - Charlottesville Virginia Homes / Horse
(Gayle Harvey Real Estate, Inc.)
Comments 0
Remarkable close-in yet a very private 33 acre setting! The perfectly sited custom built home features a delightful great room with a Rumford brick fire place, tall light filled windows, wet bar and built-ins. The floor plan boasts a first floor master bedroom suite, formal dining room, kitchen w...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Professional office space in Northborough is available now for your own business! This beautiful space comes with a decorated waiting area, bathroom and kitchen to make you look like the professional you are without the extra expense! Sun drenched front office space of approx 240 sq ft is right o...

By Pam Dent, REALTOR® - Charlottesville Virginia Homes / Horse
(Gayle Harvey Real Estate, Inc.)
Comments 4
Don't miss this spacious & totally private high quality home with unique features, sitting on 9 secluded acres in the Western Albemarle School District, with frontage on Stockton Creek. There is an oversized detached garage with a full walk up stairway to an approx. 352 SF of unfinished room to m...

By Pam Dent, REALTOR® - Charlottesville Virginia Homes / Horse
(Gayle Harvey Real Estate, Inc.)
Comments 1
Come home to Marsden Point. Incredible attention to detail in this Harold Davis built home located on one of the nicest streets in Glenmore. The brick work is of the finest caliber with Quoin corners, jack arches and keystones. First floor bedroom makes a great study or mother-in-law suite comple...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 1
Greendale! This carefully remodeled condo shows beautifully combining original features with energy efficiency upgrades. Gorgeous hardwood floors flow throughout with stained wood trim and high ceilings. Open kitchen with stainless steel appliances and adorable updated pantry with recessed lighti...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Professional office space in Northborough is available now for your own business! This beautiful space comes with a decorated waiting area, bathroom and kitchen to make you look like the professional you are without the extra expense! Private office space of approx 300 sq ft is in the heart of th...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 1
Just listed! 43 Wilde Willow Drive in Holden! This 3 bed, 3 bath ranch is listed for $349,900 by Anthony Joseph.