Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Annette Lawrence , Palm Harbor, FL 727-420-4041, Making FLORIDA Real Estate EZ
(ReMax Realtec Group)
Comments 5
Lots of discussion recently regarding soliciting and posting reviews from those we help.Some talk about those clients who drive us nuts, but we hang on to the bitter end.Even some talk about replacing agents with robots. After all, an agent is not needed to announce, 'and here's the kitchen."Jeff...

By Inna Ivchenko, Realtor® • Green • GRI • HAFA • PSC Los Angeles CA
(Barcode Properties)
Comments 7
Let me ask you: Do you believe that a real estate agent should have a strong Internet presence and be well connected on the web?I spend a lot of time and efforts establishing my online presence, networking, sharing my knowledge and housing updates, reaching out to members, participating in lives ...

By Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
Comments 11
This Activerain contest for February, to write about getting ready for the real estate challenges that face US (get that? US as in United States?) was different than any other year.HOW DID I GET READY for 2018?Although I had my marketing plan all laid out for 2018, there were some "moguls" that p...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 30
 - Click on each photo for more detail information about the building -          Top 10 Website Features That Buyers ExpectAccording to NAR’s 2014 Profile of Buyers and Sellers Report, 93 percent of buyers stated that a real estate website was the top resource used during their search for a new h...

By Richard Zaretsky, Florida Real Estate Attorney
Comments 5
Technology is trying to create an entirely anti-relationship smartphone / iPhone app that picks real estate agents like hailing an Uber ride.  If being at the right place at the right time had any meaning, this App is going to prove it out.Inman reported this development recently, being deployed ...

By Buffini & Company
(Buffini & Company)
Comments 1
by Brian BuffiniAs many of you know, I’m a voracious reader. Although many books have had an impact on my life, one book has been so impactful that we’ve made the lessons from it the theme of this year’s Success Tour: “Acres of Diamonds” by Russell Conwell. If you’ve listened to Episode 74 of The...

By Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
(Ludwig & Associates)
Comments 5
Motivational Power Quote   Believe There’s Hope    “There is no such thing as a hopeless situation. Every single circumstance of your life can change!” Ronda Byrne, Author of the Secret   As I see it . . . . . . . Believe there’s hope   Believe there’s always hope . . . . for those who believe th...

By Hugh Thomas Lorch, Specializing In Luxury Homes
(EXP Realty)
Comments 1
Are you tired of "assembly line real estate guru coaches" who will give you off to a staff member?In most cases who have little or no experience in real estate sales..Do you think your business could go "through the roof" with someone to run everything by every day?Someone you can call, text or e...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 37
This has been the winter from hell in New England.  Massachusetts has taken it on the chin with below zero temperatures and now three Nor’easters in two weeks. It began snowing early this morning, and it’s not expected to stop until 8:00p.m. For every negative, there’s a positive.  Our 20+ inches...

By Mullen Real Estate Team, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 2
Just listed! Lot 1D Main Street in Northborough! This 0.93 acre lot is listed for $350k by LAER Realty.

By Mullen Real Estate Team, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 3
Just listed! 8 Daniel Road in Shrewsbury! This 2 bed, 1 bath cape is listed for $275k by RE/MAX.

By Susan Emo, Kingston and the 1000 Islands Area
(Sotheby's International Realty Canada - Brokerage)
Comments 4
Own a magnificent estate with picturesque lake views! Rarely do prime properties in Rideau Lakes become available so grab the opportunity to make this waterfront estate yours! This home features unique architecture, a seamless blend of rustic country style and modern state-of-the-art amenities, ...

By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 2
Using digital marketing to grow your real estate business means constantly being on the lookout for what’s new; after all, digital marketing is constantly evolving. Checking out what works for other industries and companies is a great source of ideas, and can help you stay ahead of the curve. Her...

By Borino - The Real Estate Coach
(Borino Productions)
Comments 1
Sharing this funny behind the scenes with you. Hey, it worked!The Path is a complete coaching and support program for ambitious real estate agents who want to take up to 50 listings in 50 weeks. Making The Path Real Estate Coaching Video With Some TP!Join the Path To 50 Listings!BORINO -Author of...

By Mullen Real Estate Team, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 2
Just listed! 80 Odonnell Avenue, Unit 80 in Shrewsbury! This 2 bed, 2.5 bath townhouse is listed for $449,900 by Aprilian Inc.

By Mullen Real Estate Team, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 1
Just listed! 18 Thaddeus Mason Road in Northborough! This 4 bed, 2.5 bath colonial is listed for $599,900 by Coldwell Banker.

By Mullen Real Estate Team, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 2
Just listed! 2 Shays Lane in Holden! This 4 bed, 2.5 bath colonial is listed for $625k by Janice Mitchell.

By Lee Davenport, Learn With Lee: Real Estate Coaching & Consulting
Comments 2
Do you know how you will get your next 1, 10, or even 100 leads?  If you can honestly, say you don't, then it is time for a  STRATEGY SURGE.    What is a Strategy Surge?  My Strategy Surge plan is 4 weeks of proven assignments customized to help you PROFIT WITH YOUR PERSONALITY and jump start you...

By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 7
Lou knew how to inspire us and this post is a good example of that. What is it that you want? Once you know what it is, then reach down and find the strength that is within you to get it done.  Motivational Power Quote   The Guts and Desire to Try “I have always believed that anybody with a littl...

By Richard Weeks, REALTOR®, Broker
Comments 8
This 49.91 acres is fenced on all four sides, (most of the fencing was done in the last 8 years) as well as cross fenced for food plots and cultivation plots.  The owner has cultivted hay on a portion of this proerty.  Water and electricity are in place.  There is also a 30x30 barn and RV carport...