Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Sylvie Stuart, Home Buying, Home Selling and Investment - Flagsta
(Realty One Group Mountain Desert 928-600-2765)
Comments 0
This Mountainaire lot was not on the market long and it has officially sold! Just 10 miles south of Flagstaff, this property is nestled in the Ponderosa Pines and provides the peace and tranquility of nature but maintains the conveniences of being near town. The new owners can build their dream m...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
Who Should I Call To List My Townhouse For Sale at Indian Head Forest In Commack Long Island?  Call LAWRENCE "LARRY" AND SHEILA AGRANOFF, Licensed Real Estate Associate Broker and Licensed Real Estate Salesperson.   We List and Sell Condos, and are very familiar with the Long Island Condo Real Es...

By Sylvie Stuart, Home Buying, Home Selling and Investment - Flagsta
(Realty One Group Mountain Desert 928-600-2765)
Comments 2
Our Buyer's Division at Elevation Realty Group at Realty ONE Group Mountain Desert has another closing! 4412 E Meadow View Lane is a Continental Country Club home and boasts 4 bedrooms and 3 bathrooms. The furniture was included in the sale of this home which sits on the 17th tee of the private A...

By Tom Calvaneso
(The Tom Team)
Comments 10
WASHINGTON (July 6, 2017) — Sixty-two percent of sellers' agents say that staging a home decreases the amount of time a home spends on the market, according to the National Association of Realtors® 2017 Profile of Home Staging,   "Realtors® know ...

By Ross Milroy, Broker/owner specializing in vacation home buyers
(Ross Milroy Realty, LLC)
Comments 11
They say a picture is worth a thousand words, but exactly how much is that water view worth, and why are property owners willing to pay so much to have it? More than just something pleasant to look at, water views give condo owners the true Miami lifestyle experience.According to a new Ross100™ C...

By April @ Chime Technologies, We market for agents, build CRM and tools. Ask me!
Comments 0
Texting is a popular tool for both marketers and sales professionals, and with the rise of chat services, text messaging between leads and agents is becoming more prolific. Whereas the phone call is used to establish the first contact with a lead, text messages are great for keeping a lead in the...

By April @ Chime Technologies, We market for agents, build CRM and tools. Ask me!
Comments 1
Despite its abundance in the workspace, the telephone has fallen short to email for the most utilized sales tool. Perhaps sales professionals feel that if a lead comes from an online source like an IDX website, it would be best to contact the lead in a similar manner. However, this is not always ...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 10
Just listed! 9 Thoreau Road in Northborough! This 3 bed, 2 bath ranch is listed for $459,900 by RE/MAX.

By Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
Comments 8
Here is the scenario:I received a back-up offer yesterday - one that was knowingly submitted as one - on a new listing of mine. Agents and their clients have been all over it but, after 24 hours, no offers had come in yet.In the meantime, a prospective buyer contacted me, I showed them the home, ...

By Michael Oden, Marketing Coach & Accountant for real estate agent
(New Horizon)
Comments 2
Are you working with a limited budget when it comes to marketing your real estate business?  Have you ever wondered how to use Facebook to generate endless sales and referrals?  Do you want local businesses in your market introducing you to their clients when the subject of real estate arises? Ma...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 15
Here is a Community Profile For The Ranches at Longwood in Port Jefferson Station Long Island, brought to you as a courtesy by Lawrence "Larry" and Sheila, Real Estate Associate Broker and RE Salesperson.Where Are The Ranches At Longwood Located?The Ranches is a 24 hour guard-gated Condo Communit...

By Mojo Selling Solutions, Mojo Dialer and Real Estate Lead Services
(Mojo Selling Solutions)
Comments 3
"Call Hammer" is a new feature in MOJO version 2.0.  When you import records containing more than one phone number, Call Hammer will ensure all numbers are called. When using a lead provider such as Red X, this feature makes it easy to call all of your prospects numbers in no time flat. What does...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 47
~ Facebook Marketing Tips ~Do you remember? Way back in 2013, again in 2014, one more time in 2015, and finally in 2016 there was a chorus of "Facebook is dying" splashed across the Web. Remember all the rants about cat meme's and political leanings destroying the site? How about the doom predict...

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 58
Coming Soon Signs Build AnticipationIt's a fact that people want to be in the know. They like to be the first to find out what is happening in a neighborhood and in a fast real estate market they want to get a jump on the competition. Buyers need to be poised and ready to act when a new listing i...

By Joshua Jarvis, Putting the REAL in Real Estate in Gwinnett County
(Keller Williams Realty - Atlanta Real Estate)
Comments 7
With the recent news of Redfin's IPO and the never ending push from Zillow to dominate the real estate online, you might think, "If you can't beat them, join them."  Not so fast.  There's several "low hanging fruit" options for tech savvy agent to generate leads without having to compete with the...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 24
 Let’s take a deep breath and get started with this three part blog post for Best-Business-Practices. My real estate career began in 1978. God was well beyond being a child, but there are days when that seems very realistic.  For the first 6 months of my real estate career, I worked buyers and se...

By Darrell Backen, Digital Marketing
(Darrell Backen 1.855.216.6010)
Comments 0
  A new concept in digital marketing...a multi media brochure.

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
Comments 5
This post may contain affiliate links. We truly love, use, and recommend the best! Do you feel like every single postcard you send out and every single marketing message you write has to be different than the last? Do you think that your marketing has to be absolutely unique to be effective?If so...

By Real Bird
(RealBird Inc.)
Comments 0
How many touch points does your farming action list include? Janie Coffey has a great webinar explaining that it can take up to a dozen touch points over a period of time, on average to convert a prospect.Postcards are long been part of many agents' farming toolkit and with our new Homes By SMS s...

By Lewis Beynon, Triangle Real Estate 411
(Norris Team of Century 21 Triangle Group)
Comments 0
Raleigh Homes for SaleCentury 21 Triangle Group So very excited to have been able to assist my latest client in her relocation to NC from NJ.  Can't wait to see this transaction come to a close and get her settled in to NC.  We looked at a lot of existing homes and met with three different builde...