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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  March 5 2024.New properties for sale 437Back On Market 133Price Decrease 503Price increase 138Active kick out 14Active option contract 383Active contingent 73Pending listings 578Sold listings 457Expired listings 19Cancelled listings 93Withdrawn listings 12Temporary off market listings 59Coming soon listings 128
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By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
Five of the Top Seven National Spots Are Held by Florida!More purchasers are seeking to move to a different state. All the top spots, from No. 3 to No. 7, are occupied by Florida, and our very own Central Florida is ranked as the nation's #5 Most Desired Place to Live! A quarter of American homebuyers (25.4%) wish to relocate to a different metro region to escape the politics and high home prices in their current neighborhood. It was less than 20% before the pandemic and 23% a year ago. Moreover, five Florida metro regions are included in the top ten travel destinations in the U.S.Moves outside of the city are more common than moves inside. There is a record 18% decrease in consumers wishing to relocate inside their hometown. Most buyers who are evacuating from other places are relocati...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Once again this sales or selling myth surfaced.  The individual who shared this myth is a CEO of a national real estate brokerage who said the following:“They, affiliates, (aka real estate agents) don’t have to sell the trust and confidence that (national brokerage name) brings – they only need to sell themselves…”WRONG!People buy from people they know and trust.One can’t sell trust. Trust comes from the buyer, seller, the clients. One can’t sell himself or herself.People buy people.People do not necessarily by "Big Names" in any industry."Big Names" may get the potential client or customer in the door or on the phone.One can allow himself or herself to be bought by the clients.What local professional real estate agents can do is to make authentic connections or a bridge to the potentia...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Home Buyers, You Should Have These Questions In Mind Before Looking For A Long Island Residence...  First, Do you know if you want a Single Family Home, A Condo, Or A 55+ Residence? Do you know what your budget is? Do you need a mortgage or are you paying cash? Do you have to sell a home before purchasing another? Do you know what style you are most interested in?  Is it a Single Family Home, 1-level Ranch,  Colonial, Split Level, Cape, Post Modern, Contemporary,  Tudor, Multi-Generational, or Other? Do you want a New Construction or a Resale home? Do you want a condo that's attached to others, a townhouse style with the bedrooms on the upper level, a residence with the master on the main floor, a semi-attached unit, or a detached home? Do you want to live in a gated community? Do you w...
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By Realtor Ben Townsend, www.benhomes.com
(Townsend Group and Associates, Ltd.)
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Are you considering selling your home?Hiring a real estate agent is critical.  Even more important is to interview several before you make a decision on who to hire.  This is one industry where experience does matter.  From navigating complex paperwork to leveraging industry connections, they ensure a smooth, secure transaction. Maximize your sale potential and minimize risks – reach out to a trusted agent today, reach out to ME! 🏡✨#thehelpfulagent #home #houseexpert #house #listreports #homeowner #homeforsale #realestate #realestateagent #realtor #lifechanges #icanhelp
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  March 4 2024.New properties for sale 154Back On Market 42Price Decrease 137Price increase 11Active kick out 16Active option contract 159Active contingent 29Pending listings 194Sold listings 61Expired listings 13Cancelled listings 19Withdrawn listings 3Temporary off market listings 30Coming soon listings 35
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By Nic Stohler, Commercial Property Owner & SEO Consultant
(Gateway Private Equity Group)
Let's get real – is your real estate website actually delivering more leads, or could it use an overhaul? Recognizing the power of real estate content marketing is the first step to transforming your strategy.  Content marketing presents challenges on the path to success. A major roadblock is creating content that truly connects with your audience - a whopping 57% of people surveyed by Content Marketing Institute said they struggle with crafting resonant content. Gone are the days of relying on overtly promotional content to attract customers. Modern consumers seek genuinely helpful information that addresses their specific concerns. The key lies in offering valuable insights right from the start, thereby naturally fostering trust and recognition over time. But even the most insightful ...
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Miss Lou Ludwig but his blogs are still here in the Rain.     Motivational Power Quote   What the Mind Can Conceive . . . . “The greatest discovery you’ll ever make, is the potential of your mind.”           Jose Silva, author                  As I see it . . . . . . .   What the mind can conceive . . . .   What the mind can conceive creates a vision of what can be.   A person with a vision in their thoughts can convert that vision into a reality.      When a person is committed to achieving an outcome and they will take the actions that are required to turn that vision in their mind into a reality in their life everything becomes possible.   Our mind has unlimited potential to think, to image and to visualize. We have the capacity to act on our thoughts and to create successful outcome...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
We are often asked:"How much does an AgencyLogic single property Website cost?"Here is the answer and your options - remember once you buy a single property Website license for the new AgencyLogic PowerSite Pro they do not expire, ever! Let us know if you have questions by clicking here.
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
In any business, the customers or clients differ.  This difference is called demographics.  In real estate there are a plethora of “WHO's.” There are real estate certifications and designations that address the specific "WHO" do real estate agents love.For example, retiring or relocating military personnel are one “WHO.” I have a Military Relocation Specialist (MRS) designation because here in Golden Valley, AZ we have a very large population of retired military personnel as well as veterans. Many of these veterans including my husband served during the Vietnam conflict. (Officially, the military effort in Vietnam was never declared a war.)With many individuals retiring and relocating to where the cost of living is lesser, there is the Seniors Real Estate Specialist® or SRES®. States su...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  March 3 2024.New properties for sale 300Back On Market 58Price Decrease 213Price increase 74Active kick out 3Active option contract 171Active contingent 39Pending listings 172Sold listings 153Expired listings 22Cancelled listings 29Withdrawn listings 3Temporary off market listings 33Coming soon listings 56
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
...Exceeded Our Expectations...Exceeded Our Expectations"!Larry and I are so appreciative when our Clients write us an Unsolicited Testimonial. There were multiple offers on the condo that our buyer's really wanted, but with lots of negotiations, we were able to secure the deal for them.When it's time for you to buy or sell a Long Island home or condo, please give us a call, and you can be a SOLD too! Thanks Tim & Ronnie! Lawrence "Larry" and Sheila AgranoffCell: 631-805-4400
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Long Island Homeowners Are You In A Hurry To Sell?Are you selling your home? Let's chat about your sale. We're here to assist you every step of the way, from listing to closing. Let's work together to maximize your home's value and ensure a seamless transaction. Reach out today for our experience and knowledge, and to get started on achieving your selling goals, and a smooth selling process! Lawrence and Sheila Agranoff, REALTORS®Cell: 631-805-4400
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By Dawn Castell, Freelance home stager
(Freelancer)
Building a sterling reputation is paramount for success in the competitive landscape of the real estate industry. A positive reputation not only instills trust and confidence in clients but also attracts top talent and fosters lucrative partnerships. In this article, we explore effective strategies for enhancing your real estate firm's reputation, from delivering exceptional service to leveraging digital platforms and industry networks.Providing Exceptional ServiceAt the heart of every reputable real estate firm lies a commitment to providing exceptional service to clients. From the initial consultation to the closing of a deal, every interaction should be characterized by professionalism, integrity, and personalized attention. By prioritizing client satisfaction and going above and bey...
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By Dawn Castell, Freelance home stager
(Freelancer)
Effective customer relations are the lifeblood of any successful business. In today's fast-paced business environment, streamlining customer relations is essential to foster loyalty, drive satisfaction, and ultimately, enhance profitability. This article explores strategies for optimizing customer relations, from leveraging technology to implementing robust communication channels and providing exceptional customer service.Harnessing Technology for EfficiencyIn the digital age, technology plays a pivotal role in streamlining customer relations. Implementing customer relationship management (CRM) software can centralize customer data, facilitate seamless communication, and automate routine tasks such as email follow-ups and appointment scheduling. By harnessing the power of technology, bu...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
Single property Websites come with a long list of benefits but don't take our word for it; here are agents and brokers thoughts in less than 90 seconds: 
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Here are the latest housing market statistics for Miramar Beach, FL!  January started the new year and I believe the housing market in Miramar Beach has entered the new normal.  The new normal is a lot like the normal from a few years ago.  We can discount but not forget the last few years of not very rational behavior.  Emotions did dominate the market and those emotions have faded in to the new, which is actually the new old if that makes sense.  If you'd like more detail on the market, what's available or how much your home might be worth, let's set up a meeting to discuss!#houseexpert #housingmarketexpert #house #home #listreports #localhousingdata #areaexpert #realestate #realestateagent #househunting #homeowner #hometrends #housingtrends
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