Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Tuscany Subdivision InformationThe Tuscany subdivision is located in Waxhaw, NC within the Parkwood school district. Tuscany amenities include a Community Club House, Lake, Playground, Pool & Walking Trails.  Search Tuscany homes for sale here.The following report numbers are market averages for ...

By Pam Dent, REALTOR® - Charlottesville Virginia Homes / Horse
(Gayle Harvey Real Estate, Inc.)
Comments 1
 Charlottesville is a city centrally located in the eastern foothills of the Blue Ridge Mountains in the Central Virginia region. It is a place full of rich cultural, natural, and artistic history showcased in a selection of first-rate museums, galleries, wineries, shops, and parks dispersed thro...

By Lisa Hernandez, Realtor serving Kendall, South Miami & Pinecrest
(Opes Real Estate Group)
Comments 5
We all know the importance of "Google Juice" and which is why so many of us stumbled upon AR and are active members. I am pretty social in the sense I use IG, Facebook and blogging to keep current and relevant. As I spoke with a fellow Realtor® today we both agreed "It's all about marketing...."....

By Sidney Kutchuk - Realty Works Temecula Kutchuk - Realty Works Temecula, Realty Works Temecula
(Realty Works Temecula)
Comments 0
When do you need a Temecula short sale specialist? You should talk to a Temecula Short Sale Agent if... You can no longer make your mortgage payment. Need to sell your home but can't due to current market values. Have to relocate due to job change or military service. Your near retirement and nee...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
Comments 8
I’ve heard a lot of Realtors® say that open houses simply don’t work. Open houses have also been under fire due to safety issues.However, I like to keep an open mind, and I recently discovered two unique ideas about how to maximize the impact of an open house. Both of these come from Realtors® wh...

By Nick & Trudy Vandekar, Realtors - Selling the Main Line, PA Lic AB067198
(Long & Foster Real Estate Inc )
Comments 10
I am a Realtor among other things, and as such a small business owner, and therefore wear a multitude of hats. There are many things I need to do each day to prospect, to follow up on listings, call clients, meet new clients, call past clients, have coffee with someone, be involved with the local...

By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 7
We have defined generations based on the age.And created marketing strategies for them.Is it really worth it?A re-post from John Meussner.Forget About "Millenial" Marketing  Forget About "Millenial" Marketing          I'm sick of it.  The "M" word has consumed everything, it seems, and I'm just.p...
  Lafayette Indiana 4 bedroom home for sale;  walkout basement with pool, Hershey Elementary with 3 car attached garage located at 5802 Anjolea Way, Lafayette IN 47905. OPEN HOUSE    1:00  to   3:00   P.M. Sunday,  October  9th,  2016 $429,000  Lafayette Indiana 4 bedroom home in Hershey Elementa...

By Home Value Leads
Comments 1
This article was originally published on the Home Value Leads blog.In our last post, we summarized our notes from the California Association of Realtors latest conference with social media expert Katie Lance. We continue our series of advice with more Instagram tips to help streamline your Instag...

By Angela Clothier
(REMAX First, LLC)
Comments 1
Be Anxious for Nothing, God will Take Care of you Tomorrow! Forward Thinking will get us into the Next Day! Good Luck Selling Today, Angela Clothier Koziczkowski Your Northern Wisconsin Real Estate Source!

By Sarah Cole, Strategic Social Media Consultant
(Strategic Social Media Consultant -
Comments 6
It was suggested that I do another blog showing you how to create a custom audience on Facebook for targeting purposes. I decided to do a tutorial video. I hope that's okay. If you have ANY questions, please ask away. For those who said they don't like to view videos. Step 1 if uploading LinkedIn...

By Loreena Yeo, REALTOR® | Frisco TX Homes for Sale
(3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co.)
Comments 24
I could completely understand that everyone wants a “good” deal when buying anything at all. I do! I do! I certainly do understand! I’m so frugal with money that it would hurt me thinking I spent a penny more than I should.I had a wonderful client who just started his process of “considering” a m...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 26
~ Facebook Marketing Tips ~I was impressed earlier this week by an ActiveRain article by Pamela Cendejas that encouraged those using social media to engage with their followers. It is incredibly important if you want to grow your followership! Pamela also provides solid advice on ways to stay top...

By Sarah Cole, Strategic Social Media Consultant
(Strategic Social Media Consultant -
Comments 28
I just read an article by MarketingProfs called, "The Most Important Google Search Rank Factors." They talked about what factors are involved in how one is ranked on Google. To me, there are 2 extremely important parts in having your business grow and they are the following:1. Website - Good cont...

By Dawn Wooldridge, It's a DAWNing of a New Day!!
(Keller Williams American Premier Realty)
Comments 2
738 NOTTINGHAM DRIVE, ABERDEEN, MD Get Directions Click Here OPEN HOUSE January 15, Sunday 12:00 PM - 2:00 PM Description Photos Maps & Local Schools Print Brochure Our Reviews $ Click for current price 3 BEDROOMS | 2 (2 full ) BATHROOMS | 680 SQUARE FEET This Lovely well kept OPEN PLAN RANCH is...

By Venus Howard, CDPE, CIAS, SFR, GRI
(Re/Max Alliance)
Comments 0
The Vindiola Group would like to say THANK YOU to every Bride and member of their Bride Tribe that swung by our booth at Denver's Rocky Mountain Bridal Show!  We had a great turnout, and appreciate everyone who took the time to address their Denver real estate questions with us! We were so happy ...

By Bob Stewart, ActiveRain
Comments 83
If someone comes to you and wants to buy a house, but the house they want doesn't match up with a home currently listed for sale on the MLS, what do you do?One of the really awesome parts about Ben Kinney buying ActiveRain, is that it's given me an unprecedented level of access to see how he runs...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 18
Buyers Ask: Won't We Get A Better Price If We Use The Listing Agent? We have been asked this question many times. Not all consumers actually understand how this business works and are confused about using a Realtor. The answer is NO.  Any licensed Long Island Realtor can show a buyer property, so...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 12
 The Vineyards at Center  Moriches is a 55 and over South Shore active adult community. You can navigate to The Vineyards At Moriches by The Long Island Expressway to Exit 69 (Wading River Road) South. Head south approximately 5 miles make a right on Brookfield Avenue to the Vineyards at Moriches...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 1
Just sold! 9 Paul Revere Road in Holden! This 4 bed, 2.5 bath colonial sold for $557,050 by Janice Mitchell.