Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Gabe Sanders, Stuart Florida Real Estate
(Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales)
Comments 8
For those of you with an IDX set up, you might find this post very informative.  I highly recommend that you use this information as it will be a huge benefit for your business:   In this video, I'll show you how to build simple IDX pages that drive organic search engine traffic. Buyers go to Goo...

By Joshua Harley
(Fathom Realty)
Comments 9
Let me start by stating the obvious. Leads must convert into customers. Period. If you are generating leads on your website or buying leads, then figuring out how to take the visitor from browsing to buying can be a challenge! No matter where your business is conducted (online or offline), here a...

By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 3
Alignment Texas real estate professional Jeff Fritzson provides a valuable lesson alignment with our prospects and our clients. Please go to the original blog if you wish to leave comments that will be seen by Jeff.   Alignment What a powerful word. In sales it is one of the most important. As a ...

By Debe Maxwell, Charlotte Homes for Sale - Charlotte Neighborhoods
(www.AtHomesCharlotte.com | The Maxwell House Group)
Comments 100
Are Your Descriptive Words Working FOR Your Sellers or Against Them?What's in a word in the real estate world?   Words used in real estate marketing were evaluated and written by Professor Paul Anglin, University of Guelph, Ontario after examining listings of about 20,000 homes.   Interestingly e...

By Homesnap Pro App, The 5-star app that puts the MLS in your phone
(Homesnap)
Comments 17
The average person checks Facebook 14 times every single day. 14 times! That makes Facebook a huge opportunity for agents to promote their brand and boost their business.Social media expert Gary Vaynerchuk reinforced this during his keynote speech at Inman Connect last August. He said, “If you’re...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 15
Another Suffolk County Long Island Home was SOLD by Lawrence "Larry" And Sheila Agranoff.   This time it's another Renovated 3 bedroom 2 bath Ranch style home with an attached 2 car garage in Stony Brook NY that Lawrence And Sheila SOLD. The out-of-town buyers were looking for move-in ready. The...

By Gabe Sanders, Stuart Florida Real Estate
(Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales)
Comments 7
Maria Sapio wrote this excellent post about delving a little deeper beneath the surface than just going by first appearances.  There's almost always more than meets the eye when you go past the obvious: One size does not fit all.  Whether we are talking about a poncho or a business model, we are ...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 2
Early spring market wonderful! Don’t miss out on this one! Tucked away in on a quiet non through way street in Worcester you will find this spacious four bedroom home with new deck and large back yard. Oversized kitchen with center island easily flows into the large fireplaced living room with ha...

By Homesnap Pro App, The 5-star app that puts the MLS in your phone
(Homesnap)
Comments 1
  Do you know how complicated it can be to run Facebook ads? For a simple print ad, all you need is a designer, and the publication takes care of the rest. But Facebook ads require so much more work.  Think about it. You need to: • Hire a designer• Build or buy an optimized lead page • Understand...

By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Comments 0
Power of Niche Marketing Have you ever gone to your family doctor only to be referred to a specialist who treated only patients with our exact ailment? Were you then surprised when you showed up at the specialist's office to find a packed waiting room? This happened to me a couple of years ago w...

By Peter Mohylsky, Your Bucket List Broker.
(BETTER HOMES AND GARDENS REAL ESTATE)
Comments 2
It is great reading old posts and finding the information remains the same.   As I get ready to Jared James' Annual Advance at the Conneticut Convention Center next week I thought I would share a great Facebook advertising lead generation tip that I got from him awhile back that I was surprised I...

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
(Zurple)
Comments 0
The slower winter months are the perfect time to craft your marketing strategy for the rest of the year. However, you may feel lost at sea navigating the many social media platforms out there, so we've provided these 4 free guides to help you discover leads through social in 2017.Find Leads throu...

By Brian Burke, Broker & Advising Expert-Denver Luxury Real Estate
(Kenna Real Estate)
Comments 1
Description:Wonderful Homes in Cherry Hills Village, Colorado Homes for Sale | ISO Denver Real Estate Online | www.KennaRealEstate.com | 303-710-2609 | Start your Home search in Cherry Hills Village, You can also state the price range, property type to get a list of properties. You can view all t...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just listed! 21 Blackthorn Road in Shrewsbury! This 5 bed, 4 bath colonial is listed for $690k by Keller Williams.

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just listed! 5 Rams Gate Place in Shrewsbury! This 4 bed, 2 bath colonial is listed for $1.35M by Collins & Demac.

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just listed! 167 East Main Street in Northborough! This 5 bed, 3.5 bath cottage is listed for $624,900 by Beyond Real Estate.

By Debbie Harr, Realtor Homes That Click, Worthington Ohio Homes
(Homes that Click Realtors)
Comments 0
Wynstone Home for Sale in Lewis Center OH - Olentangy Schools Overview Maps Photos Features Video Open House $219,900 Single Family Home Main Features 3 Bedrooms2 Full Bathrooms1 Half BathroomInterior: 1,556 sqftLot: 0.23 acre(s)Year Built: 1995MLS #: 217000722 Location 8978 Newmills LnLewis Cen...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just sold! 31 Hemingway Street in Shrewsbury! This 4 bed, 2.5 bath colonial sold for $600k by Keller Williams.

By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 3
Silver Creek Subdivision InformationThe Silver Creek subdivision is located in Waxhaw, NC as is served by the Cuthbertson school district of Union County. Silver Creek community amenities include a Playground, Pool, Recreation Area, Tennis Courts and Walking Trails. To find all of today's Silver ...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just listed! 323 Davis Street in Northborough! This 4 bed, 2.5 bath colonial is listed for $619,900 by Coldwell Banker.