Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Christine Pappas - REALTOR®, Northeast Ohio Homes - Ohio RE/MAX REALTOR
(RE/MAX Results)
Comments 4
A charming home in a highly desirable location. If you are on the lookout for a home in  a convenient location where you can enjoy privacy and retreat, this home for sale here in Mayfield Heights could be what you are looking for. Featuring 3 ample sized bedrooms, 2 spotless baths, a 2 car overs...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 25
In a Buyer’s market, listings are a “dime a dozen.” If an agent has a pulse and a license, they can be a listing agent. When the market adjusts to a level market, listings come on the market at a steady pace, but it’s a bit more competitive to close one.  We are presently in an extreme seller’s m...

(Long and Foster Real Estate, Richmond Virginia)
Comments 3
Spring and summer don’t just herald in the busy Real Estate or pool season, there’s another BIG industry that hustles and bustles as soon as the weather turns fair and that's Wedding Season!     Brides are always looking for that personalized touch of something extra-specially her.  Barns fit the...

By Dagny Eason, Fairfield County CT, CDPE Homes For Sale and Condo
(Dagny's Real Estate)
Comments 2
Sold & Closed !!This beautifully updated 3 bedroom adorable ranch home has been just sold and I thought you would like to be informed.  Single Family Home 27 Deacon Hill Drive,Stamford, CT 069053BR / 1,308 SQ FT / $521,000 This newly updated house with awesome kitchen and newly refinished hardflo...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
 Did you know there are Condos and Co-ops in Huntington Long Island? You can find Huntington Long Island in Northwestern Suffolk County New York. Most of the area housing includes Ranch, Capes, Colonials, Hi-Ranches, Cottage, Split Levels, Farm Ranch, Contemporary, Victorian and Post Modern Homes...

By Amanda Thomas, ​Broker, SRES®, BPOR, MCNE, ​Certified DRS Agent™
(Providence Group Realty)
Comments 41
What would you say to: a restaurant owner who decides to buy meal ingredients only as soon as customers are seated? a retailer who refuses to invest in product display shelving until the store becomes profitable? a taxi driver who won't spend for gas until a fare is engaged? the maid service who ...

By Pat Hiban, Billion Dollar Agent
(Pat Hiban Interviews Real Estate Rockstars and Founder of Rebus University)
Comments 2
Countless agents generate real estate leads with Facebook. What most agents don’t realize, however, is that Facebook Messenger is also a great platform for generating leads. If you’re having trouble bringing up sales numbers with common marketing methods, a strategy that leverages Facebook Messen...

By Rebecca Gaujot, Lewisburg WV, the go to agent for all real estate
(Perry Wellington Realty, Adam Conrad, Broker)
Comments 20
Where comfort and style meets serenity and picturesque views  Comfort and style merge in this spacious home built by McCoy Builders. Nestled in the serene Sweet Grass neighborhood, this gorgeous Lewisburg home gives you unlimited viewing rights of picturesque country views and breathtaking sunris...

By Janie Coffey, Uniting Extraordinary Homes w/ Extraordinary Lives
(First Coast Sotheby’s International Realty)
Comments 1
Are you thinking of selling your historic home? When it comes to selling, you know that your property needs to be as clean, clutter-free, and in as good condition as possible, inside out. Aside from making your historic home aesthetically pleasing, you can take it to the next level by having it p...

By Wade Webb, Real Estate Coach - Agentsboost
(Royal Lepage Kelowna)
Comments 1
Knowing what the biggest objection you face over the next few months allows you the edge to be prepared when it strikes. We all know the #1 objection all agents are going to get from real estate buyers and sellers is “We want to wait until the spring.” So having the ability to change how the buye...

By Pearl Ahlquist-Ruby, Real Estate Consultant.
(RealtyWorld-American River Properties)
Comments 6
The #1 Reason to List Your House Today! Many people believe that selling their house during “the spring buyers’ market” is the best thing to do. Their reasoning is that there will be more buyers than there are during the winter months and, therefore, their house will sell quicker and for a higher...

By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 0
Visit "Local-n-Global" Realty websiteThe City of Cleveland Heights Fall leaf collection has been extended by 2 weeks. The holiday season is the most popular time for home decoration, and FirstEnergy’s utilities hope everyone will enjoy this festive season while also remembering a few tips to help...

By Rhonda Fee - REALTOR®, @ Aspire Realty Services
(Luxury Property Agent, Home Sales, Relocation)
Comments 1
Boost your home’s resale valueThinking of home improvements? If you are planning to put your Pleasanton CA home up for sale, or you just want a better looking home, you may want to consider getting outdoor improvements.   Outdoor living is a popular trend, and it has shown no signs of slowing dow...

By Pam Dent, REALTOR® - Charlottesville Virginia Homes / Horse
(Gayle Harvey Real Estate, Inc.)
Comments 3
Your dream home awaits Tucked away at the end of a private drive and surrounded by mature trees and partly cleared areas of land is an estate that offers beauty, elegance and privacy at best.This gorgeous Scottsville home sits on 66.16 acres of gently rolling hills and wooded land, offering 5,682...

By Gabe Sanders, Stuart Florida Real Estate
(Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales)
Comments 8
Here is a great list of things to do to organize and work on converting those leads to active and then closed sales in the future.  We should all work on this and get it down pat:  All of your real estate leads are unique, which means your nurture strategy for each and every one of those could-be...

By Pam Dent, REALTOR® - Charlottesville Virginia Homes / Horse
(Gayle Harvey Real Estate, Inc.)
Comments 3
Own this spacious high-end home in Scottsville This luxury home for sale in Scottsville is tucked in the private and wooded area of Blacks Lane. This pristine country home sits on 66.16 acres of gently rolling hills and wooded land and offers  5,682 square feet of living space. Featuring 4 bedro...

By Borino - The Real Estate Coach
(Borino Productions)
Comments 1
To be a successful real estate agent with plenty of good leads, motivated clients and good, saleable listings - you sometimes have to get out of your own way. What is holding you back? It's more than just lack of motivation or inspiration. More than just real estate skills or knowledge. Get the s...

By Michael Oden, Marketing Coach & Accountant for real estate agent
(New Horizon)
Comments 5
Realtor Success Mindset Moment:Success is not a destination, it's a process. If you want to be a successful real estate agent, engage in the process of continous improvement and you will then experience success.  Each and everyday.Getting better is "Success!" If you continously get better, you wi...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 16
Wow – only 31 days to a new year. Only 25 to Christmas. I think that means I should start thinking about doing some shopping! It also means we all should be thinking about how we’ll ring out the old and ring in the new from a business standpoint.What can we do now to assure a strong first quarter...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 10
Marte Cliff "Proofread, proofread, and proofread again. Check for typos, mis-used words, and misspellings, and make sure what you wrote makes good sense."Right on target - and - re-blog! Yesterday’s email brought a prime example of confused communication. I know what it meant, but because two wor...