Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 64
Will a Lowball Offer Offend the Seller?Buyers want to feel like they are getting a deal and have negotiated the best price possible. Many buyers want to offer so low that there is a strong possibility that the seller will be offended and refuse to negotiate.No matter how much counseling we do wit...

By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Comments 6
Who Are Your Best and Most Reliable Clients? Imagine you are in a contest and were competing against 100 other agents. The goal is to be the first to generate a bona fide buyer or seller - that is someone that is ready to put their home on the market with you or to write an offer on a property. ...

By Bob Force (REALTOR®), The FORCE in Maryland Real Estate
(Weichert Realtor - New Colony)
Comments 0
Today’s View – June 24, 2017– Ijamsville, Md. 21754 – Detached homesThis is a market report for existing detached homes in Ijamsville, Md. 21754.  At the time of this report (6/24/17) there are 27 such homes on the market FOR SALE, 20 under contract, and 6 that have sold in the last 30 days. Thus...

By Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers
(The Flooring Girl)
Comments 5
I'm lucky.  I get a whole bunch of comments on my wordpress blog.  These are REAL customers with REAL questions (not people writing for points).  These are people seeking my advice and decorating opinions. It's quite amazing. I try to remember to go in and check the comments on my blog every so o...

By Pat Hiban, Billion Dollar Agent
(Pat Hiban Interviews Real Estate Rockstars and Founder of Rebus University)
Comments 1
One thing nearly all new real estate agents struggle with is lead generation. Since lead generation activities aren’t things most people have experience with, this is certainly understandable. However, if you’re a new agent who is struggling to generate leads, you need to understand that the soon...

By Melissa Muse Wiggans, CRS, GRI, ABR - Real Estate Muses
(Real Estate Muses)
Comments 3
A beautiful and spacious home in a desirable location! Are you looking for a comfortable and spacious home in a convenient location?  This two story San Antonio home for sale with 4 bedrooms, 2.5 bathrooms and a 3-car attached garage delivers! In this home, you get to enjoy 2, 603 square feet of ...

By David Rathgeber, Broker/Owner NVAR Lifetime Top Producer & Author
(Your Friend in Real Estate, LLC)
Comments 0
Many agents offer to perform a free market analysis for any prospective seller, or in fact any homeowner who requests one. If you have time to spare and are willing to make such an offer you will find some analysis recipients who will hire you to be their listing agent. This "get your foot in the...

By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 1
Visit "Local-n-Global" Realty websiteNo important events or meetings occured in the City of Lyndhurst government this week. There was a medium level of activity on the Lyndhurst real estate market this week. 9 single family homes and 1 condominium were listed for sale. 3 single family homes were ...

By Estelia Mesimer - REALTOR®
(ReMax Metro)
Comments 4
A spectacular condo unit in a prime location in St Petersburg Highly sought after location, stunning views, and the best of privacy combine in this beautifully appointed 1,180 square foot condo unit at Bayfront Tower, one of the St Petersburg’s most desirable communities. This chic and trendy 1 b...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 6
 Today, we are featuring the 55 and Over Bel Aire Mid-Rise Building in Nassau County Long Island. You will find The Bel Aire at 50 Merrick Avenue East Meadow Long Island Zip Code 11554. This 4 Story Brick building, opened in 2005, is conveniently located by Hempstead Turnpike on Merrick Avenue. I...

By Christine Pappas - REALTOR®, Northeast Ohio Homes - Ohio RE/MAX REALTOR
(RE/MAX Results)
Comments 1
This stunning Mentor home is a perfect merge of privacy, space and style Just a few miles off Lakeland Fwy,   in the charming community of Kings Mill, is this pristine and spacious two-level home you will want to call your own.  Built in the Center Hall Colonial style, this move-in ready home has...

By Chris Kornberg, EXIT Realty Nexus, EXIT Realty Coon Rapids Minnes
(Real Estate Professional, Specializing in the Twin Cities)
Comments 3
6024 June Ave N Minneapolis, MN Click For Listing Website Click For Interactive e-Tour Immaculate 4 bed, 2 bath home located 1 block from park! This home features many of updates, seamless steel siding, 30 yr architectural roof, new high eff furnace and AC in 2009, gleaming hardwood floors, cera...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 1
Just listed! 35 Washington Street in Shrewsbury! This 3 bed, 2 bath ranch is listed for $299,900 by RE/MAX.

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
Lawrence And Sheila Agranoff SOLD Another Co-op On Long Island. Again, It Was At Forest Green   This was a 2 bedroom 1 bath lower level Co-operative at Forest Green in Islip Long Island that we SOLD. Forest Green Co-operative is located in Islip Long Island and Suffolk County New York in Zip Code...

By Zdenka "Zee" Mahan, Making Real Estate sale fun- exciting experience!
(Intero / Berkshire Hathaway Maui Properties)
Comments 0
 bgcolor="#FFFFFF" style="border:1px black dotted">valign="top" bgcolor="#FFFFFF">width="522" cellspacing="0" cellpadding="10"> style="font-family:arial;font-size:22px;">Amazing 3/2.5 College Park Townhome! Corner home +2 car garage! - $835,000 align="center">href="

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 10
The latest update at 85 Rockland St in Holliston MA is reflected in the photos below.  The foundation walls are poured, and next week we will see the moisture proofing slopped on below grade. After that, there will be a lumber drop at the site, and then it’s “show-time” for the framing crew.  The...

By Melissa Muse Wiggans, CRS, GRI, ABR - Real Estate Muses
(Real Estate Muses)
Comments 1
Set on a 1.18 acre lot in a gated community, this beautiful home has high ceilings and an open kitchen to the family room with a breakfast bar and a stainless steel island. The upper level features a bedroom with a full bath, all the bedrooms have walk in closets. The backyard has a gated pool an...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
 If you are thinking about selling your Long Island Condo, and we hope you hire Lawrence "Larry" and Sheila when you do, you should be aware of an important part of the process for the buyer...the home inspection of your unit once you agree on an accepted offer.   The home inspector is going to b...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 23
If you’re still stuck on being a generalist, you may be tired of seeing so many of us pushing you to create a niche.You’re worried that by focusing on one geographic area, one type of home or property, or one type of buyer or seller, you’re going to miss out sales.You're suffering from FOMO.For o...

By Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239, Michigan homes for sale ~
(Keller Williams Commerce)
Comments 0
Are you planning to buy or sell a home on Oakland County Waterfront? Can somebody help me think of the right word to describe a place that is too good to realize it actually exists in this world? I’m thinking of ETHEREAL, extremely delicate and light in a way that seems too perfect to exist.  Thi...