Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Sandy Wallace - REALTOR®, Santa Cruz CA Homes for sale
(eXp Realty)
Comments 0
California. Beach, sun, waves, and endless summers. If you are on the hunt for an ocean view home in California, you have got to see the ones here in Santa Cruz! These homes offer the ultimate comfort and lifestyle with prices that are absolutely to die for! Keep reading as I show you how to make...

By John Pusa, Your All Time Realtor With Exceptional Service
(Berkshire Hathaway Home Services Crest)
Comments 4
On April 23, 2018, National Association of Realtors® (NAR) reported that nationwide existing home sales increased 1.1% to annual rate of 5.60 million homes in March of 2018 from 5.54 million homes in February of 2018, but lower 1.2% from March of 2017.There were 1.67 million homes supplies of ava...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 2
 How do I select the right listing agent for my Franklin MA home? In this very competitive real estate market, there are many agents from whom to choose.  That makes the task much more difficult for homeowners.The one thing every homeowner must remember is the function of a listing agent is to re...

By Mike Young, FHA 203k Consultant 916-758-1807
(203kOnLine.com, covering the USA)
Comments 0
Realtors - Would you like to sell every house you show?Why not, if you learn how to use the FHA 203k the way it should be used by Realtors you should be able to improve your % of conversions dramatically.Currently you might take a client out to see a few homes... have them make a list of the item...

By SmartZip Analytics, Adam Long, Director of Sales and Marketing
(SmartZip)
Comments 3
We talk a LOT about data and how its strategic use can help agents get ahead in today’s busy real estate marketplace. But we want to be clear that while we leverage a repository of “big data” for our data-driven marketing and predictions, agents can also move the dial by putting your own “small d...

By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 1
In the last year, more than half of all internet usage worldwide was on mobile devices, more than 70% of Americans accessed the internet using a smartphone, and rates of “near me” searches have doubled. Studies have also shown that people who use mobile search to make a decision are 40% more like...

By Sarah Marrinan, CallSarahFirst.com
(KW/Call Sarah First Inc)
Comments 1
This 3 Bedroom 2 Bathroom home with beautiful open lay-out is completely renovated!This home with beautiful open lay-out is completely renovated! Recent updates include new flooring and paint throughout, new Energy Efficient Appliances and furnace, and all new kitchen cabinets and granite counter...

By David Reimers
(Royal LePage West Real Estate Services)
Comments 3
Revamped 7 bedroom home (with in-law suite) on the Plateau featuring a beautiful park-like backyard that provides complete privacy for your family to enjoy! Large windows and vaulted ceilings give a sense of space and openness that flow throughout. From the updated kitchen with new cabinetry, isl...

By Edie Czerniak, My Only Purpose is to Deliver Successful Results
(RE/MAX Realty Team)
Comments 0
A pristine home in a sought-after location Nestled in a peaceful community just a few minutes away from downtown is this impeccably presented, move-in ready home that combines comfort and style. Set in a neighborhood of equally beautiful homes, this residence offers the best modern conveniences f...

By Edie Czerniak, My Only Purpose is to Deliver Successful Results
(RE/MAX Realty Team)
Comments 4
Calling all water sports and fishing enthusiasts! Here’s a great chance to own a home in Cape Coral, America’s very own Waterfront Wonderland, and the best spot for fishing. Nestled in a peaceful suburban community, this impeccably presented, move-in ready home offers all the comfort and conveni...

By Mike Young, FHA 203k Consultant 916-758-1807
(203kOnLine.com, covering the USA)
Comments 0
Building a business with renovation projectsI'll be speaking at Merritt College Wednesday night in case you want to join us for that talk... hope they don't mind.This is  a primer with insight how to build a business using renovation loans to achieve what your competition doesn't.1) Got low inven...

By Michelle Flaherty
(Prudential Northeast Properties)
Comments 79
Lately I've noticed that a huge portion of the new listings coming on my hotsheet contain a note in the internal remarks: "no showings until the open house," which is often a full week away from the list date. The idea, obviously, is to build anticipation among buyers' agents in the week leading ...

By Mullen Real Estate Team, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 28
Just listed! 9 Thoreau Road in Northborough! This 3 bed, 2 bath ranch is listed for $459,900 by RE/MAX.

By Lucas Lechuga, Miami Condos specialist
(Miami Condo Investments)
Comments 0
For those who have been patiently waiting for One Ocean to be completed, the wait is over. The luxury condo development located in South Beach at 1 Collins Avenue has been completed, and inventory for rentals and sales is starting to hit the market. Below are the units that are currently availabl...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 20
Real estate agents make all sorts of claims about their listings and about their services. Some of those claims - like saying that  your waterfront listing has the finest beach or the most beautiful view on the lake - are classified as puffery and are largely ignored by the general public. (That'...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 5
 First, consider your personal real estate website as the base of your marketing efforts.Your agent website is the cornerstone - the foundation upon which to build your marketing platform.  It gives you a place to showcase your knowledge, expertise, and professionalism. Done well, it also leads p...

By Ron Chastain, What ever it takes
(Keller Williams Realty Atlanta Partners)
Comments 0
Selling your Henry County home takes marketing, of course. Highlighting its features—the specific details that the Henry County MLS lists for every property—is only the beginning. The number of bedrooms, square footage, lot size—even the architectural style—all help buyers eliminate offerings tha...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 19
Do you march to your own drummer?  It’s often a difficult task because you are surrounded by “the conventional” approaches that are expected from an agent. Every area has its own flavor, style and expectations of the traditional routines for listing and securing buyers. The long-established metho...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 10
 If there’s one way to provide a listing presentation, there are hundreds. We read blog post; glance through others’ listing presentation binders; discuss methods of presenting; and watch video of many different styles. Personally, I have never participated in any of those learning sessions. Much...

By Mullen Real Estate Team, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 2
Welcome to 7 Prospect Avenue in Dudley – this is NOT your typical ranch style home!  With over 1,400 square feet of living space this 3 bedroom home is a great choice for single level living if you are downsizing or just starting out. This home is a solid choice as it has been very well maintaine...