Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Zachary Foisie, I build CRMs, tools, and deliver leads. Ask me!
Comments 13
Key Takeaways: 119% higher open rates 50% higher conversion rates 47% larger purchases In my first ever post on Activerain, I originally asked what sort of engagement you see in your cold outreach emails. My curiosity is still at it’s peak.Email marketing has a funny place in real estate. Email m...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
Comments 24
You’ve probably heard that you need to have an email list to effectively market your real estate business. However, if you’re like many Realtors®, you have very little idea what to actually send out.Fortunately, we can help. There are three kinds of emails that can help create engagement with you...

By Lynn Pineda, Coral Springs REALTOR- Promises Delivered
(Keller Williams Realty)
Comments 2
What a great post by @KVitali and I'm illustrating exactly what he mentions happens! Kevin wrote a very helpful article on how to make it in social media and how whether you choose to be a party pooper or the life of the party to determine your rate of success. It's so much about writing relevant...

By Sharon Kowitz, Cary, NC Relocation Specialist ~ Buying or Selling
(Fonville Morisey-CRS-SRES-ABR-GRI-E-Pro-CREN Cary, NC)
Comments 5
Yikes! Housing inventory is down to less than one month in our Cary - Apex - Western Wake County NC. Homes under 450k are selling like hot cakes - Good news, I have 6 homes coming in the next 3-4 weeks as my sellers get ready for market. Townhomes from 133,900 to 600k with full finished basement....

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 1
By: Dona DezubeHere are the tax tips you need to get a jump on your returns. Owning a home can pay off at tax time.Take advantage of these home ownership-related tax deductions and strategies to lower your tax bill:Mortgage Interest Deduction:One of the neatest deductions itemizing homeowners can...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 14
Kevin Vitali "As important as the graphic is the headline.  Make it catchy and compelling...Combine your great headline with a eye catching graphic and you will make your social media shares more compelling."Right on target - and - re-blog!   I have learned the hard way over the years, that good ...

By Michele Connors, Your Eastern North Carolina Realtor
(The Overton Group, LLC Pitt & Carteret County)
Comments 1
The Pitt County NC market has started with a flurry of buyers. Could it be the unusual short winter  ? Have there been pent up buyers waiting for the election to be over  ?? Dare I say our Spring market has sprung !!!? Whatever the reason, I urge you to call me if you are looking to sell your hom...

By ReferralExchange (Lisa Fettner), The largest real estate referral network in the US
Comments 0
We live in a very visual and virtual world — something social media plays a big part in. Different social channels allow users to share candid views into their business, offer two-way engagement in a fun way, help reach audiences who haven’t engaged with you online, and easily communicate your co...

By Doug Jones, Mortgage Broker - NMLS 286668
(Mortgage Magic)
Comments 4
Chester L. Karrass writes in his book The Negotiating Game about an experiment in goal setting and achievement. From Chapter Four: "Recently two professors tried an experiment. They built a barricade between bargainers so that neither could see or hear the other. Demands and offers were passed un...

By Jim Paulson, Owner,Broker
(Progressive Realty (Boise Idaho)
Comments 7
There is a lot of misconception as to how much business a typical Realtor does in a given year. The consumer assumes Realtors sell lots of homes each year since many brag about being a million dollar producer. Keep in mind that if the average home is  $250,000, it only takes four to be a million ...

By Christine Pappas - REALTOR®, Northeast Ohio Homes - Ohio RE/MAX REALTOR
(RE/MAX Results)
Comments 1
A home where convenience and comfort meets If you are looking for an elegant and spacious home where convenience and comfort meets,  look no further for this Frisco home for sale is the one you have been waiting for. For ONLY  $375,000, you get a beautiful multi-family home with 6 large bedrooms...

By John Moran
(Keller Williams Realty's At The Beach Team)
Comments 1
Waterscape B507    1110 Santa Rosa Beach Blvd.Ft. Walton Beach, FL 325482 Beds | 3 Baths | 1292 Sq. Ft. For more details surrounding the sale of this home please contact the following: Courtney Moher, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Sui...

By Barbara Hobbs, Lic. FL & AL, A real person helping real people!
(RE/MAX Gulf Properties )
Comments 0
Back on the market! This is a great investment property! Redone 2/1 home on a quiet street! Updates within the last 4 years. Kitchen with separate but attached dining room, living room and a central full bath. Large lot, partially fenced in makes this a great location! Corner lot, big bedrooms an...

By Libby Beckwith, Real Estate Agent serving Phoenix & Scottsdale
(Realty Executives)
Comments 2
Sharing a fun picture that I've used in many marketing campaigns, brochures and my email signature - people always remember my kitty's green eyes~!

By Barbara Hobbs, Lic. FL & AL, A real person helping real people!
(RE/MAX Gulf Properties )
Comments 4
Great wooded lots for you to build your dream home! Seller owns all 8 lots side by side- for building purposes, buying 2+ makes more sense. Buying land at this price just makes sense! No Homeowners association, but there are county set-back restrictions- Contact Drew Holmer at 850-595-3475 for re...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
Windmill Gate is a 55+ Oakdale Long Island single family home community. Located in Suffolk County New York in Zip Code 11769, on The South Shore of Long Island. To reach this destination, Take Sunrise Highway To Exit 48, and South on Locust Ave will get you to Windmill Gate Drive.  Windmill Gate...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just listed! 6 East Avenue in Shrewsbury! This 3 bed, 1 bath ranch is listed for $249,900 by Thrive Real Estate.

By Brian Burke, Broker & Advising Expert-Denver Luxury Real Estate
(Kenna Real Estate)
Comments 1
Click here to View more Properties in Laporte... 

By John Pusa, Your All Time Realtor With Exceptional Service
(Berkshire Hathaway Home Services Crest)
Comments 6
On February 17, 2017, California Association of Realtors (C.A.R) reported that homes values decreased 3.4% to an average price of $606,150 in January of 2017 from $627,580 in December 2016, and declined 3.9% from price of $638,590 in January of 2016. While, homes sales fell 29.7% in January of 20...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just listed! 185 Oak Street in Shrewsbury! This 5 bed, 2 bath colonial is listed for $389,900 by Berkshire Hathaway.