Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By John Pusa, Your All Time Realtor With Exceptional Service
(Berkshire Hathaway Home Services Crest)
Comments 2
On February 17, 2017, California Association of Realtors (C.A.R) reported that homes values decreased 0.7% to an average price of $740,000 in January of 2017 from $745,00 in December 2016, but gained 5.7% from price of $699,900 in January of 2016. While, homes sales fell 26.8% in January of 2017,...

By Gary Birtwell, Internet Marketing Expert
Comments 110
When it comes to real estate, seo or search engine optimization has gone mainstream. There are over 7,000 posts dealing with the topic on this site alone. Reading them chronologically, one notices a progression from general best practices like blogging, title tags, and url structure to more recen...

By Barbara Hobbs, Lic. FL & AL, A real person helping real people!
(RE/MAX Gulf Properties )
Comments 0
Motivated seller! Bring an offer! Beautiful lot in the Preserves at Crown Pointe. Waterfront on beautiful Perdido Bay, with the astounding sunsets to the West! You can't go wrong making this your new home! Easy access to Pensacola NAS, Correy Station, Naval Hospital, shopping Beaches and dining. ...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just sold! 9 Deacon Street, Unit 9 in Northborough! This 3 bed, 2 bath cape sold for $339,500 by Keller Williams.

By Ginger Harper, Your Southport~Oak Island Agent!
(Coldwell Banker Sea Coast Advantage)
Comments 13
Too funny.  I do not know how to use the graphics very well.  I need a class on this.  LOL   I have learned the hard way over the years, that good post graphics with your blog posts increases click thrus and sharing. For many years I wrote great content.  I would spend all this time writing relev...

By Victor Amadi, Greenville SC Realtor - Greenville SC Homes for S
Comments 0
If you find any or all of the following appealing in a home: ranch style, 4 bedroom, 2 bath, open & split floor plan, almost 1 acre lot, above ground pool, great neighborhood, modern layout, and no HOA fees, then you will not want to miss this cute home for sale at 2425 Hanging Rock Road in Inman...

By Charita Cadenhead, Serving Jefferson and Shelby Counties (Alabama)
(Keller Williams Realty)
Comments 0
I found this to be very helpful. Featured listings can be much more than a one-off blog post. With the right SEO, you can build an online identity.   What have you googled today? Every second there are over 40,000 search queries on Google, or 3.5 billion a day. A relative portion of these searche...

By Teresa Ryan - Ryan Hill Realty, Naperville IL Real Estate Broker
(Ryan Hill Realty)
Comments 0
Buying a home is a major financial decision One of the most important decisions you can make is to buy a home. It is also a major financial undertaking, and to some, it could be the biggest expense they will make in their life. It requires careful planning and preparation. If you intend to buy a ...

By VICTORIA LEGROW P.A., Call me now and start packing!!
(Remax Champions)
Comments 0
Reside in this elegant suburban home in Magnolia Estates that elevates the concept of home entertaining. Entertaining just got a whole lot easier. When you think of the items that are at the top of your must-have list in a new home, you will find everything you want in this home in Magnolia Estat...

By John Pusa, Your All Time Realtor With Exceptional Service
(Berkshire Hathaway Home Services Crest)
Comments 0
On February 17, 2017, California Association of Realtors (C.A.R) reported that homes values decreased 1.9% to an average price of $509,320 in January of 2017 from $519,280 in December 2016, but gained 5.9% from price of $480,950 in January of 2016. While, homes sales fell 26.3% in January of 2017...

By Margaret Kapranos, Matching Marin Sellers to Buyers! 415-608-5070
(Zephyr Real Estate)
Comments 0
Zephyr Market Update     Real Estate Insights - Marin County - February 2017 The Real Estate Update         Monitoring yearly data enables buyers and sellers to fully understand where the market has been and where it is going. With this in mind, a year over year analysis of Marin County Real Esta...

By Christine Pappas - REALTOR®, Northeast Ohio Homes - Ohio RE/MAX REALTOR
(RE/MAX Results)
Comments 2
A University Heights home where space and convenience meet Nestled on the tree-lined street of Carroll Blvd, just across John Carroll University, is this beautiful, Colonial Revival home.  A multi-family home, it features two units, six bedrooms, three full baths, three half baths and a detached,...

By Stieg Strand, Serving each client with Tenacity and Results
(RE/MAX Results)
Comments 2
Business growth and development comes from referrals in one form or another. Maybe you disagree, but let's think of that statement more broadly.....With innovative advertising, a strong market presence, or even a great "location/position", a business can certainly have and even maintain some succ...

By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 2
It’s common sense – to grow your business, you have to grow your real estate network.But with about 2.5 million real estate agents in the U.S. who are also striving to make connections and generate leads, how do you stand out and  expand your network of contacts?Thriving in the competitive real e...

By ReferralExchange (Lisa Fettner), The largest real estate referral network in the US
Comments 1
“A goal without a plan is just a wish.” — Antoine De Saint ExupéryWith less than 40 days left in the year, it’s absolutely time to get ready for 2017. Real estate broker, writer, and speaker, Melissa Zavala, recently joined us for a webinar to share how to clearly define your vision and develop t...

By Mike Young, FHA 203k Consultant 707-812-7668
(, covering California & most other states)
Comments 0
203k Loans & HomeStyle® Renovation Mortgage LoansWhat is the difference to they layman?About 20 out of 100 RE agents and brokers actually know about the FHA 203k loan and what they actually know you could fill a thimble in most cases. There are a handful that actually take advantage of the progra...

By Naoma Doriguzzi, New Media Director
(Virginia Beach)
Comments 6
My life has become so hectic lately and after realizing that although I am in the people business - my job isn't to network at every event.  I used to fill my calendar with events almost everyday thinking I had to be there.  But in all reality I have figured out that social networking can be jus...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 3
As a courtesy, Lawrence "Larry" and Sheila Agranoff, Real Estate Associate Broker & RE Salesperson, are providing our Community Profile for Sagamore Hills Condo community in Port Jefferson Station New York. Check Out Our YouTube Slide-Show Video Of Sagamore Hills Exterior Sagamore Hills can be re...

By Home Pocket, Advanced digital marketing and lead generation
Comments 4
 Real estate professionals buy lead generation for many of the same reasons an estimated 140 million Americans spend over $70 billion on lottery tickets every year: I really could get rich with just a few bucks per month If I don't buy, I can't win Everyone else does it, so I must be missing some...

By Zachary Foisie, I build CRMs, tools, and deliver leads. Ask me!
Comments 21
With the conclusion of Super Bowl 51 and the “official” start of the real estate season now in full swing, I would love to pick your brains and see what your action plans were for 2017?Here’s what I have in mind. It’s pooled from other influencers and top performers I’ve talked to in the last few...