Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Luke Acree, Making Agents Memorable
(ReminderMedia)
Comments 4
ReminderMedia does marketing differently.Sales is all about relationships, yet most marketing is just a smash-and-grab attempt to get a person’s attention. It doesn’t actually build rapport. This contradiction inspired the creation of ReminderMedia’s flagship product, American Lifestyle magazine....

By Ginger Harper, Your Southport~Oak Island Agent!
(Coldwell Banker Sea Coast Advantage)
Comments 6
Usualy for me they are professional..  ~ Facebook Marketing Tips ~ I have been asked a couple of times offline in the past few weeks by Rainers why I do not share personal FB profiles. Good question. The primary reason is because we should only be promoting business information via a FB business ...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
(www.PrinterBees.com)
Comments 34
Social media is an incredible resource for Realtors®, and Facebook is one of the best. Not only can you run highly focused, targeted ads, but you can also post videos, GIFs, photographs, and more.Using Facebook Live is another amazing marketing avenue. People love watching live video, and the vid...
Facebook can be an outstanding resource for both lead generation and brand building but it can be confusing and time consuming for agents. Here is a solution: A 100% FREE Facebook marketing course that provides a clear plan of action to use Facebook to build your real estate business.     This co...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 11
Another Suffolk County Home was SOLD by Lawrence "Larry" And Sheila Agranoff. This time it's a Renovated 3 bedroom 2 bath Ranch style home with Expanded Den in Stony Brook Long Island that Lawrence And Sheila SOLD. This Strathmore Ranch in The S-Section was perfect for the lucky buyers who wanted...

By John Pusa, Your All Time Realtor With Exceptional Service
(Berkshire Hathaway Home Services Crest)
Comments 1
On August 16, 2017, California Association of Realtors (C.A.R) reported that condo and town-homes values declined 1.8% to the price of $443,160 in July of 2017 from price of $451,450 in June of 2017, but jumped 5.1% from price of $421,830 in July of 2016. While, homes sales fell 12.1% in July of ...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 0
Ovation Buckhead Atlanta Condos: Ovation is a 19-story luxury Atlanta highrise building built in 2006. Located on Peachtree Road in the heart of Buckhead, Ovation has a total of 270 condominium homes. The tower shares a 700 space parking deck with an adjacent seven-story office building. Each hom...

By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(eXp Realty)
Comments 7
One of the well-known acronym for the word FEAR isFalse Evidence Appearing Real.I believe in this -Face Everything And Rise.@Lou Ludwig states - in this re-post....Fear is a Life Sentence.      Motivational Power Quote   Fear is a Life Sentence "The fear is worse than the pain." Shannon Bahr, for...

By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(eXp Realty)
Comments 4
We all know we should 'List To Last'.Equally valuable are buyers and buyer's agents.A great re-post from Barbara Todaro that states....A Buyers' Agent Is Just As Valuable As A Buyer To A Worthy Listing Agent. Marketing to real estate agents is as important a task as marketing to potential buyers....

By Tamra Lee Ulmer, FORCE~NRBA ~ Over 1000 REO Assets SOLD!
(Arizona Resource Realty)
Comments 5
Great Post.. Really good data here! Home prices still haven’t reached the peak of the last housing boom, but some experts predict the next real estate crash is on its way. While there’s no guarantee the market will crash anytime soon, real estate agents and other professionals in the industry sho...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
(www.PrinterBees.com)
Comments 26
Edited to add: Facebook stories is available from the Facebook app when you're using a mobile phone. Sorry I wasn't clear about that! Facebook continues to introduce new features to stay ahead of the competition. Most recently, this included the introduction of Facebook Stories. These stories all...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
Would you like to know about Spring Meadows at Hauppauge Long Island? To reach this community, take The Long Island Expressway to Exit 57 N.  Turn Left and go over Route 454. A Left to Blydenberg and another Left on Village Drive. Located off Townline Road and Motor Parkway.  The neighborhood is ...

By John Pusa, Your All Time Realtor With Exceptional Service
(Berkshire Hathaway Home Services Crest)
Comments 4
On August 16, 2017, California Association of Realtors (C.A.R) reported that homes values rose 1.7% to the price of $648,500 in July of 2017 from price of $637,500 in June of 2017, and jumped 5.4% from price of $615,000 in July of 2016. While, homes sales fell 21.5% in July of 2017 from June of 2...

By Tom Calvaneso
(The Tom Team)
Comments 11
WASHINGTON (July 6, 2017) — Sixty-two percent of sellers' agents say that staging a home decreases the amount of time a home spends on the market, according to the National Association of Realtors® 2017 Profile of Home Staging,  www.nar.realtor/reports/profile-of-home-staging.   "Realtors® know ...

By marti garaughty, a highly caffeinated creative type...
(garaughty.com)
Comments 90
  Hi guys, are you in the mood for a quickie? Cool, here we go...  In case you didn't notice, in their seemingly never ending quest to abuse privacy, Facebook changed the email address in your profile to an @Facebook address. Here is an example from my own FB profile...   This is so not cool but ...

By Randy Mitchelson, APR, First Impressions are made at First Click
(iPartnerMedia.com #goipm & Homeland Heroes Home Loans)
Comments 2
One important trend that businesses should be aware of has to do with marketing on the Facebook platform. For years, businesses have been investing time and money diligentyl posting lots of content through either in-house marketing or other staff or outsourcing to a professional digital marketing...

By Bartley Wilson, Real Estate Virtual Tours + IDX Websites by VPiX
(VPiX Real Estate Virtual Tour Kits)
Comments 43
Did you know that you don't have to put up with a small photo on the top LEFT of your Facebook page? All the big boys and smart marketing firms know a Facebook secret. A new book is coming out in January on Facebook How To Marketing. But I'm going to share with you several secrets you can use ri...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 160
Marketing to real estate agents is as important a task as marketing to potential buyers.  Co-broke agents are the crux of our business.  We love to see agents from near and far, and the further out they are from the better the chance of closing that buyer.  When an agent from Boston, or one of it...

By ActiveRain University
(ActiveRain University)
Comments 2
Head on to ActiveRain University to watch the recording In this webinar, Bob is joined by Keith Watts from the mobile marketing world leader, Facebook (maybe you're heard of Facebook?).Have you ever boosted a post on Facebook and wondered what happened to it? Or are you curious about how using on...

By David Greenberg
(HouseLens: Video Marketing for Real Estate)
Comments 5
This is Part 3 in my series on maximizing the use of your marketing videos. Much of the information in this series is also available in the form of video tutorials on the HouseLens website.   Today, I’m focusing on Facebook. Posting marketing videos to Facebook is a great idea—after YouTube, Fac...