Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 18
Is Probate the Hottest New Real Estate Niche?No – I know it’s not new, but judging from my prospecting letter set sales, it seems like a lot more agents are taking an interest recently. And why not? I wasn’t successful in learning what percentage of homeowners pass away each year, but I’d guess i...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 29
What a fancy word! Where I went to high school, I doubt if even the instructors knew what "participle" meant. And now, after reading Grammar Girl, I still can’t give you a clear definition.But I do know this: If your participle phrases are dangling, you’re confusing – or misleading - your readers...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just sold! 400 Wachusett Street in Holden! This 3 bed, 2 bath ranch sold for $269,900 by Janice Mitchell.

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 4
You have a website. You want that website to rank. You want potential leads to find your website, click on the ‘contact you’ button or sign up for a newsletter and eventually become a customer. But how do they find your website? SEO, search engine optimization, or even a newer term SEM, search en...

By Lori Ballen, Digital Marketing Strategist
(Keller Williams Las Vegas)
Comments 2
Keep Your Eye On the Prize - Remember Your WHYReal estate websites can be a challenge. As agents, our websites should be lead generation machines! But who knew that aside from being real estate agents, we'd also have to be web-masters or tech-geeks? I'm right there in the tranches with you. Our c...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 2
Just listed! 18 Bosworth Road in Shrewsbury! This 3 bed, 1.5 bath bungalow is listed for $245k by Keller Williams.

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just sold! 327 Malden Street in Holden! This 3 bed, 2 bath ranch sold for $264k by Paul Harkey Real Estate.

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 1
Just listed! 410 Davis Street in Northborough! This 4 bed, 2.5 bath colonial is listed for $550k by ERA Key Realty Services.

By John Moran
(Keller Williams Realty's At The Beach Team)
Comments 1
 Listing DetailsBreakers of Ft. Walton Beach 607381 Santa Rosa Blvd., Ft. Walton Beach, FL 32548Price: $525,750MLS number: 770785Bedrooms: 3Bathrooms: 2Square Footage: 1462Call Gil Erikson at 850-714-2122 to see if this property is still available and arrange a showing.   GULF VIEW!!  This big an...

By Gabe Sanders, Stuart Florida Real Estate
(Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales)
Comments 9
This was a very interesting tid-bit from George Souto .  I knew there was something to like about the CFPB even though so many have made disparaging comments about this bureau.  If you are doing Zillow Co-Marketing the video below is a MUST watch, especially for Loan Originators.  However, it is ...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 36
Can you ever do too much marketing?  Spring is at our doorstep, and that means activity is improving.  I want it to continue at a faster pace. I market every day online and offline to make that happen.Land postcards have been mailed and will continue every month until the first snow flake falls a...
Mariana Fiorentino is the founder and owner of Terra Nova Global Properties , a full service real estate company serving buyers and sellers in Orange, Chatham and Durham Counties, North Carolina. Mariana is one of the first agents to use our new PowerSite Premium single property Website product. ...

By Corinne Guest, Managing Broker, The Choice of Professionals
(Barrington Realty Company)
Comments 5
I hate being the same as everyone else. I have spent a lot of time and effort on my website including the colors matching to my company logo and there being continuity throughout the website. It's a never ending job but I do like delving into code and making the magic happen.Today I spent a littl...

By Brian Burke, Broker & Advising Expert-Denver Luxury Real Estate
(Kenna Real Estate)
Comments 1
Click here to View more Properties in Longmont...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just listed! 102 North Street in Holden! This 4 bed, 2.5 bath colonial is listed for $420k by RE/MAX.

By John Moran
(Keller Williams Realty's At The Beach Team)
Comments 1
1040 Highway 98 Unit 1810 Destin, FL 32541            Sundesitn Condo Unit 1810Destin, FL 1 Bedrooms | 1.5 Bathrooms | 719 Sq. Ft. For more details surrounding the sale of this condo please contact the following: John Moran, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Em...

By John Pusa, Your All Time Realtor With Exceptional Service
(Berkshire Hathaway Home Services Crest)
Comments 0
On March 15, 2016, California Association of Realtors (C.A.R) reported that homes values increased 4.8% at an average price of $327,500 in February of 2017 from an average price of $312,500 in January of 2017, and rose 12.8% from $290,270 in February of 2016. While, homes sales decreased 2.3% in ...

By John Pusa, Your All Time Realtor With Exceptional Service
(Berkshire Hathaway Home Services Crest)
Comments 0
On March 15, 2016, California Association of Realtors (C.A.R) reported that homes values increased 0.7% at an average price of $745,000 in February of 2017 from an average price of $740,000 in January of 2017, and higher 5.7% from $705,000 in February of 2016. While, homes sales decreased 0.9% in...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
(www.PrinterBees.com)
Comments 1
You’ve got a great listing and it’s priced right, but it simply isn’t getting the attention you know it deserves. What do you do to drum up more customers?There are a lot of answers to that question, but there’s one you may not have thought about: adding additional incentives to the sale.Builders...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 14
Listing agents come in a variety of shapes, sizes and talents. Sellers come in their own assortment of categories.  The key to any successful combination is for the agent to have a clear understanding of the duties needed to be performed.  Resale homeowners and builders are the two typical groups...