Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just sold! 177 Kendall Road in Holden! This 3 bed, 2.5 bath cape sold for $422k by Coldwell Banker.

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 0
Just sold! 85 Lovell Road in Holden! This 3 bed, 1 bath ranch sold for $216k by Coldwell Banker. 

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
Many times we are asked this question from our Clients...Is This The Best Offer?The highest price does not necessarily mean it's the best offer. The best offer may be an offer where the buyer has nothing to sell and can move quickly. The best offer may be a cash offer so no waiting time for a mor...

By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 7
Pat, consistently has so many great posts and most importantly is terrific about sharing it to us Rainers and beyond. This article has new & exciting information for all the readers to take advantage from. I, myself will be anxious to learn from it! So many times I write blogs and really don't th...

By Ginger Harper, Your Southport~Oak Island Agent!
(Coldwell Banker Sea Coast Advantage)
Comments 2
  Is it worth it to do the BPO's and REO's now. I would like for someone to share with me, how to hook up with the lenders that will work with me onforeclosures and short sales. Seems like some agents get all of that business and I want to learn how to break into that market.I will be taking the ...

By Scott Pierce, Founder & Chief Evangelist at Listings-to-Leads
(Listings-to-Leads)
Comments 4
  As I get ready to Jared James' Annual Advance at the Conneticut Convention Center next week I thought I would share a great Facebook advertising lead generation tip that I got from him awhile back that I was surprised I had not thought of.   This is particularly relevant if you run ads on Faceb...

By NEilliƎИ π = 3.14159
Comments 7
So I took down the website today and decided to add some new ideas to my creative table. After a few weeks of calling realtors I got enough negative feedback to develop something really great. Well on the bright side of things, I think my new ideas and strategies will really pan out this time. Im...

By Greg Harrelson, Myrtle Beach Real Estate
(C21 The Harrelson Group / C21 Charleston Expert Advisors)
Comments 0
EVERYONE IS ASKING......  Are email drip campaigns dead? Well, if you ask the companies trying to sell you the new shiny object, then the answer is yes. But, if you ask the top producing agents and teams around the country then they will tell you that they are doing more deals from their database...

By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Comments 13
Ideas to Expand Your Marketing Presence This Year Online and offline marketing is an essential part of every successful real estate agents business. Here are some ideas that you can implement this year to help you expand your offline and online presence. Social Media WebsitesMake sure that you h...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
(www.PrinterBees.com)
Comments 19
When someone is ready to buy a home, it’s 99% certain that they are going to look up advice on how to go about the process. Even folks who are not first-time buyers look for information because they assume, correctly, that the market has changed a lot since they last purchased.It’d be great if pe...

By Joel Jadofsky, One of the Top Realtors in Panama City Beach Area
(Keller Williams - homes for sale - Florida - Gulf - Beach )
Comments 6
As we enter the New Year, I've started thinking of how to connect with my past clients in a more effective way than just the occasional card or phone call.  I've been researching customer appreciation events as a way to keep those relationships strong and form new ones, so here are a few ideas I'...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 14
Do you list older homes in your community? If so, some of them have a history that could help you sell them. I realize that some people are only interested in “new” and don’t give a hoot about who lived in a home in the past. But those aren’t the people who will buy your late 1800’s or early 1900...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 2
Andrew Mooers "Let the property do the selling, to shine and do it's magic if promoted honestly but thoroughly leaving nothing left unreported."Right on target - and - re-blog! Time is money, folks are busy and the last thing a real estate agent or broker wants to cause is delay. Of any kind in g...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 3
By: Ari Taylor We have all heard it before, “Buying a home is so stressful!” The home-buying process ranks as one of the top-five most stressful situations that we can face in a lifetime. Who can blame us for getting so stressed out over the process? After all, there are a lot of decisions that g...

By Frances Flynn Thorsen, Author | Educator | Custom Video Creator
(Cross Channel Marketing Consultants)
Comments 3
I'm enjoying a working vacation in the beautiful Pacific Northwest.I can see Mount Hood from my sister's kitchen nook where I have my laptop and iPad and assorted pads and pens.... and I am creating new email marketing campaigns for real estate agents.I want these campaigns to work.I have a prett...

By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(RE/MAX Sedona)
Comments 14
 Looking Back Into the Rear View Mirror!Peering back into 2016, I had my best ever year in the Sedona real estate market. I was busy all year from the very beginning of January. There were a couple of different months where I had five contracts open at once! One thing that alarmed and frustrated ...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 20
Barbara Todaro "When blogging, a catchy title will grab the reader’s attention.  Posting an eye catching graphic or photo will keep them interested. Highlighting the first sentence of a paragraph will give them the general message of that paragraph."Right on target - and - re-blog!   People Do No...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
      Nathan Hale Co-operatives in Huntington Long Island can be reached by Route 25A to Nathan Hale Drive. These are garden style brick structures in Suffolk County Long Island with units on the 1st and 2nd floor. There are 1 bedroom and 2 bedroom apartments at Nathan Hale, which was built in 19...

By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 11
We admire brands that maintain their brand identity consistently, when it comes to their packaging with elegance and simplicity.  They are not swayed by trends or fashion demands.  By staying the course the brand emphasizes their certainly in their identity: who they are and what they stand for. ...

By Sandy Wallace - REALTOR®, Santa Cruz CA Homes for sale
(Keller Williams Realty - Santa Cruz CA)
Comments 3
Sell your home – easy, fast, and worry-free! It takes a lot of hard work putting your home up for sale. While some people think that it’s simply about coming up with beautiful photos of your Capitola CA home, hosting a few open houses, posting about your home on social media, and hoping the right...