Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By CJ Hays, Online Reputation Marketing for Realtors
(Agent Reputation)
Comments 3
Most people who know me, know that I believe YouTube needs to be a "best freind" for the online marketing of Realtors. YouTube is owned by Google and Google wants to deliver video search results.I do need to address an issue I am running across with some of my new clients and prospects. They don'...

By Web Tech SEO and Social Media Marketing, Internet marketing and Social Media
(Web Teach SEO)
Comments 2
Web Tech SEO is working with top New Jersey realtor, Chris Pustizzi Chris Pustizzi along with his wife Jamie Pustizzi work at Keller Williams Jersey Shore. Their brokerage is located in Ocean City where the two realtors met, grew up and went to high school. This husband and wife real estate team ...

By Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers
(Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...)
Comments 6
DocuSign Data Breach - Read All About It! - DANGER Will Robinson! (2/2) UPDATE:DocuSign explains that the data breach was limited to a NON-CORE SYSTEM that was used for [account holder] service-related announcements. ***  Please see the FIRST post of this series.Below, you will find further infor...

By SmartZip Analytics, SmartZip
Comments 13
It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young w...

By Shon Kokoszka, Coaching and Training to increase your income
(ICON Coaching)
Comments 11
Jessica Edgerton warns Active Rain real estate agents that they could be at risk to cyber criminals.“Think before you click.” —NAR Associate Counsel Jessica Edgerton US real estate companies have become perfect targets for cyber-criminals, warns NAR Associate General Counsel Jessica Edgerton. Don...

(RE/MAX Premier Group)
Comments 3
Collective Design Fair-a celebration of innovative contemporary design organized during NYCxDesign 2017-wrapped up last week in New York City, and one of the most interesting installations in the show was wallpaper. See the details here Ground breaking wallpaper converts hideous wires into creati...

By Patricia Joy Schenk, M.Ed., Right Home, Right Price, Right Realtor
(Samson Properties)
Comments 9
has anyone used squarespace to build their real estate website?

By CJ Hays, Online Reputation Marketing for Realtors
(Agent Reputation)
Comments 77
A large percentage of home shoppers that use Zillow,, Redfin, etc., google the street addresses of the homes they find looking for additional data like maps, images, history and VIDEOS.So let’s address an issue most realtors have. 95% of the time YOUR actual listing landing page is no...

By Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers
(Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...)
Comments 10
DocuSign Data Breach DANGER Will Robinson! Read All About IT !   (1/2)UPDATED: May 22, 2017  DocuSign reported a data breach that allowed malicious hackers to conduct a wide-ranging phishing campaign.In a notice on DocuSign's website, the breach was discovered when investigating the cause of an i...

By Real Bird
(RealBird Inc.)
Comments 0
We just launched a new product called Homes By SMS™. In this first version, it is now available for our three local MLS markets (MLS Listings, MAX/EBRD, BAREIS in the San Francisco Bay Area) but we are working around the clock to launch our US nationwide, and Canada version very soon.Homes By SMS...

By Lori Ballen, Digital Marketing Strategist
(Keller Williams Las Vegas)
Comments 0
CONTACT: Lori Ballen Ballen Brands 702-917-0755 Ballen Brands Launches New Real Estate Agent Website ThemeBallen Brands, a marketing company for real estate agents, has launched a new theme for their real estate agent websites, known to many as BREW (Ballen ...

By Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers
(Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...)
Comments 5
eSign Online Spoofs - Phishing Attempts Result - DANGER Will Robinson! eSign Online Spoofs, actually are Phishing Attempts. Responding to them will result in DANGER to your online presence.  If you receive any email SUPPOSEDLY from eSign, check to see if the form address is the normal one - norep...

By Inna Ivchenko, Realtor® • Green • GRI • HAFA • PSC Los Angeles CA
(Barcode Properties)
Comments 13
Let me ask you: Do you believe that a real estate agent should have a strong Internet presence and be well connected on the web?I spent a lot of time and efforts establishing my online presence, networking, sharing my knowledge and housing updates, reaching out to members, participating in lives ...

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 39
 Technology is Moving FastWhen I first got in real estate we have very few techie tools. We used a typewriter to write contracts and if away from the office we carried pads of contract forms and carbon paper. Cell phones were not common nor affordable therefore we carried change to stop at phone ...

By Jay O'Brien, Kansas City : Social Media Guy
(RE/MAX Revolution)
Comments 48
Technology is redefining how a Realtor does business. Gone are the days of faxes and up next on the chopping block is the good ol' pen to sign on paper.  So, there are lots of companies out there trying to pull away as the leader in this market. I enjoy playing with all of these tools and have dr...

By Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers
(Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...)
Comments 7
 Ransomware Attacks Rampant Worldwide -Danger Will Robinson !!!     Make sure to back up every connected computer, server and storage device on your network. Any unprotected computers or servers remain vulnerable.  The phishing emails contain malicious links and attachments. When clicked, the int...

By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 0
Howdy, Tim here, with a little "Wednesday Wisdom" for ya (re: an update and offer about generating listings from the hottest housing market in the nation).."Four of the five most expensive [housing] markets were in California. Silicon Valley's San Jose [locale of PropertyMinder headquarters] took...

By Joe Pryor, REALTOR® - Oklahoma Investment Properties
(The Virtual Real Estate Team)
Comments 17
I just read an article on Wired about 200,000 high quality photos available on a site called Upsplash. The owners consider photos a lost leader for future monetization so I was excited for a new site like this to come into existence. The site has been used for photos by none other than facebook a...

By Zach @ Chime, We market for agents, build CRM and tools. Ask me!
Comments 10
 There is nothing wrong with your television set...The last time I wrote about real estate CRMs and technology, I felt my post created more questions than it answered! (you can read my original post on shopping for a CRM here) I felt encouraged to revisit this topic from all the warm welcomes and...

By Lee Davenport, Learn With Lee Real Estate Coaching & Consulting
Comments 1
As featured on HuffPost Mars.  Venus.  Pluto.  Real estate virtually out of this world, literally.  For some of us, out-of-space travel is merely an unfulfilled fantasy.  However, Zayden Wright was able to "blast off", all thanks to the virtual reality technology that is becoming more common plac...