Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By Ryan Huggins - Thousand Oaks, CA, Residential Real Estate and Investment Properties
Comments 4
Phishing Cyber Attack Attempts Against Real Estate Agents, How to Spot ThemI’ve been recently getting several phishing emails that take on a new tactic.  They are looking for an agent to work with on a relocation this year or early next year.  These have many red flags that immediately sound the ...

By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 5
I thought this well worth sharing..How to make a viral video explained from head to toe by the best..Live Event September 15th .. Register Now!Guest List:Harmon Brothers #1 Creators of Viral Videos .. Have you seen the Squatty Potty or Pooporrri commercials? (500 Million Views)Russell Brunson Fou...

By Daniel Ramsey, MyOutDesk - Real Estate Virtual Assistants
Comments 2
What if you could have an automated prospecting system that can help you generate more closes? What if we told you that Sales Dialers has just that? Come join Daniel Ramsey, CEO of MyOutDesk and Cory Prado, National Sales Manager for for this educational and informative webinar. ...

By Steve Penner, REALTOR / Owner of Moneyledgers
(Royal LePage / Moneyledgers Software)
Comments 32
Hello it's a New Year, and time to think about income tax returns and, fun!!Just wondering what accounting software everyone uses to keep track of income and expenses?  Would be interesting in sharing your thoughts, opinions, etc..Here is an idea that uses the idea of a Ledger rat...

By Frances Flynn Thorsen, Author | Educator | Custom Video Creator
(Cross Channel Marketing Consultants)
Comments 38
Facebook is engaged in an all-out video war with YouTube. Facebook will give your videos much greater reach and exposure if you use the native Facebook video platform. Here's how to post your videos to Facebook and optimize them for the greatest organic reach. Before uploading your video to a Fac...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 27
~ Facebook Marketing Tips ~Using social media to generate new leads takes time but the rewards when you "get it right" are very rewarding. What I notice from those who are generating biz from their social media efforts is their willingness to engage with their readers. It makes sense. We need to ...

By Greg Hague, Fighting For The Future of Real Estate
(Real Estate Mavericks)
Comments 9
The Biggest Mistake In Business HistoryGiving third party websites access to our listing data was the biggest mistake in business history. Zillow used our listings to take our buyers. Now it's using the brand we enabled it to build to go after our sellers (with Instant Offers).  Facebook recently...

By Robert Newman, Creating Enduring Online Marketing Results
(Inbound Real Estate Marketing L.L.C.)
Comments 10
How to use Active Rain for SEO| (From a guy that uses it effectively)  I've been on Active rain for seven months. One of the things I have noticed is even EXPERIENCED bloggers are not using Active Rain for backlinking as effectively as they could be and inexperienced bloggers don't seem to be usi...

By Jason E. King
(J. King Real Estate, Inc.)
Comments 3
By Jennifer Riner, TruliaMillennials love to rent, right? Turns out renting is more of a financial need than a preference. Gathering the money needed for a down payment, all while balancing student loan debt and steep rent prices, is no easy feat. However, buying is beyond advantageous – to the p...

By Home Value Leads
Comments 1
This article was originally published on the Home Value Leads blog.Real estate is a people-oriented business. As such, communication is KEY. We hate to beat a phrase dead, but we all know it's true - and how many agents can still be communication-challenged. That's where the communication app Sla...

By Jeffrey Masich/ Associate Broker, MBA, Arizona Homes and Land Group/ Buy or Sell
(HomeSmart Real Estate)
Comments 4
Give thanks for the modern real estate tools we have today, because our forefather Real Estate Agents certainly did not have them 100 years ago. They certainly make our lives and those of our clients WAY easier! We all have those "back in the day" stories in real estate. Back in the day, we had n...

By Dawn Pfaff, NY State MLS President
Comments 2
Does your state have a statewide MLS?  Some states do have one but many do not and across the country in many rural areas there is no MLS at all. Enter My State MLS (  Started in 2014, My State MLS is a statewide MLS for the entire United States.  It is affordable, easy to join...

By Mike Frazier, Northwest Tennessee Realtor
(Carousel Realty of Dyer County)
Comments 5
Today I got a call from a company wanting me to advertise my Destin vacation rentals on their website for a "small" fee. I guess they are trying to take advantage of owners and renters alike dropping out of vrbo, trip advisor, etc. These companies are taking the lead from HomeAway(vrbo) who charg...

By Florida Management and Consulting Group Inc., Real Estate Brokerage and Property Managers
(Florida Management and Consulting Group, Inc. )
Comments 6
  What do you think of our new video? This is our first video but we want to do more in the future! I can think of several things that we might do and say differently in future videos but I also want to get everyones feedback first. It takes a while to get it just right. Feel free to critique, al...

By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 4
Video will be 80% of Internet Traffic by 2020..You are probably not prioritizing YouTube, Facebook Videos, or any other platform..Big mistake if you want to generate leads and capture buyers and sellers..I bet you have never heard of things like YouTube End Screens or vidIQ?These two alone will g...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce - Short Sale
(Keller Williams 414-525-0563)
Comments 12
     We define our real estate practice in southeastern Wisconsin as extending throughout eight counties.   We begin at the state line in Kenosha,  Racine, Walworth, Milwaukee, Waukesha, Ozaukee, Washington and Jefferson.     We have by necessty gotten to know the comunities within these counties...

By Steve Penner, REALTOR / Owner of Moneyledgers
(Royal LePage / Moneyledgers Software)
Comments 11
I know lot of agents who constantly struggle to get their bookkeeping done.  Has anyone tried using a virtual bookkeeper?  Thoughts about hiring this part of the business out?  Thoughts on using a virtual bookkeeping service such as this one?  

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 1
This was super fun to do last week with Jonathan and Thomas! Lots of great little nuggets of goodness for your website and SEO! We also have some promotional discounts just for the show! Take advantage and save some money :)      FREE WEBSITE AUDIT HERE! Free Website Audit from Personal SEO Get t...

By Daniel Ramsey, MyOutDesk - Real Estate Virtual Assistants
Comments 0
Last Wednesday, we had an amazing conversation with Randy Tobbe of Lion Desk CRM.“Do what you do best and outsource the rest.” –Randy TobbeThis webinar was so awesome that we would just hate for you to miss out on it! So here’s another chance! You can catch the REPLAY for the next few days only! ...

By Paul Antonelli, Broker Owner; NextHome Antonelli Realty
(NextHome Antonelli Realty)
Comments 1
Please be aware of a new ransomware campaign that is running online. * If you receive an email or window asking for update on  Adobe Flash player, please DO NOT update,  otherwise you are risking encrypting all your files with a new ransomware.  If you have any question or you think you have been...