Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By Jay McHugh, YOUR SendOutCard Mentor
(SendOutCards-Appreciation Marketing Expert)
Comments 1
  Click here to view the Replay   Many of you continued to text and call me about is the reply to anwer many of your questions....  Feel free to log onto to join or to send a Free card....This will change your business in a very good way......  

By David J. Caracausa, ABR, CRB, CRS, GRI, SRES, CRE
(The Premier Properties Group)
Comments 0
Real estate virtual tours are awesome ways to show a home. As the prospect visually follows the tour they get a much better feeling for what the property is all about. It's a great idea to start from the front of the home and make your way in, moving from room to room like a pro.Take extra time o...

By Wanda Kubat-Nerdin, St. George Area Preferred Residential REALTOR®
(Specializing in Residential, Referrals & Relocation | PK Real Estate Utah South)
Comments 5
Never use the password: PASSWORD Recently, I sat in on a Washington County Board of REALTORS meeting highlighting a speaker who gave some advice on avoiding online fraud, scams and hacking. He passed along some of the Do's and Don'ts of keeping sensitive information safe. Here are some results: L...

By Dawn Pfaff, NY State MLS President
Comments 0
Are you an auctioneer or do you buy or sell properties at Auction?   If so, you may be looking for a way to list those auctions that make sense to the public, and still offer cooperation and compensation to cooperating agents.  MLS software should be auction friendly, meaning auctioneers who sell...

By Randy Mitchelson, APR, First Impressions are made at First Click
( #goipm & Homeland Heroes Home Loans)
Comments 5
I am excited to be serving on this panel which will explore best practices and trends in search engine optimization. Registration just opened so anyone in southwest Florida interested in learning tips to get their website to rank higher on search engine results should plan to join us.The event is...

By Ginger Harper, Your Southport~Oak Island Agent!
(Coldwell Banker Sea Coast Advantage)
Comments 2
 Great information Ben.Thanks for sharing this with us.  This is my biggest secret. For four years I have been planning and building and connecting the dots. The fact that we have to pay for 20 different software services, re-enter leads, listings, and pendings, and end up using what I can only d...

By Kevin Ray, Former REALTOR & current Estate Agent in the U.K
Comments 5
Here's a couple of question for REALTORs:What does your YouTube channel do for you?Does your YouTube channel bring you clients directly? Have you gotten any clients because they saw a video you posted online or has your increased visibility due to having a presence on YouTube been directly respon...

By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 1
Here's an example I came across on Facebook that is typical of 90% of real estate videos..And this was done and most are by a video media company and probably cost $500+Luxury Listing In ArizonaWHAT"S WRONG? The biggest mistake by far is the lack of a great Call To Action at the end .. If you wan...

By Vickie Teel, It's all about YOU!
(Keller Williams Peace River Partners)
Comments 2
I'm seeing more and more agents doing videos and some of them are so good but, for most of them, when I watch them,  it makes me wonder if they went back and reviewed the video before they published it to the public?   These days it seems that "like" is the word of the day.  It's getting like to ...

By Thomas J. Nelson, Realtor,CRS,e-Pro, Co-Host of Mail-Right's: Real Estate Agent Podcast
(Big Block Realty 858.232.8722)
Comments 1
 This is the CRM that changed my business and my habits. I'm a huge advocate for REFERRAL MAKER CRM AND REFERRAL MAKER CRM TEAMSI get nothing financially here, I'm just sharing the good stuff! Perhaps you  or someone you know in your office that needs a Referral Maker CRM. We have a promotional o...

By Brivity Platform, Manage. Market. Communicate. Convert. Get leads
Comments 63
This is my biggest secret. For four years I have been planning and building and connecting the dots. The fact that we have to pay for 20 different software services, re-enter leads, listings, and pendings, and end up using what I can only describe as the creme of the crap software services ticks ...

By Jay O'Brien, Kansas City : Social Media Guy
(RE/MAX Revolution)
Comments 50
Technology is redefining how a Realtor does business. Gone are the days of faxes and up next on the chopping block is the good ol' pen to sign on paper.  So, there are lots of companies out there trying to pull away as the leader in this market. I enjoy playing with all of these tools and have dr...
Chances are, if you’re like most agents, you have anywhere from a modest to a large number of real estate leads to manage and prioritize, and they’re coming to you across several different platforms. Before you start crunching the numbers, take a step back and think about how you actually manage ...

By Jeffrey Masich/ Associate Broker, MBA, Arizona Homes and Land Group/ Buy or Sell
(HomeSmart Real Estate)
Comments 3
Yes, the Smart Phone and Tablet are important pieces of technology that we use. However, that car that gets us from here to there needs attention also. No one wants to be late to the next home showing appointment, but when that automobile engine light comes on or you hear a strange sound, it may ...

By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 10
US real estate companies have become perfect targets for cyber-criminals, warns NAR Associate General Counsel Jessica Edgerton. Jessica Edgerton warns Active Rain real estate agents that they could be at risk to cyber criminals. “Think before you click.” —NAR Associate Counsel Jessica Edgerton   ...

By Nancy Tallman, Real Estate Strategist
(Summit Sotheby's International Realty)
Comments 5
Nancy Tallman February 22, 2017 0 Households have an average of 10 connected devices today. That might look like a few smart phones, a couple of laptops, an iPad, a Playstation, Apple TV, Amazon Echo or Amazon Fire Stick. If you’re really into new technology you may have already connected your s...

By Michael J. Perry, Lancaster, PA Relo Specialist
(KW Elite )
Comments 2
    The use of this type of IRA has received very little promotion ! Yet it is an amazing resource for funding the purchase of rental real estate ! Real Estate produces 4 Annual returns on your investment and the use of Leverage allowsinvesting with very little money ! Email

By Sam Shueh, mba, cdpe, reopro, pe
( (408) 425-1601)
Comments 1
                                                                                   Sam Shueh                                                          Realty One Group                                                             Campbell, CA Automated valuation model (AVM) is a computerized model u...

By Web Tech SEO and Social Media Marketing, Internet marketing and Social Media
(Web Teach SEO)
Comments 11
Web Tech SEO is working with top New Jersey realtor, Chris Pustizzi Chris Pustizzi along with his wife Jamie Pustizzi work at Keller Williams Jersey Shore. Their brokerage is located in Ocean City where the two realtors met, grew up and went to high school. This husband and wife real estate team ...

By® - A division of Move, Inc., Proven Systems
Comments 3
Email marketing is terrific, but it’s getting easier and easier to ignore emails that come into our inbox. What once felt urgent and personal is now at risk of feeling just as outdated as a bus bench ad.So, what’s a savvy agent to do? Well, running Facebook ads is a terrific way to engage your ne...