Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools

 
By Jessica Schweppe, Writer, Marketer & Real Estate Enthusiast
Comments 9
Tracking expenses is a tricky endeavor for real estate pros. For one, your income is extremely variable, which makes it challenging to manage and monitor finances. It also makes it much tougher to save for a rainy day when you never know with absolute certainty what's coming down the pipeline. Lu...
By Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395
(Karen Parsons-Fiddler, Broker 949-510-2395)
Comments 54
Technology Saved The Deal For My Buyer I read a post by one of my favorite bloggers today, Alan May. Alan talked about how a woman accused of a crime was caught because her fit bit contradicted her story about her where abouts. Technology will keep us honest.It reminded me of a recent experience ...
By Patricia Kennedy, For Your Home in the Capital
(Evers & Company Real Estate, Inc.)
Comments 22
Every year in June, the lilies that my neighbor, Arnold, planted as a little boy come up.  This year, he was in the hospital recovering from a huge health scare, and I didn't want him to miss out on this year's crop.So on my way to visit him, I snapped several photos on my iPhone 6, and I shared ...
By Rene Fabre, New Media Marketing
(First American Title)
Comments 27
Have you or do you use the search engine duckduckgo.com? What I like about it is they don’t track you. You’re anonymous and they don’t store or log any of your personal information with the searches. It’s not so much for me about I don’t want the search engine to know who I am and what I’m lookin...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 102
Recently there has been a lot of attention on the subject of Artificial Intelligence with all kinds of scary scenarios where artificial intelligence takes over and runs the human race.  In the near future will a real estate robot show homes, negotiate deals and close transactions?  Or will humans...
By RealSupport, Inc., - Virtual Real Estate Marketing
(RealSupport Inc.)
Comments 2
Facebook's new features encourage page administrators to promptly answer questions from visitors. Here's the latest that we picked up from TechCrunch and the Boston Business Journal! Facebook Response Rate: This feature is still in the test phase, but it is appearing on pages with 1,000 Likes or ...
By Lori Ballen, Digital Marketing Strategist
(The Ballen Group Real Estate Network, The Ballen Method)
Comments 2
How to create and publish one piece of content that gives you back traffic and leads for years:1.) Create a long-form blog post (say – 2000 words. You could break this down into 500 words a week which is less intimidating). Essentially you have one month to create this. You can also speak into a ...
Source: Quicksprout 
By Elite Team, Realtors/Career Consultant
(Keller Williams Realty Acadiana)
Comments 2
Simple graphs and charts can organize your data into an easily-readable format, but they aren't always very appealing.  In fact, more often than not, they can be plain boring.  You don't want boring.  You want your data to be visually appealing as well as interactive, easily shareable, and engagi...
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 1
Chris Miller, shared this wonderful classic post that can be used many times over. The array of details and data will surely benefit you and your present or future clients. It is detailed and right to the point. It should also help with any gray areas, to give you an upper hand with this competit...
By Lori Ballen, Digital Marketing Strategist
(The Ballen Group Real Estate Network, The Ballen Method)
Comments 0
  Igot the opportunity to go to Lori Ballen’s hands on training this past week and I cannot even begin to say just how much value and knowledge I got from this 3 day training! The first two days were all about internet marketing and the third was on team building. I haven’t ever been to a class w...
By Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235
(Second Self Virtual Assistance)
Comments 6
Increase Real Estate Sales and Brand Recognition with QR Codes QR codes aren’t new.  They’ve  been in grocery stores for years.   Some Realtors® have embraced them in their real estate marketing efforts.  However, others are baffled as to how to effectively use them in their business.  Here’s how...
By Stephen Fells
(AgencyLogic)
Comments 2
Project Fi is a program to deliver a fast, easy wireless experience in close partnership with leading carriers, hardware makers, and users.The following video, from the Google YouTube channel, provides more information: 
By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 2
There are a lot of contact management systems for REALTORS® to choose from.  The options can be overwhelming.  While each system has its own set of strengths, the important thing to remember is that the best real estate CRM is the one that you’re truly going to use!Every real estate agent is diff...
By Chris Miller, MediaProsper Online Marketing
Comments 12
SUMMARY: Getting more online reviews, and making the most of them. The last time I shopped for a real estate agent, I looked for who in the area had the most and best reviews. I ended up not selling my house at the time ... but signed that Realtor up as my first agent client! Good reviews are bot...
By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 6
  Hi there,Reality check: all of your clients and leads (past, present and future) are using Google to find information. We want the last half of 2015 to be successful for you. So, we're hosting an exclusive webinar to walk you through the tricks you need to know to make your AccelerAgent websit...
By Lee Davenport, Our Business Is Your Success! 404.444.5777
Comments 89
Originally written and published for Inman News There are plenty of voices on social media, so how do you make yours stand out? Various techniques abound that can sometimes be a hit and sometimes be a miss, such as hosting contests, paying to promote your posts, etc. But one sweatless, free way ...
By Courtney Cooper, 206-850-8841
(All Seattle Homes for Sale: CooperJacobs.com)
Comments 29
Want more love from Google? We all do :) You have to give Google what it wants. Even if you think your site is great and nothing could possibly improve it, you are wrong. Just take a day or two every few months and really clean it up. The results will be astaounding and you will also be offering ...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 30
 This morning's re/code feed's headline of "Machine Learning is Hard!: Google Has Egregious Facial Recognition Error", caught our attention.    No doubt some of you have already subscribed to Google's new Photos App service.   It gives you unlimited free storage of your photos as well as maintain...
By Lori Ballen, Digital Marketing Strategist
(The Ballen Group Real Estate Network, The Ballen Method)
Comments 6
You can spend LESS time creating content if you spend MORE time optimizing and sharing the content you already have!! This was our conversation on today's weekly consultation calls!Step 1: Use keyword research to BEST identify the opportunityStep 2: Write LONG-FORM content to create VALUABLE cont...