Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools

By George Fanucci, Internet - Technology - Business - Solutions
Comments 54
SEO in a Nutshell? There is a lot of buzz from time to time about the death of SEO. What does that really mean? Black-hat SEO is dead...  What is SEO? Primarily, SEO means designing your website to help the right people find you. SEO (Search Engine Optimization) has several major parts: planning...
By George Fanucci, Internet - Technology - Business - Solutions
Comments 3
  A very handy website on days like today is from the National Institute of Standards & Technology.  Try it now:   Especially interesting is the day/night map projection. It also shows the time zone automatically, on your smart phone or a tablet, based on your location, as d...
By Kris Lippi, AWESOME Connecticut Real Estate Agent
(Keller Williams)
Comments 18
I’ve never known a more creative group of professionals that conjure up all sorts of ways to attract more clients than real estate agents. Every agent has their go-to channels they utilize, such as direct mail, Facebook advertising, phone prospecting, door knocking or open houses. It’s actually q...
By Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235
(Second Self Virtual Assistance)
Comments 14
‘QR Codes are So Yesterday’  Not So Fast! Last week I wrote a post called, “How to Get Online Visitors Using Offline Tactics“.  One comment I received had to do with the following suggestion:The No Brainer – Check out the information on your business card.  You probably have a link back to your w...
By Svetlana Marinkovic, SecurityNational Mortgage Company
(SecurityNational Mortgage Company)
Comments 0
  What is the Bank Partnership Program? SecurityNational Mortgage (SNMC) has developed a partnership program with local banks in order to help expand the home loan products available to their members. Who can participate? Banks that have a net worth of at least $10 million and at least three year...
By Lori Ballen, Digital Marketing Strategist
(The Ballen Group Real Estate Network, The Ballen Method)
Comments 4
If you're thinking of setting up a Twitter Ad campaign but aren't sure how to do it, then you're in the right place. We'll help you learn how to get started with Twitter Ads. Every single day, millions of Internet users log in to Twitter perhaps to share ideas, discover new ones or even explore t...
By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 0
 *Read on, register and scroll down for a personal offer.* You want to deliver the best and most relevant info.  to convince homeowners to list and sell with you, right? So, come to think of it, wanting the best for  folks you care about isn't selfish. It is, in fact, selfless. Give back, be of v...
By Susan Laxson, A Naples Florida Real Estate Professional
(Premier Sotheby's International Realty)
Comments 7
Did you attend the recent NAR Conference & Expo in San Diego, California?  Or any other conventions or trade shows recently?  If so, did you come home with a suitcase full of business cards from your networking activity?  Whether you have a drawer you toss them in or if you spend time adding them...
By Joyce Marsh, Central Florida & The Beaches | Fine Homes
Comments 56
Orlando RainCamp Rocks!Thanks to Ben Kinney and the entire activerain staff for a fantastic day at my very first RainCamp!"RainCamp Orlando" exceeded my expectations, and I feel it was definitely the best 1-day's worth of tech knowledge I've received at a training event like this.    Many of the ...
By P.J. Tezza
Comments 1
Bob and I were talking at the recent ActiveRain SF Meetup. He was so impressed by the demos prestented by matterport, that he mentioned them specifically and gave me a business card so I could check it out later. The card just says "matterport", so I really had no idea what to expect. I pulled up...
By Dan Dee McGinnis, DTM, NADOTA
(Homesmart International)
Comments 17
 How Will 2016 Real Estate Market Evolve For You?With interest rates well below 5.5% going in to 2016There is over a 89% chance it will evolve remarkably well for somewhere around 15% of real estate agents. Most likely that 15% will be the same 15% who have seen exceptionally positive results alr...
By Elite Team, Realtors/Career Consultant
(Keller Williams Realty Acadiana)
Comments 2
There are certain things you do on your phone every day--check the weather with your morning cup of coffee, open up navigation when you get in your car, and set your alarm when you go to bed.  What if there was a way to automate these processes without having to go through your phone each time?Ac...
By RealtyTech Inc., Premium Technology for Real Estate Professionals
(RealtyTech, Inc.)
Comments 3
If you weren't conviced on getting a mobile-responsive site before, be prepared to be convinced now. Since this year, Google decided to award mobile responsive real estate websites with better search results.             "we will be expanding our use of mobile-friendliness as a ranking signal. Th...
By RealtyTech Inc., Premium Technology for Real Estate Professionals
(RealtyTech, Inc.)
Comments 2
Its TechTip Tuesday here at RealtyTech so we thought to share a quick tip with you guys too.  Follow Your Leads Following up with your leads is a sure way to get more conversions. That can go without said, but what you do need to keep in mind is: Speed Matters.“The first company that follows up w...
By Debb Janes, REALTOR®, EcoBroker Camas, Washington
(The Carl Group, LLC)
Comments 25
Videos can Help Position You as the Market Expert - YouTube Thursdays for November 19,2015My friend Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905 reminds me how important video can be for REALTORS®. Imagine being the voice of your community. You bring a market to life and share local park...
By Elite Team, Realtors/Career Consultant
(Keller Williams Realty Acadiana)
Comments 9
Google knows an awful lot about you.  Do you know how and with whom your information is being shared through Google?  With so many connected sites and services, it can be hard to keep track of exactly where Google is using your information.  Luckily, the company has introduced a new feature allow...
With every AgencyLogic PowerSite you get a free unbranded, MLS compliant, version of the single property Website.  To access it simply type: mls.aspx after the single property Website domain like this: This 60 second video provides more detail and is best viewed full ...
By Nick and Cindy Davis, CRS,CLHMS,ABR,CIAS,ALHS,e-PRO,CDPE,SFR,Realtor(R)
(RE/MAX Premier Group)
Comments 0
With recent headlines focusing on data breaches at big-box retailers such as Home Depot and Target, you may think hackers are after only large-scale businesses. But that’s what scammers want you to think — because then you won’t see them coming. 
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 12
YouTube makes it pretty difficult to keep ads, or competitors videos, from being promoted on our YouTube accounts.  Where is the best home for your videos? Earlier this week, my favorite couple from the Q,  John McCormack and Debbie contacted me to ask some questions regarding their YouTube accou...
By Kaye Swain, Call Kaye for all your real estate needs!
(Keller Williams Realty Roseville )
Comments 4
I love snow photos, don't you? And thisone made a sweet backdrop to these lovely words of encouragement.My granddaughter and I had planned to go to church together, but we are playing it safe and staying off the roads. So instead, I'll listen to a favorite pastor's sermon online along with plenty...