Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By Dick Greenberg, Northern Colorado Residential Real Estate
(New Paradigm Partners LLC)
Comments 38
Since Valentine's Day was one of the themes of this month's tool challenge, I wanted to choose my topic with love in mind. Had I been writing about money tools, I would have reworked my previous posts about the benefits of blogging on AR with backlinks to an IDX Wordpress site - but I've done tha...

By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Residential Brokerage)
Comments 24
What is the Most Difficult Image To ShootandProcess? Bathrooms! The picture above was from a listing that sold in 1 week back in 2014.  This picture still holds the record for time to process a picture.  Every one of those reflections had to be taken out.  I help my husband take the pictures.  He...

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 11
This post is about doing something right and making an investment in time and money to provide the best. If you are doing your own photos for your listings, then make sure you are delivering quality. Thanks, Dick Greenberg. Since Valentine's Day was one of the themes of this month's tool challeng...

By Wanda Kubat-Nerdin, St. George Area Preferred Real Estate Agent.
(Preferred St George Utah Area Real Estate Agent | PK Real Estate Utah South)
Comments 5
WARNING: Wiring money is an opportunity for hackers and scammers! Electronic communication is a convenience that ensures daily business transactions. Theives are finding new ways to scam the consumer and they are being victimized due to fraudulent wire transfers. Home buyers and sellers need to b...

By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 6
A good attitude and interest in the caller can be heard in the voice. What is Your Voice Mail Greeting Saying About You?    We don't often call ourselves so when was the last time you checked the greeting on your cell phone, on your office phone or home phone? I have gotten in the habit of not le...

By Stephen Fells
Comments 3
Google Maps is one of the best mapping services available. It offers directions, traffic, and even public transit schedules. But it also has a lot of features hidden beneath its surface and here are just a few: 

By Michael Hellickson, Real Estate Speaker, Trainer, Coach
Comments 14
Which is the better CRM (Client Relationship Management) platform, Top Producer, or Wise Agent? We have tested both, and in fact have used Top Producer for over 15 years, and are now migrating over to Wise Agent for several reasons... 1. Wayyyy Cheaper! 2. The owner, Brandon Wise, seems VERY prog...

By Gary David Hall, Real Estate CRM Sales, GRI, e-PRO,RECS
Comments 1
This is a biggy! While Wise Agent has enabled addition of new leads through API's with existing companies and through a Wise Agent generated contact form for your web page, they've just added the feature that allows virtually any incoming lead to be auto-populated into it. Lead parsing is that fe...

By Rene Fabre, New Media Marketing
(First American Title)
Comments 52
I really enjoy Instagram. It’s one of my favorite platforms. To me it’s a daily digital lifestyle photo magazine and I get to be one of the photographers!Instagram is a community that loves to share photos of location, lifestyle, and community. Sound familiar? These are the 3 oldest axioms of rea...

By KWKLY Text To Lead, Delivering The Best Leads, Faster!
Comments 44
The other day I was scrolling my twitter feed when I caught a stat, 90% of text messages are read within 3 minutes. This piqued my curiosity, so I dug deeper and found some more stats. Over 6 Billion text messages are sent each day in the U.S. Texting in the sales process can lead to conversion g...

By ActiveRain Contests
Comments 80
February Contest- Tell Us What You Can't Love and Can't Live WithoutIt's the month we focus on love whether or not there is someone special in our lives. We all have things that are special to us and we want to know what you are thinking and loving. In our businesses there are tools or systems th...

By Debra Leisek
( Bay Realty,Inc Homer Alaska)
Comments 9
Thank you Rene Fabre for sharing this good Information on Instagram.... especially for those of us who are new to the concept! #me  #Ihavealottolearncheck out Rene Fabre    at I really enjoy Instagram. It’s one of my favorite platforms. To me it’s a daily digi...

By Sam Shueh, mba, cdpe, reopro, pe
( (408) 425-1601)
Comments 9
                                                                    Sam Shueh                                                                   Realty One Group                                                            Campbell, CA Having an Online,,, Tru...

By Wanda Kubat-Nerdin, St. George Area Preferred Real Estate Agent.
(Preferred St George Utah Area Real Estate Agent | PK Real Estate Utah South)
Comments 12
Real estate tools and systems that I have L❤VED from the start!One of my favorite tools due to user-friendly instructions and mobility factors is All one needs is an internet connection and a smart phone, laptop or desktop. It crosses the Apple to PC platform as well. Another is New...

By Vincent Socci
(William Pitt Sotheby's International Realty)
Comments 6
More and more often, I am passing ‘for sale' signs that have a rider with a vanity domain plastered on it and I think to myself, it's finally catching on! Single-property sites are powerful, cost-effective tools to promote property listings both online and offline and for a long time I think they...

By Vincent Socci
(William Pitt Sotheby's International Realty)
Comments 4
There's been a lot going on at® recently. Among a number of new features the site has released, the find a Home search path has been reconstructed to dramatically enhance consumers home search experience - making it faster and easier for them to access information and complete a searc...

By Lee Davenport, Learn With Lee Real Estate Coaching & Consulting
Comments 22
As featured in REALTOR Mag Have you ever worried, “We are being replaced” as you examine the technological changes and advances of each new year. Yes, times are changing. Interestingly, that has not eliminated the need for expert help. The National Association of REALTOR® (NAR) thirty-fifth editi...

By Brivity CRM, Leads. Listings. Leverage.
Comments 28
This is my biggest secret. For four years I have been planning and building and connecting the dots. The fact that we have to pay for 20 different software services, re-enter leads, listings, and pendings, and end up using what I can only describe as the creme of the crap software services ticks ...

By Lori Ballen, Digital Marketing Strategist
(Keller Williams Las Vegas)
Comments 5
Know What Your Website Visitors Find ValuableFree Video & Blog Below Holy, cow - have I got something hot for you! And I do mean smokin’! I’m talking about the next best thing to sliced bread in the world of lead generation through content marketing and Search Engine Optimization. Better yet, it'...

By Homesnap Pro App, The 5-star app that puts the MLS in your phone
Comments 2
 Imagine that your MLS is like a firehose. Updates are continually pouring out: listings, sales, contracts, price changes. Some days, the feed is manageable, but on others you need a much bigger bucket.  It takes a lot of time and manpower to keep track of all the data that relate to your farm ar...