Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By Sarah Cole, Strategic Social Media Consultant
(Strategic Social Media Consultant -
Comments 1
I was listening to a live stream of Inman Connect - #ICNY2017 and heard this woman start mentioning mobile website stats. I am all over numbers and so she got my attention. I thought I should share because maybe you didn't know about this either.  Nearly half of all visitors will leave a mobile s...

By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
Comments 33
Real estate video, nothing better to show the local community flavor, the property listings currently for sale on the real estate market.But resistance. Why the fear of real estate video that lingers? The biggest critics like many things in life are not using real estate video. They cite videos t...

By Kathleen Daniels, San Jose Homes for Sale - Probate Specialist
(KD Realty - 408.972.1822)
Comments 15
I just read a post on regarding this imminent Google change that is expected to take place January 31, 2017. To say "This change may confuse your site visitors or surprise you if you are not expecting it" is an understatement, in my opinion.   When Chrome 56 is released later this m...

By SmartZip Analytics, Predictive analytics for real estate
Comments 21
Whether you’re a second-year agent or the broker of a market-leading office, you’re running the numbers all year long — you can likely rattle off everything from GCI to lead conversion stats to ROI on tech and marketing products in your sleep. While this kind of analysis is critical to running a ...

By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 1
The numbers are in, and they've proven that real estate websites are crucial for agents who want to close more sales and make more commissions. In fact, last year over 240 million unique users visited real estate websites (RealTrends). With a search volume like that, savvy real estate professiona...

By Debbie Gartner, The Flooring Girl - Westchester NY
(The Flooring Girl)
Comments 13
Yes, pictures make a huge difference!  They are worth more than 1,000 words in my book.   Pictures help you in 4 ways:1) Help illustrate your point(s) 2) Make your article more readable and inviting (breaks up your writing, guides you) 3) Helps your article (and/or pictures be found) online 4) Le...

By Gina McKinley, ABR, CIAS, CDPE, CRS, SFR - Chandler, Gilbert, Mesa, & Scottsdale
(RE/MAX Masters)
Comments 3
We’ve all had times when business was slow.  Sometimes it’s due to the market, sometimes it’s the season, and sometimes it’s just a plain-old lack of customers.Slow periods can be frustrating, but they can also provide opportunities to work on projects and tasks that normally get overlooked.  The...

By Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers
(Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...)
Comments 4
Dear Readers - Today is January 10, 2017. Laura Allen, Lake Tahoe - Truckee Real Estate for Sale has shared a very important set of observations with us.   All the comments about switching to https:// for better this and that will be of no benefit if it disrupts acc...

By RealSupport, Inc., - Virtual Real Estate Marketing
(RealSupport Inc.)
Comments 2
Google is changing the SEO game again, and this time it’s all about the mobile experience. The new mobile-first index being launched by Google requires your website to be more than merely “mobile-friendly.” Here’s a rundown of what’s happening, with tips from Entrepreneur magazine!In the past, Go...

By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 14
Hi ActiveRainers, Tim here. How've you been?Election Day has me wondering - have you ever thought of your marketing as part of an ongoing election?Like politics - catchy ads and slogans in real estate only get you so far.Your "undecided voters" (leads and clients) don't want sweet talk or short-l...

By Buffini & Company
(Buffini & Company)
Comments 7
Do you want to be more productive, better organized and have more control over your business? Use a CRM. A Customer Relationship Management program is intended to help professionals stay on top of their businesses and succeed. If you want to take your business to the next level, invest in a CRM. ...

By Rich Swier, We Predict Future Listings
Comments 8
One of the most important aspects of running a business is to communication with customers. We strive each day to learn how we can improve from our customers, and our entire team at is motivated to do what we can to help our customers. But it's not easy.Here are some challenges you may ...

By IDX Broker, IDX, LLC.
Comments 1
Once you got out of school and realized that referrals won't end up with you in the principal's office anymore, you probably discovered that these are the heart of your business. You now like referrals from your clients and we are no different. We'll even give you some extra credit for spreading ...

By Cheryl Carradini, BSB/MKT, MBA
(SIMC Corp)
Comments 28
For some time now, there has been chatter in the SEO world that SSL will soon become the standard for all websites. Now, this might not seem very important to you as a small business owner. But, eventually, it will be very important to every online communication with your customers and prospects....

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 43
I started writing for a brokerage company that just writes TO other brokers. They want to draw in other brokers in their area and offer a different approach to their real estate business. I've been writing on business coaching, branding yourself, the use of technology and if you're just working f...

By Paul Eastwood, My Buying Buddy IDX CRM
(My Buying Buddy IDX CRM Suite)
Comments 0
It’s a New Year, and a new you! That’s the mantra for many as we enter this time of new beginnings and renewal.   The same goes for PrimeSource, a successful multifaceted Real Estate company in Orlando, FL. After taking a long hard look in the mirror at their old clunky CRM system, PrimeSource di...

By Inbound Real Estate Marketing, Learn Online Marketing Today.
Comments 2
In March of 2016 I published a blog post about increasing profile views and getting leads from LinkedIn. It has since become one of my most shared blog posts. I have had nine months of using the tips I gave my audience. This post is to follow up on just ONE of those tips. Getting free leads from ...

By Inbound Real Estate Marketing, Learn Online Marketing Today.
Comments 0
I built a website using the Agent Evolution theme.  Agent Evolution is Word Press theme builder that focus's on Real Estate. They have been recognized as one of the countries top if not THE top real estate theme builder. Wp Beginner named this on of the themes for realtors in 2017.  IDX broker bo...

By Buffini & Company
(Buffini & Company)
Comments 1
 One of the biggest challenges you face as a broker is recruiting top real estate agents who will thrive in your business. If you’re like many brokers, you’ve hired an agent who may have held a lot of promise, but wasn’t the right fit for your brokerage. Perhaps they were an all-star performer wh...

By Kathleen Luiten, Kauai Luxury Ocean Home Sales
(Resort and Second-Home Specialist)
Comments 15
What do you think is the best choice other than an Apple phone?My 5-star-favorite smart-phone – Samsung Galaxy Note 3 – is now over three years old. It still out performs most of the newer offerings in every way that matters to me. I know someday, maybe someday soon, I will need to replace my agi...