Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools

By Lori Ballen, Digital Marketing Strategist
(The Ballen Group Real Estate Network, The Ballen Method)
Comments 57
  When running a business, one of the biggest things you need to keep in mind is how you are going to market your business. You do not have to do this process alone, but when you’re first starting out, the budget for an online marketing team and additional resources may not be the main focus. . ....
By Jeff Dowler CRS, The Southern California Relocation Dude - Carlsbad
(Solutions Real Estate )
Comments 9
Unless you pay someone else to do it, or have a brokerage that provides these services, you ARE the Chief Marketing Officer (CMO) for your business, among other C-level positions we all hold.  Most of us can benefit from learning about Internet marketing tips from those who are very successful at...
By Lori Ballen, Digital Marketing Strategist
(The Ballen Group Real Estate Network, The Ballen Method)
Comments 10
Every single thing you do regarding online marketing for your real estate business should have Search Engine Optimization at the forefront. No matter how pretty your page, how stellar your images, or how eloquent your content, your efforts will be moot if potential clients cannot find you online....
By Kristi Knutson, Blog Trainer ☂
Comments 75
I've had a lot of people ask about the Blogging Blueprint HTML formats, where to find them, and how to use them, so I've written this blog as an easy reference to pull the code from! Using them is so simple! Just follow these steps: Simply click in the box Scroll down to highlight it all, or simp...
By Gene Allen, Realty Consultant for Cary Real Estate
(Fathom Realty)
Comments 1
I used to use Postlets a lot but haven't done much business lately.  Now I find Postlets was bought by Zillow and it seems most of what Postlets had is gone.  I can no longer make widgets for the sidebar,  copying the html for Craigslist doesn't work and I can't get a flyer to post anywhere.  Is ...
By CJ Hays, Online Reputation Marketing for Realtors
(Agent Reputation)
Comments 1
I am writing this series as an active Yelper and as one who gets invited by Yelp to attend their local and regional gatherings. I have access to their regional managers. When I or clients have questions, I go right to the source. Plus I am in the reputation and review business.Prior to writing th...
By Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents, Put 40 years of experience to work for you
(Lyon Real Estate)
Comments 13
You know how it goes . . . you're walking across the freshly mowed yard of a client, getting ready to shoot a listing photo while the sun is positioned just right in the sky to cast the perfect light, and your phone rings. Since you're wearing a bluetooth device that lets you ignore or answer cal...
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 6
Lee Davenport, consistently has so many great posts and most importantly is terrific about sharing it to us Rainers and beyond. This article is such an exciting new way of presenting information I'm anxious to learn from it! So many times I just write the data and really don't think that it gets ...
By Lee Davenport, Our Business Is Your Success! 404.444.5777
Comments 36
As featured in RealtorMag Broker-to-Broker Section Have you ever thought about which Facebook posts you engage with and which ones you skip? You may find that you like, share, and comment on posts with a funny, wise, or emotional spin.What does that tell us, as brokers, about using social media t...
By Lauren Selinsky Perez, CEO | REO CDPE CRS NAHREP
(CA Coastal Estates- Monarch Bay Real Estate DP)
Comments 5
2016 NAHREP Housing Policy & Hispanic Lending Conference and Leadership Academy Overview Don’t miss the only Latino centric policy conference in the housing industry. For complete information about this event, visit our website at      Where Fairmont Washington, DC Gerogeto...
By Kent Temple, Specializing in Lake Norman Real Estate
Comments 3
You may have heard of the term BLOG but if you are not accustomed to writing one the thought of doing so might seem to be very daunting. I felt the same way before I began as well but let me break it down for you to easily explain what a BLOG really is ...The word BLOG really means "Web Log" and ...
Your property photos on RealBird are now now also shareable social media images.As a follow-up feature for the popular photo branding tool, you can now create social media shareables from your RealBird listing photos with a few clicks. We integrated the service called Pablo from Buffer within th...
By Wayne Martin, Real Estate Broker
(Wayne M Martin LLC)
Comments 15
Trivia questions for Wednesday February 3, 2016 1. Which literary work's title character is named Quasimodo? The Hunchback if Notre Dame  2. The movie "Lawrence of Arabia" was based on the real-life exploits of whom? T.E. Lawrence  3. What is the biggest planet in our solar system? Jupiter  4. In...
By Sharon & Bruce Walter, West Lafayette homes for sale
(Keller Williams Realty Lafayette, IN)
Comments 10
 Lafayette, Indiana 47905 ranch home 3 bedrooms 2 bath with partial basement for sale, 30 x 40 foot heated pole barn in Hershey Elementary located at 4617 Marimak, Lafayette IN 47905.                                                                 SOLD !!!  Lafayette Indiana 47905 3 bedroom 2 bat...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 13
CJ did a fantastic job of clearly describing the value of You Tube and how it should be used.... I'm a follower of his now and looking forward to reading more posts like this one.... A large percentage of home shoppers that use Zillow,, Redfin, etc., google the street addresses of the...
By Sharon Paxson, Newport Beach Real Estate - HOM Sotheby's Int'l Re
(HÔM Sotheby's International Realty, BRE License 01501912)
Comments 7
This is an excellent post about utilizing video in a timely manner - prior to your listing going live! Excellent post and wanted to share it with you all. A large percentage of home shoppers that use Zillow,, Redfin, etc., google the street addresses of the homes they find looking for...
By Lori Ballen, Digital Marketing Strategist
(The Ballen Group Real Estate Network, The Ballen Method)
Comments 3
LoriBallen.comMy COO Jeff and I spent April to December of 2015 installing tracking and reporting tools that would show us exactly where our web traffic was coming from as well as our leads. These are not always one in the same. What we discovered was that some of our simplest pages were our best...
By Tammy Lankford, I love Lake Sinclair, it shows (706-485-9668)
(Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668)
Comments 55
The first time I went to my youtube video manager and found a copyright notice on a video I'd uploaded from Animoto (where I have a pro account) I about flipped my lid. But after a long wait on hold the customer service rep told me the page where I could send youtube  a link with their "legal not...
You can now easily embed your YouTube and Vimeo property videos on your RealBird property websites by simple adding the video Url in the editor, under the Media section. RealBird then automatically creates the embed code for both your mobile and desktop single property websites. You can of cours...
By Svetlana Marinkovic, SecurityNational Mortgage Company
(SecurityNational Mortgage Company)
Comments 0
SNMC proudly offers: In-house Processing, Underwriting & Funding. We’re Faster So That You Can Close More Loans! Call today: Cell 480-233-3010 DylanJamesMTG@snmc.comFor more information visit: SecurityNational Mortgage Company