Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools

 

By Thomas J. Nelson, Realtor, CRS, Co-Host of Mail-Right's: Real Estate Agent Podcast
(Big Block Realty)
Comments 2
Melissa Zavala did a nice job here with her reminder of the value (and differences of Working IN vs. Working ON your business. I love the Michael E. Gerber reference for E Myth Revisted too, as that is the "bible" of small business. I interviewed Michael E. Gerber last year and have another inter...

By Shawn Cunningham
(RE/MAX Advantage)
Comments 1
Some people use PPC and SEO interchangeably, but they are actually different methods of getting traffic to your website. The easiest way to explain it would be SEO is your website's ability to organically drive traffic to your website and PPC is paying for clicks to your website. While SEO is gre...

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
(Zurple)
Comments 0
It’s 2017 and everyone has been talking about the increasing role that technology is playing in the real estate market. But one important issue that gets left out is how to use technology to overcome buyer or seller pain points. You’ve seen it first hand in the field, your potential clients are ...

By Thomas J. Nelson, Realtor, CRS, Co-Host of Mail-Right's: Real Estate Agent Podcast
(Big Block Realty)
Comments 1
Because I'm regularly Blogging on ActiveRain,this  PODCAST  became my opportunity!  Since my guest appearance on episode #57, Mail-Right Real Estate Podcast went through some changes and asked me to be the new co-host of the show! This co-host opportunity was a result of my posting on ActiveRain ...

By Inbound Real Estate Marketing, Learn Online Marketing Today.
Comments 3
In March of 2016 I published a blog post about increasing profile views and getting leads from LinkedIn. It has since become one of my most shared blog posts. I have had nine months of using the tips I gave my audience. This post is to follow up on just ONE of those tips. Getting free leads from ...

By Sarah Cole, Strategic Social Media Consultant
(Strategic Social Media Consultant - http://sarahcolesocialmedia.com/)
Comments 2
I was listening to a live stream of Inman Connect - #ICNY2017 and heard this woman start mentioning mobile website stats. I am all over numbers and so she got my attention. I thought I should share because maybe you didn't know about this either.  Nearly half of all visitors will leave a mobile s...

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
(Zurple)
Comments 0
Wouldn't it be great if life could just tell you how to get to what you want? What if it could also do it for you? Now I’m definitely not an advocate for laziness, but I do really like when a system works for you. Well that’s just what we did with Lead Priority Ranking. As the newest product on t...

By Stephen Fells
(AgencyLogic)
Comments 0
AgencyLogic single property websites are 100% dedicated to one listing. Use our Web-based tools to quickly and cost-effectively create comprehensive showcase Websites that impress both sellers AND buyers! Nothing matches the effectiveness of the marketing power provided by a single property Websi...

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 38
These three things all must work together in order to have a functioning website but most people don't know the difference and why you need all three.We host dozens of websites for real estate agents and other businesses and usually charge annually for that service. March is the month we bill out...

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
(Zurple)
Comments 0
Real Estate requires agents to exert a wide facet of talents in a single day. Your day might begin slowly with a few phone calls to prospective leads, only to be interrupted with with a last minute listing presentation and impromptu listing photo shoot. As you rapidly change tasks, it can be easy...

By SmartZip Analytics, Predictive analytics for real estate
(SmartZip)
Comments 21
Whether you’re a second-year agent or the broker of a market-leading office, you’re running the numbers all year long — you can likely rattle off everything from GCI to lead conversion stats to ROI on tech and marketing products in your sleep. While this kind of analysis is critical to running a ...

By Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers
(Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...)
Comments 4
Dear Readers - Today is January 10, 2017. Laura Allen, Lake Tahoe - Truckee Real Estate for Sale www.TahoeLauraLuxuryHomes.com has shared a very important set of observations with us.   All the comments about switching to https:// for better this and that will be of no benefit if it disrupts acc...

By RealSupport, Inc., - Virtual Real Estate Marketing
(RealSupport Inc.)
Comments 2
Google is changing the SEO game again, and this time it’s all about the mobile experience. The new mobile-first index being launched by Google requires your website to be more than merely “mobile-friendly.” Here’s a rundown of what’s happening, with tips from Entrepreneur magazine!In the past, Go...

By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 14
Hi ActiveRainers, Tim here. How've you been?Election Day has me wondering - have you ever thought of your marketing as part of an ongoing election?Like politics - catchy ads and slogans in real estate only get you so far.Your "undecided voters" (leads and clients) don't want sweet talk or short-l...

By Gina McKinley, ABR, CIAS, CDPE, CRS, SFR - Chandler, Gilbert, Mesa, & Scottsdale
(RE/MAX Masters)
Comments 3
We’ve all had times when business was slow.  Sometimes it’s due to the market, sometimes it’s the season, and sometimes it’s just a plain-old lack of customers.Slow periods can be frustrating, but they can also provide opportunities to work on projects and tasks that normally get overlooked.  The...

By Buffini & Company
(Buffini & Company)
Comments 7
Do you want to be more productive, better organized and have more control over your business? Use a CRM. A Customer Relationship Management program is intended to help professionals stay on top of their businesses and succeed. If you want to take your business to the next level, invest in a CRM. ...

By Rich Swier, We Predict Future Listings
(offrs.com)
Comments 8
One of the most important aspects of running a business is to communication with customers. We strive each day to learn how we can improve from our customers, and our entire team at offrs.com is motivated to do what we can to help our customers. But it's not easy.Here are some challenges you may ...

By IDX Broker, IDX, LLC.
(IDX, LLC.)
Comments 1
Once you got out of school and realized that referrals won't end up with you in the principal's office anymore, you probably discovered that these are the heart of your business. You now like referrals from your clients and we are no different. We'll even give you some extra credit for spreading ...

By Cheryl Carradini, BSB/MKT, MBA
(SIMC Corp)
Comments 28
For some time now, there has been chatter in the SEO world that SSL will soon become the standard for all websites. Now, this might not seem very important to you as a small business owner. But, eventually, it will be very important to every online communication with your customers and prospects....

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 43
I started writing for a brokerage company that just writes TO other brokers. They want to draw in other brokers in their area and offer a different approach to their real estate business. I've been writing on business coaching, branding yourself, the use of technology and if you're just working f...