Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By Mike Cooper, Your Winchester, VA Real Estate Sales Pro
(Cornerstone Business Group Inc)
Comments 2
Tammy always has the best and most timely technology information for those of us on Active Rain. Read, learn and make sure to drop by her blog to offer kudos for her great work. How to get the most out of your web designer, without being annoying ~ BY TIM EMINETH If you have been in any kind of s...

By Brivity Platform, Manage. Market. Communicate. Convert. Get leads
Comments 109
With Brivity Valuations, you get 10 customizable valuation sites to use in your business. They are ridiculously easy to set up (in fact, we can even set them up for you for a small fee). Here are some examples of different ways that our clients use these sites.1.  Leverage Your SphereYou probably...

By Steve Bunker
Comments 1
As a Realtor®, you know that working with sellers requires you to be on your toes—you have to come up with an intensive marketing strategy and implement it so that all the right buyers are seeing (and becoming interested in) your clients’ homes.Part of that is using a professional photographer to...

By Buffini & Company
(Buffini & Company)
Comments 1
by Dave McGhee When coaching and the emigrant mindset meet, great things can happen. What is the emigrant mindset? In Brian Buffini’s new book, “The Emigrant Edge,” he outlines the seven traits shared by emigrants who have achieved success in America. Despite being at a disadvantage, such as not ...

By Dick Greenberg, Northern Colorado Residential Real Estate
(New Paradigm Partners LLC)
Comments 39
We do all our own photography, and one of the reasons we can is because we use Photoshop to process all of our photos. I'd be the first to admit that the Photoshop learning curve is steep. I was fortunate enough to start off with it way back on version 1.0, but I still only use a very small fract...

By Brivity Platform, Manage. Market. Communicate. Convert. Get leads
Comments 76
This is my biggest secret. For four years I have been planning and building and connecting the dots. The fact that we have to pay for 20 different software services, re-enter leads, listings, and pendings, and end up using what I can only describe as the creme of the crap software services ticks ...

By Emerald Coast Realty, Realtors
(Emerald Coast Realty)
Comments 2
I am totally new to retargeting advertising, I fully understand the concept but do not know which advertising company works best in conjuction with real estate websites?If you have some experience with this form of advertising, please share what has worked or what has not worked for you.Thanks!

By Mykel Martin, The TCR Group at Realty Masters & Associates
((909) 476-9600 ~
Comments 6
CHECK OUT THE LATEST BUZZ AT MICROSOFT View Existing Friends' Profiles and Updates and Add New Connections Without Ever Leaving Outlook If you're feeling adventurous and want to try it out - Start by going to  and get the beta of Outlook 2010;  Next get the latest update for ...

By Mike Young, FHA 203k Consultant 916-758-1807
(, covering California & most other states)
Comments 1
The "little yellow house" in Orinda CA - a 203k renovation project Hello Friends (from James), I am pleased to announce that we will be hosting an educational, nonprofit, fundraising event in the large auditorium of the Orinda Movie Theater on March 19th, 2015. The event will begin with an introd...

By David Elya, ABR, CRS, e-PRO, GRI, SFR - Broker
Comments 5
Rochester Michigan rules against Realtor Display of local listings for sale not allowed The City of Rochester Michigan, Zoning Board of Appeals, has ruled to in favor of their own administration and ordered Brookview Realty to remove photos of Rochester area real estate from the brokers display w...

By Jim Paulson, Owner,Broker
(Progressive Realty (Boise Idaho)
Comments 12
Isn't it frustrating as a Realtor that as you drive around your community that your cell phone carrier drops signal or doesn't have data service in certain parts of your market?  I think I finally found the answer:  Google Fi.Why, because unlike every other carrier, it isn't just one carrier.  Wa...

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 10
Oh, the dilemma! As an SEO person (I hate using the word 'expert' or 'pro' because we are always learning and things are always changing), we constantly work on making sites load faster, appeal to Google and follow all the rules.  But as a consumer, I want a pretty site, easy to read, attractive,...

By ActiveRain University
(ActiveRain University)
Comments 1
Head on to ActiveRain University to watch the recording DescriptionEasily generate endless testimonials and referrals with one simple tool and build a winning online reputation and presence.90% of prospects will research you before they call. Make sure you are winning business when they find you ...

By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Comments 15
Tammy Emineth is a real pro at Syndicate blogs and WHY!  this is a must read.    To Syndicate: repeat or make available on other mediums or sources. Syndicated Content: Share or repeat summaries or full renditions of previously published articles or post. I'm not talking about the syndicated reru...

By David Farrell, Licensed NY State Real Estate Broker
(David V. Farrell Co.)
Comments 10
I’m writing about a new electrical outlet that would make the typical reader push the ‘next’ button.  But this product is the real deal and, I would be surprised if it weren’t found in most houses within the next few years.  In fact, if I were an electrician today, I’d bring a box of them with me...

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 64
 To Syndicate: repeat or make available on other mediums or sources.Syndicated Content: Share or repeat summaries or full renditions of previously published articles or post.I'm not talking about the syndicated reruns of Gilligan's Island, but your own content shared elsewhere from where it was o...

By CJ Hays, Online Reputation Marketing for Realtors
(Agent Reputation)
Comments 3
My content creation team and I use Google News Alerts for blogging subjects, breaking news and competitive intellegence. Realtors should do the same.I have a Realtor client in Henderson, NV. We regularly get alerts for "Henderson NV Real Estate" and "Las Vegas Real Estate". Usually it is a mix of...

By Joe Manausa, Tallahassee Real Estate
(Joe Manausa Real Estate)
Comments 11
I have chosen a company to build my next real estate website, and it comes after a lot of shopping around.In case you missed my two previous articles in this series (on how to choose your real estate website provider), you can get up to speed by checking these out: HELP! I Need A New Real Estate ...

By Mike Frazier, Northwest Tennessee Realtor
(Carousel Realty of Dyer County)
Comments 3
Today I got a call from a company wanting me to advertise my Destin vacation rentals on their website for a "small" fee. I guess they are trying to take advantage of owners and renters alike dropping out of vrbo, trip advisor, etc. These companies are taking the lead from HomeAway(vrbo) who charg...

By Kevin Vitali, Helping Massachusetts Home Buyers and Home Sellers
(EXIT Realty- Massachusetts Short Sales & Residential Sales)
Comments 16
One of the most difficult aspects of photographing your listings is the blown out window/ or the dark interior.  This is where to get the proper lighting in the interior your windows go completely white and in some cases start to flare.  For many homes its nice to show the outside scene and can a...