Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By Mike Frazier, Northwest Tennessee Realtor
(Carousel Realty of Dyer County)
Comments 9
Today I got a call from a company wanting me to advertise my Destin vacation rentals on their website for a "small" fee. I guess they are trying to take advantage of owners and renters alike dropping out of vrbo, trip advisor, etc. These companies are taking the lead from HomeAway(vrbo) who charg...

By WallyLABS LLC, Smart Home Water and Temperature Technology
Comments 4
What is mold and why does it grow? Mold is a broad term that describes several types of fungi that sprout from naturally occurring spores in the air. Mold appears when these spores settle in areas with conditions that create a fertile growth environment such as standing moisture or high humidity....

By Belinda Spillman, Colorado Living!
(Aspen Lane Real Estate Colorful Colorado)
Comments 10
Ok is it just me?  I am confused.  Yesterday I had 16 comments between my blog post and posting on others.  When I go to my points summary - it only shows 3 comment points scored.  This happens frequently with my account.  Is there some kind of magic for the comments to be worthy enough to score ...

By Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents, Put 40 years of experience to work for you
(Lyon Real Estate)
Comments 8
When I asked an agent in my office who had worked for a variety of other companies which digital signature program she used, she said Digital Ink. The reason she likes Digital Ink is because that's the first program she signed up for and she has an account there. She doesn't want to waste money b...

By Regina P. Brown, e-Pro Realtor
(California Coast & Country Homes, Inc.)
Comments 9
Lynn Friedman called me this morning to ask for my email address, and I gave her  I guess the email address was impressive, because she asked how I got it that email. I got my email forwarding address many years ago, and I use it for marketing material...

By Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239, Michigan homes for sale ~
(Real Estate One)
Comments 12
I am an old timer on the rain. 10 years ago you could write a post on Active rain and it would show up on google within 15 minutes if you did it right.  ( Ah those were the days)  Then came the google changes which did away with that.  Been around since 08 and I want to share with you two ways of...

By Benchmark Realty LLC, Real Estate Company
(Benchmark Realty LLC)
Comments 1
In today’s digital world, social media is a go-to channel for many people looking to buy a new home. And with the right photography and a targeted advertising buy, you can reach those people where they’re most comfortable to help you attract new buyers and grow your real estate business. Facebook...

By Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton)
(RE/MAX Elite 513.520.5305
Comments 48
What if I told you there was a FREE way to help grow your business?No strings attached.  You don't need to outsource or pay referral fees or do anything really extraordinary except learn how to do something online and then put it into practice?And the net result is you may get more calls and more...

By Brivity Platform, Manage. Market. Communicate. Convert. Get leads
Comments 113
With Brivity Valuations, you get 10 customizable valuation sites to use in your business. They are ridiculously easy to set up (in fact, we can even set them up for you for a small fee). Here are some examples of different ways that our clients use these sites.1.  Leverage Your SphereYou probably...

By Kat Palmiotti, The House Kat
(Grand Lux Realty, 914-419-0270,
Comments 25
New HouseKat website - Completed!One of my major goals in 2016 was to implement a new web site for my business. I already had one that I developed myself using the free platform. It was sufficient for my blogging efforts, but not for my real estate business. While I had received ove...

By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
Comments 28
Bridging the Imagination Gap In Marketing New Construction In Part 1 of this article series we noted that one of the biggest challenges that luxury real estate professional face when marketing new construction, whether it is a single-family residence or an entire master planned community is bridg...

By Robert Newman, Creating Enduring Online Marketing Results
(Inbound Real Estate Marketing L.L.C.)
Comments 17
How to use Active Rain for SEO| (From a guy that uses it effectively)  I've been on Active rain for seven months. One of the things I have noticed is even EXPERIENCED bloggers are not using Active Rain for backlinking as effectively as they could be and inexperienced bloggers don't seem to be usi...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce - Short Sale
(Keller Williams 414-525-0563)
Comments 25
  The phone rang with an irate caller "You MUST remove my wife's name from your Facebook page immediately or I am going to take legal action !"  shouted the caller....  "What IS your wife's name ? " I asked politely....   "Mildred Guberschmidt (not her real name)..and right on the top of your bus...

By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
Comments 30
One of the biggest challenges that luxury real estate professional face when marketing new construction, whether it is a single-family residence or an entire master planned community is bridging the imagination gap. Most prospective buyers have difficulties envisioning the completed project and p...

By Ajay Pandya, Realtor Ajay Pandya
(e-Merge Real Estate)
Comments 9
Some websites or services are here to stay.This service and an app is one of them.A re-post of Praful Thakkar's post.Useful Websites #26 Useful Websites #26 Here is Useful Websites #26: (Day 26 of my 30-day challenge!) And what is the website you'll be introduced to today? Let me introduce a webs...

By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(LAER Realty Partners)
Comments 9
Are you a 'Text Savvy Agent'? The world is changing and so is the way you do your business. Here is part 2 of the TEXT SAVVY AGENT! You are in 2010. Questions  you should ask yourself: What language does 'Generation Y' buyer speak? What would you do with your potential clients who feel email is a...

By Joshua Jarvis, Moving Families Forward.
(Virtual Properties - Atlanta Real Estate)
Comments 0
Honestly I don't like doing self promotion so I don't often post what I'm doing on my podcast here, but I thought it might be worthwhile for you to see a few of the podcasts we did that I think directly can help real estate agents grow their business.   So I wanted to put together a podcast recap...

By Nicole Ocean, "Your BPO Coach"
(BPO Automation Group & BPO University)
Comments 0
PRO TECK VALUATION SERVICES REVIEW While I was in the BPO business from 2006-2011, I also worked for Pro Teck. I saw a tremendous amount of change and improvement from this company over the years. They have upgraded their BPO platform and forms among some of the great changes that they have accom...

By Nicole Ocean, "Your BPO Coach"
(BPO Automation Group & BPO University)
Comments 0
WHY IS BPO WORK AVAILABLE?“Where there is a need, opportunity exists” a quote by well… me, at least I hope no one else thought of this!I have found through personal experience in learning the importance of watching for trends and finding opportunities that have the potential to help vast amounts ...

By Gabe Sanders, Stuart Florida Real Estate
(Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales)
Comments 10
This is a great way to drive traffic to your website as well as getting your phone to ring:    Community Videos are powerful tools for real estate. Simply put, they are evergreen workhorses - pulling their marketing weight twenty-four hours a day, seven days a week, year after year.  Buyers often...