Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By Home Value Leads
Comments 2
This article was originally published on the Home Value Leads blog.It seems these days that CRM systems for real estate agents are a dime a dozen. Many promise to do this or that to help agents become more efficient. They also tout more and more features that many agents once dreamed about so the...

By Brad Andersohn, ActiveBrad - 707.646.1876
(Director of Education & Industry Outreach at eXp Realty & RE Tech Campus)
Comments 19
Streamline your marketing efforts with Tech Connect Everyday, I get asked by real estate agents and Brokers, "What's a good contact manager and what platform or CRM do you recommend for tracking and managing my prospects and clients?" My first response is always... "There is no one size fits all,...

By Gary Frimann, REALTOR and Broker
(Eagle Ridge Realty / Signature Homes & Estates)
Comments 4
The Business Insider has released a video of what is in store for Apple for 2013.  I have recently become a convert to Apple and now have four (soon to be five) Apple products in my household. Their products work great, first time every time, and my feeling is how Apple goes, so goes the rest of ...

By Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818
(Re/Max Eastern inc.)
Comments 23
Dick Greenberg  sponsored a photography contest for May . Yes I know it is June . I have good news .The contest was extended . This has given me the opportunity to submit my entry to the contest of  Before and After . In our MLS we are not allowed to have a signature on the photo we submit to the...

By Inna Ivchenko, Realtor® • Green • GRI • HAFA • PSC Los Angeles CA
(Barcode Properties)
Comments 14
Let me ask you: Do you believe that a real estate agent should have a strong Internet presence and be well connected on the web?I spent a lot of time and efforts establishing my online presence, networking, sharing my knowledge and housing updates, reaching out to members, participating in lives ...
Head on to ActiveRain University to watch the recording As Jason promised during the webinar you can head on to REsocialbot (for agents) or LOsocialbot (for loan officers) and take advantage of their time limited offer. Simply use the code "Facebook" when creating your account to get 30 days of s...

By Sean Whaling, Founder, CEO
Comments 3
Realtors® spend a lot of time in their cars and a lot of that time is either meeting clients or driving clients. It's incredibly frustrating for agents and clients when things don't happen on time because of something on the road you could have avoided. Which brings me to Waze..if you don't use i...

By April @ Chime Technologies, We market for agents, build CRM and tools. Ask me!
Comments 1
As real estate moves more and more into the digital sphere, your online marketing efforts and lead conversion strategies should be compatible with every lead source. More than 50% of pageviews for listings occur on a mobile device, so it’s important to optimize your business model to capture and ...

By Gary Frimann, REALTOR and Broker
(Eagle Ridge Realty / Signature Homes & Estates)
Comments 2
Here is an interesting video that is titled "Search Engine Changes that have Rocked the Universe" which I found very helpful for those seeking out better SEO for their websites.  It is well laid out and explains the Panda of Google.  It is rather long-- 33 minutes and 49 seconds, so I suggest boo...

By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 2
 Tim here, with some good news (re: your listing opportunities) as we head into June.As we reported last month - Zillow has been under fire and faces a lawsuit based on their misleading Zestimates. Home values and resources for your homebuyers and homesellers should be accurate and reliable. Zill...

By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 2
 Tim here, with some good news, and some bad news (re: your homebuyers). - Bad news: The National Association of Realtors' chief economist reports that: "Prospective [home]buyers are feeling the double whammy this spring of inventory that's down 9.0 percent from a year ago..." (Source: https://go...
Real estate agents Susan Ross and Joanne Erickson are co-marketing the historic Tow Creek Ranch, a home with spectacular views on over 2,000 acres of land and are using our new mobile friendly PowerSite Premium single property Website product: Each PowerSite Premium is a res...

By Home Pocket, Advanced digital marketing and lead generation
Comments 1
We wanted to share our latest press release with the full ActiveRain community: HomePocket Launches Search Visibility Optimization App and Web Service for Real Estate AgentsSANTA ROSA BEACH, FL (PRWEB) APRIL 13, 2017To help real estate agents maintain a website that consistently produces buyer an...

By CJ Hays, Online Reputation Marketing for Realtors
(Agent Reputation)
Comments 2
This post is not real estate specific but I just wanted to write about a new technology I was fortunate to beta test. Back in the day when PC's first rolled out, hard drives were small and we could never get enough RAM. It was so expensive. As the computer market grew, combined with the need to s...

By Brivity Platform, Manage. Market. Communicate. Convert. Get leads
Comments 107
With Brivity Valuations, you get 10 customizable valuation sites to use in your business. They are ridiculously easy to set up (in fact, we can even set them up for you for a small fee). Here are some examples of different ways that our clients use these sites.1.  Leverage Your SphereYou probably...

By Pat Starnes, Broker Associate, ABR
(Front Gate Real Estate)
Comments 13
We were challenged to explore photo editing software for a recent AR contest, and I'm happy to participate. Let me say, it was quite the challenge, but FINALLY I found the software I needed to edit this photo.The first photo isn't BAD, but I wanted the focus to be on the house instead of the acre...

By Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
Comments 13
Photoshopping listing photos is tricky in the real estate profession because you don't want to portray the home you are selling as something it is not.It's all about the original photos you take, as for example:1. Take MOOD shots rather than sterile looking ones. Wait for the right lighting.2. If...

By Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents, Put 40 years of experience to work for you
(Lyon Real Estate)
Comments 12
It seems that wireless home printers are coming the way of the razor. There is little to no value in the hardware anymore. They can make it so cheaply by reducing the quality of the product that you can just replace it rather than fix it and not be ticked off about it.  You don't say: Hey, I spen...

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 85
What is Your Voice Mail Greeting Saying About You?  We don't often call ourselves so when was the last time you checked the greeting on your cell phone, on your office phone or home phone?I have gotten in the habit of not leaving a message if the message is long. I hang up and text. Long messages...

By Gary Frimann, REALTOR and Broker
(Eagle Ridge Realty / Signature Homes & Estates)
Comments 1
For all California Realtors, here is a list of the forms updates on zipForm that will be released the week of Novemeber 26, 2012.  Your online forms access will update automatically, and your desktop forms will need to be manually updated.This information was provided to me  by my local board, bu...