Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By Nestor & Katerina Gasset, Realtors, Wellington Florida Homes For Sale
(International Properties and Investments LLC)
Comments 0
Join me on my workshop to discover the 7 most important questions you must ask before you buy or build a website.  7 Questions To Ask BEFORE You Buy or Build Your Website   In this free workshop you will discover:  7 Questions you need to ask before you buy or build your website or revamp your ol...

By Jon Sigler, CT Loan Officer 860-306-8029
(Freedom Mortgage, NMLS#119288)
Comments 1
"How can I send you the information that you asked for" is a question I am asked often by borrowers.  While most borrowers have a scanner available to them at home or work, not all borrowers have access to one.  Almost everyone has a smartphone and there are countless scanning apps available for ...

By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 7
Pinterest Is Totally Addicting but it's good to know how to protect yourself.   Real estate professional Toni Weidman shares some advice on the use of Pinterest. I have not yet needed to block any Pinterest followers but this is how to do it if you face a difficult situation. Thanks to Toni for h...

By Brivity Platform, Manage. Market. Communicate. Convert. Get leads
Comments 51
This is my biggest secret. For four years I have been planning and building and connecting the dots. The fact that we have to pay for 20 different software services, re-enter leads, listings, and pendings, and end up using what I can only describe as the creme of the crap software services ticks ...

By Lauren Selinsky Broker CRS, "Your California Real Estate Broker" TM #oclauren
(California Coastal Estates)
Comments 9
 ActiveRain add Video to Blog Tutorial | Lauren SelinskyWelcome to Tutorial 101 here to Add YouTube Video Tutorial.First, let's start by creating a YouTube account if you don't have one already.You must save your video to YouTube first. After you create an account you will open the video you want...

By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 3
Increase Your Chances of Being Found on Google ActiveRain Ambassador Debbie Reynolds share some tips on how to increase your chances of being found on Google. Please go to the original blog if you wish to leave comments. Increase Your Chances of Being Found on Google   This has been a week of tec...

By Dick Greenberg, Northern Colorado Residential Real Estate
(New Paradigm Partners LLC)
Comments 51
I realize we're all trying to make a living here, and what we do is difficult and time-consuming, especially if we're doing it right. We never seem to have enough time to do many of the things we need to do, much less those things we'd like to do. And for a lot of us, photography falls into that ...

By Homesnap Pro App, The 5-star app that puts the MLS in your phone
Comments 17
You hear it from all directions: “Everyone is on Facebook. You need to advertise on Facebook.” The problem with Facebook is that ads end up competing against birthdays, breakups and other ads for your audience’s attention. Your ad must stand out in a busy newsfeed.Because of their success in grab...

By Lori Ballen, Digital Marketing Strategist
(Keller Williams Las Vegas)
Comments 5
INTRODUCTION | HOW TO HIRE AN SEO FOR YOUR REAL ESTATE WEBSITEYour website may be beautiful, but if it's not generating and capturing leads, it's not functional. In fact, you may be downright invisible to prospects. It may be time to hire an SEO, a Search Engine Optimizer, who can give your websi...

By Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods
( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310)
Comments 7
If you're anything like me, you are drawn to amazing photography - it's something that seems to be inherent in most of us.  The vast majority of us, however, are nowhere near professionals!  Try as we may, capturing that perfect shot takes at least 1,000 tries or by the time you've gotten prepare...

By Home Pocket, Advanced digital marketing and lead generation
Comments 0
We wanted to share our latest press release with the full ActiveRain community: HomePocket Launches Search Visibility Optimization App and Web Service for Real Estate AgentsSANTA ROSA BEACH, FL (PRWEB) APRIL 13, 2017To help real estate agents maintain a website that consistently produces buyer an...

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
Comments 1
The process of selling a home is time-consuming and difficult. First time home sellers may think that they can do it on their own just like experienced ones, but there are many factors to consider. The truth is, only realtors can understand the market and get the best value for their leads. But i...

By Frances Flynn Thorsen, Author | Educator | Custom Video Creator
(Cross Channel Marketing Consultants)
Comments 1
I have compiled a new resource guide for video creators.All of the resources in this guide are tools I personally use in my day to day business.I've sifted through my favorite images, videos, and software and included them here.Additionally, I have tagged "Diversity Certified" products that offer...

By Mojo Selling Solutions, Mojo Dialer and Real Estate Lead Services
(Mojo Selling Solutions)
Comments 2
We all know when calling Expired listings you want to be the first Agent to contact the homeowner. If you are in an area that has a large amount of vacation homes you know the worst thing to do is call someone at 5:00 am because you are on the East coast and they are on the West. The truth is tha...

By Kathy Goldman, Social Media & Marketing for Real Estate
(REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert)
Comments 25
Top 5 Keyword Tools & Why You Need ThemTarget Interest and Intent for SuccessThese days, effective keyword research is an increasingly important skill for anyone who does digital marketeing for their business. How will you be found if you are not using the right keywords and long tail keyword phr...
Fort Smith, AR, March 30, 2017: In a first for the real estate industry a title company has purchased the Real Safe Agent crime prevention system for an entire RealtorÒ association.  Western Arkansas Title (WATS), has purchased the Real Safe Agent system for the Fort Smith Board of Realtors (FSBo...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 30
​A seller contacted us this morning about a home she has had on the market on and off for the past 4 years.  (Yes, you read it right 4 years). She has used the same agent during the entire time and says she needs a new prospective from a team with proven results. She has reduced her price several...

By Kathy Goldman, Social Media & Marketing for Real Estate
(REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert)
Comments 10
Guest Blogging Mania?Is Guest  Posting Mania or Helpful? As a fellow Virtual Assistant, I'm sure you have a great deal of knowledge and experience to share. One of the VERY BEST ways to share that knowledge is to write about it and share it with others.I have been a Virtual Assistant since 1996 ...

By Brad Andersohn, ActiveBrad - 707.646.1876
(Director of Education & Industry Outreach at eXp Realty & RE Tech Campus)
Comments 13
The Real Estate Technology Cloud Campus is OPEN to ALL real estate professionals around the World. Where do you go to socialize and connect with other agents and brokers from around the country? Some go to the annual NAR Conference for a few days, or to Inman Connect twice a year in NYC or SFO et...

By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Residential Brokerage)
Comments 46
What is the Most Difficult Image To ShootandProcess? Bathrooms! The picture above was from a listing that sold in 1 week back in 2014.  This picture still holds the record for time to process a picture.  Every one of those reflections had to be taken out.  I help my husband take the pictures.  He...