Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By Frank Rubi,
(Frank Rubi Real Estate, LLC)
Comments 0
Password Affirmations For a MONEY Mindset!     Here's a quick idea on ways to change your mindset for success!   One of the things that we all have to do several times a day is log in to websites using a password.  Some people, to make things easy to remember (and unfortunately, easy to steal) u...

By Ross Schueller, Property Pedaler and Realtor in Grand Rapids, MI
Comments 37
Love It or Hate ItOne of the "hot button" issues for Real Estate Agents right now is related to Social Media Marketing (Facebook, twitter, Pinterest, etc). It would seem that most agents fall in to the "Love" or "Hate" category on this topic. I guess I fall in to the "Love" category, simply becau...

By Michelle Gordon, Finding Your Place
(JH Realty Partners)
Comments 0
Good info to know! Is your website up todate and ready for the new requirements?  For some time now, there has been chatter in the SEO world that SSL will soon become the standard for all websites. Now, this might not seem very important to you as a small business owner. But, eventually, it will ...

By Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900, Family Helping Families Buy & Sell Homes 40+ Years
(Get Results Team...Just Call (408) 252-8900!)
Comments 5
How many of you know what SSL Certificates are? Do you have an SSL Certificate? Do you even know that there are three typs of SSL Certificates?Read this helpful post on SSL Certificates to educate yourself about them and what you'll need to do to be compliant in the near future. For some time now...

By Jerry Newman, Texas REALTOR, San Antonio Military Relocation
(Brown Realty, 210-789-4216,
Comments 13
I know many have pondered the questions about what to blog about. Lori has clearly given a complete plan for anyone who has stumbled with this question. We all know we should be blogging more. I would encourage newbies and seasoned bloggers to incorporate some of these ideas into your blogging pl...

By Betina Foreman, Realtor, C.N.E., with WJK REALTY
(WJK Realty)
Comments 3
While Active Rain is for professionals in the real estate community, most consumers use sites like Trulia. Recently Trulia added a "feature" called recommendations. This allows past customers to say something nice about the Realtor that assisted them with a purchase or sale.Well I recently notice...

By Frances Flynn Thorsen, Author | Educator | Custom Video Creator
(Cross Channel Marketing Consultants)
Comments 10
After I published my post about cinemagraphs the other day I received email from several agents saying, "That's nice, but how can I use that in my real estate business?"So I came up with a few examples of real estate cinemagraphs you can use in emails. Add your link to the cinemagraph and watch y...

By Ginger Harper, Your Southport~Oak Island Agent!
(Coldwell Banker Sea Coast Advantage)
Comments 0
Very interesting.  I have bookmarked for further study later on today.  Whether you’re a second-year agent or the broker of a market-leading office, you’re running the numbers all year long — you can likely rattle off everything from GCI to lead conversion stats to ROI on tech and marketing produ...

By Lori Ballen, Digital Marketing Strategist
(Keller Williams Las Vegas)
Comments 13
Click Here for Your Worksheet: Recipe for a Near-Perfect BlogIntroductionYou have a lot on your plate. You’re juggling multiple tasks. You’re opening emails, responding to texts, listening to voicemails, reviewing your calendar for the day’s appointments – all while wondering what you might make ...

By Lori Ballen, Digital Marketing Strategist
(Keller Williams Las Vegas)
Comments 7
 Real estate Facebook pages are not new, nor is the concept of generating real estate leads online with social networks. But now Facebook is rolling out an all new way for you to get more leads! What is Facebook Shop?Facebook Shop is a new feature available directly in Facebook business pages.If ...

By Jessica Worley
Comments 64
Hi! I'm new to ActiveRain and it didn't take me long to figure out- the most popular posts are the ones that offer tips and advice. I'm a CDLP (certified legal document preparer) and although I'm not a Realtor or a mortgage broker, we are very similar. We all maintain our own blogs and hustle for...

By Gary Frimann, REALTOR and Broker
(Eagle Ridge Realty / Signature Homes & Estates)
Comments 2
I just had to share this.  To many, Facebook is a new search option.  In this blog, Reuben shares how to get more exposure for yourself on Facebook.  He answered about 5 questions I had, and also I strongly encourage all agents to check out his website for making flyers. Facebook has a little kno...

By Gary Frimann, REALTOR and Broker
(Eagle Ridge Realty / Signature Homes & Estates)
Comments 1
Computer Repair for Gilroy, Morgan Hill and San MartinUse South County PC When I am happy with the services of someone or some company, I like to give credit where credit is due.  Ofent, I do not do this enough.  Here's a company I have been doing business with over the past 3-4 years, and I have...

By Frances Flynn Thorsen, Author | Educator | Custom Video Creator
(Cross Channel Marketing Consultants)
Comments 30
This video was created as a tutorial for the Massive Real Estate Video Library.Happy Birthday VideosU.S. Army June 14, 1775U.S. Coast Guard August 4, 1790U.S. Air Force September 18, 1947U.S. Navy October 13, 1775U.S. Marine Corps November 10, 1775Air Force Interest Tags From Facebook Audience In...

By Jeff Pearl
(RE/MAX Distinctive / LIC in VA)
Comments 23
Well, to start, we had regulations here against signs " that can be moved by the atmosphere". I've seen signs swinging from one eye hook, blown around upside down, tied with ropes to the post to keep them from blowing back and forth, blown completely off, metal signs where the hooks ripped right ...

By Anna Banana Kruchten, Arizona's Top Banana!
(Phoenix Property Shoppe)
Comments 18
 ActiveRain Photography - Special Effects I've got to be honest - I really wasn't sure what 'special effects' meant.  I went through a bunch of photos and didn't see anything with 'special effects' in my opinion.  I wanted to understand what it meant so I started looking at other members special ...

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
Comments 2
As 2016 comes to a rapid close, ask yourself, “How can I make 2017 an even better year for my business”? If you’re not sure how to answer that question, fear not. There’s still a little bit of time left this year before we enter a new calendar year.We here at Zurple have had a very productive yea...

By Lori Ballen, Digital Marketing Strategist
(Keller Williams Las Vegas)
Comments 1
Contents What’s an auto dialer? How it all Works Modem Auto Dialers vs Telephony Board Dialers The Pros and Cons of an Auto Dialer How an Auto Dialer Works with CRM’s Auto Dialers and the Do Not Call List Available Auto Dialing Systems to Busy Real Estate Agents – how to get them and price range...

By Kat Palmiotti, The House Kat
(Better Homes & Gardens Rand Realty, Monroe NY Real Estate, 914-419-0270,
Comments 22
New HouseKat website - Completed!One of my major goals in 2016 was to implement a new web site for my business. I already had one that I developed myself using the free platform. It was sufficient for my blogging efforts, but not for my real estate business. While I had received ove...

By Nicole Ocean
(BPO Automation Group & BPO University)
Comments 0
 In Florida, We're Having a Heat Wave This Winter At The Beach!Enjoy Sizzling Savings When You Subscribe Today to Save 70% Off! Agent Testimonials”I have been using BPOA for a few years now and couldn't be happier with the programs available from this great company. I use the AutoFill software fo...