Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By SmartZip Analytics, Joan Dailey, SmartZip VP Marketing
Comments 2
This a great article for those who want or know they need to door knock. We are huge proponents of getting face to face with the homesellers we predict will list. It's their opportunity to be the first agent the prospective seller talks with. And, as we all know from NAR; 67% of the time the agen...

By Lee Alley, Professional Advertising Photography Training
(Pro Mobile Photo)
Comments 0
Promobile.Photo@ProMobilePhotoAs a licensed realtor and, later, a professional advertising photographer, plus extensive work with drones, I realized that most of my best aerial real estate photographs were shot at a level one can reach with a painter's or window washer's pole from the hardware st...

By Frances Flynn Thorsen, Author | Educator | Custom Video Creator
(Cross Channel Marketing Consultants)
Comments 13
After I published my post about cinemagraphs the other day I received email from several agents saying, "That's nice, but how can I use that in my real estate business?"So I came up with a few examples of real estate cinemagraphs you can use in emails. Add your link to the cinemagraph and watch y...

By Lori Ballen, Digital Marketing Strategist
(Keller Williams Las Vegas)
Comments 3
A logo is an important part of any business of promoting its message to the prospects and customers. It works for rapid, apparent and effective transmission of brands, businesses and event communication to the potential clients. A few years ago, if you needed a perfect logo design for your event ...

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 38
These three things all must work together in order to have a functioning website but most people don't know the difference and why you need all three.We host dozens of websites for real estate agents and other businesses and usually charge annually for that service. March is the month we bill out...

By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 77
How to fight against the Internet Bad Guys who send you potential destructive emails....Recently I have noticed that the “bad guys” on the internet are getting better and better, I see emails allegedly from, Agents who I know or recognize their names…I also get inquiries from potential buyers who...

By Lyn Sims, Schaumburg IL Area Real Estate
(RE/MAX Suburban)
Comments 13
I'm tired of being nice & not getting what I'm paying for. I'm talking about all the websites & services that we pay for each month in order to attract customers. We need these internet specialties for added credibility & keep others informed of changes in our market.  It's a good thing & I'm all...

By Dennis ONeil
(ONeil Interactive LLC)
Comments 4
Mobile, or cell phone, advertising is still in its infancy. Good things are just starting to happen and bigger things are definitely coming. While homebuilders have always been a bit slower to adopt new technology, mobile marketing is shaping up to be a good fit, and one worth experimenting with ...

By Lori Ballen, Digital Marketing Strategist
(Keller Williams Las Vegas)
Comments 6
Creating a great blog post is step one. In depth, often longform content comes first. Once that is complete, you can learn to how to rank a blog post on Google through best practices and on page SEO as highlighted here.On Page SEO Strategies [Click Link to Learn More] Title correctly Create user ...

By Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900, Family Helping Families Buy & Sell Homes 40+ Years
(Get Results Team...Just Call (408) 252-8900!)
Comments 5
Many of my Cupertino, San Jose and Saratoga clients use and own RING. As Joan mentions, RING connects to your smartphone and allows the owner to respond to the doorbell, even when not physically in the home. Also, it can be a great preventive against porch pirates-those sneaky thieves who spot an...

By Paul Antonelli, Broker Owner; NextHome Antonelli Realty
(NextHome Antonelli Realty)
Comments 0
Please be aware of a new ransomware campaign that is running online. * If you receive an email or window asking for update on  Adobe Flash player, please DO NOT update,  otherwise you are risking encrypting all your files with a new ransomware.  If you have any question or you think you have been...

By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 13
How to get the most out of your web designer, without being annoying ~ BY TIM EMINETH How to get the most out of your web designer, without being annoying ~ BY TIM EMINETH If you have been in any kind of service business for a while you have run into the “difficult customer". You know the one you...

By Peter Lavelle REALTOR®, GRI SRES, ABR, SOLD@100%Market Value,or I Pay You the Difference
(Home Solutions Realty Group, LLC)
Comments 3
For all the real estate agents: As you know we all have to check if there is a smoke detector or fire alarm in the properties we sell. Hopefully the real estate commission will allow this improvised device.

By April @ Chime Technologies, We market for agents, build CRM and tools. Ask me!
Comments 1
Geographic farming ain't what it used to be. Today's hyper-connected world means you have to have a solid online strategy to complement your offline approach. FacebookMore and more studies indicate that a great deal of sellers will connect with you through Facebook. Facebook ads can help you gat...

By Lee Davenport, Learn With Lee Real Estate Coaching & Consulting
Comments 41
Also featured on Inman News.   You know real estate in your target area like the back of your hand.  But, we all know that means very little if you have zero, zip, zilch home seller or buyer prospects.  If your leads pipeline seems to have dried up like a biscuit nuked in the microwave, "then le...

By Pat Starnes, Brandon, MS, Broker Associate, ABR, 601-278-4513
(Front Gate Real Estate)
Comments 29
I recently attended a class on Facebook Marketing for Realtors because I want to do all I can to promote my business as well as my Facebook Business Page. My friend Chris Adcock, CIO and IT Consultant, taught the class and shared valuable information on social media marketing. Following are 12 ti...

By Homesnap Pro App, The 5-star app that puts the MLS in your phone
Comments 18
You hear it from all directions: “Everyone is on Facebook. You need to advertise on Facebook.” The problem with Facebook is that ads end up competing against birthdays, breakups and other ads for your audience’s attention. Your ad must stand out in a busy newsfeed.Because of their success in grab...

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 65
 To Syndicate: repeat or make available on other mediums or sources.Syndicated Content: Share or repeat summaries or full renditions of previously published articles or post.I'm not talking about the syndicated reruns of Gilligan's Island, but your own content shared elsewhere from where it was o...

By Jackye Mumphrey, The West Atlanta Real Estate Maven
(Keller Williams Realty Cityside)
Comments 0
Virgina KW Agent, Dream Girl Claudine Ellis has been invited to Atlanta to share her Social Media Secrets for 2 DAYS ONLY.  Pick Either:Wednesday 11-1-17 from 6 pm - 9 pmORThursday 11-2-17 from 9 am - 12 noon We have ...

By Mike Frazier, Northwest Tennessee Realtor
(Carousel Realty of Dyer County)
Comments 4
Today I got a call from a company wanting me to advertise my Destin vacation rentals on their website for a "small" fee. I guess they are trying to take advantage of owners and renters alike dropping out of vrbo, trip advisor, etc. These companies are taking the lead from HomeAway(vrbo) who charg...