Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By WallyLABS LLC, Smart Home Water and Temperature Technology
Comments 1
What is mold and why does it grow? Mold is a broad term that describes several types of fungi that sprout from naturally occurring spores in the air. Mold appears when these spores settle in areas with conditions that create a fertile growth environment such as standing moisture or high humidity....

By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 11
MAGICPLAN I'm a big fan of mobile devices and leveraging their capabilities to increase my productivity or simplify my life. One product I've been using for a couple years is MagicPlan by Sensopia. WHAT IS MAGICPLAN? MagicPlan is an application for your mobile device that enables you to create f...

By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 13
I realize we're all trying to make a living here, and what we do is difficult and time-consuming, especially if we're doing it right. We never seem to have enough time to do many of the things we need to do, much less those things we'd like to do. And for a lot of us, photography falls into that...

By Larry Brewer - Benchmark Realty llc
(Benchmark Realty LLc)
Comments 10
- In our weekly technology workshop we cover every possible avenue that a realtor can use to generate leads. We have at our disposal a very flexable IDX search and capture system (WolfNet), an IVR system (Voicepad), Some of the best bloggers in the area to show you how to blog on multiple platfor...

By Kevin Vitali, Helping Massachusetts Home Buyers and Home Sellers
(EXIT Realty- Massachusetts Short Sales & Residential Sales)
Comments 55
I recently wrote a post over on my main blog on how using a drone for aerial stills and video can provide enhanced marketing for our home sellers. Aerial views, for now, offer a unique view to capture a home buyers attention.  The newness and novelty alone will draw in home buyers. The other thin...

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
Comments 0
This FREE lead-closing tool will help you accomplish the following with your seller leads: Identify the best course of action for unresponsive seller leads Show you how to move your seller leads from welcome email to open house Provide you with steps to prepare your sellers for open house success...

By Joshua Jarvis, Putting the REAL in Real Estate in Gwinnett County
(Keller Williams Realty - Atlanta Real Estate)
Comments 16
Funny to review my take on Trulia vs Zillow back in 2009.  Now 2017, and it wasn't content that won it was mony.  How unfortunate, a relatively active real estate community  is now defunct and owned by a company who cares little about integrity.---A quick look at Trulia and Zillow and there is al...

By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 7
Some very good advice for real estate bloggers. Tools Make Blogs Feel Loved Kissed and Fresh What tools or systems do I use to make my phone ring ? That is the question . My market reports are what I feel make my phone ring . Now is that considered a tool or system .To me it a a system I have in ...

By Joshua Jarvis, Putting the REAL in Real Estate in Gwinnett County
(Keller Williams Realty - Atlanta Real Estate)
Comments 4
This was relevant in 2010 and is still relevant in 2017!  Speed matters!  Check your speed here. It's best to get a true SEO consultant if your site is slow.Google is up to tinkering with their Search Engine results again!  This time it's not just the relevance of the site which will still have t...

By Gina McKinley, ABR, CIAS, CDPE, CRS, SFR - Chandler, Gilbert, Mes
(RE/MAX Masters)
Comments 0
Look up the word “productivity” on and you’ll find a mish-mash of terms like “exchange value”, “bring forth goods and services”, and “discrete linguistic elements”.In the real world, productivity simply means being able to do more in less time.  And for you, being more productive c...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 8
 Isn't Aerial Photography dangerous and illegal? Great question! Commerically operating an aerial drone, such as the DJI Phantom 4 Pro that is part of our fleet, to take aerial photos and videos is not illegal PROVIDING the drone pilot in command has an FAA Part 107 Remote Pilots license or other...

By Rebecca Gaujot, Lewisburg WV, the go to agent for all real estate
(RE/MAX Vision Quest)
Comments 25
 Rob Atha of Elevated Media has filmed videos of two of my properties. I do believe that using video as an Internet Marketing tool helps sell real estate. I have created my own videos but find Rob's professional videography is really so much better. Rob offers a one of a kind cinematic experience...

By Karen Butler, Destin/Fort Walton Relocation Specialist
(RE/MAX Coastal Properties)
Comments 6
Okay so drones are the latest and greatest... or are they. I guess if you are listing Million dollar homes, or homes on a golf course or lake, then that would be great to feature. The openness of the landscapes, large sprawling estates, and huge McMansions. But drones aren't for every home. Ha! t...

By Jeff Rickert, Realtor, RSPS - Poconos - The Jeff Rickert Team
(RE/MAX Property Specialists)
Comments 2
Drone Marketing Has Hit The East Coast & The Poconos   Below are video pics of Arrowhead Lake in the Poconos     Arrowhead Lake You will find the community in Pocono Lake Pa 18347, also know as the Poconos. This is a gated community adjacent to State Game Lands. A Gold Star Pocono Vacation Commun...

By Bryan Robertson, Broker, Author, Speaker
(Intero Real Estate)
Comments 12
There's a lot of buzz on drone video and how to use it.  Most of the videos seen making the rounds are focused on large properties with plenty of space to fly around.  While it's fun and impressive to take an aerial video of a large estate, there is so much more you can do that applies even to th...

By Kyle Reyes
(The Silent Partner Marketing)
Comments 7
Erick called me two weeks ago. You don't know him, but you should. He's one of the quiet giants out there helping take over the world with drones. So, I'm hoping you'll give me access to the video," he said. "You know - THE video. He was talking about the piece that brought one of our clients int...
The strange aircraft hovers outside your front door, floating twenty feet off the ground with the buzz of a lawnmower engine.  It’s camera eye whirls toward you and registers what it sees for a moment before speeding up and moving on down the street.  What was that thing?  A super hi-tech model ...

By Mark Pires, Creative Marketing & Personal Aerial Photography
(Coldwell Banker Previews International)
Comments 8
I wake up every day the same way, I think to myself, "what can I do differently today to sell my clients properties? What outside the box idea can I come up with to get more eyes on my listings today to make a deal for my sellers?"   I believe my new added value service of providing Aerial Drone ...

By Pat Starnes, Broker Associate, ABR
(Front Gate Real Estate)
Comments 23
I recently attended a class on Facebook Marketing for Realtors because I want to do all I can to promote my business as well as my Facebook Business Page. My friend Chris Adcock, CIO and IT Consultant, taught the class and shared valuable information on social media marketing. Following are 12 ti...

By Mojo Selling Solutions, Mojo Dialer and Real Estate Lead Services
(Mojo Selling Solutions)
Comments 0
 Real Geeks Mojo Dialer integrationWe’ve made it pretty clear that we’re focusing on integrating Mojo with the top CRM platforms, and we’ve delivered! Recently, we finished our integration with the folks at Real Geeks and we’re excited to tell you about it.Their team reached out to us last year b...