Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 4
Hey, Heads up: this Wednesday, December 21st marks both Winter Solstice (shortest day and longest night of the year) AND Look on the Bright Side Day.Coincidence? I think not. Your leads and clients will be deprived of extra daylight, which might make them extra cranky – especially if it’s chilly ...

By IDX Broker, IDX, LLC.
Comments 4
Ask any real estate professional and they’ll tell you one of the best parts of the job is the freedom to own your own brand and content.  It just so happens freedom is also why agents and brokers love WordPress. The WordPress CMS (Content Management System) platform provides REALTORS every opport...

By Kathy Goldman, Social Media & Marketing for Real Estate
(REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert)
Comments 2
Dominate Local Marketing - Part IIOn Friday I told you a bit about how to dominate your local market. As we all know, most of our real estate business comes from the local community. Sure you spend lots of money to advertise all over the world, but why do that when you have hundreds of opportunit...

By Stephen Fells
Comments 0
People often ask what the difference is between the free version of Follr Personal and the paid version. There are lots of differences, here are some of them: Social Stream - Follr Professional displays up to 30 posts from each social source going back up to 180 days. This is far more content tha...

By Kevin McKenzie, Helping Realtors with Expert Content
(Spectrum Communications)
Comments 0
Investing in a new software tool is always a risky endeavor. You invest a significant amount of money, and rush to learn the tool to make the most of your investment. De-stress this year by test driving the software tools you need.Here are 3 great tools that you should be using, all of which have...

By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 7
Let me guess… you’re addicted to your phone. Real estate agents are always on the go, making their mobile devices crucial to the way they run their business.While you probably have your go-to apps for helping you get through the day, I want to introduce you to a few of my most favorite real estat...

By Carol Williams, "Customized Mentoring & Marketing Services"
(U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.)
Comments 41
How cool would it be if you could open a savings account and make regular deposits, allow other people to make withdrawals any time they wanted and your principle balance would never go down?  Then, every once in a while, one of those people who made a withdrawal would come back and make a big fa...

By Frances Flynn Thorsen, Author | Educator | Custom Video Creator
(Cross Channel Marketing Consultants)
Comments 17
Cinemagraphs are evolving as a popular trend among world class photographers and brands. Cinemagraphs blend still form and animation and breathe life into still images.Until now, the only way to make cinemagraphs involved high price software, time intensive labor, and a very high learning curve.N...

By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
Comments 4
Home made, grown close to home and not losing the flavor that every real estate property listing has. The transfer of information, translation of what is on the ground surrounding the sticks and bricks, the community flavor. All that better be in the sauce of what spills out of the media offering...

By Kathy Goldman, Social Media & Marketing for Real Estate
(REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert)
Comments 9
Is Your Website Lemon Fresh?There are many things you can do to drive more traffic and possibly get better SEO ranking for your website. Most people don't understand that websites are not a "set it and forget it" project.When was the last time you updated anything other than a listing on your web...

By Kathy Goldman, Social Media & Marketing for Real Estate
(REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert)
Comments 5
Dominate Local MarketingToday we are going to learn a little bit about how you can dominate local marketing and get ahead of your competition. Although the internet allows you to reach billions of people, most likely your potential business target market is probably just around the corner from yo...

By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 31
Beverly Hills Realtor Endre Barath. Jr’s Social Media Success story….Needless to say my story is nothing like the “Ice Bucket Challenge” of a couple years ago. That to me is the Ultimate Social Media Success Story. Over $115 million raised and who knows how many Ice Bucket Videos were posted on F...

By Kristin Hamilton CA Realtor, (909) 557-6966, CDPE, SFR, CHS-Redlands/Loma Linda
(Keller Williams Realty)
Comments 66
  Uses of the iPad…….Are you Truly Paperless and Mobile? Today, most of us have a smart phone. You can read your email and have apps to take care of most needs like Facebook, password database, store phone numbers/Email addresses, take pictures and most important to send text messages/pictures im...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 28
~ Facebook Marketing Tips ~ How do you build a steady stream of clients via Facebook? It's what all of us who are using FB for biz want to know, right?! While I cannot give you a step-by-step guide, I can share what has been working for me. In fact, it is the exact same blueprint I use with every...

By James Call, RealtyCandy - IDX Broker WordPress Lead Nurturing
Comments 4
At RealtyCandy we have spent the last year working on making a suite of tools called IDX Addons.  These tools extend the functionality of IDX Broker.  Most of them are WordPress plugins.  Today I want to share with you a little about one of our newest tools: Automatic IDX Broker Saved Searches fo...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 4
Melissa Zavala “When you work “in” your business, this is the work that you do as a real estate agent in order to get the deals to the closing table. This is you writing and negotiating contracts, attending listing appointments and inspections, and showing properties.”Right on target - and - re-b...

By Kathy Goldman, Social Media & Marketing for Real Estate
(REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert)
Comments 26
7 Common Email BlundersEmail is used too frequently to include any of these 7 Common Email Blunders. If you are a smart marketer, email campaigns are a segment of your strategy. Reaching out to customers and potential customers is a great way to showcase your expertise while staying in front of y...

By Jon Quist, Tucson's BUYERS ONLY Realtor since 1996
Comments 4
Why Apple killed the headphone jack?It would appear that Apple will eliminate the traditional 3.5mm analog headphone jack on all of its new devices in favor of the Lightning connector or its new proprietary wireless technology.There are many reasons Apple has given for this move. After reading ma...

By Brian Burke, Broker & Advising Expert-Denver Luxury Real Estate
(Kenna Real Estate)
Comments 0
How to Choose a home Agent?

(RE/MAX Premier Group)
Comments 1
Home-buyers and sellers are showing increasing desire for smart homes and smart home technology, based on the inaugural Smart Homes and REALTORS® report recently released by the National Association of REALTORS® (NAR). REALTORS®, in turn, are seeking certifications to indicate experience with sma...