Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By Lori Ballen, Digital Marketing Strategist
(Keller Williams Las Vegas)
Comments 4
Table of Contents: What is a Long tail Keyword? Why Use Long tail Keywords Long Tail SEO Keyword Research  – How to Find Long Tail Keywords Finding Long Tail Keywords through Competitive Research Long Tail Keyword tools There are numerous situations in life when size just doesn’t matter. There a...

By KWKLY Text To Lead, Delivering The Best Leads, Faster!
Comments 2
This is my biggest secret. For four years I have been planning and building and connecting the dots. The fact that we have to pay for 20 different software services, re-enter leads, listings, and pendings, and end up using what I can only describe as the creme of the crap software services ticks...

By Michael Jacobs, Los Angeles Pasadena Area Real Estate 818.516.4393
(Coldwell Banker Residential Brokerage)
Comments 24
North Pasadena Heights Landmark District Historic Homes   A Look At The Neighborhood Real Estate Market Mid-Year 2017 This is a real estate market activity report for the North Pasadena Heights neighborhood for the first half of 2017 with a comparison to sales in the same period of time in the pr...

By Signature Homes & Estates, "Our Performance Will Move You!"
(Signature Homes & Estates)
Comments 1
Google Analytics is a comprehensive platform that tracks and analyzes your website's traffic. But a lot of folks find it intimidating and challenging to use. Understanding how to get some basic information from the Google Analytics platform can give you a pretty good insight into how your websit...

By Greg Kilroy, the Velocity Group
(Keller Williams Sonoran Living - The Velocity Group)
Comments 0
All agents know that online reviews are absolutely crucial to growing our business.  Our team, The Velocity Group, has put together a specific system in place for retrieving these client reviews. 1. We determine the "happiest" time during the closing to send the review. This varies, might be a we...

By Sam Shueh, mba, cdpe, reopro, pe
( (408) 425-1601)
Comments 9
                                                                                Sam Shueh                                                        Silicon Valley Realtor  Redfin's (RDFN) first few hours of ipo stock performance suggests that investors are thinking RF more like a technology company,...

By April @ Chime Technologies, We market for agents, build CRM and tools. Ask me!
Comments 19
 There is nothing wrong with your television set...The last time I wrote about real estate CRMs and technology, I felt my post created more questions than it answered! (you can read my original post on shopping for a CRM here) I felt encouraged to revisit this topic from all the warm welcomes and...

By Mike Cooper, Your Winchester, VA Real Estate Sales Pro
(Cornerstone Business Group Inc)
Comments 2
Tammy always has the best and most timely technology information for those of us on Active Rain. Read, learn and make sure to drop by her blog to offer kudos for her great work. How to get the most out of your web designer, without being annoying ~ BY TIM EMINETH If you have been in any kind of s...

By Paul Eastwood, My Buying Buddy IDX CRM
(My Buying Buddy IDX CRM Suite)
Comments 2
We have said it before and will say it again, technology is not going anywhere, so you might as well embrace it instead of just giving it a handshake. The fear among Agents is real, but if you face the fear you will find ways to use it to provide an exceptional experience for your customers and s...

By Brivity Platform, Manage. Market. Communicate. Convert. Get leads
Comments 109
With Brivity Valuations, you get 10 customizable valuation sites to use in your business. They are ridiculously easy to set up (in fact, we can even set them up for you for a small fee). Here are some examples of different ways that our clients use these sites.1.  Leverage Your SphereYou probably...

By Steve Bunker
Comments 1
As a Realtor®, you know that working with sellers requires you to be on your toes—you have to come up with an intensive marketing strategy and implement it so that all the right buyers are seeing (and becoming interested in) your clients’ homes.Part of that is using a professional photographer to...

By Dick Greenberg, Northern Colorado Residential Real Estate
(New Paradigm Partners LLC)
Comments 39
We do all our own photography, and one of the reasons we can is because we use Photoshop to process all of our photos. I'd be the first to admit that the Photoshop learning curve is steep. I was fortunate enough to start off with it way back on version 1.0, but I still only use a very small fract...

By Emerald Coast Realty, Realtors
(Emerald Coast Realty)
Comments 2
I am totally new to retargeting advertising, I fully understand the concept but do not know which advertising company works best in conjuction with real estate websites?If you have some experience with this form of advertising, please share what has worked or what has not worked for you.Thanks!

By Mykel Martin, The TCR Group at Realty Masters & Associates
((909) 476-9600 ~
Comments 6
CHECK OUT THE LATEST BUZZ AT MICROSOFT View Existing Friends' Profiles and Updates and Add New Connections Without Ever Leaving Outlook If you're feeling adventurous and want to try it out - Start by going to  and get the beta of Outlook 2010;  Next get the latest update for ...

By Mike Young, FHA 203k Consultant 916-758-1807
(, covering California & most other states)
Comments 1
The "little yellow house" in Orinda CA - a 203k renovation project Hello Friends (from James), I am pleased to announce that we will be hosting an educational, nonprofit, fundraising event in the large auditorium of the Orinda Movie Theater on March 19th, 2015. The event will begin with an introd...

By David Elya, ABR, CRS, e-PRO, GRI, SFR - Broker
Comments 5
Rochester Michigan rules against Realtor Display of local listings for sale not allowed The City of Rochester Michigan, Zoning Board of Appeals, has ruled to in favor of their own administration and ordered Brookview Realty to remove photos of Rochester area real estate from the brokers display w...

By ActiveRain University
(ActiveRain University)
Comments 1
Head on to ActiveRain University to watch the recording DescriptionEasily generate endless testimonials and referrals with one simple tool and build a winning online reputation and presence.90% of prospects will research you before they call. Make sure you are winning business when they find you ...

By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Comments 15
Tammy Emineth is a real pro at Syndicate blogs and WHY!  this is a must read.    To Syndicate: repeat or make available on other mediums or sources. Syndicated Content: Share or repeat summaries or full renditions of previously published articles or post. I'm not talking about the syndicated reru...

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 64
 To Syndicate: repeat or make available on other mediums or sources.Syndicated Content: Share or repeat summaries or full renditions of previously published articles or post.I'm not talking about the syndicated reruns of Gilligan's Island, but your own content shared elsewhere from where it was o...

By CJ Hays, Online Reputation Marketing for Realtors
(Agent Reputation)
Comments 3
My content creation team and I use Google News Alerts for blogging subjects, breaking news and competitive intellegence. Realtors should do the same.I have a Realtor client in Henderson, NV. We regularly get alerts for "Henderson NV Real Estate" and "Las Vegas Real Estate". Usually it is a mix of...