Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By Larry Stoller, Your Hilton Head Island real estate connection
(Real Estate FIVE of the Lowcountry)
Comments 4
Sell homes faster and for a higher price with professional photography By Larry Stoller When selling a home, first impressions are everything, house photos are what buyers will see first when they begin looking for their picture perfect home. Did you know that most buyers will make a love, like, ...

By Ginger Harper, Your Southport~Oak Island Agent!
(Coldwell Banker Sea Coast Advantage)
Comments 6
Yes...In order to keep up with your market now...YOU MUST! The other day I was scrolling my twitter feed when I caught a stat, 90% of text messages are read within 3 minutes. This piqued my curiosity, so I dug deeper and found some more stats. Over 6 Billion text messages are sent each day in the...

By Eileen Burns, FL Probate Agent, Hotel & Land Specialist
(Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach)
Comments 4
Eileen Burns, Florida Probate Agent, would like to get ready for the google changes with Florida real estate SSL coming down the pike and she is following plenty of communication on this subject for implementation or NOT....  Kathleen Daniels shares another rabbit hole exercise, as if we have the...

By Earl Netwal
(Micro Business Specialist)
Comments 1
Presell prospective home buyers and sellers with this powerful new review building software. Simple to use, you simply send happy home buyers or sellers a text message asking them to leave you a review.  They view the text message and give you five stars, then they are asked to post to Google, Ye...

By Home Pocket, Advanced digital marketing and lead generation
Comments 4
One of the first — and most important — things you need as a real estate agent is a website. In fact, for most Realtors, web sites should be their #1 lead generation and marketing tool. After all, over 90% of all home transactions started with an online search in Google or Bing. To get one, the ...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 121
Blogging is a daily task for me.  There have been many posts on the topic of why people blog, and today Michael Thornton wrote one titled "What's Your Excuse?"  He referred to people who join Active Rain but do not blog.  Blogging is a great exercise for the mind.  One should attempt to blog a va...

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
Comments 3
I’m sure you already use your social media channels to promote your listings, reach new clients, and announce open houses. But are you using social media to it’s fullest extent? As a realtor that likes to keep up with current trends in the market, you’ve no doubt read countless articles that exp...

By Steve Vondran, IP & Real Estate Lawyer
(The Law Offices of Steven C. Vondran, P.C.)
Comments 0
Autodesk License Compliance Lawyer discusses the Home User License This blog is general legal information only and is written by Software Piracy & Compliance Attorney Steve Vondran, Esq.  Introduction Are you complying with Autodesk License Terms by installing a backup copy of Autocad or Revit on...

By Lauren Selinsky CRS, Orange County Real Estate #oclauren
(CA Coastal Estates, Inc. CA Broker )
Comments 10
 Do YouTube? We have a Group here on ActiveRain YouTube Thursday I want to implement more videos in my my blogging and support others here on Active Rain as well. One video got me a new client last month and I can just imagine if I put more effort into using my YouTube Channel I could get more bu...

By Nancy Tallman, Real Estate Strategist
(Summit Sotheby's International Realty)
Comments 3
 by Nancy Tallman on February 8, 2017 Snow makes a lot of us really happy. We’ve been getting a lot of it (knock on wood). If a storm is rolling in and you are ready for a day of deep powder skiing, you not only want to find the best powder stash, you need to hit it before everyone else. To helpR...

By Keith Kyle, Top Producing Agent
(Vista Sotheby's International)
Comments 6
I just wrote a long post about my website being hacked...or did I?  This is the second time that I wrote something only to hit the "write post" button on top when I was completed.  Granted this is my error but on my screen (which isn't so large) I can't see the info on the bottom when I'm typing ...

By Nestor & Katerina Gasset, Realtors, Wellington Florida Homes For Sale
(International Properties and Investments LLC)
Comments 5
Trello is my go to app/tool for organizing my business, my projects, and my personal life. There is so much you can do with Trello and it is free. I don't get paid to promote Trello. I do get some swag now and again. They sent me a t-shirt one time and some chocolate. They gave me some stickers f...

By Sandy Padula and Norm Padula, JD, GRI NMLS#1483386, Presence,Persistence & Perseverance
(Allison James Estates & Homes & Juncal Real Estate)
Comments 54
  Just in! You are going to want to check this little baby out! This is the brand new DJI Osmo Mobile. What does this new agent's tool do, you ask? Do you think you know now?   This new item will make your amateur videos shot from your smart-phone seem professional without any of the shakes even ...

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
Comments 0
Real Estate requires agents to exert a wide facet of talents in a single day. Your day might begin slowly with a few phone calls to prospective leads, only to be interrupted with with a last minute listing presentation and impromptu listing photo shoot. As you rapidly change tasks, it can be easy...

By Cheryl Carradini, BSB/MKT, MBA
(SIMC Corp)
Comments 29
For some time now, there has been chatter in the SEO world that SSL will soon become the standard for all websites. Now, this might not seem very important to you as a small business owner. But, eventually, it will be very important to every online communication with your customers and prospects....

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 10
Hannah Williams "...If you are looking for the quick fix let me tell you there are none.  I do not believe that not for one minute.  It takes hard work and many blogs but it does work..."Right on target - and - re-blog! Tools Make Blogs Feel Loved Kissed and Fresh What tools or systems do I use t...

By Paul Antonelli, Broker Owner; NextHome Antonelli Realty
(NextHome Antonelli Realty)
Comments 2
I recently came across an article in the Florida Small Business magazine that discusses some of the issues that arise with small businesses. I thought I would share some key points brought up from Brighthouse Networks and the National Cyber Security Alliance.  * Digital universe estimated to reac...

By Rhonda Howlett
(Clocktower Realty Group)
Comments 3
I just stumpled upon this super great tour that my photographer is doing now and I have been getting it for my listings which has allowed me to present it in my seller presentations and it is helping me tremendously in my marketing. Pictures aren't always a great tool in guessing where a room is ...

By Paul Antonelli, Broker Owner; NextHome Antonelli Realty
(NextHome Antonelli Realty)
Comments 0
Smart Cities Council Readiness Challenge   It appears that Orlando is making a strong comeback. Employment, housing, and technology are all encouraging growth in Central Florida.     Cindy Barth, an editor at the Orlando Business Journal recently wrote "Orlando was selected because of its commit...

By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 2
 Wouldn't it be nice to see this more in 2017? It's possible (with Seller's Corner).