Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By Lee Davenport, Learn With Lee Real Estate Coaching & Consulting
Comments 25
As featured in REALTOR Mag Have you ever worried, “We are being replaced” as you examine the technological changes and advances of each new year. Yes, times are changing. Interestingly, that has not eliminated the need for expert help. The National Association of REALTOR® (NAR) thirty-fifth editi...

By SmartZip Analytics, Predictive analytics for real estate
Comments 7
You spend a lot of time generating leads, but do you have an effective plan to nurture them once they appear in your inbox? For many agents, the answer to that question is “no.” Stats show that 46% of leads never receive a follow-up, meaning that many agents are spending thousands of dollars on l...

By Kathy Goldman, Social Media & Marketing for Real Estate
(REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert)
Comments 3
Blog Analytic ToolsYesterday we wrote about some of the tools you can use to measure traffic on your blog. Measuring this traffic is imperative to the success of your blog. If you are just writing post after post and you have no idea if "anyone" is reading it, you have been wasting time.What if y...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 6
Kathy Goldman "Click on the chevron or hover over it and the menu itself will drop down. Four points down the list you will see your link for Stats. Clicking on that link will give you very basic information about your posts."Right on target - and - re-blog! How Can You Tell How Many People Read ...

By Gabe Sanders, Stuart Florida Real Estate
(Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales)
Comments 13
Most of us would be lost without our "smart phones" if we loose or have them stolen.  Even worse is all the personal information that is on them.  Having the right tools in case this situation happens will make for less stress and a better outcome:   A turned back and ooops....David's I Phone dis...

By Lauren Selinsky Broker CRS, "Your California Real Estate Broker" TM #oclauren
(California Coastal Estates)
Comments 14
Reach Out and Touch Someone: The Impact of Community Involvement Don't Forget This FREE Member Benefit Webinar! Don't forget to register for the free CRS Member Benefit webinar, Reach Out and Touch Someone: The Impact of Community Involvement, with Alexis Bolin, CRS; Beth Jaworski, CRS; and Richa...
Marketing in the digital world has come a long way from the ugly banner ads that made our eyes bleed in the early days of the internet. Whether it’s paying to show up in search results, sharing content on social media or having a YouTube star use your product in one of his/her videos – these days...

(RE/MAX Premier Group)
Comments 3
Home arcade pioneer Atari is getting back into the hardware game with a variety of smart gadgets and connected home devices. Without revealing many details, Atari announced that it's teamed up together with the French wireless company Sigfox to produce highly connectable home gizmos that will not...

By James Shiner
(Yelling Mule)
Comments 80
I've been busy lately building a new tool for Twitter. I'm very excited about this and felt like I had to share it with my ActiveRainers. I'm sorry if this seems self-promotional, but this is a FREE tool for Twitter users and can be really powerful for real estate agents. If you're not on Twitter...

By Lori Ballen, Digital Marketing Strategist
(Keller Williams Las Vegas)
Comments 6
Know What Your Website Visitors Find ValuableFree Video & Blog Below Holy, cow - have I got something hot for you! And I do mean smokin’! I’m talking about the next best thing to sliced bread in the world of lead generation through content marketing and Search Engine Optimization. Better yet, it'...

By Lee Davenport, Learn With Lee Real Estate Coaching & Consulting
Comments 2
"I want to sell houses because I love HGTV!" I hear this from time to time. It makes me cringe like a phone ringing AND the person actually taking the call during a movie (rude!). The statement, like the phone call, is not intrinsically bad but it is misplaced.Often we begin careers in real estat...

By Ginger Harper, Your Southport~Oak Island Agent!
(Coldwell Banker Sea Coast Advantage)
Comments 3
Vital information and I am sharing for others to learn from this blog..  How Can You Tell How Many People Read Your Blog Posts? I am excited to say that I received many comments on my Worst Blog Mistakes. I'm also very embarrassed to say I had two mis-spelled words and one very long run-on senten...

(RE/MAX Premier Group)
Comments 1
Ever thought about how Facebook collects all the data it has to feed you with all the content it presumes you’ll like and keep you coming back for more? Well, now there’s an app that will answer these questions. Available for free, Data Selfie is really an open-source Chrome extension that helps ...

By Buffini & Company
(Buffini & Company)
Comments 3
 One of the biggest challenges you face as a broker is recruiting top real estate agents who will thrive in your business. If you’re like many brokers, you’ve hired an agent who may have held a lot of promise, but wasn’t the right fit for your brokerage. Perhaps they were an all-star performer wh...

By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
Comments 39
Real estate video, nothing better to show the local community flavor, the property listings currently for sale on the real estate market.But resistance. Why the fear of real estate video that lingers? The biggest critics like many things in life are not using real estate video. They cite videos t...

By Kathy Goldman, Social Media & Marketing for Real Estate
(REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert)
Comments 7
Measuring Social Media ROIMeasuring Social Media ROI is one of the most heavily debated topics in the online marketing world. Why? Because measuring the effectiveness of social media marketing efforts is somewhat subjective. It’s hard to tell how much revenue a Tweet you sent out last week brough...

By Stephen Fells
Comments 3
“The best camera is the one that’s with you”. This phrase, coined by the award-winning photographer Chase Jarvis, probably best describes the impact that smartphone cameras had and still have on the world of photography. The cameras built into our phones may still be inferior to dedicated digital...

By Eugene Kanciar, Our Experience, Your Peace-of-Mind
(EKAN Home Inspection)
Comments 2
Too often, life-safety and asset protection systems are ignored in a real estate transaction. Usually they are not mentioned in a disclosure statement, no service records or system inspection reports of fire sprinklers, heat or smoke detectors. An EKAN Home Inspection looks for this info and make...

By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 12
Well, you still have a full day to enter this contest.Not only you share your tools, others can learn from that, too.Sharing is caring, isn't it?A re-post of contest from ActiveRain University -What Tools or Systems Do You Love: An ActiveRain Contest February Contest- Tell Us What You Can't Love ...

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 16
This post is about doing something right and making an investment in time and money to provide the best. If you are doing your own photos for your listings, then make sure you are delivering quality. Thanks, Dick Greenberg. Since Valentine's Day was one of the themes of this month's tool challeng...