Real Estate Best Practices

Coaches, books, classes and seminars aim to capture real estate agents dollars with promises to teach them any number of ways to improve their business. From sales skills to how to close more deals to how to win with expireds (expired listings) and more, everyone has something to teach you.

There's nothing wrong with continuing education, whether it's keeping on top of new laws and regulations or learning how to be more productive. But before you spend an arm and a leg on any of those things, pull up a chair, put on your glasses and peruse the pages in this section of ActiveRain.

It is only here that you can tap into the world's largest online real estate community and actively engage with your peers. Find out what works and what doesn't from those that actually put into practice what others merely teach. Read how-to articles, advice on designations, certifications and continuing education classes. You never know where you will find the inspiration to take your business to the next level. So, pull up a chair and dig in!

Trending blogs on Real Estate Best Practices


By Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
(Ludwig & Associates)
Comments 6
Championship Teams Are Built “Championship teams are built on being prepare, playing unselfishly and being held accountable.”  Jason Kidd American Basketball Coach and former player    As I see it . . . . . . . .Championship teams are built  Three characteristics of championship teams are . . . ....

By Anna Banana Kruchten CRS,CRB, Arizona's Top Banana of Real Estate!
(Phoenix Property Shoppe)
Comments 69
Load the Big Rocks First! Years ago I heard a real estate instructor say - just load your big rocks first!  I remember looking at him and thinking, what on earth is this dude talking about? Well it didn't take him long to explain the concept to us..... Take out your calendars and load your big ro...

By PropertyMinder (AccelerAgent), Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 0
Happy Friday, Active Rainers!First impressions mean a lot - that includes the subject lines you use in your email marketing.Agree? Disagree? Already practice these "musts"? We'd love to hear from you, as usual.TimMarketing DirectorDirect | 408.213.4668Buy Just 3 Months, Get 2 Completely Free+ Fre...

By PropertyMinder (AccelerAgent), Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 4
 Hey there, Active Rainers,When was the last time you evaluated and/or updated your website? More specifically, have you caught yoursel making the "mistakes" featured in the infographic below?You might surprise yourself at how many essential website elements you are (inadvertently) neglecting.How...

By Ed Kunkel, Let's love your new home together!
(RE/MAX Professionals )
Comments 2
One of the helpful resources many of us in the business recommend the use of are Home Warranties.  Commonly, Home Warranties are meant to help protect home buyers against some of the immediate functional pitfalls of being home owners. In the first year of homeownership, it is not uncommon for the...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce - Short Sale
(Keller Williams 414-525-0563)
Comments 14
   It was our honor and pleasure to be of service to this family who had lost a sibling far too young.  To be chosen to help a family that worked so hard to honor their sister's memory  in every way possible, was certainly something we were very pleased to have a small part in doing and are so pl...

By Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods
( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310)
Comments 35
Innovation Comes from Trial & Error  In our business, we hear, not just daily but, multiple times daily, marketing ideas that are sure to rock our world. We listen and most of the time, will give a new idea a try if all of the stars align - if the person referring the product is trustworthy in ou...

By Lottie Kendall, Serving San Mateo County and San Francisco
(Today | Sotheby's International Realty)
Comments 21
What's a great part of a long plane ride?  Having time to read!!Yesterday I headed from San Francisco to Orlando, Florida to attend a two-day training event, and finally had more than a 15-20 minute stretch to really get into a book I've been wanting to read for a long time:Triggers, by Marshall ...

By Scott Godzyk, One of Manchester NH's Leading Agents
(Godzyk Real Estate Services)
Comments 27
An exciting challenge with Spring on the way, Active Rain challenges us to write about how we prepare for the Spring Market. Paraphrasing perfectly, focusing on our goals. Putting in the extra effort needed. Getting mentally prepared and skilfully poised to take on the Spring market.   To sell h...

By Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers
(Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...)
Comments 7
Dear Readers -Erika Rae Albert from Austin TX generously shared all of her Marketing plans with AR Members. Her materials are so important as an example.She also stressed sticking with a marketing plan until you can truly analyze it. Erika shares her experience and her best thoughts here in the '...

By Corinne Guest, Managing Broker, The Best in Buyer Representation
(Barrington Realty Company)
Comments 1
Featured but a great reminder by a great agent with a great online presence about what our websites should do and should not do.There are some things I hate that agents publish, such as production numbers, but to put that on the home page is not what consumers want to see there. Reserve tasteful ...

By Erika Rae Albert, Austin Real Estate Expert, Exceeding Expectations in Every Transaction
(E*Rae Realty- Powered by eXp Realty LLC)
Comments 3
 If you’re trying to save some money when selling your home, you may be considering going with a flat fee listing broker to save some money on commissions.  A flat fee brokerage service like or charges a flat fee usually between $50-$200 to put your home on the...

By Home Value Leads
Comments 1
This article was originally published on the Home Value Leads blog.You've got them. Leads. You couldn't be happier, and your ready to hit the phone, send out that email or text your potential real estate client. But what happens when you get stuck trying to convert a lead?We asked a number of suc...

By Dave Halpern, Louisville Short Sale Expert
(Keller Williams Realty Louisville East (502) 664-7827)
Comments 16
Have you ever heard these musings from a friend selling or buying a house?My Realtor is too busyMy Realtor doesn't do open houses My Realtor doesn't do enough marketingMy Realtor doesn't communicate enoughMy Realtor doesn't move fast enough when a hot property hits the market and we lose out on a...

By Corey Martin, Real Estate and Management Solutions
(Martin Presence Group)
Comments 13
You know, I’ve found that people have no VISION. If they walk into a home that needs some TLC, they cannot see what it COULD be.I know I’ve mentioned that my wife and I have remodeled lots of houses during our marriage, and one thing we had was VISION.  We could walk into the ugliest, dumpiest ho...

By Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
(Ludwig & Associates)
Comments 6
 Winners Are Positive Thinkers“The winners in life think constantly in terms of I can,I will, and I am. Losers on the other hand,concentrate their waking thoughtsin what they should have done,or what they don’t do.”Denis Waitly, Self-Help Author, Motivational Speaker    As I see it. . . . . . . ....

By Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
(Ludwig & Associates)
Comments 9
  When it Comes Right Down to it – It’s up to You “I know that no one can rally stop me but myself and that really no one can help me but myself.” Peter Nivio Zarlenga      As I see it . . . . . . .   When it comes right down to it – It’s up to you   You in control of your attitude and you can ei...

By Jeff Dowler, The Southern California Relocation Dude - Carlsbad
(Solutions Real Estate )
Comments 60
Are You Presenting When You Should be Having a Consultation? While the difference may seem subtle, the value and impact of having a consultation is far more significant from a seller's perspective.  And it’s a mindset shift for many listing agents. I recently attended the CRS Sellabration in Dall...

By Erika Rae Albert, Austin Real Estate Expert, Exceeding Expectations in Every Transaction
(E*Rae Realty- Powered by eXp Realty LLC)
Comments 21
No matter what type of marketing you are doing, consistency is key.  My biggest losses have been a result of not keeping with whatever strategy I was implementing at the time.  I’ve done a handful of post card mail-outs that led to zero results.  These were usually just-sold cards that I mailed t...

By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Comments 13
What are You Avoiding? Do you ever get that feeling in the pit of your stomach when you think about that certain thing that you have been putting off? That thing you know you should do and would make you feel better to just get it off your plate? But the thought of tackling it is so overwhelming...