There's an old cliché in the marketing world that says very simply, color sells.  Now that's not to say that black & white doesn't sell, but it's been scientifically proven that given a choice, consumers will be far more attracted to color in advertising.

In addition, most ordinary people have a difficult time truly understanding what is being presented when they are looking at the drawings that builders typically use.  The concepts of visualization including color, shading & shadows and the ability to form mental 3-dimensional spaces from 2-dimensional drawings takes practice.  It's just not something that most folks have a regular need for.  So when the time does arise, it's hard to do.

When faced with the construction of a new home or major remodeling, we can all appreciate the sense of overwhelming  that a client must feel when confronted with the possibly hundreds of choices they must make.  When there's a lot on the line, like the thousands of dollars they are investing, a misunderstanding can have serious negative consequences later in the project.  Of course, we all want to avoid this scenario if at all possible.  The good news is that there is a service that can help take some of the risk out of the decision making process.

But before you spend any more of your valuable time here, please let me ask you a few questions about your business.  The answers you provide will give you a better idea if these services can help your business improve the bottom line.  Luttig Imaging & Photography is in business to help you build your business.

Are you in a building or construction related business?  This could be a home builder/developer, real estate agent, siding/roofing contractor, landscape contractor, painting contractor, etc.  If you sell or provide services to home-owners, you can probably answer "yes".

In your business, does the service or product your provide require the end purchaser to make a selection of color, material or arrangement?

Is the sale or project moving forward contingent on the decisions that the client makes? 

How many times in the last 12 months has a decision been made only to be changed later?

How difficult or expensive is it to make a change after the client has already confirmed a specific selection? 

If there is a cost involved in making a change, is this cost passed entirely to your client or do you contribute somehow to help offset the expense?

What kind of time delays are usually incurred in order to make a change?

If you answered yes to the first three questions and have experienced problems relating to any of the others, visualization might be the sales tool you need to solve these problems and grow your business.  Let me tell you how below.

If you've decided that visualization won't benefit your business, that's OK.  It's not for everyone.  If you don't have a "mouse" problem, then you probably don't need a better trap.  We thank you for taking time to visit us & learn about this innovative service to improve your marketing.  Of course, if you ever should have a need in the future, we'd appreciate hearing from you again.  Luttig Imaging & Photography is always here to help and we wish you much success.

In the construction industry, the name of the game is risk.  A home builder may purchase a vacant lot to build a spec house on.  As such they're under tremendous pressure to build the house and sell it before their profits are eaten up in holding costs & reduced prices.  A real estate agent has to find the right marketing techniques to get a qualified buyer for the property they're listing.  They have limited budgets and must be sure to spend those funds in the most productive manner possible.  Other types of contractors may spend considerable amounts of time preparing proposals & meeting with prospective customers in order to secure a sale.  If the prospect is unable to make a decision in a timely manner, the project may lag or not continue at all.

The visualization service I provide helps the ordinary people you work with as customers, clearly see your products and services in a graphic presentation that is easily understood.  It's just that simple.  The images I provide are hi-resolution, computer-generated renderings that show colors, materials, shades & shadows to illustrate our clients products and services.

Let me give you some examples of how you might be able to use this service to reduce the risks involved in this industry.

A home builder/developer might use photo-realistic renderings of their models in the brochures they display in their sales office.  You might place a sign showing the upcoming project in the front yard during construction to show passers-by what your house will look like when it's finished.

A real estate agent might use a rendering of their builder-client's new spec house on an Internet web site as well as other printed material developed as part of the marketing package.  Imagine how excited your client will be when you show them that you're willing to think outside the box on their behalf.  Imagine how many more interested prospects will contact you because they can see themselves living in the home in your listing.

A painting contractor might offer this service to show potential customers what their home will look like in the new colors they have picked.  When they see how good their home will look when it's finished, the next question will be "when can you start?"

As you can see, there's lot's of different ways that the images we provide can be used to boost your sales.  Actually, all of the examples could be used by any of the other business types we're discussing.  After the images are complete, you're free to use them in any manner you see fit.

Now let me tell you how you can get the benefits of using this service without paying a penny.  You can simply have your client or prospective customer give me a call.  I'll work with you & them as part of the team to look at the various choices they have to select from.  These could be colors, materials, landscaping arrangements, windows, roofing, siding, etc.  After they're satisfied, they take their selections back to you and the project moves ahead.  Your client will appreciate the guidance you provided by directing them to this service.

What's involved in this fun & exciting process?  Well first, I say it's a fun process because there's no pressure involved.  If you don't like what you see I change it to something different.  I can do this because my software that enables me to quickly change most of the items listed previously.  This means you can look at a variety of options then decide based on what you see versus what you try to imagine.  I start with electronic CAD files, digital photos & paper documents, depending on the client's needs, which are imported into the system.  After completing some additional modeling, we're ready to start start looking at the choices.  I work with clients by whatever is the most convenient method for them.  This can range from creating a private page on my web site where clients can view the progress of their project, to printing color copies for review, to meeting at the client's place with a laptop for a real-time editing session.  Since every client has different needs, I tailor my service to meet those requirements.

The best part is that it won't cost you or your customer an arm & a leg.  Because of the uniqueness of each project, I provide an individual quote for each one.  But just to give some idea of the fees, visualization of a modestly detailed home can start as low $250.  For this, I will create the necessary model based on your design, assist with color selection if desired and provide up to two additional images of different options.  If you still need more after that, I'll do another two revisions for just an additional $40.

Finally, I've included some samples from past projects on my web site to give you a better idea of where it starts and how its finished.

If you like what you see, please drop a line with a good way to get in touch.  Of course, you're welcome to call too.  I don't believe in a high-pressure sales pitch and there's no obligation.