- Name
- Lara Travars Raleigh Triangle Marketing Strategies
- Company
- The Travars Group
- E-mail
- Contact Lara Travars Raleigh Triangle Marketing Strategies (The Travars Group)
- Website
- http://www.travars.com
- Office Phone
- (919) 744-4401
- Description
- Marketing, public relations, communications and media relations as relationship builders in the real estate environment.
About Lara Travars
Lara Travars brings 20 years creating message excitement for the media, communities, corporations, analysts, investors, and the public to real estate, where she partners with agents and their clients in the development of messasges that create excitement.
Her experience encompasses experience in every aspect of communications, from behind the camera and in front of it at ABC television and radio, to public relations appeals from the other side of the news. Currently a communications consultant for The Travars Group, Lara is also active in the community and around the world, including her position as a director on the Board at the North Carolina Museum of Natural Science.
As a television and radio talk show host, news producer, reporter and anchor, Lara raised ratings with stories about real people, doing real things, of interest to a broader community.
As head of corporate communications and public relations for companies from Fortune 100 to start-up, Lara defined message development for people, products and processes around the world.
As a director of a political initiative, Lara brought together people who thought alike about a single issue - and disagreed about everything else.
Career highlights include:
- Defined, developed and managed global, national and local internal and external marketing and communications strategy, plans and policies for corporate and field teams from start-up through public, including merger of union/non-union organizations
- Built employee morale and increased top talent retention and engagement in tandem with evolving business strategy and objectives, through change management communications for companies in transition including merger growth from 450 to 4,700 employees with diverse products, cultures and approaches
- Promoted positive image, managed perceptions and limited liability through issue management, providing crisis communications, rapid response training and communication strategies for executive team and field managers
- Promoted thought leadership and message development through multi-media collateral, executive speeches, by-lines, annual reports, press releases, newsletters, TPs, Q&As, focus groups, benchmark surveys, communication audits, investor R&D, and executive presentations for analysts, Board, employees, investors, communities and the public
- Developed and extended corporate voice and visibility, building press relationships and coaching executives and spokespeople in media relations, resulting in 500 percent increase in positive, top-tier news media coverage and recognition
- Initiated cross-functional and cross-industry communications roundtables, speaking engagements and event participation to leverage knowledge-sharing, extend industry and trend awareness and establish business leadership
- Provided strategic approach and content for Intranet and corporate websites, increasing visibility, usability, and interactive communication capabilities
- Raised ratings in television and news, with the help of a great team and some fantastic real people making real news
Areas of Expertise
When everybody's looking at you for answers, they're going to judge what you're saying on how you're saying it - and whether you can back it all up. Getting the message right is more than mere words - they need to see your passion. They need to feel that you're in control. And they need to believe in what you're telling them.
Communications Coaching
Testimonials
"We never realized the power of the media until Lara Travars put our people on the map in The Wall Street Journal, New York Times - everywhere!
Thanks to Lara's expertise, our visibility at that company rose 500% in six months. Over and over, this exposure led very directly to increased business.
When market conditions presented significant challenges, we trusted Lara to protect our image. The groundwork she laid and her crisis strategies eased tension and prevented negative coverage.
Half a decade later, we're still talking about the counsel that changed the course of our careers - and we're still using it!"
Shelly F. Fust
Senior Client Partner
Korn/Ferry International
"Lara Travars is, by far, the most outstanding communications professional I know.
I had the distinct pleasure of working directly with Lara at a public company she represented. She has a clear sense of what constituents need and crafts communications on their level, in terms they understand.
Lara is also a phenomenal writer. She listens to her clients and ensures they're portraying the right message. Moreover, she does it in such an intuitive, logical manner that it is never misconstrued.
I recommend Lara and The Travars Group without hesitation. They are the absolute best."
Robert A. Finkle
Former Executive Vice President
Triangle Pharmaceuticals, Inc.
Vice President, Sterling Diagnostic Imaging, Inc.
"We're excited about our new website, RLL.com, and we're thrilled with The Travars Group!
Lara and her team provided the most in-depth strategic recommendations in the business. They held interactive discussions, scoped competition, analyzed our former
site, factored our audiences, and designed, developed, and wrote everything with the impact we need to exhibit our leadership.
I've worked closely with Lara on many highly successful projects over the years. She really "gets it," with a refreshing whole-life approach that goes far beyond anything out there. Lara and her group are outstanding - at the top of my list of recommended partnerships."
James A. McFadzean, Jr.
Vice President, Technology Practice
Rusher, Loscavio & LoPresto
"Entertaining, fascinating and a boost to our morale and our bottom line.
Lara Travars knows what she's talking about, and it shows. Who else could combine hard-hitting must-haves with hilarious storytelling, and keep a diverse audience totally enthralled?
Lara made us laugh and made us cheer and made us think. But most of all, she presented real solutions to real challenges. We came away re-energized, re-committed and ready to roll.
Intelligence, heart and humor. Lara's got it all."
Maria Garcia
Editor
Associated Press
