July 22, 2007 - Bob the Realtor sells a $140,000 home to Jack and Jill in Philadelphia, PA.
September 1, 2007 - Realtor Bob follows up with Jack and Jill, asks how things are going and how everything is working out in their new home. Bob doesn't pitch anything to Jack and Jill, nor does he ask for any referrals. Jack and Jill might be a bit surprised to hear from Bob, and may think it's a bit odd, but certainly think "hey...that was nice of him."
October 15, 2007 - Bob the Realtor calls Jack and Jill, asks how things are going, and says "Hey...I know you've got a pretty big driveway over there and we're supposed to get a lot of snow this year...do you guys have someone to plow your driveway? If not, I know a guy over at XYZ Plowing who does a great job. If you use him, great, if not, no big deal...just thought I'd offer." Now, whether or not Jack and Jill use the plowing company makes no difference to Bob...he's just put himself in front of Jack and Jill yet again.
Every few months Jack and Jill will receive a call from Bob the Realtor...sometimes just saying hello, perhaps in the spring asking if they need a good landscaper, or in the summer asking if they've found a good pool cleaning company. Because of that first call on September 1, and the nature of Bob's calls, Jack and Jill don't regard them as sales calls. He's not trying to sell them anything, and isn't pestering them for referrals. Now, when Jack and Jill decide to move out of their $140,000 home and start looking for a $220,000 or $300,000 home, who are they going to call? Bob the Realtor. When friends or family members ask Jack and Jill if they know a good realtor, who are they going to recommend? Bob the Realtor.
It's time to become a top performer. Historically, it costs about 5 times as much to secure a new client than to retain an existing one...and the power of a referral cannot be debated. Simply put, The Referral Pages gives you the power of a pre-screened referral network which allows you to put yourself in front of your clients ALL YEAR LONG and become a TOP PERFORMER.