Name

Vicky Blaine

Company

InnerSpace Home Styling

E-mail

Contact Vicky Blaine (InnerSpace Home Styling)

Website

http://www.innerspacecalgary.com

Office Phone

(403) 542-6456

Cell Phone

(403) 542-6456

Alt. Phone

(403) 686-7517

Fax

(403) 686-7517

Description

InnerSpace Home Styling offers staging consultations at a special rate for realtors who wish to include staging as a value-added service to their clients.

About InnerSpace

InnerSpace Home Styling is a Calgary-based business that provides home staging, colour consultations, redesign, and other styling services to realtors and homeowners. Please visit www.innerspacecalgary.com for more information on services & fees.

What is Home Staging or Styling?

Home staging is the process of preparing a home for sale. It is not the same as decorating your home to live, in fact it is the opposite. When you decorate your home, it is a reflection of you, an expression of personal style. Staging a home involves decorating to appeal to the widest variety of buyers, by de-personalizing the space, showing off its features and minimizing attention to its flaws. Styling a home for sale means creating ambiance that makes buyers notice the feel of the home, not the things in it. Staging creates a strong, positive first impression that sets the house apart from the competition.

InnerSpace Home Styling focuses on providing health- and eco-friendly decorating options.

Why is it important?

• A home that is staged appeals to the widest variety of people, and attracts buyers faster and easier than one that is not, regardless of price.

• People want to buy homes , not houses. They are seeking a lifestyle , not a place to live. Staging is a psychological art, based on tapping into buyers' emotions . People buy the home that speaks to them.

• The Calgary market has experienced unprecedented increases in the price of homes. With that increase in cost, comes an expectation of a high standard in the presentation of a house. Buyers will scrutinize every detail before spending their money.

 

How does InnerSpace Home Styling benefit realtors?

• Frees up time you would normally have to spend coaching clients on how to present their home.

• Helps you sell your clients' homes faster and easier , which makes everyone happy.

• Helps you achieve a better price for your clients' homes, even in a hot market. Buyers want the house to look "dressed" and move-in ready, and they'll pay accordingly.

• Clients may take it personally if you suggest that their decor may not appeal to buyers. If this is not handled delicately, it can damage your relationship with the clients, or even cost you the listing. Having a "neutral" third party professional to refer clients to will take this pressure off you.

• De-personalizes the space. Buyers are not comfortable in a home that feels like it's someone else's.

• Sets your listings apart from unstaged homes. It's a palpable difference that buyers will notice.

• Makes your services more competitive. More realtors are offering staging as part of their listing package. Clients like the idea that they are getting more for their money.

 

How does InnerSpace Home Styling benefit homeowners?

• You cannot be objective about the appearance of your own home.

• Judgments are formed quickly, and neglected details add up in a buyer's mind. Do not inadvertently give a buyer a reason to dismiss your home, or to offer below your asking price.

• It helps you to sell your home faster, so you can: go back to regular life; stop worrying about keeping the house clean; stop having to be prepared for showings on a moment's notice; stop disrupting your family's lives; etc.

• It helps you achieve a better price for your home, even in a hot market. Buyers want a house to look "dressed", and they will pay more for it.

• It de-personalizes the space. Buyers are not comfortable in a home that feels like it's someone else's.

• It helps to enhance the positives of a house.

• It sets your listing apart from unstaged homes. It's a palpable difference that buyers will notice.

• The cost of staging is far less than the cost of a reduction in your asking price .

 

Why is it important to style a vacant home?

• An empty home feels smaller than a furnished one. People will buy the home that feels the biggest, even if it isn't actually bigger than another home.

• Most people are unable to effectively visualize . If there is no furniture in a house, they cannot manage to mentally compare how their own belongings would fit in the space.

• Empty rooms make flaws appear larger and more problematic . There is nothing else to focus on except what is wrong with the space.

• Vacant homes can appear cold, dark, and uninviting , due to the lack of any accent lighting.

• An empty house does not create an emotional connection with a buyer. Buyers do not feel compelled to make an offer on a house they do not feel any attachment to.

Testimonials

"Thank you. I found the consultation very helpful. Pointing out the little
things that I wouldn't think of and giving me ideas of how to brighten the
house up was very much appreciated."

Jennifer M., Calgary

"Thanks Vicky very much.  I really enjoyed the consultation and must say I can't believe what a difference getting rid of all the clutter has made already!  I'm going to tackle the closets tonight. I thought the service was very informative and the suggestions you provided were extremely helpful. Thanks again!"

Darlene K., Calgary

"I forgot to send you another e-mail to let you know we sold the house. The inspection was done today so it is official. It is worth staging for the quick sale!!

Thanks again!"

Susan B., Calgary

"House sold in ten days, and I got what I wanted. Thank you so much for your amazing contribution. Seriously, I couldn't have done it without you!"

J. LaGrandeur, Calgary