(Yep, I said Kick-Ass and I'll make no apologies for it, ha!)
When: Wednesday September 19th, 10:00am Pacific Time
Where: Your couch, office, kitchen table, bed.....anywhere with an internet connection.
What: Me sharing what you should have in your CRM and talking with my hands even though you can't see them. Don't worry, words will still come out of my mouth you can hear
Why: Because a great CRM can add $$$ to your bottom line
Who: Me, Bob Stewart and hopefully you, real estate agent, looking to improve your business
How: By registering here
We'll be looking at:
- How do you prioritize contacts?
- How important is it that your CRM communicate with your website?
- Can a CRM take some of your work off your plate so you have more time to generate more leads?
- How does having more info about your prospect allow you to serve them better?
And a few other things (we have to get to 6 kick-ass things, right?) that are important to consider when picking and ulitmately using a CRM. Because we all know that a CRM is only as valuable as the person working it.....and maybe, just maybe, your CRM can actually make you a more valuable person? If nothing else, it should make you more valuable to your prospects.
The most important part of our real estate business (before we launched ActiveRain) was not our ability to generate 200 leads per day. That really helped, but being able to generate leads on the internet is worthless if you don't have a system in place to convert those leads. In fact, generating leads cost money (or time, but time is money, right?), which means your inability to convert the leads you have is actually costing you money. Ten years ago we had to build our own CRM to handle our leads. Today you have a variety of options, some much better than others, but quite a few that do the things we couldn't find when we were forced to build our own.
(by the way, CRM stands for customer relationship management and it's the system you use to keep all your prospects straight)
So as you go out in the real estate world and decide what CRM you are going to use, what things should you be thinking about? What are the important components of a CRM that will actually improve your ability to convert someone from lookey-lou to bonafide buyer?
We're going to take a look at CRM's and talk about 6 key component of a CRM that you need to have in order to convert leads. We're talking about a fundamental aspect of the real estate business. That's why there are a lot of options out there for CRM's.....because everyone should be using one. And with so many options, how do you decide?
Already have a CRM that works well for you? Maybe you'll learn that you are missing a really important piece that allows you to convert prospects to clients at a higher rate. Not using a CRM in your business right now? This is definitely a class for you. Is your email your CRM? Heaven help you..........because you probably think it works great for you. But the reality is, a good CRM will make you better at converting prospects to clients because it's really hard to keep up with a lead prospect over their buying cycle of a lead. If you only generate a few leads a month in your business, your inbox may work. But get many more than 5 leads a month in your pipeline and you need something to keep it all straight.......or as we already said, you are costing yourself money.
This webinar is going to be sponsored by Big Brother, Market Leader (They own ActiveRain, for those of you wondering why I called them Big Brother). I'm going to use Market Leader screen shots and a live version of their CRM to demonstrate some of the important points of a CRM. If you decide that using the Market Leader CRM is not for you, I promise you'll still walk away with a better understanding of the power of a great CRM. I don't care what brand of CRM you use (and I'll probably be in trouble for saying that......but I don't care), I only care that you have one that is capable of helping you convert prospects to business and that your CRM is making your business better.
So join me or not, I don't care..........(OK, that was a lie, I'm a little bit feisty today. I care a great deal. If no one shows up and I end up talking to myself for an hour I will be sad. Even though I talk to myself quite a bit these days. But it's much more fun to share some of the things I've learned in the last ten years with people that will use that knowledge to improve their business. Don't join me because I'd be sad, join because you want to learn something that could help your business.)