Name

Bonnie Burns

Company

OnTheAvenues

E-mail

Contact Bonnie Burns (OnTheAvenues)

Website

http://www.ontheavenues.com

Office Phone

(623) 242-8437

Description

When You Need Search Engine Rankings When You Need Web Site Traffic When You Need Ideas

About Us:

My name is Bonnie Burns and I have optimized over 6,000 pages (1000 web sites) and have always achieved top twenty placement, 98% being in the top ten. Be sure and bookmark our SEO DIY Blog.

Follow me on Twitter: http://twitter.com/burnsie_seo

Over 15 years experience in web site design and search engine optimization with a speciality in real estate for US towns and cities. web sites designed to achieve top rankings. To ensure the highest level of service and results for clients, I continue to monitor and study the ever-changing requirements and procedures of the search engines. I have optimized over 1000 web sites during my SEO career and has achieved top 20 placements and increased exposure for all of them.

SEO for Real Estate Sites - Getting Top Rankings

OnTheAvenues believes that before you even optimize a site, either yourself or with a professional, you must have a web site analysis that shows you what restrictions your web site may have that is causing it to not achieve top rankings. Without knowing the problems, making proper changes will be difficult. We always begin with a complete web site analysis. You can read more and see an example here: http://www.ontheavenues.com/seo-analysis.html 

Search engine optimization, and search engine marketing in general, can serve a number of different purposes. It can generate sales, both online and offline. It can generate leads. It can convince search engine users to take the actions you desire, such as signing up for your newsletter, downloading white papers from your site, registering for a seminar, and so on. And while it is doing all this, your website's prominent position on the search engine results pages (SERPs) contributes to branding and name recognition.

When done correctly, search engine optimization can bring people to your site that are actually looking for what you are offering. You know they're looking for it because they typed in a key word or phrase that is directly related to your content. Most consumers are really tired of being inundated with marketing everywhere they look, but are still receptive to the kind of "just-in-time" marketing represented by a high placement in search engine results.

On The Avenues  has developed a unique optimization process for web site promotion, through proper source coding and web page optimization. With over 12 years experience in SEO (search engine optimization), we can help you achieve top placements. Given this, investing in OnTheAvenues SEO   spending time doing it yourself with our SEO Consulting services, or SEO Training, can provide an exceptional rate of return.

Let us be honest...there are many real estate web designers, and many real estate companies that offer free web sites to their agents, or those that provide you a template web site for a "few' bucks a month...but far and few ever achieve top rankings for their web sites. Developing a web site for real estate should be more then a url on your business card, but must be part of your full marketing campaign. When people are searching for a new home, they do not begin with your name, as you are an unknown realtor to them. They consumer begins with a simple search...such as new homes in Phoenix Arizona, or free Dallas mls search, or homes for sale in Atlanta. We develop new sites, or work on your existing site so that you are found by keyword phrases used by the consumer search.

How do you ensure that your Real Estate Web site-now an essential marketing tool-is as effective as it can be at drawing home buyers and sellers and keeping them interested in all you have to offer? It's how well a Real Estate Web site can draw repeat visitors that determines its "stickiness" in Internet-speak, and, ultimately, its success. It also depends on how SEO ready your Real Estate Web Site is designed to so that you secure top rankings on the major search engines for your keyword phrases

Having a Web site has evolved from great idea to absolute necessity for real estate practitioners who want to serve today's net-savvy buyers and sellers. If you doubt the power of Web marketing, consider these statistics from the NATIONAL ASSOCIATION OF REALTORS® Profile of Home Buyers and Sellers:

• 74 percent of home buyers reported using the Internet during their home search.
• 15 percent of home buyers found their home on the Internet during 2004, up from just 4 percent five years earlier.
• 81 percent of home buyers who searched the Internet purchased their home with the help of a real estate practitioner, compared with 66 percent of those who don't search the Internet.
• Home buyers rank property information as the most important tool for a real estate Web site to have, followed by photos, virtual tours, interactive maps, neighborhood information, and your contact information.

My focus is on results. I can deliver the traffic and use Analytics; to get that traffic to take the action you want - whether it is more sales, more people opting in to your site, or calling you. Whatever "results" means to you.

Case Study: One of our sites has:

·Top rankings for the phrases "phoenix homes" (generic phrase) and "historical homes in phoenix" (specific phrase)

Analytics tells us:

·"phoenix homes" brings traffic but has only a 0.82% conversion rate.

·"historical homes in phoenix" brings less traffic but has a 6.67% conversion rate.

The Lesson Learned:

Add up the traffic from all your "minor" specific phrases - all with high conversions and compare it to the major traffic and low conversions from your generic phrases - you can learn where to focus your attention - on the phrases that convert! (Note: We wouldn't even know about the specific phrase without Analytics)

Here are just a few of the report's findings:
92% of Internet buyers found their agent on a web site; 63% found them through an Internet search engine; 0% of Internet buyers found their agent through brochures, flyers, yard signs or mailers to their home (does this tell you to spend more on Internet marketing and less on print?);

In 2000, 28% of people said that they used the Internet as an important part of their home-buying and selection process. In 2006, 70% said they did;

86% of home buyers started using the Internet as part of their process BEFORE they started looking for a specific home;the other 14% did after they started looking, but BEFORE they contacted a real estate agent; that means that 100% of buyers surveyed started looking at homes first, agents second. When you combine that finding with the already existing one that fully 81% of Internet buyers stay with the first real estate agent they choose to contact, you can see a powerful case for being able to have consumers find you, first;

Internet buyers spent an average of 4.8 weeks doing research before contacting an agent; traditional buyers only 1.7 weeks. That means an Internet buyer is better prepared and twice+ as less likely to waste your time;

Internet buyers bought a home on average after spending 2.2 weeks looking for a home with an agent; traditional buyers spent an average of 7.1 weeks; How high would your productivity be if you could spend 2/3 of the time you now spend previewing with clients and could dedicate it to selling and marketing, instead?

Internet buyers previewed an average of 6.7 homes with their agent (they had already eliminated ones they did not wish to see), traditional buyers previewed 15.4 homes; an average of just under nine fewer wasted showings per customer;

Only 3% of all Internet connections available at the primary computer used for the home-buying process were dial-up: Internet home buyers and searchers are not sticking with dial-up, just as they are not sticking with traditional methods;

The approximate distance between previous residence and new residence for traditional buyers was 25 miles; for Internet buyers, it was 242 miles (you can sell anywhere compared to traditional ways);
Number of agents an internet buyer interviewed, on the median: 1; Traditional buyers? 3. (Why would you want fewer auditions and more certain retentions?)

69% of Internet buyers said response time was extremely important.83% of those buyers chose email as their favored communication method with their agent. 0% chose "in person." (The Internet is the new "office visit.")

Internet buyers were more satisfied with their agents: 4.3 to 3.3 for traditional buyers, on a scale of 5 where 5 is "surpassed expectations."

35% of traditional agents listed "faster response time from my agent" as the one thing they would change, if they could, about their experience; Internet buyers? 0%!

Internet buyers were far more satisfied in every important researched category of satisfaction than traditional buyers were; when asked the number one reason for satisfaction with their agent, 91% of Internet buyers said that satisfaction was because their agent "was always quick to respond." Traditional buyers? Their number one reason was "worked hard on my behalf", chosen by 62% of them, leading us to conclude that traditional buyers did not find their agents "quick to respond."

And, ladies and gentlemen (a little drum roll, here, please), 97% of Internet buyers said they would use the same agent again. Traditional buyers? 50%. (Twice as likely to be satisfied and twice as likely to give a referral, wouldn't you think?)

FACT

Agents who sell via the Internet do not get as bogged down in unproductive chauffeuring to preview homes as traditional agents do;

Agents who utilize online marketing and have Internet buyers are more liked, more highly regarded, more likely to have a repeat sale with the client,

Agents selling to Internet buyers are likely to work only 2.2 weeks with a buyer before selling a property (vs. 7.1 weeks traditionally);

Agents committed to online marketing may be able to expand their market area to an average 242 mile radius of their location and remain effective due to online communication; people find you on the Internet, call you or email you, and use you to help them find a home in an area they may not know.

The money you may spend on brochures, ads, newspaper ads, and the like should be reconsidered and placed into Internet Marketing.

So, unless you are in a state of denial about the Internet's importance to real estate transactions, you need to do several things in your planning for this year, at minimum, if you want to be on the right side of these statistics.

You need to take most of the money you are spending on newspaper ads, brochures, glossy marketing pieces, etc., and invest it in your Online Marketing. Chances are good that you cannot possibly wisely spend all those dollars online; consider those savings as your bonus this year. It will be tough not seeing your comforting listings in the paper, but think of all the money you'll be saving! (And as more fuel for that fire, consider this: Ms. Appleton-Young's data also show that over 70% of people 65 and older read a daily newspaper, but only 35% of 24 year olds do. PRINT IS DEAD TO THIS GENERATION OF HOMEBUYERS!)

You need your own website showing your properties and you. What are you waiting for?

Just having a website or a page on your franchise site won't cut it; you must be able to be found by people searching for homes in your considerably larger e-neighborhood. The Internet is a really big place and chances are that you and your site may be lost in its hugeness.

And, you must be sure your web site is search engine friendly. Meaning, it can be developed and optimized so that it can out rank other sites. DO NOT be fooled by web site templates that are free, or made in such a way that they cannot achieve rankings. You need a site made by a Search Engine Optimizer (SEO Professional)...otherwise, you are just throwing money into nothing. Remember, you get what you pay for, and going for 'cheaper must be better' will not net you those top rankings which result in new prospects and thus, more sales and listings.

Testimonials

My real estate web sites designed and optimized by ontheavenues has gained me 95% of my new clients

OnTheAvenues has designed all 9 of my real estate web sites. Each have been made for specific real estate niches and all have achieved top rankings which has provided me with 95% of my new clients. I get over 1000 pages views a day from organic top rankings. This has been more valuable to me then my paper marketing. THANKS OnTheAvenues for your exceptional services and results.
Bette Zerba www.centralphoenixliving.com
REALTOR. GRI Re/Max

Our websites are working for us thanks to OnTheAvenues

We hired OnTheAvenues as they were referred to us by another Realtor who had great success with web sites from OnTheAvenues. Once our site was developed, OnTheAvenues showed us how to keep it maintained, which was easier then we thought. The success was so wonderful that we immediately cancelled the template site we were using as that did not work for us at all. Our clients have increased because of our top rankings! We highly recommend OnTheAvenues!!
Trish and Teresa
West Valley Phoenix Homes

My Web Site Traffic is so big, I cannot keep up with it!

I hired OnTheAvenues to develop a web site for me as I knew the template site provided to me for free was not getting me listed where I needed to be on Google, Yahoo and MSN. OnTheAvenues designed a historic real estate for me and in less then 2 months, I was out placing my competitors. I receive so many inquires that I cannot keep up. I recommend OnTheAvenues to everyone. They are great, they tell you up front what to expect and taught me how to maintain my site so it continues to grow. Bonnie is always available when I call and has been patient with me throughout the process. Great customer service and great results!!

Laura B -  Dan Schwartz Realty
HistoricCentralPhoenix

Re/Max Desert
As a Re/Max Brokers, we knew we needed a web site that would bring traffic to our business and for our associate realtors. We hired Bonnie, OnTheAvenues to build us a new blog and web site as our template site was not converting. In less then 2 months, we began to receive traffic and new clients and now, after 5 months, our site is out placing our competitors and we are receiving over 100 page views a day and requests for services daily.
Desert Showcase Re/Max www.buyphoenixazhomes.com

Arizona Homes Directory
OnTheAvenues built me a new real estate site because my template site was doing nothing for me, and within 40 days, I received 2 big referrals. This more then paid for the new site and I am receiving more traffic and clients! Robin Plumer Realtor Re/MAX www.azhomesdirectory.com

Thanks to OnTheAvenues, I Now Have A web Site That Works!
The web site designed by Bonnie Burns of OnTheAvenues was just wonderful. Clean, professional and had information that my potential clients want. Her guidance has helped me save money on marketing as the web site has increased my online presents and I am gaining new potential clients
Heather - Realty Executives: scottsdaleazurbanliving.com

Testimonial
Wendle Motors Corporation
Spokane, Washington

Two years ago, we contracted with a local web development company to optimize our Web site for the search engines.  Our automotive group could see the future of selling online and wanted to be in front of Internet shoppers in the Pacific Northwest.  We were skeptical at first of the results their Chief SEO Consultant, Bonnie Burns was promising, but now we are believers in search engine optimization campaigns.

Results from SEO Campaign

Shortly after contracting with Burn's company the number of our Web site visitors jumped significantly.  Traffic increased and the number of cars we sell online has grown to more than 29 to 34 a month.  We attribute this traffic increase to Internet shoppers finding Wendle Dealerships before our competition.  

Burns worked with our Web master to restructure our Web site to be search-engine ready, built gateway and informational pages; hand submitted our site to the major search engines that effectively changed our site into a marketing tool for car buyers to find us first.

We look at our ongoing SEO Campaign as our #1 marketing strategy for our Web site and incredible online car sales.  Our ROI was met within three months of launching our SEO Campaign and has since grown to more than a 1000% return.

We can't say enough about the professionalism and results orientated spirit of Burn's company (now On The Avenues).  They guaranteed their results in placements on the major search engines.  And, they produced those results beyond our expectations!   We have increased online car sales to prove those results!

Robert O. Sherwood
Internet Manager, Wendle Motors
509.217.3459

Testimonials from a few of our satisfied clients through our work with Ecombuffet clients:

Traffic Increases Every Month

"As a non-profit organization, we rely heavily on the success of any advertising or marketing effort we take on. With their search engine placement services, EcomBuffet has achieved and consistently maintained over 100 top 20 rankings for our website. Since the service began, our traffic has increased EVERY month. We get requests for information, membership and people looking for therapists that have translated into real business for us. Bonnie has been a tremendous help to the growth of our organization. Thank you!"

Dr. Jo Christner, President
Group Psychotherapy Association of Southern California
GPASC.org

Many people asked me why do we use the American company, to promote our website if we are from Europe in the Czech Republic. My answer is very simple. We've had different companies before from all over the world to promote our site but no one can beat the American company EcomBuffet with Bonnie Burns. We get a lot more traffic on our site using Bonnie and Ecombuffet than we had before using others. Continue your good work. Thank you.

Ivan Sivak
forex

We have been using EcomBuffet for over 6 months and they are great to work with. We use their SEO services for several of our career related sites and its been working really well. So well, that we have renewed our contract with them and also added another site for them to optimize for us. They are experts at what they do and would recommend them to any company wanting a much stronger presence on the web.

Selin
WorkTree.com

I was a neophyte to the world of SEO - Search Engine Optimization when I first realized that the Internet was a flank in the battle of public relations, which needed to be defended. My initial desire was to have the material that I wanted about our company to raise to the top of the search engines when someone searched for our company name.

My, frankly, unexpected surprise has been to have prospective clients doing a general search for Commercial Construction Massachusetts, for instance, and have our site be right there. I had this experience, which resulted in our company being added to a bid list for Alcoa Aluminum because their engineering firm hadn't had strong contacts in the Northeast. Additionally, I just came out of a meeting with the Director of Development of a well-known private school whose building committee chairman found our company doing a similar search.

My initial reason for enlisting the services of EcomBuffet.com was because of the value they appeared to offer compared with other SEO firms I had extensively researched. They also were very attentive to questions that I had which I found to be positive. I quickly realized that I was not just a number to these folks.

In my experience Bonnie has delivered on their promises and that in the end is why I am happy to recommend their services to any other SEO neophytes.

Enjoy your climb up the search engine directories when you sign on with Bonnie Burns.

PS: I am not being paid for this letter, I promise.

Regards,

Ed Dann
Director of Business Development
TLT Construction Corp.

I am extremely pleased with the search engine optimization work that Ecombuffet and Bonnie Burns continues to provide our company. As Marketing Manger for our Internet Products Groups, I had a difficult task of optimizing three separate Websites. Wanting to start slow, I started by optimizing our PCBPro Website first. EcomBuffet not only helped to optimize the PCBpro Website, but also provided education on the ins & outs of search engine optimization techniques. EcomBuffet helped me achieved top rankings on the major search engines. Also they explained that to get number one rankings it was also up to me to optimize the content of my site in order to achieve the maximum results.

After PCBpro's Top 10 success and numerous 1st-place rankings on Google, I went from a diamond in the rough when I started to a sparkling SEO expert in my company with the help of EcomBuffet. I added two more sites for optimization. Bonnie Burns  and Ecombuffet success & continued education helped me pass along the SEO knowledge to each of the Product Managers for each of our Websites. As a result, our company now takes search engine optimization into consideration every time there are modifications done to our Websites.

This is a tremendous Marketing achievement that could not have been achieved without Bonnie's help.

Thanks,

Bob Schnyder
Marketing Manager
Internet Products Group

We went with the premier plan - it was the mission of our society to get the top rankings for as many of our pages as possible, and we were not staffed appropriately to manage this activity in-house. I spoke with the Bonnie after seeing an article in one of my Internet e-zines, and was satisfied that Bonnie would be able to handle this initiative for us. We have received good results over the following two years, and I'm happy to recommend Ecombuffet and Bonnie Burns's service to anyone.

John Everson
plasticsurgery.org

I have had extremely good experiences working with EcomBuffet and Bonnie Burns. And particularly in the area of getting good rankings which has got me a lot of leads and orders. In fact I would totally recommend them if you want to properly utilize your website!

Sincerely.

Bob Hopper
President
SirChristopherHatton.com

"Simply put, you've turned our website into a lead generation machine. People no longer just browse the website and leave. Thanks to your marketing work, our site now generates leads automatically. But what I enjoy the most is that your email follow up system has qualified prospects calling me. Now I spend less time prospecting and I'm making more money. Over the last four months, we have increased our revenue from zero to $136,800 as a direct result of your services. I would recommend Bonnie Burns to anyone who is looking to increase their bottom line."

William G. Hammond, J.D.
The Elder & Disability Law Firm
**This client has been using multiple services of ours for over 2 years.

"Since working with you and your firm, traffic to our website has surged, and our revenue has increased more than 1043%! We expect sales to continue to increase significantly, as we approach our peak season. Thanks again for all your help and guidance. You've allowed me to accelerate my results far beyond what I could have accomplished on my own."

"Captain" Ric Hilliman
ShipsLocker

Best Value for Our Advertising Dollars

"Your ability to get our website listed in the top of the major search engines has generated many more hits than we were getting prior to using your services. The money spent with your company has been easily the best value for our advertising dollars. Be assured that we are very happy with the results of your work."

Wayne Curry
K9Kamp.com

Ethical, Client-Centered Results

We're different because we care. What does that mean? It means that we operate by a code of ethics and integrity. We provide solutions to our clients that are focused on their best interests. We are very aware of what the search engines see as deceptive and what's acceptable. And we will never cross the line and put your website at risk.

Most companies just take your money and submit your site. You receive NO feedback to let you know if your site is even ready for search engine submissions. We will analyze your web site BEFORE we ever submit your site. Most web sites are not designed so that they will receive or have a chance at a good ranking. The fact is most people just don't know all the factors that are involved in site optimization. We provide you advice as to what changes must be made on your web site so that your submissions are not wasted. We've found that over 90% of all sites have almost no chance to do well in the search engines. We think our customers deserve better, which is why we value your business and actually try and help you.