Ron and Alexandra Seigel thank you! The data is out there, just up to people to use it to improve their business

Absolutely a great point! Important to know how to market a property like that.

Margaret Goss thank you for the insight! And your daughter supports the stat on under-35 women being a substantial sector of the market too.

Thank you Donna Jarock . It is clear you saw the trend and identified a demographic that is rarely marketed to.

The advertising can't single out any specific marital status under our state law either.

Beth Bromund thank you for the insight! Important for real estate professionals to avoid trouble and find the legal workarounds.

Li Read I would have to agree the demographic statistics support that claim. Homeownership can so clearly be an excellent financial decision for single people.

Beth Bromund and across different age ranges. Definitely eye-opening figures for me.

Thanks Jeff Dowler. I don't foresee many markets moving away from married couple-domination, but it's important to see that in most age ranges single women are the next most common buyer. That's a lot of market share.  

Mary Weiss thank you so much for your input! Sounds like real estate professionals who learn the best way to reach these potential buyers have a very solid niche in their future

Dick Greenberg thanks for the info on your market. I definitely agree that there is business to be had if this information is implemented into a targeting strategy. It will never be the largest buying demographic, but it will likely always be substantial enough to remember.

Great insight Mary Jo Quay! I think we will probably be seeing more of what you described, too 

So true! & nobody smokes Virginia Slims any longer (or at least I do not know anyone).

Jeanne Gregory wow, great info, thank you! Glad to see someone with direct experience with these stats.

Dörte Engel thank you for the input! Glad to see people engaging with the topic

Hi, thanks for commenting! I don't think people are surprised women can handle homeownership. I think people may be surprised by how many single people in general are buying and that more of these people are women than men

Marte Cliff could not agree more. An agent cannot know upon meeting someone if they are a serious buyer/seller or not. But assuming based on marital status is clearly not a good route

Thank you Kimo Jarrett. It is definitely a challenge, but one worth tackling  

Praful Thakkar I thought the age data was very interesting as well.

Diana Dahlberg happy this was useful! Perhaps I will see a blog on these strategies at a later date!

You never know!  Cody Carmen 

Randy Elliott thank you for sharing these valuable experiences. I'm happy to see comments like this enforcing how useful the data can be

Bruce Minter I think your comment works well with the age stats in the article. There are reasons for every stat

Sandy Padula and Norm Padula, JD, GRI NMLS#1483386 awesome to hear that

Thank you for sharing your experiences Kat Palmiotti! 

Rose Mary Justice the economic incentives are absolutely undeniable

Donna & Larry Johnson I liked that part about many different reasons. It is important to understand different motivations for buyers in all different demographic groups

And thank you for your comment Ron Aguilar, happy to be of service 

Mary Hutchison, SRES, ABR I absolutely believe that! Lifestyles change and so do buying decisions 

Cheryl Dukes - Atlanta absolutely! The statistics do not lie

Mike Bjork I haven't seen a stat on how many of the 50+ single women are first time buyers. I suspect that a good number of them (although no idea if this would be a statistical majority) are first time solo buyers as many may have purchased homes with a spouse or partner in the past. But you had a good thought on young single first time buyers as the stats show that it is another large (albeit smaller) demographic

Anna Hatridge absolutely, I agree. Might be the encouragement to someone unsure if they are ready.

Richie Alan Naggar too true!

Georgie Hunter R(S) 58089 like investing in a house!

Lyn Sims great minds thinking alike I suppose!

Sharon Parisi that is great to hear!

Andrew Mooers I absolutely agree. We have so much data readily available to us now that allows more specialized and targeted marketing.

Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi I have definitely heard similar things from other people. Perhaps the sole responsibility (as opposed to the shared responsiblity of couples purchasing a home) both forces people to be more engaged and only attracts those more likely to be engaged?