Great! One note...the most important aspects of your monthly tuning is to do solid "Technical SEO" each month. It's like weeding, watering and fertilizing a garden. It can be very hard for non-technical folks to do, so get a development co that can make quick work of it for you. If you're more DIY, take a look here for a great primer: https://www.quicksprout.com/2015/07/31/the-beginners-guide-to-technical-seo/ I would also suggest https://yoast.com/academy/course/basic-seo-training/
Truly, Rose. It's a monthly effort, in fact. If you keep up, your site can be your top, most efficient lead generator. Today, your site is your business.