Our Blogging Blueprint webinar on Friday, January 11th, focused on using Local Events and Local Businesses blog posts to drive traffic to your blog. We created some example blog posts written for a local event and local businesses to give you a template to work with when creating your own.
Posts about local events and local businesses will drive traffic to your blog. For example, when researching the local firework show someone can get the times and location from the city's website, but you will give them insider information in your blog. Your blog will tell them where they should sit to get the best view or recommnedations for parking. If you blog about a local business your goal is not to just to rank for the business name, you want to rank for the business + neighborhood (Acme barbershop in Capitol Hill) or business + criteria (Best restaurant for kids in Wallingford). Give them your unique opinion about the business, otherwise they will just go to the website.
Once you get these blog posts going, you will want to focus on the side bar of your blog. This is a great place for widgets and descriptions. Not everyone that lands on your blog from one of these blog posts is looking for a home at that time but they will recognize that you are a real estate professional. Having a widget on the sidebar gives them a place to take action or request more information.
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