Brian Nelso's Blog

Arguably the most effect form of lead generation for established and successful real estate agents is referrals. With this in mind, there are a number of ways that you can increase your rate of referral as well as the number of referrals that you receive per customer. Some simple methods to incre...

I posted this suggestion on my other blog http://realtorleads.blogspot.com/ but I wanted to share it here as well.  For some time, I have been exploring the effect that commissions have on how fast a property sells.  In times of growth, it turns out that you can sell a property faster by pricing ...

In reading a Realty Times article this afternoon, I couldn't help but reflect that problems with insufficient appraisal nearly ruined two transactions for me this year.   In the shifting market, it is becoming a much more prevalent problem, but it is important to remember that appraisal is an art...

An exceptional agent in my area came up with a great giveaway that will not be discarded and ensures differentiation.  The agent had a problem with their natural gas meter and quickly found out that you need a special wrench in order to turn off the gas.  Unfortunately, very few people have this ...

While surfing the web this evening, I came across one of MoningStar's newer real estate marketing blogs.  The most recent post:   "Why Should I Choose You?"    caught my attention.  The blog has some great guidelines and pointers on how to better market your business and increase your lead collec...

From my observation, First Team Real Estate here in California has a system that matches the best.  On a weekly basis they place a full page ad in the Orange County Register.  The advertisements feature a selection of available properties that range from entry-level condos to opulent multi-millio...

An associate asked the question, is a real estate listing  really cool enough to have a podcast?  Is it really necessary?   In response, I say: Think of it in terms of adding audio and interactive video to your virtual tour.  By adding a video or audio file to your listings, potential clients can...

All,  I just wanted to point out how excellent Rory Siems website and podcast tools are.  His Podcast page http://rorysiems.podomatic.com/ is used to both help showcase homes as well as give his clients a voice to personally describe the features and benefits of the beloved abode.    It think thi...

Simple Example:Okay, so you get a potential client that request one of your free reports, but makes it clear that he has no interest in buying or selling a home at this time.   You send out the report the next day and follow up in a week to make sure that the prospect received the report.  He say...

I am a big proponent of the prospecting engine concept, and wanted to point out that it is the foundation for every marketing program that you have heard about.  Think about a prospecting engine as a machine where you put in a cold lead, it contacts, nurtures, educates, establishes a relationship...