april diehl: Write a blog they'll come back to
- 01/05/11 07:08 AM
Write a blog they'll come back to. Last month we talked about what you can do online to drive traffic to your website. One suggestion was to start blogging. This works well if you can get prospects and clients to keep checking in on what you have to say. So how do you write a blog your audience will want to come back to? Here are some tips for writing those postings:Remember, a posting is not about selling you. Even though you're writing a blog to help your business, don't think of it that way. Shift your headset from marketing yourself … (3 comments)
april diehl: Your fall & winter maintenance checklist
- 10/19/10 10:00 AM
Your fall & winter maintenance checklist The best way to avoid expensive repairs in the future is to keep up with home maintenance today. Here's what to do this time of year. Check the items that apply to your home and locale. Tune up that furnace. Hire an HVAC professional and make sure everything's checked-filters, chimney exhaust, blower, fuel connections; the works. Inspect furnace filters monthly and change when dirty. Install a programmable thermostat to save on energy bills, but if you have a heat pump, be sure the thermostat has been especially designed for that system.Shut down the evaporative cooler. … (0 comments)
april diehl: What could you do with one more hour a day?
- 10/19/10 09:56 AM
How to find that extra hour. The truth is, people spend much more time than they realize watching TV, entertaining themselves on the web, and sleeping more than they really need to. If you just try to cut down on the amount of time you spend on the couch or in bed, you can easily find yourself with an hour of time a day available to grow your business.All it takes is for you to rethink your schedule a little, making simple changes to your usual patterns. Instead of hitting the snooze button, try getting up earlier. This lets you get … (0 comments)
april diehl: Take time to create a home inventory before disaster strikes!
- 10/19/10 09:53 AM
Take time to create a home inventory before disaster strikes! We all hope we'll never have a theft, fire, flood or other weather-related disaster happen to our homes. But if one of these things should occur, you don't want to rack your brain trying to figure out what you've lost in order to file your insurance claim. The answer is to create an inventory of everything that's in your home. But the time to do it is now - before the loss occurs. Creating a complete home inventory does take a few hours of your time. You'll want to look at … (0 comments)
april diehl: Avoid the Internet's prying eyes!
- 08/12/10 07:27 AM
Avoid the Internet's prying eyes! Virtually every major website you visit employs surveillance technology to track your activity online. But you can limit their ability to snoop with just a little effort. First, some background. Websites track your browsing activities with things called "cookies," "beacons," and "Flash cookies." These are small computer programs or files that the Web pages you visit install on your computer. Some of them can be helpful, saving you the trouble of continually logging in at frequently visited sites. But some are just for the website's benefit. So-called "third party" cookies and beacons will track your online … (1 comments)
april diehl: Make yourself newsworthy and get more media coverage!
- 08/03/10 11:51 AM
Make yourself newsworthy and get more media coverage! Publicity can heighten awareness and "buzz" about you, giving your business a real boost. Media coverage gives you the kind of credibility you just can't get from ads and brochures. So how can you get the media interested in you? Before you contact a reporter or write up a press release, make sure the info you're sharing really is newsworthy! That's the secret to getting the media to pay attention to you. Let's start with that press release.If your press release is an announcement, ask yourself why people should care about what you … (0 comments)
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