Realtor Web Design 101 - Tips for a site that works
Every real estate agent wants to have a great web site to promote their business. Here are some tips on how to make it SHINE!
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The first article in this series discusses user trust in your web site. Agents have a great opportunity to create trust and, just as importantly, connect with their users. User your "About Me" page to express what you are all about. Most agent web sites market real estate within a certain geograp...
03/05/2007
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Brian Buffini is a real estate trainer many of you may know. He teaches that a referral business is the only business to have in the industry. He did thousands of transactions based on his success with the concept. Some of his concepts play out very well in real estate agent web design. One of th...
03/05/2007
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Some statistics support that property virtual tours greatly aid in the sale of homes, especially higher end homes. There are a great addition to an agents web site. They boost a site's credibility and many users return when they believe they can find the tours.Virtual tours are often constructed ...
03/01/2007
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As an agent I get asked all the time what the interest rates are doing. Lenders and financers can usually answer that much better than I can but I have a resource for a quick answer. On a sub page of my site I added an interest rate feed that produces a chart of the national interest rate average...
03/01/2007
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This is a simplified explanation of what HTML and JavaScript are. It is concise and brief to avoid hitting you with too much geek speak..HTML HTML is a "markup language" that works much like MS Word and other software. Little tags (i.e.
or
) surround content telling it how to appear. You...
02/28/2007
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Table of Contents: Personalize Your Agent Web SiteYour users will often choose you over your competition because you connect with them. Here are some things to consider when trying to connect via your web site.Personalize Your Agent Web Site ArticlesPersonalize Your Web Site - Brief IntroductionA...
02/27/2007
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OK, so I don't know how useful this is on a real estate agent's web site but some may find it amusing. In your local market navigation (not on your home page) you can add a link to a separate, somewhat buried page. Add a graph to show what your local gas prices are. You only do this if you are in...
02/27/2007
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I have to admit, I don't have a great technology solution for this type of content though I see agents deal with it in many different ways. Clients with children in school often make their home purchase decision based on school preference as one of the criteria. I have searched around on the inte...
02/27/2007
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Real estate web users often wonder what they can afford. They may not care as much about what the house prices is but whether or not they can handle the monthly payment. After shopping for a home agents can give these users a brief idea of where they stand. Obviously, financing is a lender's job ...
02/27/2007
Don't get side tracked with this one. If you have a lot of great content on your site and you are looking for another feature to add (NOT on the home page) try adding real estate books for sale on your site. It is pretty easy. You display the books on your site and if someone buys them then you g...
02/26/2007
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Every real estate agent wants to have a great web site to promote their business. Here are some tips on how to make it SHINE!