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RECENT BLOG POSTS
Understanding and knowing how to effectively communicate with all age groups is a must for real estate agents. But it’s not always as straightforward as it appears. While it’s true that virtually everyone prefers open, consistent, and honest communication, different generations have differently n...
05/12/2022
By some accounts, the average person is exposed to more than a dozen marketing messages by the time they finish breakfast. Throughout the day, that number grows well into the hundreds.So how do you ensure your real estate marketing stands out and generates all the real estate leads you need?The t...
05/05/2022
As you well know, real estate is a fast-paced, performance-driven career. So, it’s no wonder many agents struggle with work-life balance.Perhaps you do as well?If that’s the case, it’s worth doing something about it. As Rob Errera writes in the Toner Buzz blog, the better your work-life balance, ...
04/28/2022
If you are just starting out as a real estate agent, want to build a marketing program from the ground up or just want to make sure you are on the right track, here are six articles that you will likely find very helpful:21 Real Estate Marketing Truths Every Rookie Agent Should Know Rookie REALTO...
04/21/2022
How much time does your marketing take? That might be a little like asking, “How long is a ball of string?” For many agents, real estate marketing is an activity that can go on forever — if you let it.Take a look at your real estate marketing to-do list. Are there items you probably won’t get to ...
03/30/2022
You’re probably familiar with the “Rule of Seven”. It’s an old sales adage that states you need to connect with prospects at least seven times before they begin to know, like and trust you — and then hire you as their agent.As over-simplified as that adage is, the general idea is based on rock-so...
03/23/2022
Consider the following two scenarios…Scenario #1. You want to send a message to an important past client. This is a client that can potentially be a good source of real estate referrals for you. So, you compose an email saying how much you appreciate their support and offer to send them a regular...
03/16/2022
There are basically two types of “viral” social media posts. There’s the type of post you may have dreamed of. That’s the one where you post something that’s positive and helpful to your target audience — and they reward you by sharing it with their friends, and those people reshare it with thei...
03/09/2022
Imagine three years ago, an agent — let’s call him Paresh — wanted to generate more real estate leads and referrals. He knew he needed better tactics and, overall, a more effective real estate marketing system to reach his ambitious goals. So, he went looking for a real estate marketing company t...
03/03/2022
Your contact database is, arguably, your most valuable real estate marketing asset. It includes current and long-term prospects you’re working, business contacts you’re nurturing, and past client relationships you’re building.Of the three, past clients are the group that sometimes get neglected b...
02/24/2022
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