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You’ve probably heard the expression that working a geographic farm is a marathon, not a sprint. It many ways, that’s true. It takes consistent effort over time to become — and remain — established in an area as the go-to real estate agent.But that word “marathon” can sometimes hold agents back f...
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Over the past couple of months, the media has been reporting that popular retailers, such as Walmart and Costco, have been booming. The same is true of online shopping and Amazon.No surprise there.But what has received less coverage is that many lesser-known companies, some of them small and loca...
As real estate agents, it is simply impossible for everything to go perfectly, all of the time.Even the most successful and experienced real estate agents have been faced with the unfortunate task of having to deliver the occasional piece of bad news to a client.You may have to let them know, “Th...
Whether your email marketing is in the form of a real estate e-newsletter, an e-card (for birthday wishes, etc.), or a real estate email drip campaign, you need to have some level of permission to send these emails. After all, the last thing you want is a complaint. On the contrary, you want your...
David Jantsch, author of Duct Tape Marketing, was the first to point out that a prospect will hire you mainly because they’ve come to “know, like and trust” you.Let’s break this down. The “know” part is obvious. A prospect must find out about you somehow. That’s the first step.It’s the other two ...
When a prospect says something like, “We may be selling in the next year,” does that mean you’ll get the listing? Not necessarily. Lots can happen between now and “in a year”. They might decide not to move. They might decide to sell early. They might forget you. They might go with another agent.S...
According to Pew Research, half of millennials are now in their 30s. So this is a demographic that not only includes first-time buyers, but also a growing number of homeowners who are selling and upsizing.If you want more real estate agent leads from this group, it’s all-to-easy to buy into the s...
More than two-thirds the population of the United States and Canada have Facebook accounts. So the chances are high your clients and prospects are hanging out on this social media network — at least, occasionally. In fact, it’s the largest networking event in town. And it’s going on 24 hours a da...


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