geo farming newsletter: How to Make Your Real Estate Marketing Stand Out
- 04/19/22 11:33 AM
By some accounts, the average person is exposed to more than a dozen marketing messages by the time they finish breakfast. Throughout the day, that number grows well into the hundreds. So how do you ensure your real estate marketing stands out and generates all the real estate leads you need? The trick is to not depend on an occasional “lightning strike” with your marketing. If you hope to create some stand-out ad or social media post that breaks through all the marketing noise out there, you’ll probably end up disappointed. And broke. The reality is, effective real estate marketing isn’t about standing out … (0 comments)
geo farming newsletter: 4 Myths About Real Estate Geographic Farming
- 01/18/22 02:30 PM
If you’re working a real estate geographic farm, or are considering focusing on one, it’s all-too-easy to be influenced by misinformation. Just about everyone in the industry has an opinion — and not all those opinions are correct! So, let’s look at the most common myths about geographic farming and what the actual facts are. Myth 1. Real estate geo farming is a thing of the past. True, real estate geographic farming has been around for a while. And for good reason! It’s an effective way to build your reputation in an area, be seen as the go-to agent, and get the lion’s … (12 comments)
geo farming newsletter: Real Estate Geographic Farming from a Homeowner’s Perspective
- 07/30/21 11:57 AM
If you want to be successful in your geographic farm, it’s essential to understand the perspective of homeowners in that area. How are they perceiving you? How are they getting to know you? How are they positioning you in their minds as compared to other agents? For example, say you focus on a geo farm and your approach is to mail a marketing piece every once in a while, and occasionally some door knocking. What is that going to look like from a homeowner’s perspective? A homeowner might see and take some interest in your flyer but one-off flyers are unlikely to build … (0 comments)
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