geographic farming: New Agents: 6 Articles to Get Your Business Off the Ground
- 04/19/22 10:16 AM
If you are just starting out as a real estate agent, want to build a marketing program from the ground up or just want to make sure you are on the right track, here are six articles that you will likely find very helpful: 21 Real Estate Marketing Truths Every Rookie Agent Should Know Rookie REALTOR®: 15 Reasons to Start Your Real Estate Geographic Farm — Today 15 Ways to Make Your First Year as a Rookie Realtor a Big Success Real Estate Marketing for New Realtors: Building Your First 50 Contacts New Real Estate Agents: 5 Things your Marketing Must Do Which Real Estate … (0 comments)
geographic farming: 4 Myths About Real Estate Geographic Farming
- 01/18/22 02:30 PM
If you’re working a real estate geographic farm, or are considering focusing on one, it’s all-too-easy to be influenced by misinformation. Just about everyone in the industry has an opinion — and not all those opinions are correct! So, let’s look at the most common myths about geographic farming and what the actual facts are. Myth 1. Real estate geo farming is a thing of the past. True, real estate geographic farming has been around for a while. And for good reason! It’s an effective way to build your reputation in an area, be seen as the go-to agent, and get the lion’s … (12 comments)
geographic farming: 5 Ways to Give Yourself a Quick Boost of Confidence
- 01/13/22 01:26 PM
Every agent has days when they feel less than confident. You wouldn’t be human if you didn’t! But that doesn’t mean you have to remain that way all day. In this fast-paced world of real estate — where you’re following up on real estate leads, working with clients, and selling properties — you need to summon motivation at will. How do you do that? Here are some tips worth trying. Do a reality check.One of the most common reasons for lack of motivation is having doubts or concerns that don’t match reality. For example, you might worry you won’t get any leads … (0 comments)
geographic farming: Real Estate Geographic Farming from a Homeowner’s Perspective
- 07/30/21 11:57 AM
If you want to be successful in your geographic farm, it’s essential to understand the perspective of homeowners in that area. How are they perceiving you? How are they getting to know you? How are they positioning you in their minds as compared to other agents? For example, say you focus on a geo farm and your approach is to mail a marketing piece every once in a while, and occasionally some door knocking. What is that going to look like from a homeowner’s perspective? A homeowner might see and take some interest in your flyer but one-off flyers are unlikely to build … (0 comments)
geographic farming: The 3 C’s to Better Real Estate Geo Farming Results
- 07/30/21 11:35 AM
The great thing about real estate geographic farming is that you’re building an asset. Like any savvy investment, your geo farm will ideally pay regular dividends — in the form of real estate agent leads — for years to come. That’s the main benefit of being seen as the agent-of-choice in a specific area or neighbourhood. However, you’ll only get results if you do real estate geographic farming the right way. What’s the “right way”? A handy way to remember is the 3 C’s. CommunicationYou need to communicate with residents. They need to hear from you regularly and get to “know, like and … (0 comments)
geographic farming: Real Estate Marketing to Rookie Realtors: Advice from Your Future Self
- 07/30/21 10:23 AM
Imagine your “future self” just walked into your home office. After you get past the shock and quantum-existential concerns, you’re eager to hear what that person has to say. What would your future self advise, you wonder, regarding your real estate marketing? What approaches will they recommend for generating real estate leads and getting more client referrals? If your future self is five years ahead of your current rookie realtor status, here are nine suggestions your future self will likely offer you today — especially if this is your first year as a new real estate agent. Start building your network now Leads … (0 comments)
geographic farming: 5 Simple Things You Can Do This Month to Build Relationships
- 07/30/21 10:19 AM
The most successful agents are primarily relationship-builders. If you take a close look at their businesses, you’ll see they nurture past client relationships (for real estate referrals), grow relationships with homeowners in their geographic farms, and regularly connect with local businesses and professionals. As a result, they enjoy a steady stream of referrals and “high probability” real estate leads. How do they build these relationships? Often, it’s by doing just a few simple things, consistently. Take a look at these ideas for what you can do this month to build more and better relationships. Do a great job with every transaction Whether you’re helping … (0 comments)
geographic farming: 7 Success Tips from a Successful Real Estate Direct Mail Marketing Company
- 07/30/21 09:48 AM
If you had a chance to have lunch with a top-performing agent, you’d probably take the opportunity to pick that person’s brain. You’d ask for their best tips and advice on how to get more real estate listings, grow your income, and build a thriving career in real estate. Well, this blog isn’t a lunch date. But we can still share our best tips for success with you, specifically when it comes to real estate direct mail (including real estate newsletters.) After all, we’re one of the most successful real estate marketing companies in the industry. Direct mail is a key driver of … (1 comments)
geographic farming: How Building Relationships Gives You a Huge Competitive Edge
- 07/30/21 08:58 AM
You can probably relate to the following scenario… You meet a couple at an event. You introduce yourself as a real estate agent in their area. They tell you they’re thinking of selling within the next few months. So, you offer to schedule a listing presentation to explain how you might be able to help them. Good so far! Then it happens. They respond with, “Ah… well… we’ve known another agent for a long time. Rupelyn. She’s very active in our area. In fact, she mails us updates each month. We really like her.” You try not to seem too disappointed. But you know that … (1 comments)
geographic farming: Real Estate Agents: Are Prospects “Ghosting” You When You Follow Up?
- 02/18/21 01:23 PM
Imagine you recently had a first meeting with a new seller prospect. You got along well with them and had a great conversation. They seemed interested, even eager, to work with you. When you got back to your car, you could barely resist shouting out a celebratory, “Nailed it!” But then, a few days later, when you try to follow-up, they don’t return your calls or emails. What happened? There could be many reasons why a prospect doesn’t respond to your follow-up attempts. It could be as simple as that person being busy at work. It could also be that they’ve needed to delay … (0 comments)
geographic farming: Real Estate Lead Generation Tips: Focus on Differentiation
- 04/05/19 10:44 AM
Imagine you’re at a supermarket and you notice two bins of oranges. On the left is the Amazing Orange. On the right, the Super Orange. Which brand of oranges would you buy? After all, they’re both juicy, both delicious, and both contain healthy doses of vitamin C. Chances are, you would pick the brand that is different in some important way. The Amazing Orange might cost less, be organically grown, or be seedless. Any one of those differences might tip the balance and motivate you to choose that brand over its competitor. In marketing, that’s called differentiation. And it’s as important in real … (1 comments)
If you are just starting out as a real estate agent, want to build a marketing program from the ground up or just want to make sure you are on the right track, here are six articles that you will likely find very helpful:
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