real estate email marketing: Real Estate Marketing Tip: How to Be Where Your Prospects Are
- 02/10/22 09:03 AM
You’re probably familiar with the “Rule of Seven”. It’s an old sales adage that states you need to connect with prospects at least seven times before they begin to know, like and trust you — and then hire you as their agent. As over-simplified as that adage is, the general idea is based on rock-solid sales psychology. Many prospects do need to hear from you regularly before they feel comfortable hiring you. That is especially true of long-term prospects (those who may be listing and/or buying some time in the future), residents of your real estate geographic farm, and past clients who can … (1 comments)
real estate email marketing: Should You Use Video in your Real Estate Email Marketing?
- 02/10/22 07:37 AM
Consider the following two scenarios… Scenario #1. You want to send a message to an important past client. This is a client that can potentially be a good source of real estate referrals for you. So, you compose an email saying how much you appreciate their support and offer to send them a regular real estate newsletter. (That is a great tactic, by the way!) Now let’s look at this same scenario with a slight variation. Scenario #2. You want to send the same message to the same past client. But instead of just writing a message, you email a personal video. In that video, … (1 comments)
real estate email marketing: Getting Prospects to Say Yes to Your Email Campaigns
- 09/12/19 12:11 PM
Whether your email marketing is in the form of a real estate e-newsletter, an e-card (for birthday wishes, etc.), or a real estate email drip campaign, you need to have some level of permission to send these emails. After all, the last thing you want is a complaint. On the contrary, you want your emails to be welcomed, read with interest, and acted upon. So how do you get that permission? Let’s take a look at a few scenarios… Say you’ve had a phone conversation with a prospect. From what you can determine, they may be selling their home in a few months. … (38 comments)
real estate email marketing: Meet the Perfect Couple: Real Estate Direct Mail & Email
- 04/03/19 12:08 PM
If marketing tactics were people, and you were a matchmaker, you couldn’t put together a more successful couple than real estate direct mail and email marketing. The two are a perfect match. Stick them on a cake! Individually, each can be incredibly effective in fueling your real estate marketing results and generating a steady flow of leads and referrals. Direct mail, for example, is eye-catching and tactile. It lets you reach virtually any prospect or client with your real estate newsletters and updates. Direct mail works even better when it’s strategically designed, personalized, and packed with high-interest content. Direct mail also has a high … (1 comments)
You’re probably familiar with the “Rule of Seven”. It’s an old sales adage that states you need to connect with prospects at least seven times before they begin to know, like and trust you — and then hire you as their agent.
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