real estate marketing: Boomers, Millenials & Xennials: What Real Estate Agents Need to Know
- 04/19/22 12:34 PM
Understanding and knowing how to effectively communicate with all age groups is a must for real estate agents. But it’s not always as straightforward as it appears. While it’s true that virtually everyone prefers open, consistent, and honest communication, different generations have differently nuanced communication styles and preferences, not to mention motivations and buying habits. Here are three articles that can help you as a real estate agent with a diverse range of clients. Understanding Xennials: What Real Estate Agents Need to Know Millennial Home Buying Facts, Stats and Marketing Tips that Realtors Need to Know Real Estate Agents: Land More Boomer Listings with … (0 comments)
real estate marketing: How to Make Your Real Estate Marketing Stand Out
- 04/19/22 11:33 AM
By some accounts, the average person is exposed to more than a dozen marketing messages by the time they finish breakfast. Throughout the day, that number grows well into the hundreds. So how do you ensure your real estate marketing stands out and generates all the real estate leads you need? The trick is to not depend on an occasional “lightning strike” with your marketing. If you hope to create some stand-out ad or social media post that breaks through all the marketing noise out there, you’ll probably end up disappointed. And broke. The reality is, effective real estate marketing isn’t about standing out … (0 comments)
real estate marketing: New Agents: 6 Articles to Get Your Business Off the Ground
- 04/19/22 10:16 AM
If you are just starting out as a real estate agent, want to build a marketing program from the ground up or just want to make sure you are on the right track, here are six articles that you will likely find very helpful: 21 Real Estate Marketing Truths Every Rookie Agent Should Know Rookie REALTOR®: 15 Reasons to Start Your Real Estate Geographic Farm — Today 15 Ways to Make Your First Year as a Rookie Realtor a Big Success Real Estate Marketing for New Realtors: Building Your First 50 Contacts New Real Estate Agents: 5 Things your Marketing Must Do Which Real Estate … (0 comments)
real estate marketing: 6 Ways to Reduce Your Real Estate Marketing Workload
- 02/10/22 09:29 AM
How much time does your marketing take? That might be a little like asking, “How long is a ball of string?” For many agents, real estate marketing is an activity that can go on forever — if you let it. Take a look at your real estate marketing to-do list. Are there items you probably won’t get to this month? Or even next month? What you want is your real estate marketing working like a well-oiled machine, humming along each month generating a steady flow of real estate leads and referrals. The good news is, you can have that without having to devote an … (0 comments)
real estate marketing: Real Estate Marketing Tip: How to Be Where Your Prospects Are
- 02/10/22 09:03 AM
You’re probably familiar with the “Rule of Seven”. It’s an old sales adage that states you need to connect with prospects at least seven times before they begin to know, like and trust you — and then hire you as their agent. As over-simplified as that adage is, the general idea is based on rock-solid sales psychology. Many prospects do need to hear from you regularly before they feel comfortable hiring you. That is especially true of long-term prospects (those who may be listing and/or buying some time in the future), residents of your real estate geographic farm, and past clients who can … (1 comments)
real estate marketing: Should You Use Video in your Real Estate Email Marketing?
- 02/10/22 07:37 AM
Consider the following two scenarios… Scenario #1. You want to send a message to an important past client. This is a client that can potentially be a good source of real estate referrals for you. So, you compose an email saying how much you appreciate their support and offer to send them a regular real estate newsletter. (That is a great tactic, by the way!) Now let’s look at this same scenario with a slight variation. Scenario #2. You want to send the same message to the same past client. But instead of just writing a message, you email a personal video. In that video, … (1 comments)
real estate marketing: How to Make Smarter Decisions About your Real Estate Marketing
- 01/27/22 08:02 AM
It can be tough making decisions. In fact, there’s a whole field of psychology dedicated to the topic. You already know, intuitively, that the choices you make have a huge influence on your future. Make good decisions, and good things happen. Make poor decisions and… well… you know the rest! So how do you make better decisions, particularly when it comes to real estate marketing and generating real estate agent leads? Say, for example, your goal is to double your client referrals in a year. The choices you make now will either drive you to that finish line or cause you to fall short. … (2 comments)
real estate marketing: Making Real Estate Referrals an Active Part of Your Marketing
- 01/14/22 09:27 AM
It would be difficult to find a real estate agent who doesn’t want more referrals. In fact, in the hundreds of conversations we have each year with ambitious agents, the one thing we hear most often is, “I’d like to get more of my business through referrals and word-of-mouth.” The problem is, many agents still see real estate referrals as something that “just happens.” You do a good job for a client and, eventually, they’ll recommend you to a friend or neighbour. Isn’t that how it works? Sure, some agents lean in a bit more than that in pursuit of real estate referrals. … (2 comments)
real estate marketing: Making the First Move When You Get a Real Estate Referral
- 01/13/22 02:38 PM
Imagine receiving the following email message from a past client. “Over the weekend, I was chatting with a neighbour and he mentioned he is looking for a real estate agent. I immediately recommended you and gave him your contact information. I said you did a great job for us last year when we moved here.” Now that’s the kind of email any agent would like to receive more often! And, in fact, you can get more referrals like that if you sign up for a proven real estate marketing system for client referrals. So let’s assume you have a client referrals system in place … (1 comments)
real estate marketing: 5 Ways to Give Yourself a Quick Boost of Confidence
- 01/13/22 01:26 PM
Every agent has days when they feel less than confident. You wouldn’t be human if you didn’t! But that doesn’t mean you have to remain that way all day. In this fast-paced world of real estate — where you’re following up on real estate leads, working with clients, and selling properties — you need to summon motivation at will. How do you do that? Here are some tips worth trying. Do a reality check.One of the most common reasons for lack of motivation is having doubts or concerns that don’t match reality. For example, you might worry you won’t get any leads … (0 comments)
real estate marketing: Why You Should Focus your Real Estate Marketing on “Inner Circles”
- 01/13/22 01:15 PM
If you’re like most agents, you can probably define your professional network as a series of concentric circles — starting with a small inner circle and growing outwards to a larger outer circle. The inner circle are your clients (past and present) and your current hot prospects. You know them well, and they know you. The next circle out represents your longer-term prospects and residents in the real estate geographic farm you target. After that is a circle comprised of casual contacts and online leads that tend to go nowhere. Finally, the bigger outer circle represents those people you don’t know at all. Strangers. Of all … (4 comments)
real estate marketing: New Realtors: Does Your Real Estate Marketing Plan Match Your Vision?
- 07/30/21 12:09 PM
Chances are, as you were working towards your real estate license, you formed a vision for what you want your career to look like in three to five years. You might have even set some ambitious goals regarding clients, income, how you’ll spend your workdays, etc. But have you ever met an agent who complained that being a Realtor wasn’t what they thought it would be? You probably have. So what happened with that person? It’s important you know because you don’t want to work hard for years, only to end up at a place in your career that’s the antithesis of what you imagined. … (0 comments)
real estate marketing: Real Estate Geographic Farming from a Homeowner’s Perspective
- 07/30/21 11:57 AM
If you want to be successful in your geographic farm, it’s essential to understand the perspective of homeowners in that area. How are they perceiving you? How are they getting to know you? How are they positioning you in their minds as compared to other agents? For example, say you focus on a geo farm and your approach is to mail a marketing piece every once in a while, and occasionally some door knocking. What is that going to look like from a homeowner’s perspective? A homeowner might see and take some interest in your flyer but one-off flyers are unlikely to build … (0 comments)
real estate marketing: Is your Real Estate Marketing a Money Pit or an Investment?
- 07/30/21 11:54 AM
We all know what a money pit is. It’s something that we keep having to sink money into, yet gives us very little return. For example, an old car might be considered a money-pit if you constantly need to take it in for repairs and the thing still keeps breaking down! The opposite of a money-pit is a good investment. That’s something you put money into that consistently pays off for you. In real estate terms, that payoff could be in the form of increased real estate leads, real estate referrals, or both. When it comes to where you invest your real estate … (0 comments)
real estate marketing: Help Stressed-Out Clients: Relationship-Focused Real Estate Marketing
- 07/30/21 10:38 AM
Unless it’s a balanced market, there’s often stress on one side of the transaction or the other. In a buyer’s market, for example, your seller clients worry, “Will our home sell in time? Will we get enough money from the sale? What if our home doesn’t sell?” In a seller’s market — which is at record-breaking levels in many areas these days — your buyers are concerned and thinking, “Will we ever find a home in our price range? What if we find a home we like but there are multiple offers? How do we compete?” A big part of your job as an … (5 comments)
real estate marketing: Does your Real Estate Marketing Include These Two Drivers of Persuasion?
- 07/30/21 10:34 AM
What persuades someone to do something? Social scientists have been researching that question for decades and have come up with solid answers. In fact, there is no longer any mystery as to how someone becomes motivated to buy a particular model of car, choose one insurance company over another — or hire you as their real estate agent. Persuasion is more of an exact science than you may have realized! A giant in this field of research is Dr. Robert Cialdini, who popularized the six core drivers of persuasion and mapped out how they work. Let’s take a look at two of these and how … (0 comments)
real estate marketing: How to Increase Conversions on your Real Estate Agent Website
- 07/30/21 10:27 AM
Imagine a hot prospect visits your real estate agent website. They’re planning to sell and actively seeking real estate help. So, obviously, you’re hoping they’ll contact you. But will they? That depends, in large part, on the experience they have on your website. It’s a myth to think your website is like a magnet drawing people in and generating real estate leads. In fact, that’s not its primary purpose. What you need your website to do is: Position you as a referral-worthy Realtor. Make it easy for prospects to learn more about you. Build trust. Capture the real estate lead. In other words, … (0 comments)
real estate marketing: How to choose the right real estate mailing service
- 07/30/21 10:08 AM
As you may know, real estate direct mail—and particularly real estate newsletters (such as farming newsletters)—is a proven way to generate leads. In fact, a monthly geo farming newsletter is a must if you want to dominate a geographic farm. The same is true of maximizing referrals from past clients. However, to be successful with this tactic, you must work with the right real estate mailing service—ideally, a real estate direct mail company that takes the time to understand your goals and works to help achieve them. So with that in mind, let’s take a look at the three general options you have … (0 comments)
real estate marketing: 9 Good Reasons a Good Real Estate Newsletter Works
- 07/30/21 09:43 AM
If you don’t currently use a printed real estate newsletter, you might wonder whether or not it’s a good idea. After all, do people even read their mail anymore? Isn’t everything online these days? Those are common assumptions. But the facts tell a different story. Indeed, most top performers in the industry consider direct mail newsletters to be an integral part of their real estate marketing systems. If you’re looking for more reasons why you should be using a good real estate newsletter service, here are nine of them. According to studies by Canada Post and the USPS, direct mail is getting opened, … (1 comments)
real estate marketing: Real Estate Agent Motivation: 3 Quick Tips to Boost Your Productivity
- 07/30/21 09:04 AM
If you’re like most real estate professionals, you’ve had to learn new rules over the past year. You’ve had to work out how to meet effectively (and safely) with prospects and clients, how to market your services during the pandemic and generate real estate leads and referrals, how to conduct viewings in-person and via ZOOM — and so much more. It’s been an adventure, to put it mildly! Unfortunately, riding so many new learning curves has probably also zapped your productivity. Now we’re in a brand new year. How will you become more productive and accomplish more without working any harder than … (0 comments)
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