real estate marketing companies: Why You Should Focus your Real Estate Marketing on “Inner Circles” - 01/13/22 01:15 PM
If you’re like most agents, you can probably define your professional network as a series of concentric circles — starting with a small inner circle and growing outwards to a larger outer circle.
The inner circle are your clients (past and present) and your current hot prospects. You know them well, and they know you.
The next circle out represents your longer-term prospects and residents in the real estate geographic farm you target.
After that is a circle comprised of casual contacts and online leads that tend to go nowhere.
Finally, the bigger outer circle represents those people you don’t know at all. Strangers.
Of all … (4 comments)

real estate marketing companies: How to Increase Conversions on your Real Estate Agent Website - 07/30/21 10:27 AM
Imagine a hot prospect visits your real estate agent website. They’re planning to sell and actively seeking real estate help. So, obviously, you’re hoping they’ll contact you.
But will they?
That depends, in large part, on the experience they have on your website. It’s a myth to think your website is like a magnet drawing people in and generating real estate leads. In fact, that’s not its primary purpose. What you need your website to do is:
Position you as a referral-worthy Realtor. Make it easy for prospects to learn more about you. Build trust. Capture the real estate lead. In other words, … (0 comments)

real estate marketing companies: Does Your Real Estate Marketing Company Have Enough Experience? - 07/30/21 10:15 AM
To generate more real estate leads, you want to work with a real estate marketing company that knows what they’re doing, is dedicated to your success, and can help you build a thriving career.
One criteria you should be looking for is experience.
After all, if you wanted to learn how to play the guitar, who would you choose to teach you? Someone who just learned the three basic chords? Or an experienced guitarist who has a proven system for showing you how to play like Eric Clapton in 90 days?
The answer is obvious—experience matters.
So, when it comes to selecting a real estate … (0 comments)

real estate marketing companies: How to choose the right real estate mailing service - 07/30/21 10:08 AM
As you may know, real estate direct mail—and particularly real estate newsletters (such as farming newsletters)—is a proven way to generate leads. In fact, a monthly geo farming newsletter is a must if you want to dominate a geographic farm. The same is true of maximizing referrals from past clients.
However, to be successful with this tactic, you must work with the right real estate mailing service—ideally, a real estate direct mail company that takes the time to understand your goals and works to help achieve them.
So with that in mind, let’s take a look at the three general options you have … (0 comments)

real estate marketing companies: What does your real estate agent website say about you? - 07/30/21 10:04 AM
For obvious reasons, you want your initial interaction  — your first “meeting” — with a prospect to go well. You want to make a good impression. After all, this is the first step towards what will hopefully turn into a hot new real estate lead or client for you.
But it’s worth thinking about when that first meeting actually takes place.
It’s intuitive to assume your initial conversation with a new prospect occurs during a phone call, email, or meeting. However, that’s not always the case.
Sometimes, that first “meeting” happens on your realtor website.
Your website is essentially YOU having an initial conversation with … (0 comments)

real estate marketing companies: 7 Success Tips from a Successful Real Estate Direct Mail Marketing Company - 07/30/21 09:48 AM
If you had a chance to have lunch with a top-performing agent, you’d probably take the opportunity to pick that person’s brain. You’d ask for their best tips and advice on how to get more real estate listings, grow your income, and build a thriving career in real estate.
Well, this blog isn’t a lunch date. But we can still share our best tips for success with you, specifically when it comes to real estate direct mail (including real estate newsletters.)
After all, we’re one of the most successful real estate marketing companies in the industry. Direct mail is a key driver of … (1 comments)

real estate marketing companies: 9 Good Reasons a Good Real Estate Newsletter Works - 07/30/21 09:43 AM
If you don’t currently use a printed real estate newsletter, you might wonder whether or not it’s a good idea. After all, do people even read their mail anymore? Isn’t everything online these days?
Those are common assumptions. But the facts tell a different story. Indeed, most top performers in the industry consider direct mail newsletters to be an integral part of their real estate marketing systems.
If you’re looking for more reasons why you should be using a good real estate newsletter service, here are nine of them.
According to studies by Canada Post and the USPS, direct mail is getting opened, … (1 comments)

real estate marketing companies: Real Estate Agent Motivation: 3 Quick Tips to Boost Your Productivity - 07/30/21 09:04 AM
If you’re like most real estate professionals, you’ve had to learn new rules over the past year. You’ve had to work out how to meet effectively (and safely) with prospects and clients, how to market your services during the pandemic and generate real estate leads and referrals, how to conduct viewings in-person and via ZOOM — and so much more.
It’s been an adventure, to put it mildly! Unfortunately, riding so many new learning curves has probably also zapped your productivity.
Now we’re in a brand new year. How will you become more productive and accomplish more without working any harder than … (0 comments)

real estate marketing companies: 7 Ways to Add Value with your Real Estate Marketing - 07/30/21 09:00 AM
As you know, real estate marketing isn’t the same as selling running shoes. When you sell shoes, you’re focused squarely on the transaction. You make your pitch and hope it ends with the customer pulling out his credit card. If he doesn’t, you move on to the next shopper.
When you’re marketing your real estate services, however, it’s much more about building relationships. You want your prospect to know, like and trust you – and see you as their go-to agent.
The primary way you do that is by adding value.
When you’re adding value with each contact you make with your prospects, it’s … (6 comments)

real estate marketing companies: How Building Relationships Gives You a Huge Competitive Edge - 07/30/21 08:58 AM
You can probably relate to the following scenario…
You meet a couple at an event. You introduce yourself as a real estate agent in their area. They tell you they’re thinking of selling within the next few months. So, you offer to schedule a listing presentation to explain how you might be able to help them.
Good so far!
Then it happens. They respond with, “Ah… well… we’ve known another agent for a long time. Rupelyn. She’s very active in our area. In fact, she mails us updates each month. We really like her.”
You try not to seem too disappointed. But you know that … (1 comments)

real estate marketing companies: Real estate marketing: When to automate and when to customize - 07/30/21 08:55 AM
If you were filming a virtual property tour, there are two ways you could go about it. The first would be to conduct the tour for a specific buyer client. You’d get them on a ZOOM call, take them virtually through the home, and answer questions.

That would undoubtedly be effective. However, it would also be very time-consuming. Especially if you did that for every prospect!

Another way would be to record a property tour and add that video to a web page or MLS listing. That way, you could quickly send the link to interested prospects.

As an agent interested in boosting real … (3 comments)

real estate marketing companies: Looking for a Real Estate Marketing Company? 5 Questions to Ask - 02/19/21 11:46 AM
We realize that offering you tips on choosing a real estate marketing company is like asking a kid at a lemonade stand who has the best drinks.
He’s going to say, “I do!”
But the truth is, we’ve been working with real estate agents for decades. We’ve learned a thing or two about how agents can generate more real estate leads and referrals, with more certainty, and with less work. We’ve also learned which types of real estate marketing products are effective. And which are not.
That said, we understand if you’d like to do your research among real estate marketing companies before committing. … (0 comments)

real estate marketing companies: Real Estate Agents: Land More Boomer Listings With These Two Insights - 02/18/21 01:40 PM
There’s no doubt about it. A lot of baby boomers are going to be selling their homes this year. In fact, by some estimates, and depending on the location, upwards of a quarter of resell homes listed will be from this demographic.
Chances are, in your market, there are boomers — possibly several — looking for a good agent right now.
How do you land more of these clients?
Let’s take a closer look at how these homeowners find and choose an agent, and how you can improve your real estate marketing to get more of these real estate agent leads.
 
Insight #1: Boomers value … (6 comments)

real estate marketing companies: 5 Alternatives to Client Appreciation Events - 02/18/21 12:44 PM
Client appreciation events, as well as such variations as geographic farming community events, are a proven way to generate real estate leads and referrals. In fact, these events should be a component of your real estate marketing system.
The recommendation is: do one a year.
However, these days, holding events in the traditional way — in person — may not be recommended or even allowed in your market.
But that doesn’t mean you still can’t leverage this strategy. Here are some good alternatives that don’t require people to congregate in person.
Contests These are a great way to create excitement, connect with old clients, … (2 comments)

real estate marketing companies: Are all real estate marketing companies the same? - 02/18/21 12:36 PM
Imagine you meet someone at a client appreciation event you’ve organized. It’s a friendly conversation, but when the topic of real estate agents comes up, that person says, “Well, all agents are pretty much the same, aren’t they? After all, they all sell homes. They all help you buy a new home. There’s no major difference between one and another.”
How would you react?
You’d probably feel that person is seriously mistaken! That’s because you know there can be huge differences between agents. If a homeowner chooses the wrong real estate professional for her sale, the consequences can be devastating.
And yet…
Some agents think … (0 comments)

real estate marketing companies: Standing Above the Competition with Pre-Listing Packages - 02/18/21 11:42 AM

 
For more real estate marketing tips, visit Morris Real Estate Marketing Group's YouTube Channel.
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real estate marketing companies: Morris Real Estate Marketing Group: We're Here for You - 02/18/21 09:17 AM

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real estate marketing companies: Getting Prospects to Say Yes to Your Email Campaigns - 09/12/19 12:11 PM
Whether your email marketing is in the form of a real estate e-newsletter, an e-card (for birthday wishes, etc.), or a real estate email drip campaign, you need to have some level of permission to send these emails. After all, the last thing you want is a complaint. On the contrary, you want your emails to be welcomed, read with interest, and acted upon.
So how do you get that permission? Let’s take a look at a few scenarios…
Say you’ve had a phone conversation with a prospect. From what you can determine, they may be selling their home in a few months. … (38 comments)

real estate marketing companies: Real Estate Newsletters and the “Know, Like, Trust” Rule - 09/12/19 11:17 AM
David Jantsch, author of Duct Tape Marketing, was the first to point out that a prospect will hire you mainly because they’ve come to “know, like and trust” you.
Let’s break this down. The “know” part is obvious. A prospect must find out about you somehow. That’s the first step.
It’s the other two steps that are critical. You need to get prospects to “like and trust” you before they’ll put, what may be, one of the most important sales transactions of their lives in your hands.
How do you accomplish that?
There are many ways. But one of the surest is the time-tested real … (37 comments)

 
Morris Marketing, North America's #1 Real Estate Marketing Systems (Morris Real Estate Marketing Group)

Morris Marketing

North America's #1 Real Estate Marketing Systems

Toronto, ON

More about me…

Morris Real Estate Marketing Group

Address: 137 Bentworth Avenue, Toronto, ON, M6A1P6

Office: 1.800.308.6134

Fax: 416.252.4328



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