marketing: What exactly is a Social Marketing "Campaign?" - 04/06/11 07:08 AM
One of the things we're most excited about with our latest update to is our new "Campaign Creator."
And when we take people through it, you can almost see the lightbulb go off about how this awesome feature can help a small business owner or professional with too much to do and too little time.
But we'll be the first ones to admit that the notion of Campaigns in Social Marketing is kind of a new concept, and in some ways a counter-intuitive one.  After all, the Social web is all about real-time right?  Aren't campaigns advertising?  How can … (1 comments)

marketing: You’re getting “Hidden” in Facebook and it’s costing you money - 04/28/10 07:33 AM

Too many of you out there are getting tuned out by your potential clients and prospects on Facebook.  People are hitting the “Hide” button on you every day.  You don’t know that it’s happening, but it is.  How do I know this?  Because I’m one of the ones doing it. 
Why?  Well before we get to that let’s establish some context…
My wife and I just sold our home in San Francisco about 2 months ago, and are now in a rental (small one…with 2 kids…don’t get me started) while we hunt for a new, more family friendly pad.  At … (5 comments)

marketing: What are your goals for Facebook? (...turns out...I have a suggestion...) - 04/19/10 04:54 AM

Since we’ve started building Social Real Estate tools, I’ve been really impressed with how many of our clients see the opportunity Facebook presents in generating referral/word of mouth business.
But let’s face it, this is a nascent platform for small/local business people and like all new things, ROI measurement is still tricky.  And what makes that scary is how easy it is to spend large chunks of time playing with it.  If you’re not getting a return on that time, that is expensive opportunity cost.
Obviously, everyone’s goal here is to leverage Facebook to get more deals.  But like most … (0 comments)

marketing: Mixing Personal with Business – the Facebook conundrum - 04/13/10 04:37 AM

As some of you know, I’m a huge “fan” (pun intended) of the opportunity Facebook presents for Real Estate professionals (both agents and brokers) to engage, build relationships and ultimately generate referrals.
In fact, we believe in it so much at Roost that we’re betting a huge chunk of our technology muscle on helping REALTORSâ take advantage of this opportunity with our Social Real Estate Toolkit.   But that’s not to say we have all the answers, after all – this is still a very new and quickly evolving world.
Here is one particularly interesting question we’re trying to help our … (58 comments)




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