connecting with consumers: Real Estate is a "Contact" Sport...Do you have a Game Plan? - 07/19/10 05:16 AM

I think we can all agree that our clients all want to feel special, whether they are new or they have been working with us for months or even years.  They will also continue to go to where they feel they are wanted and appreciated. 
Think about it from your own personal experience.  Would you continue to go to a restaurant or service provider that didn’t make you feel invited or special?  If they didn’t recognize you or provide you with an exceptional customer service experience would you return, mention them to others or would you simply move on?
(6 comments)

connecting with consumers: A tool that will help you Stay Up to Date and Engage with Your Connections on Social Media Sites and Save Time! - 06/04/10 05:56 AM
You’ve heard the saying “Just give it to me in a nutshell.” 
So many of us have a limited amount of time for working and knowing all that's going on with our associates, clients and friends. So here’s a way to catch up and find ways to engage with your connections on some of your favorite social media sites if you’re pressed for time or even if you’ve missed something that you would like to comment on.
It's Nutshell and It's easy to setup!
Simply visit this link, enter the email you want to receive your updates and a password. 
Then … (19 comments)

connecting with consumers: Connecting to your local community gives you something very important...visibility...visibility...visibility - 04/21/10 07:19 AM
Connecting to your local community gives you something very important...visibility.
As a business owner you know the importance of keeping your prospective customers and clients informed about your organization's activities easily and consistently.
I love looking at community calendars especially on a weekend that we don't have any plans (rare but it does happen) as well as subscribing to many rss feeds for local community pages so that I'm aware of all the local events going on in my area and I don't think I'm alone in this when I look at all the people commenting on many of the local … (12 comments)

connecting with consumers: Another simple way to show your expertise and extend your reach and it’s right here on ActiveRain – are you doing it? - 11/24/09 01:56 AM
I like simple and easy ways to connect with consumers and they're all around us from blogging to social networking sites.
If you go to any one of my blogs or sites you will notice a consistent message that I try remind you of:
"If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for."
That being said, I wanted … (17 comments)

connecting with consumers: A nice addition to your website to encourage visits and revisits from prospects, past clients and search engines - 11/04/09 04:55 AM

Often times websites are created and change very little or only certain pages change.  There are many reasons for this:
We build it and forgot about it We are driving visitors/traffic to our other sites (blogs and social media sites - important, yes, but if you have a website you want to make sure it's receiving traffic and directing traffic bank and forth to all your sites) We simply don't have the time to update our sites So here's your opportunity to regularly change the content on your website to encourage visitors (prospects and past clients) to visit again and … (9 comments)

connecting with consumers: My Advice to Consumers Reading ActiveRain Blogs – The Real Estate Industry has Lots of Positives - 10/26/09 12:35 AM

My Advice to Consumers Reading ActiveRain Blogs - The Real Estate Industry has Lots of Positives
 
I think it's safe to say we've all been hurt before - whether in a relationship, business, and just from experiences we've had.  The memories that can come back to us when we relive those experiences can be quite painful and often leave us feeling cautious about trusting anyone.  I know on many of my blog posts people have shared some of the negative feelings that they have experienced and are aware of when it comes to the real estate industry and how … (47 comments)

connecting with consumers: Customers are internet savvy and checking up on your promises – are you delivering? - 09/28/09 06:53 AM

I speak to you as not only someone that assists clients with their marketing efforts but as someone that was once a consumer - buying and selling my home and I'm going to tell it to you straight...
 
 "your customers are checking to see if those things you promised in your prelisting appointment are actually happening."
 
I invite you to take out your marketing plan that you share in your pre-listing appointments and review it line by line to see if the things you are promising your clients are actually being done.  Will their home be listed on … (75 comments)

connecting with consumers: What’s your Call-to-Action doing for you and your clients? - 07/21/09 01:58 PM

I'm sure you've heard this phrase before:
 "You can lead a horse to water, but you can't make him drink."
Your websites, blogs and email campaigns are tools you use every day to encourage potential clients to engage with you.  It's true, you can't make them call you but you certainly have every opportunity to engage with them and encourage them to make contact with you by providing great, relevant content and having calls to action that will help you build trust, credibility and shows you care about what they need.
In addition to great content, your call to action … (41 comments)

connecting with consumers: Communication: 5 simple ways to get your emails read and gain a new client. It's all about connecting. - 06/16/09 08:29 AM

If your inbox looks anything like mine, crowded with emails from all sorts of websites, clients, groups and networks, all vying for your attention, how do you possibly decide which ones to read and where do you find the time to sort through them all.  The same goes for your clients and prospects. 
You may be thinking, my email campaigns have such great and relevant content that will compel your contacts to open and read your emails, but if your contacts don't open them then your email campaigns are not achieving the goal you want and need.
So what are … (45 comments)

connecting with consumers: Analyze your site visitors and increase likelihood of being contacted - 04/22/09 03:03 AM

Many of us have visitors to our blogs who will leave comments and website visitors who will send us an email or submit information via our contact forms to get in touch to share their ideas, ask questions or inquire about our services.  However, some will visit these sites and leave with no trace.  Did they leave because we didn't provide them with the information they were seeking?  Did we not make a connection with them?
I recently spent some time on my blog and website to analyze who my visitors are and how I could provide them with the … (8 comments)

 

Anne Marie Malf

Real Estate Marketing Consultant/Virtual Asst,...

Yardley, PA

More about me…

Malfi Marketing Solutions ~ for real estate professionals

Office: (267) 793-0373

Fax: (419) 831-6561

A “Marketing” Virtual Assistant that will partner with you to increase your online and offline marketing. This blog is where I will share everything from helpful marketing, branding, time management tips and solutions to tons of advice, motivation and inspiration so that you are working smarter - not harder! I look forward to getting to know you and your business more.

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