Eventually, you'll have an investor client who needs to close on a deal ASAP, and needs immediate cash to purchase the property they want. Eventually you'll have a retail client whose financing is rejected during escrow, and just needs a bit more time to be approved for a mortgage. In the meantime, these deals are usually failures and everyone walks away empty-handed.
A solution to these two very common issues is hard money. Many agents overlook this as an option, when they could be using it to expand their client base, (1 comments)