selling luxury homes: Marketing Luxury Homes Through Staging
- 01/13/17 07:32 AM
Luxury homes have a much thinner pool of buyers and those buyers expect to have the best of everything in return for paying $1.5 or $2 or $3 million for homes. Staging is a vital and expected marketing technique for helping buyers envision that lifestyle in vacant homes. Staging is the much less-expensive version of a model home.
To give a richer look (no pun intended) to rooms, I often use a bit larger and higher-quality rental furniture, often paired with highly polished wood or metal and glass coffee tables, mirrored side tables and nightstands, metallic finishes especially in accessories, and luxury (4 comments)