selling: How to take back control of your time... in meetings and other interactions! - 05/26/10 05:21 AM
How to take back control of your time... in meetings and other interactions!  
This morning I made a BIG change in our property management meetings here at the office.  On the big plasma TV we have in the conference room to show listings on... I set up a 15 minute countdown timer (just google it).  When everyone came in for the meeting I said "we're trying something new today, from now on our meetings will last 15 minutes" everyone laughed, but guess what... we were in and out quicker than we've EVER been (we took about 20 minutes, but that's … (6 comments)

selling: What happens when you list a short sale too low? - 01/05/10 08:17 AM
What happens when you list a short sale too low?
Anyone that’s been in the field at all over the last year has seen it:  a home that is in a $120,000 neighborhood is all of a sudden listed as a short sale for $75,000.  I just saw that very situation first hand in a neighborhood that I own a rental property, in fact it’s the first home I ever bought and Tim & I lived there for 3 years before turning it into a rental, so over the years I’ve tracked the values in there VERY closely, it’s kind … (31 comments)

selling: Andy's 10 Commandments of Closing the Sale...part IV - 11/24/08 09:36 AM
Super-Duper Tips from Andy…Part IV
If you’ve missed the first 3 installments, go to my blog, they're all there!
#4: Thou Shalt be Truthful, Even When It Hurts.
Ok, we’ve all done it. You messed up. Maybe you missed a deadline, overestimated a value, or just forgot to call a customer back when you promised. Many people try to make up some elaborate story so they don’t look so bad, but usually that story gets unraveled and you end up looking even worse.
Even though it is painful, tell the customer the truth. They may be a little upset with you … (2 comments)

selling: Andy's 10 Commandments of Closing the Sale...Part III - 11/18/08 05:33 AM
If you've missed the first 2 installments, Click Here
#6: Thou Shalt Be a Shining Beacon For Our Industry
The general public is a little leary about the real estate market right now, and it is up to us to reassure them that it is STILL a great time to buy a house. One of the ways we can do that is by staying on top of REAL market statistics, trends, and variances. Today I went to a women's networking group here in Orlando. It is not a real estate group, just a general topic group. One of the ladies saw … (1 comments)

selling: Andy's 10 Commandments of Closing the Sale...Part II - 10/22/08 08:11 AM
Andy's 10 Commandments of Closing the Sale
Last Installment: (you can read them in full HERE if you missed them)
#10: Thou Shalt Find Out Thy Customer's Needs and Fulfill Them
#9: Thou Shalt Ask A Lot Of Questions And Explain Why That's Important to Them
This Week's Installment:
#8: Thou Shalt Become A Master Communicator
Clients are getting more and more savvy to the old fashioned "salesy" conversation and they don't like it. They want to do business with people that they know: are experts in their field care about more than just the commission are honest and up front … (1 comments)

selling: Andy's 10 Commandments of Closing the Sale - 10/22/08 02:05 AM
I’m always talking about low-cost and even free marketing techniques to get people beating down your door wanting to do business with you. We call them “prospects”. But that’s ALL they are until you convert them to paying customers. Then we’ll call them “clients” (and we’ll put some money in the bank!).
As of today, there are tens of thousands of Licensed Real Estate Agents in Florida, and even more Licensed Mortgage Brokers. What makes YOU better then the other 99,999? As a consumer, if you can’t convince me of why I should work with you, I won’t.
For the next … (5 comments)

selling: Weekend Update (Rentals, Olympics, and Richard Flint) - 08/09/08 08:33 AM
I couldn't wait to tell you, because I am SOOO EXCITED and I wanted you to help me celebrate!  Ready?Wait for it!As of Today, I am at 100% occupancy on all of my rentals!Yep, I filled my last vacancy today!  I haven't been at 100% since OCTOBER! (Yes, Florida has been a little tough!)Yayyyyy!How did I do it?  A whole lot of dedication and tenacity!  It was a whole lot of attitude of "I'm going to get them filled no matter what!"Here's the thing...there are other vacancies on the same street? Why is mine now full when other units aren't?Why are … (2 comments)

selling: Have You Read "Sales Dogs" Yet? - 06/10/08 01:23 AM
Most of you have heard of Robert Kiyosaki, author of Rich Dad Poor Dad (a bestseller!). Well, on a recent drive to the Florida Keys for a seminar, I listened to a program on sales by one of his team members named Blair Singer.
The program (there's also a book) is called Sales Dogs.
The gist of it is that back in his days in the corporate sales game, he noticed a trend and similarity in "styles" of selling that reminded him of different breeds of dogs in their actions (if you are a dog lover, you'll get a kick out … (4 comments)

selling: "Due to the economy, we've lowered prices" - 05/22/08 01:30 PM
Yep, that's what I just saw on a billboard at an oil-change place...
"Due to the economy, we've lowered prices"
I know that this post is going to get some comments, both agreeing and disagreeing, and that's what makes America, America.  We can disagree and we're still OK!
Lowering prices is NOT what we need to do to stir the economy, in fact, every time a seller lowers their list price on their house, they are MAKING THE REAL ESTATE MARKET WORSE!
I would rather see a billboard that says "To make your car … (8 comments)

selling: Article on LowBall Offers - 05/02/08 04:35 AM
I just read an article about low ball offers and how to deal with them.  I've often said, don't get upset by lowball offers, it's not a personal attack on you or the seller, it's just what the buyer feels they can pay.  Read the article and see what YOU think!  Click on this link:

Andrea "Andy" Tolbert, Broker, Safety Expert, Instructor (HD Realty) Rainmaker large

Andrea "Andy" Tolbert

Broker, Safety Expert, Instructor

Sanford, FL

More about me…

HD Realty

Address: 1499 W SR 434, Longwood, FL, 32750

Office: 407-842-7700

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