facebook fridays: Facebook Fridays - What's Your 2020 Marketing Strategy?
- 10/30/19 02:22 PM
~ Facebook Marketing Tips ~
If you have been utilizing Facebook as a secondary source of new leads this year (you have, right?), you know there have been a slew of changes that have both helped and hindered your progress. That is to be expected with any platform that strives to provide consumers with a social experience. The key is to adapt and find a way to continue marching forward. That is what I do and I know you can too.
If you are committed to using FB as part of your marketing strategy in 2020, what is your plan of attack going … (23 comments)
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facebook fridays: Facebook Fridays - Being Social Takes Work!
- 10/22/19 03:02 PM
~ Facebook Marketing Tips ~
Facebook has been undergoing more changes the past couple of weeks that I will definitely be covering in detail in the near future. Instead of diving into that information this week...please take the time to visit each of the FB pages below and get acquainted with other real estate marketers.
Building relationships on FB is important. It can also be lucrative if you find and cultivate referral partners along the way. That starts by being social, so go do just that! ;-)
PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment, just … (33 comments)
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facebook fridays: Facebook Fridays - 5 New Ways To Improve Your Marketing
- 10/02/19 03:36 PM
~ Facebook Marketing Tips ~
Facebook has made a few significant changes recently that could have a positive impact on your ability to reach new consumers. Here are a few worth noting...
Messenger Lead Generation Tools - Found in the ads manager, it gives you the ability to qualify new leads automatically via automation New Collaborative Story Options - Allowing others whom you choose to collab on your work. A group event using this feature could improve brand awareness Live Rehearsals - Show your videos to a select audience then use the new tools to refine the information/presentation before sharing it with … (29 comments)
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facebook fridays: Facebook Fridays - How to Avoid Prohibited Content Policy Issues
- 09/25/19 02:51 PM
~ Facebook Marketing Tips ~
Facebook has been very busy the past couple of months tweaking this and changing that. Part of their mini-overhaul has been enforcement of their prohibited content policy. If you have tried to place an ad or do a boost recently, you may have experienced issues getting the ad/boost approved through their filters (I know I initially did). Keep perservering as there is plenty to gain...in the way of new traffic, prospects, and increased brand exposure once you "break the code" for your particular ad/boost.
Do you have a FB success story to tell? Perhaps something you have found … (28 comments)
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facebook fridays: Facebook Fridays - 7 Reasons Why FB Marketing Works!
- 09/17/19 03:31 PM
~ Facebook Marketing Tips ~
Love it or hate it, there is no denying Facebook's place at the top of the social media ladder. That means for anyone looking for new prospects or increased brand awareness, a simple solution to both "problems" is to establish a Facebook presence. Your opportunities increase exponentially the more positive things you do on the site (FB Live, ads, great content, consistency, etc.).
Here are 7 reasons why FB should be very high on your list if you want to use social media as a secondary source for gaining new business...
FB has 2.41 billion active monthly … (28 comments)
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facebook fridays: Facebook Fridays - 5 Tips To Achieve Marketing Success
- 09/12/19 03:10 PM
~ Facebook Marketing Tips ~
I do not know anyone in this industry who does not want to obtain some level of success with their marketing. Do you? If Facebook is one of your social media go-to's to generate new leads, below are 5 tips to help you get the most out of your FB marketing efforts!
Know who your competitors are and what they are doing on Facebook - Not only will it give you ideas but it will also help you distinguish your brand. Remember, you want to be known as the area real estate expert. Always utilize a call … (30 comments)
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facebook fridays: Facebook Fridays - Being the Best FB Marketer You Can Be
- 09/06/19 03:37 AM
~ Facebook Marketing Tips ~
Do you remember when you could post something on FB and you knew it would show up in hundreds of news feeds, giving you plenty of visibility and brand recognition? How the times have changed! Nowdays, to have effective and consistent results, you must employ FB ads or boosts into your Facebook marketing plan.
No worries...it is easy to do and incredibly cheap. If you are not already running FB ads and/or boosts, set aside some time this week and give them a spin. It may be the best $20 you spend this year!
It is hard to … (20 comments)
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facebook fridays: Facebook Fridays - How to Attract New FB Leads!
- 08/29/19 05:45 PM
~ Facebook Marketing Tips ~
For the most part, gone are the days when you could place content on FB and see good results with nearly every post. Today to see that ROI, you need to incorporate some type of Facebook advertising (boosts or ads) to reach a larger audience. Fortunately, the process is very simple and can be incredibly cheap (I run $20 weekly ads).
The content outlined at the bottom of this article will help steer you in the right direction but it takes a willingness and commitment on your part to see sustained success. Go for it Rainers...new leads … (27 comments)
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facebook fridays: Facebook Fridays - The Importance of FB Groups
- 08/22/19 01:55 PM
~ Facebook Marketing Tips ~
One of the best (and fastest) ways I have found to gain traction on Facebook is to join FB Groups. You can join national groups for exposure and to cultivate referral partners. Local groups will get you name recognition and help you become the real estate professional consumers in your area can identify with and want on their team. Need to know how to do something...you can bet there is a group for "that" too. Cannot find what you seek? Create your own group and invite others to join. Not sure where to start? Check here to … (27 comments)
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facebook fridays: Facebook Fridays - How To Build A Solid Foundation
- 08/07/19 03:09 PM
~ Facebook Marketing Tips ~
We are going back to the beginning today which means there are no words of wisdom, lists to motivate you, pestering you to check/update/start, etc. Instead this week I would like you to take a few minutes and visit the 5 Rainer FB pages below. Stop in, say hi, like their page, even ask them to reciprocate.
Building a solid foundation on social media platforms should include interaction with other RE professionals. It can be an excellent referral source or avenue to take notes on what someone else is doing that you can emulate in your market. Try … (26 comments)
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facebook fridays: Facebook Fridays - 4 Things That Sabotage Your FB Marketing
- 07/30/19 03:01 PM
~ Facebook Marketing Tips ~
It is safe to say the vast majority of us want to grow our business. For those using social media to increase leads, it is incredibly important to avoid or stop doing certain activities that can be counter to your real estate goals. Here are 4 key things that can sabotage your FB marketing and should be avoided.
Stop...
Talking about controversial topics. Save it for friends and family if you have to share your opinions on hot button issues. Real estate consumers do not care about your "fill in the blank" non-real estate opinions. If anything, you … (27 comments)
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facebook fridays: Facebook Fridays - Is Your FB Marketing Idling or in Gear?
- 07/24/19 01:40 PM
~ Facebook Marketing Tips ~
I have never been a fan of chasing followers on FB. It is counter to my consumer approach, but for those who have mastered the art of accumulating fans, there is a prize waiting for you if/when you reach 10K followers. At 10K followers your page becomes a "Top Fan" and you will soon have the ability to share directly and only to other Top Fan Pages. This is a big deal for anyone wanting to market to other highly driven FB users. Do you qualify?
Shifting gears...If you consistently work at your FB presence, those days when … (17 comments)
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facebook fridays: Facebook Fridays - Take Care of Minor Things and Reap the Rewards!
- 07/16/19 02:45 PM
~ Facebook Marketing Tips ~
You may have missed it because it did not get much ink but Facebook recently updated their Ad Preferences tool. Why should you care? If you want to tweak what others see (which aids in the ads you see) or change settings to help determine those ad types, this is the tool for you. It is a great opportunity to control outside influencers so why not use it?
One of the easiest ways to generate buzz about a specific topic, provide a forum for creativity, sounding board, or learning opportunity, and definitely to provide real estate consumers with … (24 comments)
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facebook fridays: Facebook Fridays - It Is All About The Numbers...See For Yourself!
- 07/10/19 03:15 PM
~ Facebook Marketing Tips ~
I saw a thread earlier this week that was re-hashing the tired old story about the demise of Facebook. Evidently someone forgot to tell the 2.38 billion monthly users (per Zephoria). This represents an 8% increase year over year. Of course you can also look to the 1.56 billion folks who log in daily to quickly discern this social media giant is not going anywhere anytime soon. What does knowing this information do for you?
Nothing if you are not actively marketing there. Pass this information to the agent in your community who is getting all the … (28 comments)
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facebook fridays: Facebook Fridays - The Importance of KISSing
- 06/26/19 01:39 PM
~ Facebook Marketing Tips ~
There has been a lot of hype and attention lately as FB rolls out new features and products. If you are excited about their Cryptocurrency (called Libra), good for you. If the idea of deciphering or even gaming their comment system appeals to you, there is plenty of information hitting the waves on that too. Messenger updates and improved video rankings are also fairly new and getting some buzz.
If you are like me, the K.I.S.S. methodology (i.e. keep it simple silly (my preferred word)) means we do not need to spend a lot of unnecessary time … (25 comments)
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facebook fridays: Facebook Fridays - 5 Simple Ways To Generate FB Interest
- 06/20/19 02:51 PM
~ Facebook Marketing Tips ~
If you find there is less interaction (or heaven forbid none) on your FB page, it may be time to mix things up. That means changing up how and what you post to Facebook. You can also use these tips to increase followership and improve your click rate. Don't take my word for it, try them out for yourself and see if your FB presence improves.
Provide upcoming current event information. If you go yourself, video the event so you can use the information in next years FB video event post. Do a giveaway or contest. Who … (28 comments)
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facebook fridays: Facebook Fridays - 7 Tips to Increase Your Followers
- 06/12/19 03:10 PM
~ Facebook Marketing Tips ~
One of the ways you can improve your opportunity to pickup more leads is to increase your followership. Not paying for followers (I would never recommend this) but instead using tried-and-true methods to build your local fan base is the approach to take. Here are several ways you can get a jumpstart on building a strong follower-base:
Run local ads - Make sure to provide something of value and have a clear call-to-action Post trending content - I click and I know others do to so give consumers what they want Use FB Live - Setup a weekly event, publicize … (18 comments)
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facebook fridays: Facebook Fridays - 9 Tools for Next Level FB Marketing
- 06/06/19 05:26 PM
~ Facebook Marketing Tips ~
I am a fan of repetition. In this industry we are often too busy for fluff so perfecting tasks that can be accomplished quickly and repetitively helps free us up for more important things. The money making things.
I put many social media tasks into this category because they are easy to replicate and there are plenty of tools to help us work smarter, not harder. Here are a few of those social media tools you may already be using to help your Facebook marketing efforts. If not, give them a spin, they may make a world of … (30 comments)
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facebook fridays: Facebook Fridays - 7 Ways to Increase Leads This Summer
- 05/29/19 03:36 PM
~ Facebook Marketing Tips ~
Summer is here which means there will be a lot of real estate activity in many markets as families begin to relocate. If yours is one that experiences a lot of buyers and/or sellers this time of year, are you ready to generate new leads from Facebook? Do you have a plan already in place or in action? If not, what are you waiting for? Here are several ways to generate new or renewed followership that will drive consumer activity and pique interest in your biz page (and YOU) this summer...
Take advantage of holidays (i.e. hold a contest … (32 comments)
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facebook fridays: Facebook Fridays - 6 Key Things Your About Section Should Have
- 05/15/19 03:38 PM
~ Facebook Marketing Tips ~
More than any other area on FB business pages, the one place I see lost opportunities is in the About section. It should be a one-stop shop that provides consumers key information about your biz, links to key sites (like your blog/IDX site), and lots of other key data. In fact, here are several things you need to ensure your About section contains...
Full business information details How to contact you (provide more than 1 method) A link to your blog/IDX site. If you want to funnel traffic to a specific landing page or section of your … (20 comments)
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