facebook fridays: Facebook Fridays - Exposing the Naked Truth
- 11/16/16 01:37 AM
~ Facebook Marketing Tips ~
How do you build a steady stream of clients via Facebook? It's what all of us who are using FB for biz want to know, right?! While I cannot give you a step-by-step guide, I can share what has been working for me. In fact, it is the exact same blueprint I use with every other online marketing I have in my real estate toolbelt. I simply do the following:
Share quality information Engage with readers Build brand awareness Be consistent No gimmicks just good old fashioned marketing 101 techniques. We should already be doing these things … (28 comments)
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facebook fridays: Facebook Fridays - What's in a Number?
- 11/10/16 05:31 AM
~ Facebook Marketing Tips ~
If someone told you that your online marketing had the potential to reach up to 1.7 billion people would you consider the site, system, or program as a viable marketing resource? You should...We all should! Fortunately, that number represents the number of worldwide active Facebook monthly users. For more telling statistics about the power of FB, check out these 20 FB statistics.
I visited quite a few Rainer FB pages this week and see that some of you have embraced holiday themed cover photos. Periodically mixing things up is a good idea and there is no simpler way … (26 comments)
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facebook fridays: Facebook Fridays - Keeping The Pump Primed
- 11/03/16 06:14 AM
~ Facebook Marketing Tips ~
I have felt a little bit guilty this week because I have been too busy working with clients to give Facebook more than a quick wave. I understand that keeping the pump primed is smart biz but I was plumb tired after several long RE days in a row. It happens. If we are active on social media it just means a mini-reset is needed to get back on track and not miss a beat! Do you reset when you have missed out on regular SM marketing?
Facebook has been at it again, rolling out some interesting new … (18 comments)
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facebook fridays: Facebook Fridays - Fall Back To Fast Forward!
- 10/26/16 08:22 AM
~ Facebook Marketing Tips ~
Now that the weather has started to get cooler and with daylight savings time about to end it could be a great time to ramp up our Facebook marketing efforts. Consumers may have more "downtime" which could work to our benefit if we are providing a steady stream of real estate related information sprinkled in with a periodic ad or article boost. More consumer time online means more opportunities for us to get our content seen!
Have you done anything special on FB this year because of Halloween? Perhaps a change of cover photo or a special promotion? … (18 comments)
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facebook fridays: Facebook Fridays - Rinse and Repeat Your Way To New Biz
- 10/19/16 08:02 AM
~ Facebook Marketing Tips ~
I have done a few $20 FB ads the past couple of months trying to find the right blend to get some of my listings more exposure. What has been working well for me is drilling down to a specific local audience, in fact, one of my FB ad listings is contracted as a result of buyers seeing the ad and following the link to see the home. It does not always work that easily but it can be a successful form of marketing, especially if you are willing to invest a little time determining what works … (30 comments)
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facebook fridays: Facebook Fridays - Belly Up To The FB Buffet!
- 10/12/16 08:20 AM
~ Facebook Marketing Tips ~
I read a LOT of online content about how to do this or that on FB to improve our biz and I have to admit some of it is really tripe! It is no wonder so many get frustrated or completely turned off by the site. If we do something and do not get the results we want, the majority of us are apt to give up and move on. It is the nature of our marketing.
Fortunately, yesterday I read a FB primer here in the Rain by Pamela Cendejas that spells out some of the basic … (29 comments)
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facebook fridays: Facebook Fridays - Are You Shooting Blanks or Magic Bullets?
- 10/05/16 06:28 AM
~ Facebook Marketing Tips ~
I get asked often what is my #1 tip for generating leads via FB. I wish it was as easy as providing one magic bullet tip so everyone could quickly and easily prosper. What I have found is it takes a combination of things to consistently generate FB leads. They include:
Develop content readers want to see Create actionable posts Engage with everyone who visits Mix up your approach (all biz all the time gets boring) Be active in local FB groups, occasionally sharing your content Share engaging photos/video Advertise via FB Pretty much the same 7 … (39 comments)
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facebook fridays: Facebook Fridays - Do Not Keystroke Away New Biz!
- 09/28/16 07:56 AM
~ Facebook Marketing Tips ~
I saw a reputable local biz implode on Facebook earlier this week because they refused to keep their personal politcal views off their FB biz page. All it took was a few comments, a few anti-comments, and their page was blowing up with a ton of negativity. They did not respond well to the criticsm and the pile-on got worse. I have no way of knowing how much future biz they may have lost, but there were some pretty irate locals, so I suspect their revenue from FB clients will take at least a temporary hit.
With … (51 comments)
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facebook fridays: Facebook Fridays - Finding the FB Forest Through the Trees
- 09/21/16 06:55 AM
~ Facebook Marketing Tips ~
It has been awhile since I have done a local contest through my FB biz page but I have been considering doing one now that autumn has arrived. In the past they have been a good way to increase local exposure and generate new leads. Any tips or advice from those who have done one recently? Any thoughts on what would make a good contest for this time of year?
I know many use their personal FB page to promote their business but did you know doing so is a violation of the Facebook Term of Service? You … (24 comments)
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facebook fridays: Facebook Fridays - How Healthy Is Your Page?
- 09/15/16 07:10 AM
~ Facebook Marketing Tips ~
There just never seems to be enough time to start something new, learn more about an application or process, or just perform routine tasks. It seems the more we try to get to that "thing" the more obstacles get in the way. Sound familiar?
That happens in life and can certainly happen with our Facebook presence. If you are struggling to find the time to update or utilize your FB Biz Page, I find that early in the morning or late at night (depending on your preference) are always good times as we are often less distracted … (46 comments)
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facebook fridays: Facebook Fridays - The Devil is in the Details!
- 09/07/16 09:35 AM
Facebook Marketing Tips
I am always a bit perplexed when I visit a Facebook Biz Page that has lots of activity but has no phone contact or website listed on the About tab. Now would be a great time to take a minute and go make sure you have made it easy for consumers to contact you and find your website (where I presume most of us really want buyers and sellers to visit). It is easy to overlook but even easier to resolve.
Speaking of details...with fall and the holidays approaching, it may be a good time to start thinking about updating … (67 comments)
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facebook fridays: Facebook Fridays - What Are You Expecting?
- 08/24/16 07:47 AM
Facebook Marketing Tips
Facebook has made a host of updates in the past few months to improve user experience and perform overall site clean-up. They always get a lot of flak when they make changes but I actually like their periodic updates. It means they are actively working on the site and trying to improve both performance and competitiveness with other social media platforms. Way to go FB staff!
Occasionally we need to mix things up as well. For those who are struggling to get leads from their/your FB presence, it may be time to try a new approach. The platform works but … (49 comments)
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facebook fridays: Facebook Fridays - Eliminate Low Hanging Fruit
- 08/22/16 07:24 AM
Facebook Marketing Tips
Facebook continues to put an emphasis on video use with more tweaks again this past week. They also made a few minor updates to include refining the news feeds (again). If you see changes in either of these areas, or elsewhere on the site, it is most likely a result of tinkering by their techies. Hopefully no glitches will crop up!
I took a little time over the weekend and cleaned up a few nitnoid things that were bothering me about my FB Fan Page. I am glad I finally took care of these minor things that always seemed to catch … (23 comments)
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facebook fridays: Facebook Fridays - Paralysis by Analysis is Conditional
- 08/17/16 08:38 AM
Facebook Marketing Tips
Facebook has spent a lot of time lately improving their video functionality with new changes taking place again this week. If you use 360 video you will be pleased that Guide and Heatmap are out, with one helping viewers take a guided tour of your video as it plays. The other offers you analytics to determine what your audience is watching most. New video engagement metrics also hit the streets but will take a few weeks until all FB users have access.
Wanna know what the hardest part about Facebook marketing is? It is getting started! We can get paralysis … (52 comments)
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facebook fridays: Facebook Fridays - Going for the Gold!
- 08/10/16 09:17 AM
Facebook Marketing Tips
A few clicks is literally all it takes to setup a Facebook ad to get your listing a lot more local exposure, your new article some attention, and your brand plenty of new views. Save your pennies up and take a $20 plunge to see what develops. Getting your information in the hands (or at least the screens) of thousands of local consumers has never been easier on FB.
With the Olympics in full swing, many consumers are actively using social media to share in the excitement and keep up with the latest from Brazil. It is a good opportunity … (25 comments)
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facebook fridays: Facebook Fridays - Expose Yourself (or Preferably Your Content)
- 08/03/16 08:21 AM
Facebook Marketing Tips
All I can say is...it is about time! Facebook is about to ramp up its efforts to rid our news feeds of click bait content with changes to the feed in the coming weeks. Information that attempts to trick, misrepresent, or mislead readers should begin to disappear. I am not sure how their algorithms will be able to tell good from bad but a cleanup is definitely needed (IMHO).
I am in the middle of a $20 week long listing boost that is netting good results thus far including several new showings as a result of getting the information out … (27 comments)
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facebook fridays: Facebook Fridays - 2 Billion Reasons to Market on FB
- 07/27/16 08:29 AM
Facebook Marketing Tips
Social media, and Facebook in general, are outlets many use to share their personal views on a range of social, economic, environmental, and political topics, many of which are controversial and/or hot for debate. If you feel you must engage in discussions on topics that can boil over, use your personal FB page, not your biz page.
Consumers who are visiting our biz pages want to buy/sell houses and are looking for an agent to assist, not read about our strong personal opinions on non-real estate topics (it is hard enough to attract new prospects/clients...the last thing we should … (22 comments)
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facebook fridays: Facebook Fridays - Tab In Don't Zap Out!
- 07/20/16 11:35 AM
Facebook Marketing Tips
Did you know you can create unique page tabs that can send your FB users to specific pages on your own website or give them the ability to take some type of other action? It is easy to setup FB page tabs to help you generate new interest both on your FB page and wherever else your custom tabs send your Facebook visitors. Give it a try Rainers.
A friendly reminder you can post your FB related articles to the Facebook Fridays Group anytime you want (not just Fridays) but if your content is not about FB it will get zapped. Not … (22 comments)
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facebook fridays: Facebook Fridays - It Only Takes One!
- 07/13/16 07:33 AM
Facebook Marketing Tips
I have the mindset when using free social media platforms to market my biz (like Facebook) that it only takes one client to make my annual marketing on that platform worthwhile. If I cannot generate at least one closing per year, I move on from that site (I do leave my profile active), to concentrate on those venues that do help me reach my goals. What determines whether a social media platform makes your keeper list or gets pushed aside for other options?
There have been many posts here in the Rain singing the virtues about local FB groups. I … (27 comments)
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facebook fridays: Facebook Fridays - Keeping the Prospects Rolling In
- 07/07/16 12:10 AM
Facebook Marketing
A huge THANK YOU to Beth Atalay who stepped in last week while I was out of the country and did a great job keeping Facebook Fridays humming right along. If you did not get the opportunity to check out her excellent article, you can view it here: Post Engaging Content!
If you have been working on your social media presence this year you know it can take awhile to see lasting results. Keep at it Rainers! Using social media, and Facebook in particular to generate new leads, is a great way to keep the real estate prospects rolling in.
PLEASE stop … (27 comments)
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