facebook marketing: Facebook Fridays - 5 New Ways To Improve Your Marketing - 10/02/19 03:36 PM

~ Facebook Marketing Tips ~
Facebook has made a few significant changes recently that could have a positive impact on your ability to reach new consumers. Here are a few worth noting...
Messenger Lead Generation Tools - Found in the ads manager, it gives you the ability to qualify new leads automatically via automation New Collaborative Story Options - Allowing others whom you choose to collab on your work. A group event using this feature could improve brand awareness Live Rehearsals - Show your videos to a select audience then use the new tools to refine the information/presentation before sharing it with … (27 comments)

facebook marketing: Facebook Fridays - How to Avoid Prohibited Content Policy Issues - 09/25/19 02:51 PM

~ Facebook Marketing Tips ~
Facebook has been very busy the past couple of months tweaking this and changing that. Part of their mini-overhaul has been enforcement of their prohibited content policy. If you have tried to place an ad or do a boost recently, you may have experienced issues getting the ad/boost approved through their filters (I know I initially did). Keep perservering as there is plenty to gain...in the way of new traffic, prospects, and increased brand exposure once you "break the code" for your particular ad/boost. 
Do you have a FB success story to tell? Perhaps something you have found … (28 comments)

facebook marketing: Facebook Fridays - How to Attract New FB Leads! - 08/29/19 05:45 PM

~ Facebook Marketing Tips ~
For the most part, gone are the days when you could place content on FB and see good results with nearly every post. Today to see that ROI, you need to incorporate some type of Facebook advertising (boosts or ads) to reach a larger audience. Fortunately, the process is very simple and can be incredibly cheap (I run $20 weekly ads).
The content outlined at the bottom of this article will help steer you in the right direction but it takes a willingness and commitment on your part to see sustained success. Go for it Rainers...new leads … (27 comments)

facebook marketing: Facebook Fridays - The Importance of FB Groups - 08/22/19 01:55 PM

~ Facebook Marketing Tips ~
One of the best (and fastest) ways I have found to gain traction on Facebook is to join FB Groups. You can join national groups for exposure and to cultivate referral partners. Local groups will get you name recognition and help you become the real estate professional consumers in your area can identify with and want on their team. Need to know how to do something...you can bet there is a group for "that" too. Cannot find what you seek? Create your own group and invite others to join. Not sure where to start? Check here to … (27 comments)

facebook marketing: Facebook Fridays - Take Care of Minor Things and Reap the Rewards! - 07/16/19 02:45 PM

~ Facebook Marketing Tips ~
You may have missed it because it did not get much ink but Facebook recently updated their Ad Preferences tool. Why should you care? If you want to tweak what others see (which aids in the ads you see) or change settings to help determine those ad types, this is the tool for you. It is a great opportunity to control outside influencers so why not use it? 
One of the easiest ways to generate buzz about a specific topic, provide a forum for creativity, sounding board, or learning opportunity, and definitely to provide real estate consumers with … (24 comments)

facebook marketing: Facebook Fridays - The Importance of KISSing - 06/26/19 01:39 PM

~ Facebook Marketing Tips ~
There has been a lot of hype and attention lately as FB rolls out new features and products. If you are excited about their Cryptocurrency (called Libra), good for you. If the idea of deciphering or even gaming their comment system appeals to you, there is plenty of information hitting the waves on that too. Messenger updates and improved video rankings are also fairly new and getting some buzz.
If you are like me, the K.I.S.S. methodology (i.e. keep it simple silly (my preferred word)) means we do not need to spend a lot of unnecessary time … (25 comments)

facebook marketing: Facebook Fridays - 6 Key Things Your About Section Should Have - 05/15/19 03:38 PM

~ Facebook Marketing Tips ~
More than any other area on FB business pages, the one place I see lost opportunities is in the About section. It should be a one-stop shop that provides consumers key information about your biz, links to key sites (like your blog/IDX site), and lots of other key data. In fact, here are several things you need to ensure your About section contains...
Full business information details How to contact you (provide more than 1 method) A link to your blog/IDX site. If you want to funnel traffic to a specific landing page or section of your … (20 comments)

facebook marketing: Facebook Fridays - What's The One Thing You Would Change About FB? - 05/01/19 03:40 PM

~ Facebook Marketing Tips ~
I was part of a FB mastermind group recently where someone asked what would be the 1 thing you would change about FB if you had the power to change anything (short of eliminating it). What's the one thing you would you change about the platform? 
For some of you I bet something came immediately to mind (do share). For others, it probably takes a few minutes to peel things back and identify 1 key thing worth changing. Maybe your list has more than 1 thing, that's ok to. What change(s) do you want to see?
Did you know...1.56 billion … (27 comments)

facebook marketing: Facebook Fridays - How Important Is Your Cover Photo? - 04/21/19 09:15 AM

~ Facebook Marketing Tips ~
The very first thing new visitors will notice when they visit your Facebook Business Page is the cover photo (sometimes called the banner). It should positively reflect your business and provide important information you want consumers to know.
The key dimensions are 820 pixels (px) wide by 312 px high for desktop viewing and 640 px wide by 360 px high for mobile devices. Anything less and FB will stretch the photos to meet those dimensions...you do not want that (i.e. blurry images). My cover photo is due for a change, how about yours?
Did you know...there are … (28 comments)

facebook marketing: Facebook Fridays - 9 Ways to Get Your FB Biz Page Noticed - 04/18/19 03:00 PM

~ Facebook Marketing Tips ~
There are nearly 70 million Facebook Business Pages on the Web so what can you do to make yours stand out from others in your local market? You can wing it, pay someone else to do it for you, or roll up your sleeves and learn the platform. Here are several other key things you can do to help your page get noticed in your crowded local social media space...
Use Call-to-Action buttons (i.e. call now, leave a comment, message me, etc.) Learn to create stand-out graphics Generate buzz with an interesting About page Make it a point to … (32 comments)

facebook marketing: Facebook Fridays - What are FB Stories Doing For You? - 04/10/19 04:51 PM

~ Facebook Marketing Tips ~
I try not to assume things in this weekly article but the rumor keeps swirling so it is worth mentioning...Facebook Stories "may" end up replacing the news feed at some point in the future. Here's the dilemma, I bet most of us are not using FB Stories to our benefit (I know I am not). If you are getting good traction from Facebook Stories please chime in and share the low down on how you use them to generate interest, leads, and increase followership. I certainly would love to know and I bet others will too. 
I have … (30 comments)

facebook marketing: Facebook Fridays - Does Auto-Pilot Marketing Make Sense? - 02/27/19 02:55 PM

~ Facebook Marketing Tips ~
Have you noticed the ebb and flow of online marketing? In particular, our ability to do a lot of social media activities one week and almost nothing the next. It happens and we should not get discouraged or frustrated when we have one of those "no time for social media" weeks.
Consistency is certainly one of the pillars of making Facebook marketing work long-term but if you have already established a regular rhythm, a week of autopilot every once in awhile is not going to hurt your presence. The key is to make that an exception, not … (32 comments)

facebook marketing: Facebook Fridays - Which Information Highway Are You On? - 01/01/18 05:50 AM

~ Facebook Marketing Tips ~
It was the best of times, it is still the best of times. Yes, I butchered that famous Charles Dickens quote from A Tale of Two Cities but it really is the best time to kickstart our Facebook marketing. The start of a new year brings with it plenty of promise, hope, and even a pinch of sassiness. Let's all take our FB presence out of neutral and go pickup those consumers who are looking for a local real estate ride!
Did You Know...according to WordStream via Statista, 53% of U.S. residents use Facebook more than once a day. So...if … (29 comments)

facebook marketing: Facebook Fridays - Committed for Success! - 12/28/17 06:06 AM

~ Facebook Marketing Tips ~
Was 2017 all you hoped it would be business wise? If so, way to go! If not, did you consider marketing on Facebook to bring in more buyer and/or seller prospects? With 2018 only a few days away, there is still time to start the new year with your new-and-improved social media marketing in-place to take advantage of increased traffic and new leads. It all starts with that first step...make it and reap the rewards next year!
Did You Know...according to SmallBizTrends, 62% of small business owners say FB ads miss their mark. Perhaps the problem is not with … (44 comments)

facebook marketing: Facebook Fridays - The Social Media Tree Is Ripe! - 03/28/17 03:25 PM

~ Facebook Marketing Tips ~
No clue. None. That was me earlier this week as I was asked by a local agent to help with a specific aspect of their Facebook presence. I felt bad because I was not able to fully assist.
Despite our involvement with social media or perceived expertise, the reality is, there are times when we just do not have the answers. If you have felt that way about FB or some other social media platform, do not give up, because you are not alone! Keep working at it...the answers will come.
Did you know...According to the Pew Research … (50 comments)

facebook marketing: Facebook Fridays - Honk If You Think I'm Sexy! - 02/15/17 02:25 PM

~ Facebook Marketing Tips ~
Let's face it, one of the drawbacks of marketing on social media and having an online presence is the occasional appearance of creepers. Whether they text, call, IM, or send other messages, they can be a real nuisance. The best approach I have found is to ignore them, block them, and contact the social media outlet to have them removed. If you have found yourself in this situation, what approach did you take?
Hey...Did you notice Facebook made changes to their ads this past week (including the ability to use GIFs)? The News Feed algorithm got updated too. 
I … (48 comments)

facebook marketing: Facebook Fridays - What's in a Number? - 11/10/16 05:31 AM

~ Facebook Marketing Tips ~ 
If someone told you that your online marketing had the potential to reach up to 1.7 billion people would you consider the site, system, or program as a viable marketing resource? You should...We all should! Fortunately, that number represents the number of worldwide active Facebook monthly users. For more telling statistics about the power of FB, check out these 20 FB statistics.
I visited quite a few Rainer FB pages this week and see that some of you have embraced holiday themed cover photos. Periodically mixing things up is a good idea and there is no simpler way … (26 comments)

facebook marketing: Facebook Fridays - Paralysis by Analysis is Conditional - 08/17/16 08:38 AM

Facebook Marketing Tips
Facebook has spent a lot of time lately improving their video functionality with new changes taking place again this week. If you use 360 video you will be pleased that Guide and Heatmap are out, with one helping viewers take a guided tour of your video as it plays. The other offers you analytics to determine what your audience is watching most. New video engagement metrics also hit the streets but will take a few weeks until all FB users have access.
Wanna know what the hardest part about Facebook marketing is? It is getting started! We can get paralysis … (52 comments)

facebook marketing: Facebook Fridays - 2 Billion Reasons to Market on FB - 07/27/16 08:29 AM

Facebook Marketing Tips
Social media, and Facebook in general, are outlets many use to share their personal views on a range of social, economic, environmental, and political topics, many of which are controversial and/or hot for debate. If you feel you must engage in discussions on topics that can boil over, use your personal FB page, not your biz page.
Consumers who are visiting our biz pages want to buy/sell houses and are looking for an agent to assist, not read about our strong personal opinions on non-real estate topics (it is hard enough to attract new prospects/clients...the last thing we should … (22 comments)

facebook marketing: Facebook Fridays - Do You Have A Bee In Your Bonnet? - 04/20/16 09:29 AM

Facebook Marketing
Do you find yourself buzzing from thing to thing on social media and not really gaining much traction? Perhaps you fly in, sting quickly, then fly back out? It is ok to get a bee in your bonnet as long as you analyze your efforts, make the necessary changes if warranted, to reach your social media marketing goals!
By all accounts I have had a pretty good real estate week. Surprisingly to me, none of my closed sales or new clients this week were a result of social media influence. There was a time I would have been concerned by that … (26 comments)

Anita Clark, Realtor - Homes for Sale in Warner Robins GA (ColdwellBanker SSK Realtors ~ 478.960.8055) Rainmaker large

Anita Clark

Realtor - Homes for Sale in Warner Robins GA

Warner Robins, GA

More about me…

ColdwellBanker SSK Realtors ~ 478.960.8055

Address: 470 S Houston Lake Rd, Warner Robins, GA, 31088

Office: (478) 953-8595

Mobile: (478) 960-8055

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