internet marketing: Google Sells Search Engine Optimization side of Performics
- 04/04/08 03:12 PM
Since Google acquired Performics, many SEO guru's have been concerned about the ethics involved with Google acquiring the company’s Search Engine Optimization (SEO) division. Google has just announced that while they intend to keep the affiliate marketing division, they have decided to sell the Search Engine Optimization side of Performics. For more information, read Google’s blog post about it This is good news - to the "little guys" like me! Plus with Google's claim early on that "search engine rankings can't be guaranteed" this would really have been a conflicting, dare I say unethical, division to add to their fold. SearchFeature.com provides … (1 comments)
internet marketing: SEO vs. PPC
- 04/04/08 01:52 AM
An associate of mine contacted me a few weeks ago asking me to handle a PPC campaign for her and I refused. I don't do PPC! PPC is a temporary (and expensive) fix to having your site found in the search engines - and more often than not, your ROI is rarely recouped. I told her if her client wants to throw away her money like that, just send ME a check for doing absolutely nothing instead of sending it to the PPC companies who are already making tons of cash off of people/companies. While a PPC company returns virtually nothing in … (4 comments)
internet marketing: New visual search engine: SearchMe
- 03/24/08 08:05 AM
I’m not sure how many of you have seen this new search engine that is in beta testing right now – but it looks freakin’ amazing. http://www.searchme.com/
The importance of a good design is going to be an essential part of marketing your site in the future. Now that SearchMe is coming out, I see this as making a huge impact on the way people literally *view* your web site and decide whether or not to visit. Originally when I started designing sites, I was heavy on the flash and graphics, but started drifting away from that when I started … (4 comments)
internet marketing: SEO: Is the word "and" a "stop word" for titles?
- 03/24/08 07:20 AM
An important thing to remember in search engine optimization is that using the word "and" in a page title means you should have two different pages as opposed to combining two phrases on one page. What does this mean? If you're an agent who supports many cities in a particular area/county, you (or your webmaster) may have combined city names (or counties) in your page title. For instance your page title may read: "North Dallas and Collin County homes for sale" This is not the right way to market your page. The search engines when crawling your page will delete the "and" from your page … (6 comments)
internet marketing: Google now offers SEO services
- 03/19/08 06:27 AM
Google has acquired DoubleClick Performics (http://www.performics.com). So what does this mean? There's no sure-fire way to tell at this point, however I have heard both good, bad and indifferent comments regarding the acquisition. Amongst talk groups, I've seen comment such as "who said a search engine optimization company couldn't guarantee rankings?" and "...the era where someone can rank a site strategically without Google financially benefitting from it is going to come to an end." Others don't see it as anything to be worried about "...it seems to be one very minor part of the company, and very basic at that." One thing is … (5 comments)
Recently, I was encountered by a situation relating to one of my client's "For Sale" listings, that I had posted on Craig's list. It's a long story, but I'll try to sum it up.
Someone had taken the post that I created and changed the text to read that this was a rental property with a very low rent, changed the "Reply To" email address slightly so that it still resembled my client's email address (they used a Yahoo Email) and reposted this ad in … (58 comments)
internet marketing: The Year in Review
- 01/02/08 05:23 AM
2007 was an exceptional year for the Real Estate Virtual Assistant industry. Rather than do my own run down of the year, check out the REVA industries Year in Review, written by none other than the fabulous Laura Monroe! My self-created tagline for Laura - "those in the know, know Laura Monroe!" I'm flattered and thrilled to be mentioned in Laura's review. Thanks Laura! Here's wishing you all a safe, happy and PRO$PEROU$ 2008! … (2 comments)
internet marketing: NAR: Win a .mobi web site or Flip Video Camera
- 11/04/07 08:12 AM
Wow, is NAR really just a week away? If you're going to NAR, stop by the IREAA Booth #3951 to register to win a .mobi web site or a flip video camera. We'll be giving one away each day of the conference! Additionally we have several members of IREAA who will be available to answer any questions that you may have about using a Virtual Assistant. Our members are as diverse as the services they offer and we invite you to come meet and mingle with the VA of your dreams! … (2 comments)
internet marketing: :-) turns 25 today!
- 09/18/07 07:39 AM
This post is not technically savvy, nor does it provide industry information to set your business apart from others, but I would like to take a minute to celebrate the 25th anniversary of the smiley. Where would we be without emoticons in today's world of e-mails and electronic messages? 25 years ago today, Carnegie Mellon professor Scott E. Fahlman proposed the usage of :-) for messages with humor. Now 25 years later we have an enormous amount of smiley's :) and winks ;-) which have morphed from the original smiley, as well as other emotions such as the sad emoticon :'( If you'd like … (6 comments)
internet marketing: The .mobi Google site is live!
- 09/13/07 07:21 AM
Scenario: A businessman is offered a new position out of state. Excited at his new future, and now the need to find housing, he picks up his Blackberry and searches for a real estate agent. Will he find you? If you have not snatched up your .mobi domain name, now is the time to do so. The .mobi Google site is live and Blackberry/PDA users are using the .mobi Google site to search for everything from new homes to restaurants. If you want the "edge" over the competition, now is your chance to jump in and buy domains such as "DallasRealEstate.mobi" or domain … (6 comments)
internet marketing: Mobile Web Site - .mobi
- 09/10/07 08:20 AM
The future of the internet is mobile! With the increasing number of people using Blackberry's and PDAs, the need for user friendly mobile web sites is increasing daily. Make your mobile web easy to use with goodies such as bookmark me, call now options, GoogleMaps with directions to your location and many more features. We offer custom templates with custom graphics and a look that will get you noticed, remembered and bookmarked! Right now, you can get your mobile web site, and one years registration of a .mobi domain name and hosting for the incredibly low price of $399. Visit my web site for more … (2 comments)
internet marketing: Blogging and Joomla and SEO
- 08/11/07 06:40 PM
I recently changed my web site over to Joomla (Content Management System). As a web site designer, this was very hard for me to do and I'm still learning the ins and outs of Joomla on a daily basis. Deciding to go to a Joomla format was very scary, I'm a designer, not a programmer and it was more than a little intimidating...but I did it! Here's my site: www.TheVirtualLink.com. Yesterday I decided to try out an extension for Joomla that displays the titles of your latest blog posts. It took maybe all of about 10 minutes to set up. I was floored. Now, each time I … (5 comments)
internet marketing: Customize your site with favicon.ico
- 07/30/07 06:09 AM
There are so many ways to customize your web site, but favicon (short for favorites icon) is one of my favorite little "bells and whistles" option that I love. Below is some information on what a favicon is and how to create and utilize the icon. The directions below may seem a little overwhelming at first, but honestly its e-a-s-y, just take the steps one at a time and in less than 15 minutes (roughly) you can have a customized favicon on your site too! Good luck! WHAT IS FAVICON?Favicon is the little graphic (icon) beside the URL address in your browser bar. … (3 comments)
internet marketing: What's with Advanced Access?
- 05/22/07 03:30 AM
Wow, what's going on with Advanced Access? I have had more phone calls this morning than in the past month! It seems those of you with Advanced Access template sites are seeing the light and ready to build a stand alone site. While AA is generally a good product as far as template based sites go, this is one of the many reasons that I advise clients to use stand alone sites versus template based sites such as AA. Everyone's buzzing about this issue and for good reason. Most of you who have sites through Advanced Access have no access to … (10 comments)
internet marketing: SEO for a Successful Web Site
- 05/09/07 11:50 AM
Many people still think that a combination of the "right" metatags will get them high rankings in the search engines. While metatags used to be a key ingredient, they no longer hold as much prominence with the search engines as they used to. SEO now consists of SEVERAL techniques and the algorithms being used change constantly. With over 80% of buyers using the internet to locate their next home you can NOT afford to make changes that drastically effect your rankings. The Virtual Link (http://www.TheVirtualLink.com) has studied, and continues to study, Search Engine Optimization Techniques. Google our site for the following terms: "Real Estate … (4 comments)
internet marketing: Real Estate Marketing - Blogs
- 04/25/07 03:43 AM
Blogs are the new craze in marketing for the real estate industry and with good reason! Blogs provide a two-fold benefit to the Blog owner. First, Blogs provide helpful information to your client in a format that is most often more personable than a web site. Secondly, Blogs when updated consistently, provide fresh content which search engine spiders prefer. This gives the Blog owner a more favorable ranking in the search engines because fresh relevant content is king and you will most certainly see a significant increase in your rankings! There are several questions you may be have about blogs and getting one … (1 comments)
Related Links:
Anna Jones
Real Estate Virtual Assistant -Marketing Assistant
Since Google acquired Performics, many SEO guru's have been concerned about the ethics involved with Google acquiring the company’s Search Engine Optimization (SEO) division. Google has just announced that while they intend to keep the affiliate marketing division, they have decided to sell the Search Engine Optimization side of Performics. 
;)
;)
