the virtual link: Google Sells Search Engine Optimization side of Performics
- 04/04/08 03:12 PM
Since Google acquired Performics, many SEO guru's have been concerned about the ethics involved with Google acquiring the company’s Search Engine Optimization (SEO) division. Google has just announced that while they intend to keep the affiliate marketing division, they have decided to sell the Search Engine Optimization side of Performics. For more information, read Google’s blog post about it This is good news - to the "little guys" like me! Plus with Google's claim early on that "search engine rankings can't be guaranteed" this would really have been a conflicting, dare I say unethical, division to add to their fold. SearchFeature.com provides … (1 comments)
the virtual link: SEO vs. PPC
- 04/04/08 01:52 AM
An associate of mine contacted me a few weeks ago asking me to handle a PPC campaign for her and I refused. I don't do PPC! PPC is a temporary (and expensive) fix to having your site found in the search engines - and more often than not, your ROI is rarely recouped. I told her if her client wants to throw away her money like that, just send ME a check for doing absolutely nothing instead of sending it to the PPC companies who are already making tons of cash off of people/companies. While a PPC company returns virtually nothing in … (4 comments)
the virtual link: New visual search engine: SearchMe
- 03/24/08 08:05 AM
I’m not sure how many of you have seen this new search engine that is in beta testing right now – but it looks freakin’ amazing. http://www.searchme.com/
The importance of a good design is going to be an essential part of marketing your site in the future. Now that SearchMe is coming out, I see this as making a huge impact on the way people literally *view* your web site and decide whether or not to visit. Originally when I started designing sites, I was heavy on the flash and graphics, but started drifting away from that when I started … (4 comments)
the virtual link: SEO: Is the word "and" a "stop word" for titles?
- 03/24/08 07:20 AM
An important thing to remember in search engine optimization is that using the word "and" in a page title means you should have two different pages as opposed to combining two phrases on one page. What does this mean? If you're an agent who supports many cities in a particular area/county, you (or your webmaster) may have combined city names (or counties) in your page title. For instance your page title may read: "North Dallas and Collin County homes for sale" This is not the right way to market your page. The search engines when crawling your page will delete the "and" from your page … (6 comments)
the virtual link: Google now offers SEO services
- 03/19/08 06:27 AM
Google has acquired DoubleClick Performics (http://www.performics.com). So what does this mean? There's no sure-fire way to tell at this point, however I have heard both good, bad and indifferent comments regarding the acquisition. Amongst talk groups, I've seen comment such as "who said a search engine optimization company couldn't guarantee rankings?" and "...the era where someone can rank a site strategically without Google financially benefitting from it is going to come to an end." Others don't see it as anything to be worried about "...it seems to be one very minor part of the company, and very basic at that." One thing is … (5 comments)
the virtual link: Webographers Certification
- 01/14/08 03:19 PM
Have you heard of the Real Estate Webographer certification? REW offers three different certifications for Agents, Brokers and Virtual Assistants. This Real Estate Technology Certification program has come highly recommended to me by another member of IREAA. I've personally started this certification for the Virtual Assistant course as a part of my continuing education for 2008. If this certification is something that would be of interest to you. I have now been contacted by Scott Lau, VP of Marketing with a discount code good for the next 5 people who sign up for the certification course. Each course normally costs $199 but … (5 comments)
the virtual link: IREAA Group
- 01/11/08 01:40 AM
IREAA is the organization for virtual assistants and in-house assistants that support real estate professionals. IREAA has just created an IREAA Group here at ActiveRain. If you're a Virtual Assistant or a real estate professional with an in-house assistant that can use a organization for training and ideas to help you in your business, consider membership at IREAA and joining our ActiveRain Group. … (2 comments)
the virtual link: NAR: Win a .mobi web site or Flip Video Camera
- 11/04/07 08:12 AM
Wow, is NAR really just a week away? If you're going to NAR, stop by the IREAA Booth #3951 to register to win a .mobi web site or a flip video camera. We'll be giving one away each day of the conference! Additionally we have several members of IREAA who will be available to answer any questions that you may have about using a Virtual Assistant. Our members are as diverse as the services they offer and we invite you to come meet and mingle with the VA of your dreams! … (2 comments)
the virtual link: You just kissed that easy sale goodbye!
- 10/03/07 06:02 AM
I wonder how some real estate agents ever get or keep clients - seriously, if you have an "I know it all" attitude and treat inquiries like they're *bothering* you - then why the heck are you in this business? Here's the scenario: My mother-in-law retired earlier this year. She wants to relocate from Nevada to Texas to be here with the grandkids. I want her here desperately - I absolutely adore my mother-in-law and can you say babysitter? She's been fixing her house up this year to sell and she's ready to put it on the market. So it's time to start looking for … (9 comments)
the virtual link: The .mobi Google site is live!
- 09/13/07 07:21 AM
Scenario: A businessman is offered a new position out of state. Excited at his new future, and now the need to find housing, he picks up his Blackberry and searches for a real estate agent. Will he find you? If you have not snatched up your .mobi domain name, now is the time to do so. The .mobi Google site is live and Blackberry/PDA users are using the .mobi Google site to search for everything from new homes to restaurants. If you want the "edge" over the competition, now is your chance to jump in and buy domains such as "DallasRealEstate.mobi" or domain … (6 comments)
Related Links:
Anna Jones
Real Estate Virtual Assistant -Marketing Assistant
Since Google acquired Performics, many SEO guru's have been concerned about the ethics involved with Google acquiring the company’s Search Engine Optimization (SEO) division. Google has just announced that while they intend to keep the affiliate marketing division, they have decided to sell the Search Engine Optimization side of Performics. 
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