Alan's Real Estate Technology and Marketing Blog

Real Estate Technology
Alan Pinstein is Co-Founder & CTO of TourBuzz, a software company that makes a virtual tour platform for professional real estate photographers. He is also founder of Showcase IDX, a software company specializing in a Wordpress IDX plugin designed to be beautiful and convert leads. Alan shares his views and experiences about online real estate marketing on this blog.



In this episode of Simplify your online marketing strategy, I'll talk about how to convert a web site visitor into a lead.From the moment a new visitor arrives on your web site, he will be evaluating whether or not to stay on that web site. And of course, as soon as he decides to leave, you've wa...
Real estate agents face a dizzying array of choices when it comes to online marketing strategy. Vendors confusing things even more by trying to differentiate their offerings, which makes it hard to compare the alternatives.Follow these tips to un-tangle the mess and simplify your online marketing...
This first post in a series on the current state of marketing real estate online hopes to spark a discussion about what hurts so bad about online marketing. Is it the cost? Difficulty in learning the tools? Confused by new products? Overwhelmed by choice? Worried about getting scammed? Come on ov...

Alan Pinstein

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Exploring everything in online real estate marketing from the perspective of a technology-savvy, business-minded, software company owner.