lead generation: Agents: your suffering should tell you something... the emperor has no clothes
- 02/19/10 01:48 AM
Please listen carefully. There's a LOT of common "wisdom" shared between well-intentioned agents that's not wisdom at all. I am an agent, but I'm also a marketing consultant and my capacity for empathy over all the needless agent suffering has inspired me. That said, I emplore YOU to see what's really going on. The Internet is a powerful tool but far too few of you know how to use it effectively. If I'm wrong about that, please let me know. Here are some things you probably DO know about the web where real estate is concerned:
at least 87% of buyers go … (0 comments)
lead generation: Online Marketing: Reason #5 to take your WEBSITE off life support… and still get leads!
- 10/22/09 07:26 AM
This is the first in a 5 -part series about online marketing and effective prospecting in the digital age. A good many of you might be thinking "What the (&*#!) is she talking about?" Am I honestly suggesting that you let your website die a long-overdue and merciful death? Actually, I am. For those of you wondering if I'm either: A. a few fries short of a happy meal B. living under a moss-covered rock C. both... let me offer the following bite of a reality sandwich. Denial is an effective coping mechanism but it changes NOTHING So, if you don't … (2 comments)
lead generation: You can smell it too? The stink you won't talk about can hurt you and your ability to generate leads
- 10/20/09 09:33 AM
Can you smell that? I can't be the only one who's keenly aware of that malodorous substance in the air... It seems to be coming from the source of much suffering and denial in the world of real estate these days. It's a giant elephant in the middle of the room and it's called F-A-I-L-U-R-E. Hint: YOU are NOT a failure even if a lack of business might leave you feeling down. The failure I'm referring to is any one of these: - A failure to meet your obligations to your self, your family or your creditors - A failure to … (3 comments)
lead generation: It's okay not to sell yourself... the do's and don't's of converting leads
- 08/05/09 12:28 PM
Now more than ever, effective marketing is key to survival. On that we can ALL agree. Selling oneself (no, not like that) boils down to spreading the word about how much better/smarter/more experienced you are over other agents. Or does it? Thinking outside the box doesn't necessarily mean being a totally creative type such as using Guerrilla marketing methods. Guerrilla marketing is viable; proven for those who are daring enough to use it consistently. My sense is that many agents may not be that inventive or bold. In terms of the difference between marketing oneself and advertising, I think it's worth … (6 comments)
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Please listen carefully. There's a LOT of common "wisdom" shared between well-intentioned agents that's not wisdom at all. I am an agent, but I'm also a marketing consultant and my capacity for empathy over all the needless agent suffering has inspired me. That said, I emplore YOU to see what's really going on.;)
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